...argue that one reason for implanting special training programs is the need to avoid lost business “due to cultural insensitivity”. Explain other reasons why Sony implemented the training program. The researcher expressed various reasons for which Sony implemented the training program. Reasons for which Sony implanted these programs are as follows; Prevent high job turn-over rate, return on investment and creation of an international cooperate culture. Sony Corporation implemented this training program in hopes of preventing a High Job Turn- Over rate. Job Turn-over is where a percentage of workers who leave the organization and are sometimes replaced or not. The program was implemented in desire to prevent this from happening. Sony’s change in region and employees was a very drastic move since there would be a mixing of various cultures and groups. Conflict was due to occur within this branch of the organization, thus leading to employees wanting to leave the organization. The implementation of special global training programs helped to reduce the possibility of a high job turnover rate. This is possible because Sony uses coaching to reduce conflict. When conflict occurs, cross- cultural consultants would coach the conflicted sides to overcome their misunderstandings. Through the implementation of this training program, Sony expected to have a return on investment. Return on investment is one of the primary consideration when implanting a training program. In the case of group...
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...Positioning MKT 500 July 20, 2013 Dr. Shalonda Warren Sony is a leading international conglomerate publically traded company operating in electronics. Sony holds a high standard of quality and technology leadership in the market. Sony is a Japanese corporation headquartered in Tokyo, Japan, and is amongst the top five most successful and largest to date. In 1945 Masaru Ibuka and Akio Morita started Tokyo Engineering Telecommunications Corporation in a derelict bombed-out building. Sony was established with a capital of a few hundred yens. In 1958 Ibuka and Morita changed the name from Tokyo Engineering Telecommunications Corporation to Sony. The concept behind the name derived from the Latin word “sonus” which means sound and “sonic”; the other name was “sonny boy” which is a popular expression used to describe a young person with a free spirit. The new name Sony captured the mood of both Ibuka and Morita along with a group of young people with a strong passion and energy for unlimited creation and unlimited possibilities. In order for Sony to move further into their destination they needed a mission statement. The mission statement is the purpose of the organization / corporation. It started by cogently articulating the organizations sole purpose for existence. Realizing the power and concept of a strategic vision ad mission both Ibuka and Morita set their site on the future. The thing that separates Sony from the rest is a statement that is on their main webpage “Believe...
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...The founder of Sony is 2 Japanese man which are Masaru Ibuka and Akio Morita on 7th May 1946. However, they complement each other and invent the unique product which achieve the people needs. The Sony company is formed and eventually grow into a more than $60 billion global organization. Sony has the ability to achieve the needed of the people and improve the technology around our environment. The Sony company has been at the cutting edge of technology for more than 50 years and they have impact the environment around us positively. Further, few companies are as well positioned to drive the digital age into homes and businesses around the world for the next 50 years and beyond. Today, Sony continues to fuel industry growth with the sales of innovative and unique Sony products, as well as with the company’s convergence strategy. For example, VAIO notebooks that raise the bar in both form and function, digital cameras that capture pictures on a floppy disk, CD-R or Memory Stick, MiniDisc recorders with a digital PC Link to marry high quality digital audio with downloadable music, DVD/CD multi-disc changers that playback both audio and video, and Hi-Scan flat screen TVs that deliver near HDTV picture quality through Digital Reality Creation (DRC) circuitry. Besides, there is also some major product which recommended by Sony such as 3D televisions, digital cameras, home audio, VAIO notebooks and others. Sony’s future brand success will be determined by how the company meets the...
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...Sony Walkman Sony is an international brand and known as electronic company. The company selling products to the global market that makes company has a very large consumer market. Also Sony has always led the market in terms of innovation and new technology products. Companies in this industry are benefiting from rapid growth have sales and earnings that are expanding at a faster rate than firms in other industries but, electronic industry has low barrier to enter and exit. The technology of electronic product is easy to copy that makes Sony faces with many competitors so Sony should try to be the first and fast entrant to develop and launch new products to market in order to gain high profit. Sony moved to expand their branding strategies with the potentially unlimited difference of the global market. The target consumer group, Sony Walkman will focus on teenager, and young consumer groups. Often the concept of “youth” came to play a predominate role in many of Sony Walkman’s advertisings. By emphasizing consumer driven design and hip sensibility, Sony played a pivotal role in developing much of the branding and lifestyle marketing that has become a central strategy for Sony Walkman. Entertainment giants “Sony” were the first one to envision the portable music player when they launched the first Walkman in the year 1979 and they were very successful in 1981. At that time, at least 20 companies...
