...Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their advantage when marketing to Muslim-majority...
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...Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their advantage when marketing to Muslim-majority...
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...Executive Summary: Coffee is an important commodity and a popular beverage. Over 2.25 billion cups of coffee are consumed in the world every day. Over 90% of coffee production takes place in developing countries, while consumption happens mainly in the industrialized economies. Worldwide, 25 million small producers rely on coffee for a living. For instance, in Brazil alone, where almost a third of all the world's coffee is produced, over 5 million people are employed in the cultivation and harvesting of over 3 billion coffee plants. In 2009 Brazil was the world leader in production of green coffee, followed by Vietnam, Indonesia and Colombia. 7. Trade Rules and Regulations and Restrictions of USA: As of 2009, there are several United States embargoes and sanctions in force by the United States against several countries and activities, the most notable of which are against countries the federal government of the United States considers State Sponsors of Terrorism Some sanctions imposed by the United States government are: • No arms-related exports • Controls over dual-use exports • Restrictions on economic assistance • Financial restrictions o Requiring the United States to oppose loans by the World Bank and other international financial institutions. o Diplomatic immunity waived to allow families of terrorist victims to file for civil damages in U.S. courts. o Tax credits for companies and individuals denied for income...
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...Title Page Executive Summary Contents 1.0 Introduction Diageo plc is a multinational manufacturer and distributor of alcohol products. They are the owner of many well-known brands such as Johnnie Walker, Crown Royal, Smirnoff and Guiness. Currently, Diageo is operating in approximately 180 countries in the world. (marketline 2015) This report will aim to explain and analyze the influences of external factors and their importance to the business of Diageo and provide some critical suggestions to the organization to improve its performance. 2.0 Task 1 - A brief overview of the main external factors Diageo plc divides their international market into 5 main different segments base on geography: North America, Western Europe, Africa, Eastern Europe and Turkey, Asia Pacific, Latin America and Caribbean. In financial year (FY) 2014, the company has a significant loss to compare with FY2013: 9.2% in overall revenues, 19.9% in operating profit and 14.5% in net profit (marketline 2015). According to Ivan Menezes, chief executive of Diageo, the flop in revenues was the consequence of challenges from macroeconomics and market. (Eads 2014) The FY2014 annual report shows that there were significant declines of recorded sales in all 5 segments of the business. It is undeniable evidence that external factors create many difficulties for the business. Therefore, this report aims to explain the impact and importance of some main external factors such as economic factor, politics...
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...World Beer Industry The history of beer or ale can be traced back to 7000 years ago in today’s Iran. Over centuries, beer gradually has become a routine diet in every society. Today, approximately 182.69 million kiloliters beers are consumed globally every year (Kirin, 2011). The world beer annual consumption has been consecutively increased for 25 years since 1985. In 2010, the world beer consumption increases 2.4% compare to 2009. However, the beer consumption around the world is various from different regions. China has been consecutively the top one beer-consuming nation on the earth for eight years, consuming 24.5% of the world beer consumption. On the list of the world's 25 largest beer-consuming nations, Nigeria, India, and Brazil reached the highest growing rate of 17.2%, 17.0%, and 16.0%. Asia, Latin America, and Africa have strong demand for beer and lead the world consumption of beer in recent years. Asia was consumed 5.3% more beer in 2010 compare to 2009, has maintained increasing rate for 10 years consecutively, and a 33.6% share of the world beer market was taken by Asia. In China, the annual consumption of beer is 31.5 litters per capita (Kirin, 2010), where as in Czech Republic, the consumption of beer is 131.7 liters per capita per year (Kirin, 2010). The Czech Republic has been the top one beer-consuming nation in per-capita consecutively for 18 years. Even though the beer consumption per-capita dropped about 21.1 633-milliliter bottles in 2010...
