...Cologne Business School (CBS) Beauty in the advertising industry Term Paper in Media Management Summer Semester 2012 Lecturer: Jana Baum Christin Schwarzhoff BA11 International Culture and Management / Media Management Student-Nr.: 1.6 11 306 Table of content 1. Introduction 3 2. Effects of Advertisings on Women 2.1 Dissatisfaction with the body shape 4 2. Statistics and surveys 5 3. The Image of a Woman in the Beauty Industry 3.1 Gender display in commercials 6 2. Criticism of advertising and thoughts about solutions 7 4. Dove Campaign 4.1 Campaign for Real Beauty 8 4.2 Dove ‘Evolution’ 9 4.3 Success of Dove Campaign 9 5. Conclusion 10 6. Bibliography 11 7. Declaration 13 1. Introduction The term paper at hand deals with the beauty in the commercial industry. Looking at commercials in magazines, on billboards or on television, it is recognizable that most of these advertisings use the image of a perfect world. Especially in beauty advertisings beautiful flawless women present products promising the consumer to look as beautiful as the model after using them. But how effective are these advertisings and how do they affect society? This term paper will discuss the negative influence of those commercials on women in today’s society. Furthermore it will figure out whether a television commercial with a realistic understanding of beauty can be successful in a consumer-based...
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...Body image article- Eimear Langan Body image is the picture or mental image of one’s own body. Both teenage girls and teenage boys are concerned about body image along with new mothers and also some men and women. This is due to the pictures of skinny people in magazines who aren’t even real people as they have been photoshopped in every possible way, which makes these people want to look like something that is physically impossible. Models have the biggest influence on our body image as we aim to look like someone that’s not realistic. People ask the question “why don’t I look like the models on the television or in magazines?” we don’t look like models that we see in the media because the average model is taller and weighs 23 percent, or almost a quarter less than the average woman who Is 5'4" and weighs 148 lbs. In the dove ad that we watched in school we learned that people see themselves differently to how others see them. For example the artist drew a picture of a person describing themselves and another picture of the same person described by someone else. When we saw the two pictures we could see that how we portray ourselves is different from how other people see us. Studies show that people can be so insecure that they will get several plastic surgeries and eventually become addicted. I read about one girl who’s a model and who got lots of plastic surgery done and started to get addicted, she was unhappy with the way she looked and to make things worst she was being...
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...Michele and Hedi Slimane respectively have been dressing lads like lassies (and vice versa) for several seasons. Last month, Louis Vuitton’s designer, Nicolas Ghesquiere, signed up the 17 year old Hollywood actor, Jaden Smith to star in the advertising campaign for their recently launched ‘Series 4’ womenswear collection for Spring-Summer 2016. Jaden Smith has been very proactive in breaking the Gender Barriers in fashion. Not only did he feature in Louis Vuitton’s Advertising campaign for their SS16 womenswear collection, but has also been quite active on social...
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...War: The Influence of Cosmetic Advertising in our Society Advertising has become a massive part of our social environment, and can be seen at large throughout any industrialized society. Nowadays it is virtually impossible to avoid ads while carrying on with your daily life. Our daily dosage comes from television, radio, magazines, newspapers, billboards, and most recently, social media, among others. The average person is exposed to as many as 5,000 advertisements a day, and nearly 10,000,000 in their lifetime (Gustafson). With that said, advertising’s impact in society is so prevalent that if advertisers do not take caution, it can also become easily detrimental. Cosmetic advertising can be held accountable for feeding especially women with unrealistic results and false standards of beauty. The problems with cosmetic advertising and the effect it has mainly on, but not limited to, women are innumerable. Considering the fact that “cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year,” cosmetic advertising is a practice that should be approached with caution, as it affects so many women daily (Thompson). The most simplistic and widely targeted critique of cosmetic advertising comes from the excessive use of photo manipulation in ads, including Photoshop and the use of filters. These tools create unrealistic images of the benefits the product can actually offer, causing women to become more dissatisfied with...
