...The founder of Sony is 2 Japanese man which are Masaru Ibuka and Akio Morita on 7th May 1946. However, they complement each other and invent the unique product which achieve the people needs. The Sony company is formed and eventually grow into a more than $60 billion global organization. Sony has the ability to achieve the needed of the people and improve the technology around our environment. The Sony company has been at the cutting edge of technology for more than 50 years and they have impact the environment around us positively. Further, few companies are as well positioned to drive the digital age into homes and businesses around the world for the next 50 years and beyond. Today, Sony continues to fuel industry growth with the sales of innovative and unique Sony products, as well as with the company’s convergence strategy. For example, VAIO notebooks that raise the bar in both form and function, digital cameras that capture pictures on a floppy disk, CD-R or Memory Stick, MiniDisc recorders with a digital PC Link to marry high quality digital audio with downloadable music, DVD/CD multi-disc changers that playback both audio and video, and Hi-Scan flat screen TVs that deliver near HDTV picture quality through Digital Reality Creation (DRC) circuitry. Besides, there is also some major product which recommended by Sony such as 3D televisions, digital cameras, home audio, VAIO notebooks and others. Sony’s future brand success will be determined by how the company meets the...
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...reputation for being one of the world’s most trusted and well-known brands. Sony, since the end of world war two was founded by Akio Morjita and Masaru Ibuka out of the devastation from ruined Japan in 1945. Today, Sony is known for its reputation for creativity, innovation and with the ability to attract strong technical and innovative employees. Some of the key challenges for Akio Morjita and Masaru Ibuka were insurmountable to say the least. The lack of raw materials, no machinery to design or construct tools and brands, but this did not stop both of these visionary men who had a clear goal, and mission to be the best electronic brand it is today. Both of these men, took Sony to an unusual journey and strategic direction for their time. It was a custom for foreign companies to copy US or other well established brand names at the time. Both Akio Morita and Masaru Ibuka with strong technical and visionary approach would have none of copying western technology. Sony is an excellent example of Japan’s determination in focusing on global brands that would be recognizable by post-war Japan and beyond of what is today. The questions for the Sony one is on page 409 of our text book (Organisational Behaviour, McShane et al), and reads something like; 1.What leadership competencies do you recognise in Ibuka and Morita? Justify your answer. 2.How were Ibuka and Morita charismatic leaders? Justify your answer. 3.Can you recognise the elements of transformational leadership? Justify your...
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...| Organizational Behaviour and Development (UDE 1123) Semester III, 2012/2013ASSIGNMENT 2Creation Of Sony | | For Review by Prof. Khurram Khan | Prepared by Dr. A. Prakashrao (MBA – HC MR 121210) | 7/27/2013 | ASSIGNMENT 2 CASE STUDY 2 - THE CREATION OF SONY 1. What leadership competencies do you recognize in Ibuka and Morita? Justify your answers. 2. How are Ibuka and Morita charismatic leaders? Justify your answers. 3. Can you recognize the elements of transformational leadership? Justify your answers. 1. Comprehension a. Summary of the facts The case study 2 is regarding the creation of Sony and mainly on its 2 founder that is Engineer Masaru Ibuka and physicist Akio Morita who invested the equivalent of Yen 190,000 to start a company with just 20 employees in May 1946 post World War II and how it has evolved into a leading global brand. This case study tells how these 2 talented and skilled visionaries wanted to bring Japan from its post war defeat to leading triumphing nation. Ibuka and Morita were both passionate about electronics, but Morita felt another burning desire to help change the image of Japan in the eyes of the world. He saw a defeated Japan and believed that thru their company, they could help restore Japan to a triumphant nation once again. This vision for their country Japan started being implanted into the vision of their new company which initially known as Tokyo Tsushin Kogyo K.K. which...