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...Case Study 11.1 Red Bull: The global market leader in energy drinks is considering further market expansion November 16th, 2015 Executive Summary Red Bull, an original in the energy drink market, was founded in 1984 by marketing guru Dietrich Mateschitz and formula developer Chaleo Yoovidhya. The product is often used for boosting energy, increasing focus, and as a mixer for alcoholic drinks. Red Bull is well recognised for its extreme marketing strategies. For example, Red Bull has a “Mobile Energy Team,” which is largely made up of university students. The Mobile Energy Team regularly travels from University to University to promote Red Bull and provide samples of the product. A second example of Red Bull’s marketing strategy is their support for extreme sporting events, for example; Nascar driving. However, with the increase of new entrants in the functional drink market, Red Bull’s market share has decreased. This decrease leads straight into the problem statement; What strategy(ies) can Red Bull, the global market leader, use to further expand into current and emerging markets within the next three years in order to increase market share and sales? Several symptoms from the case where used to create an Industry Competitive analysis, a Fishbone analysis, and a SWOT analysis. Ultimately, after evaluating the Industry Competitive analysis, the Fishbone analysis, and the SWOT analysis, three alternatives were chosen to be further explored. These three alternatives...
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...Red Bull is an Austria-based company started in 1987 by Dietrich Mateschitz that sells one product: an energy drink containing taurine (an amino acid) that’s sold in a slim, silver-colored 8.3-ounce can. The drink has been an enormous hit with the company’s target youth segment around the globe. For the year 2001, Red Bull boasted sales of $51 million in the United States alone and captured 70% of the energy-drink market worldwide. From Stanford University in California to the beaches of Australia and Thailand, Red Bull has managed to maintain its hip, cool image, with virtually no mass-market advertising. However, today, due to certain health issues and the growth in competitors in the market, several doubts and issues have come across for Red Bull such as Whether Red Bull is able to maintain its lead and its point of differences or the brand may simply lost its edge and become “slate”, Whether the concern of health and bloggers might have a huge negative impact on Red Bull, Whether Red Bull’s target audience move on as it ages is an issue due to its limited product line, and so on. The matter of maintain a company lead in the market is always present as same as for its point of differences in products. In the case of Red Bull, according to recent records of energy drinks product companies in 2015, Red Bull owned 60% to 70% market shares which means globally Red Bull is one of top brands, establishing over 167 countries with approximately 5 million cans selling per year in...
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...1 Corinthians 6:19, tells us: “Don't you know that your body is a sanctuary of the Holy Spirit who is in you, whom you have from God? You are not your own.” Good afternoon, my name is Olivia. I would love to have your attention for about 7 to 8 minutes. Who has not feasted its eyes over gorgeous food presented to whet your appetite, that makes you drool and inspires the culinary adventurer within you? To most people, I myself included, food plays an important role. Whenever there is a new restaurant or snack, I am always the first in line to try it out. On the Internet the art of visual presentation of food has been taken to next level. Living in Indonesia the creativity and effort people put in a dish or food-item, never seizes to amaze me. Many times I wondered why we did not have such cool snacks like cakes displaying all colours of the rainbow in Holland. And it certainly triggered my curiosity to find out more about it. Digging deeper into this matter I was shocked to find out the reasons why. Did you know that products you may have bought might actually contain a substance which is banned in some other countries? And did you know that there is a legitimate reason for it to be banned? Most of these dangerous chemicals actually may cause more harm to our body than we imagine! After having read research reports and after having gone through all the facts I can only be left with one conclusion: CLEAR LABELLING SHOULD BE REQUIRED FOR EVERY PRODUCT. I opened this presentation...
