...UNDERSTANDING ADVERTISING ASSESSMENT 1: TUTORIAL REPORT 1 DOES ADVERTISING MIRROR OR SHAPE SOCIETY? Table of Contents Table of Contents.................................................................................................................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society has been going...
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...Cosmetic War: The Influence of Cosmetic Advertising in our Society Advertising has become a massive part of our social environment, and can be seen at large throughout any industrialized society. Nowadays it is virtually impossible to avoid ads while carrying on with your daily life. Our daily dosage comes from television, radio, magazines, newspapers, billboards, and most recently, social media, among others. The average person is exposed to as many as 5,000 advertisements a day, and nearly 10,000,000 in their lifetime (Gustafson). With that said, advertising’s impact in society is so prevalent that if advertisers do not take caution, it can also become easily detrimental. Cosmetic advertising can be held accountable for feeding especially women with unrealistic results and false standards of beauty. The problems with cosmetic advertising and the effect it has mainly on, but not limited to, women are innumerable. Considering the fact that “cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year,” cosmetic advertising is a practice that should be approached with caution, as it affects so many women daily (Thompson). The most simplistic and widely targeted critique of cosmetic advertising comes from the excessive use of photo manipulation in ads, including Photoshop and the use of filters. These tools create unrealistic images of the benefits the product can actually offer, causing women to become more dissatisfied...
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...XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...
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...: “Pollay (1986) suggests that advertising has profound consequences due to its pervasiveness, stereotypical portrayals, manipulative and persuasive nature, preoccupation with materialism and consumption, frequent use of sex appeals and lack of information” (Yeshin 18). Critically discuss this claim, looking both at the flaws in Pollay’s argument AND the ways in which aspects of his argument might be considered valid. Hypothesis : Advertising itself is very indistinguishable to the idea of complexation as it has got multi-purposes but connects as one. By having a consumer society it would unquestionable mean that advertising will posses negative aspects that cause manipulative and persuasive, therefore a false consciousness society is established, this is quite visible throughout history of Advertisement. However Advertisement can also influence positive attributes, depending on how an advertisement is understood. Essay: Advertising is often referred as a “mediated form of communication” (Richard and Cullen) usually from a recognisable source that manipulates as it gains control over the viewer to take a particular action in order to be satisfied whether it is materialistic or informational. In the article “Distorted Mirror” by W.Pollay, he suggests that advertising is nothing but pervasiveness and leads to consequences in our society. As he states “Perhaps the least important aspect of advertising’s significance in society is its role in influencing specific...
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...Advertisement in Modern Society Advertising is everywhere. We simply cannot help what attracts our attention on the way to work or school. For simply a second, you’re relaxing on a beach enjoying some new beer, or in an upscale night club being the center of attention because of our new dress. Advertising has the power to tap into the dreams every person has: to seem completely happy and enjoyable. If only for a second, it gives us a different perspective on life, and in that way, advertising is clever. Marketing directors study society today and use our most common daily habits as a way to see how they can connect to us on a very intimate level. I feel it almost as an invasion of privacy. If we let a random stranger into our homes to see how we live and offer products that tell us our lives will be so much better if we buy their product that is advertised to seem relevant to our lifestyle, would you see that as normal? Cleverness is the most flattering word I can use to describe advertising. Through simple imagery manipulation they can make almost any product seem like the answer to all your struggles. If you buy a new car all your worries will melt away and you will be submersed into a completely different life of luxury. It seems advertisement, used right, can fool anyone into buying any product. In Roy Sutherland’s Ted talk “Life Lessons from an Ad Man”, he brilliantly points out that a change in perceived value of a product or situation can be just as satisfying...
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...Miss representation” Carol Pardun writes, “Is advertising a mirror of society? Or an agent of change? The basic premise is something like this: if advertising is a mirror of society, then the advertising industry is not really to blame for all the problems associated with bad advertising. We’re to blame.” Introduction Advertising is the process of communication whereby a person or group of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behaviour. Studies undertaken by the Media Awareness Network estimate that on average, the typical North American will see 3000 ads per day (2010). With such a high level of advertising around consumers every day, is it likely that advertising shapes society, or that it merely mirrors pre-existing social trends? This is important because should advertising shape society, the high numbers of advertisements in existence could have a substantial impact to society’s wellbeing, as well as the ethical issues surrounding the messages and behaviours advertisers are trying to achieve. The question of advertising as a mirror vs. creator of culture is one of the most debated issues of the relationship between advertising and society. Does the image of woman represented in advertising shapes society or mirrors already prevailing social trends? Hypothesis The advertising media produces messages,images and ideas of woman, which therefore affect the process of social change. Conclusion ...