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...case : is Sony turning around? The company founded in 1955 by Masaru ibuka and Akio morito in the name of Tokyo telecommunication Engineering. Later in 1990’s the company was in losses this lead to restructuring to slash the cost and reorganize the structure and diversify the various electronics business profiles. In Sony they introduced a “company within a company” system. Thus Sony’s operations were divided into a number of mini companies like playstation, walkman, Sony mobiles, Bravia tv etc…… They have appointed Nobuyuki Idei as the COO and group president of the company in 1995 Record sale of US $45 billion Majority of money coming from play station He restructured 3 networks and 2 business units. The Sony company decentralized and each of the companies has its own Research and development. Ide started value creation management has a way to manage sony’s operation and maximize share holder value. Profit margins of Sony declined. Sony walkman and Trinitron CRT Television lagged behind its competitors. Sony saw a decline in music business It also saw a decline of revenue in hardware sales and saw increase in sales of game software sales. Convergent process within the electronic and entertainment and financial divisions. Internal rivals and Sony’s policy: Conflict between Japanese and US divisions. Lack of clear vision. Pride and silo mentality. Lack of Coordination. Insider system and hierarchical cu Stringer was appointed as the new CEO STRINGER: ...
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...Favorite Brand Paper MKT/421 Favorite Brand Paper Sony is one of the best and cutting edge Technology Company within the tech world. This business world headquarters is located in Tokyo, Japan. Sony products are mainly electronics, entertainment, and a gaming system. The Sony group mostly focus on electronics such as video games, sound, and television systems. With these fundamentals it has made Sony a top business that deals with consumer satisfaction, and provides them a widespread identity within the technology business. This company has several cans of brands to offer to people. Yet, only one of the largest product that they have created if the PlayStation 4. The PlayStation gaming system has been a Sony product for serval years. This system have evolved to include many of features that stand out to the customer. The price is a big factor for this product. Sony brought the price down early in its release of the PlayStation 4 to a reasonable amount of $299.00. By bringing the price down, the gaming console is now within range of a larger audience. An additional reason why people like this gaming console it has a built in Wi-Fi system with at additional cost. Another feature that makes this brand stand out is the visuals and scheme of the console. With any type of video like gaming system is the heart of it is the central processing unit. This detail gives the PlayStation 4 an outstanding graphic understanding that causes people to fall in...
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...electronics business and remained the company‘s President. This brought in a new control structure at Sony, which was expected to be operationally convenient and to unite the different silos that existed in the organization. While restructuring Sony, a lot of young blood had been infused into the top management of the company. This was also viewed as a move to break the Japanese tradition of seniority in favor of performance. On the new reorganization, Stringer said, ―This reorganization is designed to transform Sony into a more innovative, integrated, and agile global company with its next generation of leadership firmly in place.‖21 Through its new restructuring efforts, Sony planned to gain a substantial position in the networked electronics market, and a new group – Networked Products and Services Group – was created especially for that purpose, concentrating on products like the PlayStation and the Vaio personal computers. Analysts were of the view that the networked products and services group had a tough task ahead — it had to create digital services that would tie all Sony‘s products together. Some industry experts were of the view that the reorganization would result in sustained profitability and a cohesive corporate culture. It was also expected to result in nimbleness in the organization and in making it ready to face the new-age rivals. The creation of cross company units in the areas of logistics and software was also seen by analysts as an effort...
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...specific area. They can share the insurance, shipping and liability costs and produce higher profits. It is usually a short lived collaboration. An acquisition is when one company is buying and taking over another. If it is friendly, often the seller can stipulate who keeps their job and so forth. If it is unfriendly, the company taking over gets to make all the final decisions. They cannot take away benefits already earned. Read more: http://wiki.answers.com/Q/Difference_between_joint_ventures_and_mergers_acquisitions#ixzz1usNUs0ec Sony Mobile Communications AB (formerly Sony Ericsson Mobile Communications AB) is amultinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson.[1] Sony acquired Ericsson's share in the venture on February 16, 2012.[4] Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China; and Silicon Valley, United States.[5] In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).[6] By 2010, its market share had fallen to sixth place. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. This was mainly due to this fire and its inability to produce cheaper...