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...Exporting Oregon Wines to SE Asia With the increasing popularity of Oregon wines, especially its Pinot Noir, state wineries are looking abroad to new markets to expand their reach and increase sales. One of those new emerging markets is Southeast Asia, which consists of Vietnam, Thailand, Singapore, the Philippines, Indonesia, and Malaysia. For the purpose of this paper I have left out Laos, Burma, and Cambodia because of import restrictions and poor demand for imported wines. In 2010, Oregon saw an increase in the number of wine cases exported to 59,537 from 35,664 in 2009. As the fourth largest wine producing state, Oregon is still far behind California, the largest US exporter of wines at 90%. Still the emergence of New World wines, like those in Oregon, continues to increase around the world, and SE Asia is a new and expanding market that has taken a liking to these wines, especially among the affluent. Based on research, this paper will break down by country the perceptions, sociocultural acceptance, competition, taxation and restrictions, distribution channels, and marketing strategies that could be used to introduce Oregon wines. Vietnam In Vietnam, wine is beginning to make inroads with the local peoples in a country where beer and spirits have been the mainstay since the Vietnam War. It saw an increase in US wine imports of 234% between 2010 and 2011 accounting for over $18 million in sales. Most of the wine consumed in the country is by foreigners...
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...Scotland and Indonesia Scotland is part of the United Kingdom and shares a border with northern England; the majority of citizens are Caucasian. The country is divided into two regions: the highlands and lowlands. The highlands are a rocky, mountainous area with less population than the lowlands. There are not any big cities or land to farm; this leads to fewer opportunities for income and a low socioeconomic status. They are a proud group because of their Gaelic roots; they look down upon the British-like lowlanders. The lowlands’ mild climate and grasslands are favorable for farming and ranching. There are several cities and industries which are advantageous for work; Lowlanders have a higher socioeconomic status. Indonesia is made up of over 17,000 islands, but only about 6,000 are inhabited; the majority of the population lives on one of five main islands. Like Scotland, there are more opportunities for income in urban areas. The socioeconomic status of citizens in rural districts and on remote islands is lower; rice and tobacco farming are their main means of support. The main language spoken in Scotland is English, but the accent is very thick and hard for outsiders to understand. I interviewed K. Gow, a Canadian citizen, and through written questions, I interviewed her mother, E. Gow, who relocated from Scotland to Canada several years ago. K. Gow said, “You wouldn’t be able to understand my mum” (personal communication, July 29, 2012), and offered to interpret. E...
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...ADVERTISING AND REGULATORY SYSTEMS A. Introduction In this paper will be discussed concern on advertising and regulatory systems in different parts of the world. Exactly the regulation of government in advertising is really needed to protect the interest of society from unbridled business behavior (Frith, KT and Mueller, B, 2003, p. 85). It is the foundation of ethics and a rule of advertisement. Advertising regulation refers to the laws and regulations that define the specific products that can be advertised on the country/region specific. Rules can include various aspects such as place settings advertising, advertising time, and the content of the ad. There are five main political/economic systems operate in the world that has its own policies structure for dealing with the media, such as the libertarian/capitalist (i.e., the United States), Socialist/capitalist (e.g., Japan, Australia, Singapore, and Britain), Authoritarian/capitalist (e.g., Brazil, Thailand, and Malaysia), Sectarian/authoritarian/capitalist (e.g., Saudi Arabia and Iran), Communist/planned economies (e.g., Vietnam or China). It also will be discussed to study the different of advertising and regulatory systems in several representation of the world. B. Discussion 1. The Definition of advertising and regulatory systems Before differentiating of advertising and regulatory systems in several parts in the world, it is important to understand what that system is. As is known in the introduction that...
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...Tigers Today wild tigers exist in Eastern Russia, China, Vietnam, Cambodia, North Korea, Thailand, Malaysia, Indonesia, Bhutan, India and Nepal. In order to live in the wild, tigers need water to drink, animals to hunt, and vegetation in which to hide. As the mountains, jungles, forests, and long grasses that have long been home to tigers disappear, so too, do tigers. Agricultural expansion, timber cutting, new roads, human settlement, industrial expansion and hydroelectric dams push tigers into smaller and smaller areas of land. These small areas of forests are surrounded by rapidly growing and relatively poor human populations, including increasing numbers of illegal hunters. Tigers compete with an expanding human population and industry for land and food, many tigers are killed by poachers who sell the tiger’s body parts as ingredients for traditional Chinese medicines. If these trends continue, the wild tiger may evolve from being an endangered species and off the endangered species list to become an extinct species. Without wilderness, the wild tiger will not survive. If the world is not careful, one of the beautiful creatures on the planet will become extinct. Everyday more and more tigers are being slaughtered for their skin, bones, meat, and other organs to produce clothes, home décor, medicine, food and even alcohol. For example bones are soaked in alcohol to make wine, and ground up bone mixed with herbs is believed to relieve pain such as arthritis. The tiger’s...