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...The Impact of Advertising on Attitudes in Belize Introduction Advertising is a vital component in the economic development and progress in countries all around the globe but most of all it has become the mainstream and biggest promoting tool of any industry. According to William M. O’Barr (2000), “Advertising is a complex phenomenon — intimately tied to society, culture, history, and the economy — that defies any simple or single definition. Some aspects of it are universal, whereas others are culturally specific. It is personal salesmanship transformed into mediated communication. It sometimes provides new information, often cajoles, and always attempts to persuade. In addition to selling messages, it encodes cultural values and social ideals. And depending on your point of view, it is a positive or negative force in society and the economy.” (What Is Advertising?, 2000) As stated in O’Barr’s definition of advertising, it has the power to manipulate the economy, society, culture, and the political system. Globally, advertising serves the purpose of promoting products and services, and business. Modern inventions and creations are becoming popular through advertisements. In addition, the economy becomes stronger because advertising stimulates the demand for products and services. Therefore, consumers buy products and seek different kinds of services because they have seen it on television, in the newspapers, magazines, through the use of technology and even word of mouth...
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...The discourse of advertising 1. What is advertising? Advertising is ubiquitous – it is the air we breathe as we live our daily lives (Jhally, 1995: 79). Advertising is a prevalent phenomenon nowadays that has gained the attention and interest of a large number of individuals in different societies around the world. People are exposed to the advertising process wherever they are. Advertising is not only an ‘ideal tool’ for reaching people economically, but it is a device of attaining and maintaining contact with persons socially, culturally, politically and even psychologically. Therefore, advertising is neither an innocent way of selling products nor the primary factor which changes society’s attitudes and behaviour so as to fulfil its ends and economic purposes. According to Harris and Seldon (1962: 40 apud Vestergaard & Schroder, 1985: 2), advertising is defined as a public notice “designed to spread information with a view to promoting the sales of marketable goods and services”. From this perspective, advertising exists “to help to sell things” (White, 2000: 5), which is limited to giving utilitarian information about the product with the objective of informing the consumer about the necessity and the importance of the commodity advertised. Besides, according to Nicosia (1974 apud Sheehan, 2004: 2-3), to advertise means “to give notice, to inform, to notify or to make known”. He goes on and suggests that a successful advertisement should include...
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...Is Advertising Ethical? April 1, 2012 Joseph “Chip” Gibson MBA 515 Learning Unit 10 Dr. Gordon Russell Ethics in advertising to most sounds like the definition for irony. However, the practice of truthful advertising is commonplace in today’s society. Advertisers are held accountable for the messages they produce. So are the manufacturers, whom are held accountable for their products meeting the standards set forth by the advertisement. For the most part this is a self-regulated practice. Once an advertised product is called out for not living up to expectation, recovery of reputation and overall positive brand imaging are rarely had. The added fear of civil lawsuits pertaining to deceptive advertising coupled with penal laws which prohibit such dishonest acts, make for an industry centered on truthful intent. Advertising is any paid form of non-personal communication about an organization, good, service or idea by an identified sponsor (Berkowitz, Crane, Kerin, Hartley, & Rudelius, 2003, p.494). Advertisements are displayed through various means to a large audience. They can be found on the Internet, in a magazine, or even on the highway. Advertisements are everywhere! Their main goal is to grab the consumer’s attention about a specific good, service or institution. To achieve this goal, advertisers use an assortment of techniques. However, some of the techniques used are illegal, unethical, or both. To illustrate, there is an illegal trick known as bait...
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...each other and they also have their differences in relation to their actual profession. I am going to compare and contrast the different codes of the major associations of professional communications. I am going to discuss one from the Journalist profession: The Society of Professional Journalist (SPJ), Public relations and information: Public Relations Society of America (PRSA) and the business profession: American Advertising Federation (AAF). All three of these have some of the same basic codes for example: respect, truth, accountability, honesty and avoiding conflicts of interest. Any member of The Society of Professional Journalist believe the public has a right to know of any events or issues in the world. They believe that this is the “forerunner of justice and the foundation of democracy” (Unit 4). All journalists look for the truth and then let the public know about it. The Society of Professional Journalist minimizes harm, act independently and be accountable. There is no stereotyping of any kind allowed. Any ethical The Society of Professional Journalist will treat all informants, co-workers or the subject at hand with respect as we are all deserving of it as human beings. Any time a Society of Professional Journalist makes a mistake they are to promptly correct...
