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Amazon.Com: the Brink of Bankruptcy

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Amazon is one of the few doc companies that managed to ride the wave of the doc.com bust and transformed itself from being on the brink of bankruptcy to a success. Amazon is a global leader in online-retail. From its birth in 1994 to 2000, Amazon.com implemented a number of changes to its business strategy in attempt to stay on top of the e-commerce industry. Amazon.com started in 1994 as a simple online book retailer. Under this initial strategy, Amazon was receiving all of its revenue from its book sales (sales revenue model), and was popular because it was the first online retailer to do so. Before the dot-com bust, amazon has gradually changing its business model from a simple online retail bookstore into an online superstore offering books, music, videos, toys, video games, consumer electrics, software and a full line of kitchen and home improvement products. In 2000, through a series of equity partnerships with leading online retailers, Amazon has expanded its marketplace model.

Despite the company’s success in expanding and its growing popularity, Amazon faces a serious challenge of generating profits. One challenge was to achieve profitability before cash ran out and operations would have to cease or go bankrupt. Another more serious challenge is wheter the business model could develop into a competitive advantage that would be difficult to imitate by the competition.

I would definitely partner with more non dot-come companies and entering more deals like this if I were the CEO. Deals like this would help address the scaling inefficiency that it was experiencing in its supply chain, inventory management, and order fulfillment processes and Amazon’s decision to pursue the Toys “R” Us deal was a smart step for a couple of reasons. Firstly, the deal with a traditional retailing partner like Toys "R" Us would help Amazon hedge its business risks as

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