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...1- What leadership competencies do you recognize in Ibuka and Morita ? Justify your answer Answer : the leadership competencies recognized in the case of Sonny , To understand Sony, understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone, their executive dynasty and its haphazard, emotional governance established the model for the Sony of today—even as it holds Sony, The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more into global organization. Ibuka was a practical visionary who could foretell what products and technologies could be applied to everyday life. He inspired in his engineers a spirit of innovation and pushed them to reach beyond their own expectations. Ibuka also fostered an exciting working atmosphere and an open-minded corporate culture. In the founding prospectus, he wrote of his wish to build a company whose employees gained satisfaction and pleasure from their work and his desire to create a fun, dynamic workplace. Morita was less an impassioned engineer and more a dabbler, although make no mistake: Morita loved his gadgetry., Morita was concerned as much with the media that would play on Sony products as he was with the gadgets themselves .Akio Morita and Ibuka recalls in the case study how they travelled to the USA after building up the factories in Japan, which taught him a bout the potential transstors to be used in communication...
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...Masaru Ibuka who was a defense contractor and Akio Morita who was a former naval lieutenant and physicist founded Sony on May 7, 1946 after World War II (Rebuilding from ashes 2011). It was also stated that at first Sony was established as Tokyo Telecommunications Engineering Corporation. In the beginning, Sony didn’t get good feedbacks for their first products but they were not discouraged. They were determined to achieve their goals and now they have given a positive impact to today’s society. The founder of Sony, Akio Morita and Masaru Ibuka met each other during World War II (Rebuilding from ashes 2011; sony.com 2011). It claims that with the end of the war of the war, Ibuka set up a new beginning and had founded Tokyo Telecommunications Research Institute in October. It adds that Morita saw an article about a research laboratory which was founded by Ibuka that appeared in an Asahi Newspaper column called “Blue Pencil” after a while. It also declares that after he read that article, they decided to set up a new company together. Again, it highlights that on May 7th, 1946; they formed a joint venture to begin a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) and started the company with an initial capital of 190,000 Yen and approximately 20 employees. It emphasizes that during their long joint venture, Ibuka put his energies into the technological research and product development field, while Morita was involved in marketing, globalization...
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...On 7 May 1946, after the end of World War II, Masaru Ibuka started a radio repair shop in a bomb-damaged Shirokiya department store building in the Nihonbashi district of Tokyo. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Tsushin Kogyo[1] (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.[1] In the early 1950s, Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor.[1] He convinced Bell to license the transistor technology to his Japanese company. While most American companies were researching the transistor for its military applications, Ibuka and Morita looked to apply it to communications. Although the American companies Regency Electronics and Texas Instruments built the first transistor radio as joint venture, it was Ibuka's company that made them commercially successful for the first time. In August 1955, Tokyo Tsushin Kogyo released the Sony MK-55, Japan's first commercially produced transistor radio.[3] They followed up in December of the same year by releasing the Sony TR-72, a product that won favor both within Japan and in export markets, including Canada, Australia, the Netherlands and Germany. Featuring six transistors, push-pull output and greatly improved sound quality, the TR-72 continued to be a popular seller into the early sixties. In May 1956, the company released the TR-6, which featured an innovative...
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...Sony Corp’s mission and values our team can get them on the road to becoming a more innovative organization. We will then analyze how innovation, design, and creativity support Sony’s goal and objectives. Lastly, we will identify the internal and external drivers of innovation for Sony Corp. History of Sony Corporation Vision and Mission statement Sony Corporation's Mission statement is "to become a leading global provider of networked consumer electronics, entertainment and services", and their Vision is “to create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services” (Sony, n.d.). Sony Corporation was created May 7, 1946 by Masaru Ibuka and Akio Morita. The company was established with a capital of 190,000 yen, which is about $ 1,600. The name of the company was originally "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to "Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size. In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA. Sony Corp. wants to strengthen their electronics branch and maintain market leadership in areas such as television, digital imaging, home video equipment, and portable audio. Sony is looking to do this by focusing on three initiatives: * The Customer Viewpoint Initiative emphasizes...