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...An adulterant is a substance found within other substances (e.g. food, beverages, fuels), although not allowed for legal or other reasons. The addition of adulterants is called adulteration. An adulterant is distinct from, for example, permitted food additives. There can be a fine line between adulterant and additive; chicory may be added to coffee to reduce the cost—this is adulteration if not declared, but may be stated on the label. The term "contamination" is usually used for the inclusion of unwanted substances due to accident or negligence rather than intent. Adulterants added to reduce the amount of expensive product in illicit drugs are called cutting agents. Deliberate addition of toxic adulterants to food or other products for human consumption is poisoning. In food and beverages[edit] Past and present examples of adulteration, some dangerous, include: Roasted chicory roots used as an adulterant for coffee Diethylene glycol, used dangerously by some winemakers in sweet wines Apple jellies (jams), as substitutes for more expensive fruit jellies, with added colorant and sometimes even specks of wood that simulate raspberry or strawberry seeds Water, for diluting milk and alcoholic beverages Cutting agents used to adulterate (or "cut") illicit drugs—for example, shoe polish in hashish, amphetamines in ecstasy, lactose in cocaine Urea, melamine and other nonprotein nitrogen sources, added to protein products to inflate crude protein content measurements[1] ...
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...Executive Summary Dionysus Limited is a privately owned manufacturer of the Caribbean’s largest spirit brand since 1761. Founded in Italia by partners, Sir Adriano Frazaro, Count Kentus Colmanus and Duke Marius Campden of Wilshire, England, Dionysus is the number one producer of spirits both locally and abroad. Since 1947, Dionysus Limited has increased its production and now distributes in13 countries across the world. Dionysus offers over twelve ranges of spirits. Each Dionysus bottle is stamped with its seal of approval, backed by its creed, Fornire spiriti superiori ai nostril clienti di qualitá superiore, providing superior spirits to superior customers. Dionysus Limited strives to find new and improved ways to provide the best service and cutting edge innovations. Dionysus Limited values its customers and their needs, and thus will continue to indulge their desire for a smooth, exquisite spirits. Dionysus introduces its new product, the Dionysus Rum Cream, a smooth, creamy, bold new taste offered in various sizes. The introduction of this product will result in an expected increase of $6,300,000 in the sales of the company per year for the next six years. Dionysus Limited aims at targeting individuals, consisting of men and women ages 21 and over that desires the finest Rum Cream with a superior taste. Based on market research, Dionysus forecast’s that within the next year it will have new and innovated advertisement campaigns, a more efficient inventory...
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...Heineken Brewing Company Case Study MBA650 Business Policy John Barber Abstract Heineken is a major competitor in the mass production beer industry. The firm is facing internal and external environment challenges which are affecting its sales and profitability. The corporation is involved in a competitive, concentrated, and differentiated industry that has allowed major rivals to achieve growth through mergers and acquisitions. The case study addresses the issues that the organization is encountering. The company is facing declining sales due to changing consumer tastes and increased competitive pressure. Heineken is attempting to increase sales and retain its position as a premium beer, but is faced with a lack of support from two key demographic groups which includes Hispanic American's and young Americans (Dess, Lumpkin, Eisner & McNamara, 2012). A case study of the firm, and its market environment, utilizing value chain analysis, and Porter’s Five Forces was conducted. Recommendations and alternative strategies were developed to increase the position of the Heineken brand and regain sales from Hispanic Americans and young Americans. The implementation of the recommendations and alternative strategies may increase Heineken’s opportunity of sustainable long term growth within the industry. Introduction Heineken is the third largest brewer in the world and currently distributes more than 170 brands of beer in over 150 countries worldwide. However, over the past...
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