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...esteem and are facing body issues. Media has put a great deal of emphasis on looks for some time now, however the average body size is not correctly displayed in magazines, commercials or movies.“The average American woman is 5'4", weighs 140 lbs, and wears a size 14 dress. The "ideal" woman portrayed by models, Miss America, Barbie dolls, and screen actresses is 5'7", weighs 100 lbs, and wears a size 8” (Lacey,n.d.). How is this affecting our up and coming teenage girls? The characters intended for the younger generation in movies are ultimately played by very sensual women in their twenties. Most of the popular movies today, the leading roles are not played by teens, but are aimed at them. How can you compare the body of a twenty something actress to that of a still developing teenager? The media places unfair comparisons on the realistic teenagers that are watching the movie and the leading women that play the roles. This leads to an unhealthy distinction at what they believe to be wrong with their bodies. When you are in line at the grocery store, the magazines are all there taunting you with perfect cover models. They fail to mention that hours of Photoshop go in to making the cover stunning....
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...102-038 Rhetorical Analysis Women Don’t Have to Be One Shape to Be Beautiful Dove’s Real Beauty advertising campaign is meant to promote a positive body image for young girls and women alike. The campaign was designed to combat problems women have been facing for decades, even centuries: self esteem issues and unrealistic views on body image. If you ask a woman her definition of beauty she will more than likely give you the description of a fashion model. The fashion models portray an unattainable, unrealistic, and often times unhealthy body image. Most women have a skewed image of what a healthy body physique looks like because of what they have seen in the pages of magazines, or billboards, or on television from an early age. Dove’s Real Beauty campaign features eleven women of all sizes, body types, and heights. They wear white lingerie, but of different styles to fit their body types. Dove used women of different races, hairstyles and hair colors. The Dove Real Beauty campaign provided a revolutionary view of beauty for young girls and women, and put on emphasis on self-esteem. The Dove Real Beauty campaign appealed to the average sized women, all over the globe, all races, from all walks of life, and from every age. From an early age women are led to believe that the 5’11” 115 pound model is the image of perfection and they should strive to look like the women in the magazines or the fashion models strutting down the runways. Women are brought up to think that...
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...In a country that spends about $55-billion on cosmetics, it is no surprise that 82% of women apply makeup to increase their self-confidence (Cash, 1989, p.351). This depressing statistic means that only 18% of women do not need to apply makeup to increase their self-confidence. In today’s American society, we are constantly bombarded by images of flawless, perfect figured girls in the media. The media is allowed to set the beauty standard, and its presence can become harmful towards women, and society as a whole. The media reinforces its message through a number of outlets such as: advertisements, social media, and magazines, ultimately making its influence inescapable. Although it may be too late to change the media’s grip on our generation,...
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...Our Bodies in the Media In any civilization appearance has a huge impact on the daily lives, of those living in it. Some cultures favor piercings, others strength, some wear clothes, others do not. The contributing factors for how they appear, typically go back to traditional roots. Our culture in the US, although influenced by our history, now has to deal with an almost daily changes seen in the media. It is nearly impossible to keep up with what is “in” and how we are “supposed” to look. With so much advertising and media focusing on a particular self image, there is no doubt why so many people struggle with accepting their self image. Both males and females, are both affected by man different outlets. Whether it be a victoria secret magazine, a commercial,social media, or a toy figuring, there are a number of contributing sources to our image. Being a male myself, I can’t fully appreciate the relationship of a womans body image and the media, but I can get a pretty good idea based on observations and experience. Social media has become one of the biggest, if not the biggest influence on young people today. The fact that there many different words being created in reference to this, shows the impact it is having. For example the term “selfie” never existed before Facebook was invented. This effect can often often be seen as a negative, as Miribel Tran points out “Social media is prevalent in society today, and it has been scientifically linked with causing depression...
