In order to capitalize sales for a particular audience, Agee Pyrex uses gender stereotypes and norms about married women and cooking. They use the stereotype of a newly-wed woman cooking beside an on watching man. Along with imagery of married women cooking, the company also added text that catered to the idea a cooking wife. Agee Pyrex stated that all women’s “girlhood dreams” has always been “planning lovely means for her man” (Agee). The logic used by Agee Pyrex comes from preconceived notions about women, cooking, and marriage. Society assumed that the typical role for women in marriage is to be the cook for the household. Therefore, Agee Pyrex uses the argument that because women are perceived as the cook in marriage, then advertisements catering to the idea of women as cooks, will increase sales. This argument makes logical sense because if and only if the premise is true, one can formulate that conclusion. However, because the premise is now known to be false, to formulate the same conclusion would not be logical, but instead, rhetorical. The advertisement incorrectly assumes gender roles in marriage, which oftentimes does not hold validity. Cooking in marriage is not a one gender role, but …show more content…
To have a logical argument one must not assume or ignore future occurrences. In this advertisement, Agee Pyrex assumed that all women cook for their husbands. They also ignored the fact that men also like to cook and that cooking is a hobby for all genders, not just women. Their assumption that all women like to cook for their husband is not logical because it demines women with a negative stereotype. Women who see that advertisement will feel discouraged if one of their interests is not to be a cook. Logic does not discourage or demine individuals, only rhetoric does. Therefore, once an argument or proposition falls beyond fact or reason, the argument becomes invalid and