...brewing, trial and error, marketing, and consumer acceptance. There are many different types of beer, each of which is said to belong to a particular style. A beer's style is a label that describes the overall flavour and often the origin of a beer, according to a system that has evolved by trial and error over many centuries. According to the type of yeast that is used in the beer's fermentation process, most beer styles fall into one of two large families: ale or lager. Beers that blend the characteristics of ales and lagers are referred to as hybrids. An ale is any beer that is brewed using only top-fermenting yeasts, and typically at higher temperatures than lager yeast. Because ale yeasts cannot fully ferment some sugars, they produce esters in addition to alcohol, and the result is a more flavourful beer with a slightly "flowery" or "fruity" aroma resembling but not limited to apple, pear, pineapple, grass, hay, plum or prune. Stylistic differences among ales are more varied than those found among lagers, and many ale styles are difficult to categorize....
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...it affects the taste and character of beer. First is water, obviously, which should be clean and more or less balanced in terms of pH; water can be the simplest thing or very involved when we get into mash temps., residual pH, relative mineral concentrations and other chemical considerations and so on. For now lets leave it as being simple and not pay it any more attention. The next ingredient, really at the other end of the dial, is the yeast. This is a galaxy on its own and really, like the intricacies of water chemistry, best left alone for now. Just keep in mind that much of the flavor of beer comes from the yeast, which ferment the sugars into alcohol and CO2 and there are two major classes of beer depending on the yeast, lagers and ales. The other two ingredients, barley and hops, are where we should really concentrate for someone like you. What are they and what do they do? Barley is a grain, like wheat or rice or corn or oats, and it's the traditional grain for making beer although others can be used like those just mentioned. Barley grains are subjected to a few processes to get them to a stage where they can turn all the starch or endosperm into sugar for the yeast to eventually eat and ferment into alcohol. There are two major types of barley, 2-row and 6-row, quite similar to one another, each of which can be subjected to additional processes to develop flavor characteristics. This is where I think you might benefit from learning something about the process as it...
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...Bringing the Brand to Light MOUNTAIN MAN BREWING COMPANY CASE ANALYSIS Pei-Chi Lee Rahul Lakhanpal Feridun Sarihan Saim Onur Tamer Weiqiong Vivi Zhuang March 29th, 2011 Problem Definition Facing decline in annual sales, changes in beer drinker’s preference and continuous growth in light beer sales in the whole beer industry, Mountain Man Brewing Company (MMBC) is standing at a crossroad as to whether or not introduce Mountain Man Light to expand consumer demographic into younger consumer segment and capture light beer drinkers. Advantages of doing so were obvious, however, the possibilities of diluting the Mountain Man brand equity, alienating the core customer base and cannibalizing sales of Mountain Man Lager were some real risks that could irreversibly damage the brand. Thus they need to address two issues: whether or not to launch Mountain Man Light and what strategy to employ for the introduction of Mountain Man Light. Pros of Launching the Mountain Man Light As the only beer category demonstrating consistent growth, light beer had been steadily gaining market share, increasing from 29.8% in 2001 to 50.4% in 2005. This was high growth rate that any beer manufacturer should not ignore (Exhibit1). Furthermore, Mountain Man Light would have different customer demographic and different distribution channels from that of the existing Mountain Man Lager thus minimizing the risk of cannibalizing Mountain Man Lager’s current sales. First of all, launching light beer...
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...then, Busch has provided several tastes of the beer he has created to his customers and improved the tastes throughout the years. Afterwards, through the success of creation, Busch has decided to name the beer, Budweiser Lager Beer because of dark ales and robust that was chosen by their customers. The designs, styles, model, and the company’s process of keeping Budweiser a success, has become the nation’s number one taste. Referring to Budweiser, Anheuser-Busch was based in St. Louis and became the top leading American brewer that holds up almost 48 percent share of United States beer sales to worldwide retailers. They also have about 12 or more of breweries major manufacturer across of the United States. It was greatly popular worldwide and still counting. As for those process of grow business worldwide, it was their mission and vision to provide enough Budweiser for millions of customers. Taste Process Ever since the opening of Budweiser founded by Busch, he has been experimenting varies of tastes that he thinks his customers would like. At first, Busch decided to provide both different tastes: dark ales and light lagers. Few of them have alcohol, some of them are not. Throughout the experiment, Americans prefer dark ales but also like light lagers and made Busch to have a perfect creation of taste. It was successful. Coming from the fact sheet by Budweiser, their taste profile shows that their beer is very fresh, malt sweetness, and balanced bitterness for perfect finish...