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...ZENITH International Journal of Multidisciplinary Research Vol.2 Issue 3, March 2012, ISSN 2231 5780 A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University, Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the world‟s most prominent companies in the electronics industry from Japan, has dominated the markets from all over the world for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its growth. Although sales levels have been relatively steady over the last decade, its profitability has gone from approximately eight to almost zero percent in 2009. Concomitantly, Samsung Electronics from Korea has successfully overcome the challenges presented in the global market. During the same period, its sales have increased over 600 percent and its profitability in 2009 was over ten percent. Additionally, the company has gained prestige in the minds of consumers and enjoys a privileged position in the electronics industry from all over the world. This paper discusses the reasons why the companies have had different performances in the markets and examines their challenges for the future. KEYWORDS: Comparative Study, Business Strategies, Electronics Industry, Korea, Japan. ______________________________________________________________________________ INTRODUCTION...
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...of marketing are product, pricing, place, and promotion. With this being stated, we will lastly discuss why each of the 4-P decisions would be important when marketing this selected product. Tangible Product The Sony PlayStation is one of the most popular entertainment systems on the market. Sony markets this product to teenagers as well as adults. Its competitor which is the Microsoft Xbox usually releases their product around the same time with every newly introduced product. The two entertainment systems often use similar marketing techniques and both sold in the same department. Sony produces many electronic systems and is well known for supplying consumers with acceptable products. I specifically chose the PlayStation system because I am a consumer of this product, and the company does a great job on promoting, distributing, pricing and designing new products. Product As we know, product marketing includes the product’s design, branding, packaging, guarantees, and other considerations. Sony PlayStation offers a new product every 7 to 10 years, which usually releases around the holiday season. This coming holiday season Sony is releasing its PlayStation 4 which is ultimately an upgrade of the PlayStation 3 that was introduced back in 2006. Since then, Sony has created a few different models of the entertainment...
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...Case 11: The Launch of the PlayStation 31 Submitted by: Braga, Cris Jefferson Camacho, Paolo Miguel Castro, Raven Gamalong, Jedalynn Joie Herrera, Stanley Maeda, Dianara Submitted to: Ms. Donna Abrina, MBA January 9, 2015 I. Problem Defined What should Sony do to maximize the value of the PS3 to meet the consumer’s satisfaction? II. Analysis and Recording of Current Situation i. Environment Technology: In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one of most successful company in producing radios. And also, Sony has a great innovation in terms of making the video game player, such as the Playstation 3. Social: The company has caught the attention of the consumers about their technology, special the release of play station and the company’s radios. In the case of the Play station 3, the company failed to keep the interest of the consumers because of their limitations, like the games. And because of their limitations, retailers tend to cancel orders due to lack of demand. Economic: The company experience a higher rate of return because the company did not achieve the demand of the consumers. The release of the Play Station 3 was not maintained interesting because of the lack of games....
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...Q1. How did Sony become a diversified company? What was the rational for entering the entertainment sector? Was it a good choice? Sony first ventured into diversification in 1961 when it created Sony Enterprise Co. in order to manage the Sony building in Ginza. Gradually, Sony moved into the space of retailing, took interest in a French restaurant named Maxim’s, ventured into Sony Travel Service and also became an importer to sports equipment and luxury goods. Over a period 50 years, the company either acquired or started new subsidiaries, most of which are shown below: Year | Company (created or allied with) | Industry | 1963 | Joint Venture (JV) with CBS bought out by Sony | Entertainment | 1965 | JV with Tektronix | Measuring equipment | 1969 | Sony Magnescale | Instrumentation for magnetic scales | 1975 | JV with Union Carbide | Battery business | 1979 | Sony Creative Products | Cosmetics | 1979 | JV with Prudential Insurance | Life Insurance | 1980’s | Sony Vaio | Computers | 1989 | Acquisition of Columbia Pictures | Entertainment | 1993 | Started manufacturing digital cameras | Imagining | 1993 | Started Sony/ATV in JV with Michael Jackson | Music publishing | 1996 | Sony Computer Entertainment | Video games and consoles | 2001 | Initially JV with Ericsson, bought out by Sony | Mobile telephony | Sony’s decision to set foot in the entertainment sector possibly stems out of co-founder Akio Morita’s analogy of electronics hardware and entertainment...