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...Tokyo. The company had $530 in capital and a total of eight employees.[11] In the following year he was joined by his colleague,[clarification needed] Akio Morita, and they founded a company called Tokyo Tsushin Kogyo[12][13] (Tokyo Telecommunications Engineering Corporation). The company built Japan's first tape recorder, called the Type-G.[12] In 1958 the company changed its name to "Sony". Name[edit] When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves, they strongly considered using their initials, TTK. The primary reason they did not is that the railway company Tokyo Kyuko was known as TTK.[12] The company occasionally used the acronym "Totsuko" in Japan, but during his visit to the United States, Morita discovered that Americans had trouble pronouncing that name. Another early name that was tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company already using Teletech as a brand name.[14] The name "Sony" was chosen for the brand as a mix of two words. One was the Latin word "Sonus", which is the root of sonic and sound, and the other was "Sonny", a common slang term used in 1950s America to call a boy.[5] In the 1950s Japan "sonny boys", was a loan word into Japanese which connoted smart and presentable young men, which Sony founders Akio Morita and Masaru Ibuka considered themselves to be.[5] The first Sony-branded product, the TR-55 transistor radio, appeared in 1955 but the company name...
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... International and U.S Presences SONY Sony Corporation usually referred, as Sony is a Japanese multinational corporation that is headquarters in Konan Minato, which is located in Tokyo Japan. I chose Sony as my organization because I truly believe that it is a very diversified business and that it is primarily focused on the consumer and the professional electronics. The company is one of the leading manufacturers of electronic products for the whole consumer market and the professional. Sony is ranked in the 116th company in the 2015 list of the Fortune Global 500. The History On May 7th of 1946, the company was founded in Tokyo Japan. The founder of the company is Masaru Ibuka and Akio Morita. What I think is great about SONY is that it has U.S. territories where it operates such as New York City, Mount Laurel, Huntington Station, and Philadelphia. The parent company for SONY is Sony Group, which is very well engaged in the business in four different operating segments. These four segments have made the company the most comprehensive entertainment companies in the whole world. The president and congress work very hard in stimulating the economy in our country by presenting Sony as a principal business, such as electronics, picture entertainment, computer entertainment, Sony music entertainment, Sony mobile communications and Sony financial. If Congress wont act on helping our economy, the president and can help by...
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...Sony TPS-L2 Walkman The sony TPS-L2 walkman was the first Walkman invented by the Sony Corporation which changed the way that music was listened to and enjoyed.. The core people behind its development were Sony Founder and Chief Advisor, the late Masaru Ibuka, who was then Sony Honorary Chairman, and the Sony Founder and Honorary Chairman Akio Morita, then Sony Chairman. They came up with the idea of sticking headphones onto a cassette player and gave their developer Kozo Ohsone to make it happen. On the year 1979, July 1st, the world’s first first commercially available personal stereo cassette player was launched in Japan bearing a price tag to the tune of $200.00 USD. It was later introduced in the US in June 1980. This device came in metal-cased blue-silver and with one pair of MDR-3L2 headphones. It had a Plastic case and ran using 2 AA size batteries. Apparently fearful that the consumers would consider the Walkman too antisocial, Sony built the first units with two headphone jacks permitting two people to listen at the same time. The TPS-L2 also had a "hotline" button which activated a small built-in microphone, partially overriding the sound from the cassette, and allowing one user to talk to the other over the music. Originally marketed as the "Soundabout" in the U.S., the "Stowaway" in the U.K., and the "Freestyle" in Sweden, SONY soon had the new name "Walkman" embossed into the metal tape cover of the device. When the follow-up model, "Walkman II" came out...
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...with this threat to its own standard. What factors do make two companies- Sony and JVC different? Seven months before the launch of Betamax, Sony chairman Akio Morita showed his machine to executives from Matsushita, JVC, and RCA, in an effort to get support for Sony’s design. Sony’s attitude seemed to be: “We completed this one, why don’t you simply follow us and become partners in producing VCRs that use our Betamax system?” Sony’s arrogant attitude did not go over well with potential partners. JVC replied that it preferred to develop its own technology. Konosuke Matsushita, in turn, was unhappy that he had not been consulted about the Betamax design. He, too, declined to participate in producing VCRs for the Betamax system. Two years later, JVC introduced the Video Home System (VHS), and in compatible alternative to Betamax. Sony had a head start: when JVC introduced VHS in September 1976, more than 100,000 Betamax machines had already been sold. Several other systems also appeared briefly, but none generated much interest from consumers. Initially, VHS had a longer recording time but lower picture quality. However, these technical differences were short-lived, and over the next few years the two standards leap-frogged each other repeatedly. Perhaps more important, JVC followed more open policy for partners. Says Morita: “we didn’t put enough effort into making a family.… The other side, coming later, made a family.” By 1984, while the Beta group numbered only a dozen firms...