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...Anwar Bizri Kirin Brewery Co. Ltd. (A) 14/09/2015 As Japanese beer market is an oligopoly with four major players, any competitive confrontation, or any new product entry, would make ripple effects on the market shares of the other 3 players. Although Kirin had the dominant share of the beer market, its conservative approach to its product strategy left it vulnerable to innovative strategies by the other players. This, in turn, is the opportunity that Asahi took advantage of. Asahi created a niche demand for “dry beer” wherein it had the competitive advantage of first-mover. Asahi realized a shift in the market demographics towards the youth and took this as an opportunity to revitalize the beer market and seize as much of the market share as they could in the time it took the other players to respond. In light of Asahi’s challenge and the context of its strategy, Kirin had several alternative responses to consider. The simplest response would seem to be launching its own version of Kirin dry beer and mitigating the loss of market share to Asahi. However, as Asahi now has the advantage of “dry beer” brand recognition, an introduction of Kirin “dry beer” might lead indirectly to an increase in Asahi’s market share. Therefore, a introducing a parallel dry beer product is necessary but not sufficient as a strategy and must be supported by other responses. Kirin could cut the price in the classic competitive battle response. It could do so because it can afford a price...
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...Remember that one serving of alcohol equals 12 oz. beer; 1.5 oz. (1 standard bar shot) distilled spirits; and 5 oz. table wine. Here is a list of calorie counts for various alcoholic beverages. Note that the greater the alcohol content of the liquor, the more calories per ounce. These calorie counts are approximate and may vary depending on ingredients and portions. Alcoholic Beverage Serving Size (ounces) Calories Beer 12 oz. 150-200 Light Beer 12 oz. 95-136 Wine (white/red) 5 oz. 90-120 Wine Spritzer 5 oz. 100 Distilled spirits (scotch, Vodka, bourbon, gin, rum, etc) 1.5 oz. 85-115 Piña Colada 6 oz. 378 Margarita 8 oz. 280 Mojito 8oz. 214 Cosmopolitan 4 oz. 200 Martini 2.5 oz. 160 Bloody Mary 5 oz. 120 Champagne 5 oz. 106-120 Coffee Liqueur 3 oz. 348 Gin and Tonic 7 oz. 200 Long Island Iced Tea 8 oz. 780 Vodka and Tonic 8 oz. 200 Rum and Coke 8 oz. 185 Rum and Diet Coke 8 oz. 100 Mai Tai 6 oz. 350 White Russian 5 oz. 425 Mimosa 4 oz. 75 Screwdriver 8 oz. 190 Eggnog with Rum 8 oz. 370 Chocolate Martini 6 oz. 438 Standard drinks guide Full Strength Beer 285ml Full Strength Beer 4.8% Alc./Vol 1.1 standard drinks...
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...Being the new girl Today is my first day at the junior high My first class is social studies Mrs. Rein. When I walk in she hands me a paper and says chair number 12 as she rolls her eyes and walks away. I hurry up and grab my chair as soon I get to sit down BAM I fall straight on my butt …….moment of silence then all of a sudden a burst of laughter I get up and the teacher says are you ok I said yes and she says good now don’t let it happen again. I sit down and immediately put my head down and waited to the bell rang I got up threw my paper on Mrs. Rein’s desk and dash out the room. I stayed in the bathroom until it was time to go. The whole bus ride home I thought, about what happened. As I came through the door my mom gave me a wet kiss and asked me how was my day I wiped her kiss away rolled my eyes and stormed to my room my mom came in the room and ask me was I ok. I wiped my eyes and said everything’s great and sat back as she hit me with a pillow and says hey, everything’s going to be just fine I’ll have my new job in just a couple days and maybe if everything’s not good by then you could probably move back with your dad k she got up and said dinner would be done in a hot second I said what are we having she said steak and closed the door. After we ate dinner my mom took us to Milles ice-cream and we picked out a couple of toppings to put on our ice-cream my mom just got the usual blue berry frozen yogurt my brother got a peanut-butter swirl crunch cone with sprinkles...