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...International Views on the Cosmetics Industry: Japan, Saudi Arabia, China, Germany, & the United States of America BMGT454-0101: Global Marketing Professor Fardanesh Spring 2015 Mica Cocco Molly Pinkas Nora Keller Antonia Murray Katie Ta Table of Contents: Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market: Saudi Arabia" "Chapter 4: Ughmuri Ahasisaki: Cosmetics and Personal Care Products" by Roni Zirinski Article Summary: Japan “Blueprint for a Cosmetics Empire” by Terrie Lloyd “Exploring International Cosmetics Advertising in Japan” by Bradley Barnes & Maki Yamamoto “Face Time: A Digital Makeover for Japan’s Cosmetics Industry” by Kiyoshi Miura, Ian St-Maurice, Brian Salsberg Article Summary: China Understanding the Chinese Cosmetics Market - Dr. Mark Mobius Investigating the Impact of International Cosmetics in China - Bradley R. Barnes Western cosmetics in the gendered development of consumer culture in China - Barbara Hopkins Article Summary: Germany Trends in the European Cosmetic Market- Tereza Roubalikova Vivness 2015: The place to be for the global natural cosmetics industry Beauty Around The World- Germany - Eternal Voyageur Article Summary: United States of America “FDA official says cosmetics industry is trying to undercut government regulations”...
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...Creating a Customer-Centered Organization A Harvard Business Review Insight Center Report sponsored by The HBR Insight Center is an interactive resource that highlights the emerging thinking around today’s most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations. The growing obsession with customer excellence is driven, in part, by technology. Today customers can obtain and exchange more information about the good and bad of their encounters with companies than ever before. That gives companies a great incentive to work harder to make customers happy — before, during, and after their purchases. © 2011 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School. Creating a CustomerCentered Organization A Harvard Business Review Insight Center Report CONTENTS 1 3 5 7 9 11 13 15 17 19 21 23 Create Brand Superfans Matthew Rhoden How Philips Uses Net Promoter Scores to Understand Customers Suhail Khan What Zipcar Can Teach the S&P 500 Stephen Wunker How Fidelity Used Design Thinking to Perfect Its Website Frederick S. Leichter The Coming Point-of-Sale Revolution Grant McCracken Using Mobile Phones to Capture Customer Experiences Emma Macdonald, Hugh Wilson, and Umut Konus How to Play Marco Polo When Setting Prices Rafi Mohammed Beyond Mass Customization B. Joseph Pine II Understand...
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...Western Michigan University ScholarWorks at WMU Dissertations Graduate College 8-1-2012 Deepwater, Deep Ties, Deep Trouble: A StateCorporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill Elizabeth A. Bradshaw Western Michigan University, brads2ea@cmich.edu Follow this and additional works at: http://scholarworks.wmich.edu/dissertations Recommended Citation Bradshaw, Elizabeth A., "Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill" (2012). Dissertations. Paper 53. This Dissertation-Open Access is brought to you for free and open access by the Graduate College at ScholarWorks at WMU. It has been accepted for inclusion in Dissertations by an authorized administrator of ScholarWorks at WMU. For more information, please contact maira.bundza@wmich.edu. DEEPWATER, DEEP TIES, DEEP TROUBLE: A STATE-CORPORATE ENVIRONMENTAL CRIME ANALYSIS OF THE 2010 GULF OF MEXICO OIL SPILL by Elizabeth A. Bradshaw A Dissertation Submitted to the Faculty of The Graduate College in partial fulfillment of the requirements for the Degree of Doctor of Philosophy Department of Sociology Advisor: Ronald C. Kramer, Ph.D. Western Michigan University Kalamazoo, Michigan August 2012 THE GRADUATE COLLEGE WESTERN MICHIGAN UNIVERSITY KALAMAZOO, MICHIGAN June 29, 2012 Date WE HEREBY APPROVE THE DISSERTATION SUBMITTED BY Elizabeth A. Bradshaw ENTITLED Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental...
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