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...operating in electronics. Sony holds a high standard of quality and technology leadership in the market. Sony is a Japanese corporation headquartered in Tokyo, Japan, and is amongst the top five most successful and largest to date. In 1945 Masaru Ibuka and Akio Morita started Tokyo Engineering Telecommunications Corporation in a derelict bombed-out building. Sony was established with a capital of a few hundred yens. In 1958 Ibuka and Morita changed the name from Tokyo Engineering Telecommunications Corporation to Sony. The concept behind the name derived from the Latin word “sonus” which means sound and “sonic”; the other name was “sonny boy” which is a popular expression used to describe a young person with a free spirit. The new name Sony captured the mood of both Ibuka and Morita along with a group of young people with a strong passion and energy for unlimited creation and unlimited possibilities. In order for Sony to move further into their destination they needed a mission statement. The mission statement is the purpose of the organization / corporation. It started by cogently articulating the organizations sole purpose for existence. Realizing the power and concept of a strategic vision ad mission both Ibuka and Morita set their site on the future. The thing that separates Sony from the rest is a statement that is on their main webpage “Believe that anything you can imagine, you can make real” (Fujita, 2012, discover.store.sony.com). Sony started out as a small electronics...
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...------------------------------------------------- Market Analysis of Sony Corporation Introduction In the eventful year 1946, two Japanese, Masaru Ibuka and Akio Morita collaborated to establish the “Tokyo Telecommunications Research Institute” which later transformed into Sony Corporation in 1958 (Sony story n.d.) . The company heralded an era of user friendly innovative products into consumer product markets world over. With its stringent quality commitment and matching service provision, Sony became a formidable brand that won the hearts of people and ruled stock market charts for a long time. From creating the rice-cooker, magnetic recorder, Sony gave the world, Sony Walkman and the famous Blu-ray technology (Sony story n.d.). Other feathers in Sony’s cap included transistor radio, Trinitron color television, Sony Handy cam and PlayStation game series (Sony corporate info n.d.). In the present essay, a market analysis would be attempted of the multinational company that Sony is. Market analysis of Sony Corporation Market analysis of Sony Corporation would involve studying its customers across Asia, Europe, America, Australia, and Africa (Sony corporate info n.d.). Additionally Sony’s competitors like Apple, Matsushita, Samsung, Warner Brothers, and financial service providers would be analyzed to understand their impact on the market performance of Sony. Also, the market analysis would configure the electronic, gaming, music, entertainment and mobile industry and...
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...CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders. Howard Stringer British born American national CEO of Sony Corporation from 2005 to 2012 deeply regretted the record loss of 457 billion yen ($ 5.75 billion) for the year 2011- 2012. According to Stringer, the poor performance of the current year was a result of the earth quake in Japan and the floods in Thailand. Shareholders became increasingly restless, one share holder shouted at the peak of his voice: ―Stringer, how can you justify your salary of $ 3 million per year. The company has been losing money since 2005 and you have been drawing such huge salaries and only talking‖. Another old share holder stated: ―the share price of Sony stock is now only 10% of Samsung‘s share price, and 2% of Apple Inc.‘s. This is your performance Howard Stringer for Sony Corporation.‖ He also questioned why Stringer had been retained as the Chairman of the Board This case has been prepared on real...
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...products and application in the world. Entrepreneurs have the knack of getting right in spotting a new trend and acting in advance despite the risk involved. They are the first to gear into the business as they recognize the change in economy or cultural trend. Being the first in market gives them competitive edge compared to others who are known as mere followers. Orville and Wilbur Wright were the sole reason why we have airplane. Both brothers had risked their life, time, money and resources as they battled through depression, illness, mockery and failed prototypes to develop a plane that could get airborne and fly. Despite the risk involved, their success paved way for the modern transportation of the existing airlines. Akio Morita the founder of Sony launched its first product, an automatic rice cooker but it failed to...
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