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...10 compositions preformed with an intermission in between. Some major compositions that were preformed included the hit songs “call me maybe” and “counting stars”. I was quite surprised when I initially saw the program and the songs listed, because it was hard for me to comprehend how a group with bells could produce songs that we are so accustomed to hearing on the radio. Once the concert got started, I enjoyed seeing how all the bells complimented one another by the different sounds they produced. The concert itself was quite entertaining to me. I was really impressed by how 14-year-old kids could play together and be so professional. Another thing I observed was how some of the members of the ensemble played multiple instruments, which was really impressive. From the start the members of the ensemble tried to get the audience involved in the performance. The director after the first couple of songs introduced the students individually. It was a nice way of getting to know the members of the ensemble on a personal level. It was hard to say any one member of the group stood out from the others because they all worked in sync but the one of the members David played multiple bells at the same time. The audience really seemed to enjoy the music, which was surprising to me. The crowd was older, and I initially thought they would not know many of the...
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...143993 Daniel Olivan EN12 (R70) March 27, 2015 Time Check July 21, 2014. It was another Monday and it was a school day. I woke up early and drove to Ateneo de Manila University where I took up chemistry with materials science engineering. It was my first year in college and the semester just started a month ago, so I was only beginning to get to know the people in my course. On that Monday, my first class was chemistry and good thing that it was only a 50-minute class. I cannot take in all the formulas that Dr. Valera just discussed. My stress level was already too high. It was 8:20 am. My blockmates, Mariel, Diego, and Magin wanted to eat first before their next classes start. They have class at 9:30 while my next one was at 10:30, so we all headed to JSEC which was a cafeteria. After choosing a table, I volunteered to reserve the table and keep guard of their bags while the three of them went to food stalls to order. I checked my phone and it was 8:30 already but still I see no sign of him. Magin was the first one who got back and sat down with his bacon and eggs with fried rice. I expected that he would have mentioned his name, but he didn’t. Instead, he talked about how difficult it was to remember all of the dates in our upcoming history exam next week. I agreed and started asking him what the coverage of the exam was, so that he wouldn’t notice that I wasn’t paying much attention to what he was saying. The truth was I just...
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...study grammar and vocabulary, and create projects that will count as major assignments. Expectations You will be expected to be an integral part of the classroom through active participation in class discussions, activities, and through completion of your assignments. Our class can only be as good as our weakest link. So hopefully you will be a strong contributor to our class and in turn you will learn a lot and have fun in the process. Rules Be Prepared o You come prepared with all materials and homework daily Be Polite Be Prompt o You must be in your seat working when the bell rings or else you will be marked tardy Follow all school rules These rules cover everything and they will be discussed in greater detail on the first day of class. *Remember that the bell does NOT dismiss you. You should not begin packing your belongings until I have dismissed you after the bell. Bathroom Policy You will be given 6 bathroom passes at the start of each six weeks. You may use these at your discretion; however, they should not be used when I am in the middle of a lesson. Wait until we break for individual or group activities. You should go quickly so that you do not miss out on too much instruction. However many unused passes you have at the end of each six weeks will count as extra points...
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...The bell that signaled the end of the day at Woodworth Boys College finally rang. Mark sighed with relief, brushing his long messy hair out of his eyes as he grabbed his books and his bag from his desk. Mark shook his head in annoyance as his hair once again fell onto his dark Pakistani face. His hair was unkempt and dirty, but it's not like his family could afford for him to get a haircut. No, all the money went into getting Mark the best education that his parents could provide. Provided they did, his parents worked overtime, balancing many jobs at once, the fees for Woodsworth College were definitely not cheap. It was by far the best school in Detroit, Mark's home town. He and his parents had lived here since Mark was five, his parents...