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...Slide 1 * So what il talk to you about is what we thought was a relevant article because it grouped the majority of society in to it and could we could get an idea of why controversial products may be judged to be so controversial. * The article was about religion influences our attittudes towards controversial products. Slide 2 An overview of the findings were that * Because we live in a society which has multiple religions such teachings and knowledge is spread around and that it is religion and these values that we live by that defines the way society and individuals shape their behaviour, beliefs and attitudes. * This means that without segmenting a certain religion or non-believer can be said is to love our fellow mankind and develop virtues, avoid hate, anger and greed along with treating others as you want to be treated * Hence using this principle of everyday life we can see that this culture directly or indirectly influences attitudes and behaviour in which we can then see the relationships this may have when it comes to advertising that is deemed to be controversial. Slide 3 So how we relate the religious culture to the advertising of controversial products is first we define the controversial as everything * everything that causes the reactions of distaste, disgust, offence, or outrage when mentioned or when openly presented * so what happens is advertisers in attempts to break down clutter barriers have to capture attention ...
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...I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off...
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...Running head: BROADCASTING AND SOCIETY 1 What Impact is the DVR Having on the Advertisers? Steven Joseph Spayer November 12, 2014 BC 323 – Section IC2 – Broadcasting and Society Professor: Dr. Roger Sadler Western Illinois University BROADCASTING AND SOCIETY 2 Introduction As technology changes in the communication environment, the impact is felt in the advertising field. In case advertisers fail to adapt as well as monitor the changes being witnessed field of technological communication, they face the threat of losing millions of funds, which they direct to ineffective advertising spending. The DVR (digital video recorder) is one of the major revolutions in technology that advertisers should familiarize themselves with to remain successful in the industry (O'Guinn, Allen, & Semenik, 2011). Since a DVR makes it easy for a viewer to avoid advertisement commercials, it can have significant implications on the creative and placement strategies that the advertising industry exercises. The DVR is creating serious fears to the advertising industry, some certain opportunities are provided by the DVR technology. The advertising industry realizes opportunities by establishing mutually dependent affiliations with television networks, hence creating a communication platform that offers economic benefits to the two entities (Neff, 2010). The focus of this article is to depict the impact that DVR has on advertisers based on the technological advancements that realized in the...
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...Beauty in the advertising industry Term Paper in Media Management Summer Semester 2012 Lecturer: Jana Baum Christin Schwarzhoff BA11 International Culture and Management / Media Management Student-Nr.: 1.6 11 306 Table of content 1. Introduction 3 2. Effects of Advertisings on Women 2.1 Dissatisfaction with the body shape 4 2. Statistics and surveys 5 3. The Image of a Woman in the Beauty Industry 3.1 Gender display in commercials 6 2. Criticism of advertising and thoughts about solutions 7 4. Dove Campaign 4.1 Campaign for Real Beauty 8 4.2 Dove ‘Evolution’ 9 4.3 Success of Dove Campaign 9 5. Conclusion 10 6. Bibliography 11 7. Declaration 13 1. Introduction The term paper at hand deals with the beauty in the commercial industry. Looking at commercials in magazines, on billboards or on television, it is recognizable that most of these advertisings use the image of a perfect world. Especially in beauty advertisings beautiful flawless women present products promising the consumer to look as beautiful as the model after using them. But how effective are these advertisings and how do they affect society? This term paper will discuss the negative influence of those commercials on women in today’s society. Furthermore it will figure out whether a television commercial with a realistic understanding of beauty can be successful in a consumer-based society. This paper...
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...ROLE OFADVERTISING IN MODERN MARKETING The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century. Advrtising history runs parllel to the history of mankind. Prior to the invention of printing press (1450A.D.) there were town criers who sold their goods through shouting.Advrtising is diffuclt to define its multi-dimensional .It is a powerful marketing tool it is a field of employement and a profession. The American Marketing Assoction (AMA) defines Advertising as any paid form of non-personal presentation of ideas or goods and services by an identified sponser. Advertising according to the above definition ,is a paid communation .Advertising is for wide range for product and services. Each advertising is sponserd byan identified party or an advertiser. Advertising received a boost after the indudtrial revolution in England. Printing press invention also give a boost to advertising. Advertising messages started as hand bills (1477). The first Indian agency was set up in 1905 in Girgaon, Mumbai .It was Dattaram and company .Indian advertisng completed its 110 years in 2015. Over these years, Indians advertising has had many change faces. CONTRIBUTION TO ECONOMIC GROWTH Advertising contributes to economic growth b7 helping to expand the market, particularly for new products, and by helping to develop new market segments...
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