...ROLE OFADVERTISING IN MODERN MARKETING The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century. Advrtising history runs parllel to the history of mankind. Prior to the invention of printing press (1450A.D.) there were town criers who sold their goods through shouting.Advrtising is diffuclt to define its multi-dimensional .It is a powerful marketing tool it is a field of employement and a profession. The American Marketing Assoction (AMA) defines Advertising as any paid form of non-personal presentation of ideas or goods and services by an identified sponser. Advertising according to the above definition ,is a paid communation .Advertising is for wide range for product and services. Each advertising is sponserd byan identified party or an advertiser. Advertising received a boost after the indudtrial revolution in England. Printing press invention also give a boost to advertising. Advertising messages started as hand bills (1477). The first Indian agency was set up in 1905 in Girgaon, Mumbai .It was Dattaram and company .Indian advertisng completed its 110 years in 2015. Over these years, Indians advertising has had many change faces. CONTRIBUTION TO ECONOMIC GROWTH Advertising contributes to economic growth b7 helping to expand the market, particularly for new products, and by helping to develop new market segments...
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...Kubra Nur Erdemli, SEMA KESKEKCI 21000321, ENG 102-116 OUTLINE TEMPLATE FOR ARGUMENTATIVE PAPER Subject: CONSUMERISM Working Title: consumerısm and the mıllenıum generatıon INTRODUCTION Topic: how does consumerısm affect the mıllennıum generatıon? Definition/Explanation: consumerısm : the state of an advanced industrial society in which a lot of goods are bought and sold • disapproving when too much attention is given to buying and owning things (taken from dictionary.cambridge.org) Millenium generation : The millennials have different characteristics than any generation before them and in order to serve them better, K-12 education and colleges and universities are having to change the way they do business. The millennials have grown up in a society that is very different than any group before them. They have been plugged into technology since they were babies, are a safe generation, are the first generation for which Hispanics/Latinos will be the largest minority group instead of African Americans and have the most educated mothers of any generation before them. They are the most scheduled generation ever, are true multi-taskers, expect to have 6-8 careers in their lifetime and are attracted to diverse environments. Taken from http://www.cpcc.edu/millennial Disagreement about this issue: Thesis: although some people may disagree, consumerism has affected the millenium generation negatively by damaging their physical health,damaging their psychology...
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