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...__________________________________________________________________________________ THE FOURTH DAY "THE GOLDEN OAK LIBRARY" (NON-TARGET) 6:48 AM "Well, maybe the fifth time's a charm?" Twilight teased while scraping Anonymous' previously failed breakfasts into the trashcan. "Cooking has been my mortal enemy for an eternity. Don't worry, I'll should be able to get at least one pancake this time." He said, adjusting the dial for the burner on Twilight's gas stove. Anonymous poured new batter in to the pan and sat it on the burner, adding the ingredients as he cooked. Twilight didn't say anything, she was just staring off into space. Anon looked back to investigate the cause of the silence, giggling when he saw Twi's face. "Have we really run out of things to talk about already?" Anon asked, laughing while doing so. Twilight's blank face snapped to attention. Then immediatly went back to her blank face while she thought. Most of the time they had spent together was in silence, as is they were total strangers. In a way, they were. They had just met yesterday and didn't know that much about each other. "No... It's just..." Twilight tried to explain her train of thought. "Eh, It's alright, don't feel like you're a bad friend." 'Friend' The skeptical antisocial alien called Twilight, The Element of Friendship a friend before she called him one. Now she really didn't feel like a good 'friend'. Judging by Anon's face, he didn't care about it at all. He was too busy reading the instructions...
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... I was sitting in class and there it was: the vibration I had been anticipating all day. My cell phone had alerted me that my mom had text me. I couldn’t ignore her, so I try to secretly pull my phone out and reply. Then, as soon as I hit send, my teacher looked at me and asked if I agreed with her statement. I was too busy texting to hear what she said, so I tried to play it off and say that I agreed, but she already knew what I had done. She sent me straight to the principal’s office – this wasn’t my first time being caught – and that was it. I know I’m not the only one who has had this happen to them, but I learned a valuable lesson. Electronic devices are distracting to students in a classroom environment because the students are trying to multitask. Trying to multitask and learn with electronic devices is harmful to the students learning, especially when the student is using a phone, a laptop, or in view of a laptop. Multitasking is a person’s way of trying to do more than one thing at a time, but multitasking is a workout for the brain. Daniel J. Levitin, director of the Laboratory for Music, Cognition and Expertise at McGill University, compares multitasking to a seesaw in the brain (par. 4). Levitin goes on to say that the brain in constantly switching back and forth between the task-positive network, when all of a person’s attention is put onto a specific task, and the task-negative network, when a person isn’t focused and is daydreaming (par. 4). This can become strenuous...
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...raspberry-flavored ginger ale as a general soft drink for all occasions, After obtaining initial clearance to explore the concept further. Johnson spent considerable time perfecting the product ingredients and conducting laboratory field test. 1989 – Cadbury Schweppes Public limited company was one of the largest British owned confectionery and soft drink companies with marketing operations in more than 100 countries around the world. 1990 - The product was fully developed. In the soft drink industry, general soft drinks constituted the bulk of the market. Colas dominated by coca cola or PepsiCo brands therefore, most major benefits had exclusive agreements with either Coca cola or Pepsi Co to market their colas as the primary product line 1991 – Once decision was made Johnson would have to convince the bottlers to adopt the product and obtain their commitment to make it available in retail outlets by January 1991 Central Problem How would Schweppes make their product known not as adult soft drink but a soft drink for all Ages. Viewpoint: Sam Johnson – Associate Product Manager Strength * The relative consumption of the product for these two purposes varied in different regions of the united states. In the northeast, ginger ale was equally mixer with alcohol. Because the sales of both Schweppes and Canada dry were heavily concentrated in the northeast. A very large proportion of the total ginger ale marketed by the two divisions was consumed as a soft drink. Ginger ale is popular...
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...1) Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer's keg beer at sports stadiums. However, the production department had not been notified of the marketing campaign and was not prepared for the increased demand. The company was forced to buy empty kegs at a premium price. It also had to brew some of the lower priced keg beer in vats that would have been used for higher priced specialty beer. The result was that Napanee Beer sold more of the lower priced keg beer and less of the higher priced products that summer. Moreover, the company could not initially fill consumer demand for the keg beer, resulting in customer dissatisfaction. Use open systems theory to explain what occurred at Napanee Beer Co. Begin with a brief description of open systems theory. Use your own words (paraphrase) and remember to cite all sources using APA style. Open systems theory is a theory that states that organizations take resources from the environment and use those resources to affect that same environment through the organizations output (McShane & Steen, 2009). In regards to the case of Napanee Beer Co., the marketing group did not inform the production department that there was a new...
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