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...peer-to-peer recommendations as one of the prime drivers of smartphone purchase decisions. * The platforms we chose for Sony Mobile were Facebook and YouTube. Our research also showed sound quality and looks as the attributes most appealing to the target group. As a result, they had the capabilities to seamlessly execute campaigns in tandem with new product launches on multiple social platforms. Their intelligence tools measured up Sony’s competitors and planted the roots for a 360 degree Social Customer Relationship Management and a capability for social commerce. By early 2012 the music industry in India had witnessed remarkable changes. With the rapid growth in Internet penetration and usage, innovative technology was driving music production, access and consumption. Sales from digital platforms had surpassed sales from traditional physical formats, such as CDs and tapes. With the distribution of digital music in India largely skewed towards the telecom business, music was increasingly being accessed via mobile devices, including smartphones and tablets. Overall, the role of the recording company seemed to be diminishing. While some of the leading companies in the music industry were testing the waters in the digital space, new players, including technology companies, were quickly entering the market with various new platforms and services. Sony Music has unveiled its ‘India Segmentation Study’, the country’s first and largest research undertaken to analyse psychographic...
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...Sony Corporation is a multinational company whose headquarters are located in Tokyo, Japan. It is one of the world’s biggest media company with revenue of about US$40 billion(2011) and branches worldwide with over 200,000 employees. It is one of the largest manufacturers of video game consoles, electronics, communications, video and information technology products products. Its products are both for professional and consumer markets. The name Sony originates from the word Sonus, which refers to the goddess of sound in greek mythology (Chang, 2008. Pg. 12). Sony Corporation is the parent unit of the Sony Group, which is a segment that deals in five operating units which are games, electronics, financial services, entertainment (music and motion picture) and others. Sony produces a wide range of products from entertainment, games and electronic devices. Its major products include: Home Video-Blue Ray disc player, DVD portable, DVD player-,Televisions and Projectors-CRT TV, Bravia LCD TV, Public Display Panel-, Home theater systems, Home audio, Digital photography, Portable audio, games, storage and recording media etc… Sony Corporation spends a lot of money in each financial year on promotion and advertising (Promotional Budget). It has advertised its services and products in many different media and ways. It has advertised its Sony Wega TV and Bravia televisions through TV. Over the years Sony has also used favorable and popular television programs such as TV series and sports...
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...Strategic Management: Case Study – Sony Corporation – Future Tense? Table of Contents Table of Contents ………………………………………………………1 1 PART 2 – INTRODUCTION ………………………………………2 1.1 CASE STUDY ………………………………………2 1.2 COMPANY BACKGROUND ………………………………2 2 PART 2 – QUESTION 1 ………………………………………………4 2.1 TOPIC ………………………………………………………4 2.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 4 3 PART 2 – QUESTION 2 ………………………………………………9 3.1 TOPIC ………………………………………………………9 3.2 ANALYSIS … … … … … … … … … … … … … … … … … … … … … 9 4 PART 2 – QUESTION 3 ……………………………………………………15 4.1 TOPIC ……………………………………………………………15 4.2 ANALYSIS ……………………………………………………………15 5 REFERENCES ……………………………………………………………21 6 ATTACHMENT – FORUM POSTS…………………………………… .23-63 Part 2 Assignment OSC1: Strategic Management: Case Study – Sony Corporation – Future Tense? 1 PART 2 - INTRODUCTION 1.1 CASE STUDY I have chosen the case study - Sony Corporation – Future Tense? (2009) to complete Part 2 of the assignment. 1.2 COMPANY BACKGROUND Sony is a diverse Japanese based corporation, founded in 1946 to manufacture telecommunications devices. In its first five decades Sony grew from its humble origins to become a world leader in the areas of electronic equipment, gaming, motion pictures and music. The company is considered to be an innovator and developed a number of new technologies through that time, most notably the Walkman and Blu-ray disc players. Its natural expansion to film and music was to allow it to not only have...
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