...less egotistical they make fewer assumptions." — Henry Ford (Henry Ford, page 5). Has Chevy and Ford always been competitors or is it more recent that they have been competing against each other. In the 1890’s Ford began experimental cars on the streets of Detroit, Michigan. In 1901 with no job Henry moves back in with his father with his wife and son in Grand Boulevard in Detroit, Michigan. Also in 1901 he beat Alexander Winton in the automobile race attracting inventors to help make the Henry Ford Company. 1906 ford bought out Olds, Buick, and Cadillac to be the number one auto company maker which made Henry Ford the majority owner and president of the company. In the 1933 Chrysler and GM surpassed Ford causing Ford to be third place in American Automotive. In 1943 just two years after the United States entered world war II Henry Ford was elected president of the Ford Company and Edsel Ford died and Henry Ford II was released from the Navy to help run the company (Mike Davis,page1-4). The greatest automobile company of all time is Ford automotive. Henry has always had a skill set for craftsmanship when he made the first experimental car in 1896. It was a twin cylinder engine with the potential of 20mph; in 1899 he left his job to organize the Detroit automobile company. Fords first production was in 1903 was the model A with a under the floor engine selling...
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...brothers, Charles and Frank, were fascinated with Karls Benz’s idea of a “horseless carriage” and in September 1893, they successfully road tested their automobile on the streets of Springfield. The Duryea Motor Wagon Company became the first automobile production factory in America and by 1896 they had sold a grand total of 13 “horseless carriages” (Wright R.A, 1996). After the Duryea Brothers, many others followed with the most famous being Henry Ford, who established The Ford Motor Co. It was said that at one point America had over “one thousand small factories” producing automobile (Bellis M. n.d.). The Automotive Industry quickly became the largest consumer of raw materials in America and around the world (steel, rubber, plastic, cloth, vinyl, lubricants etc.). Also, it created a large chain of suppliers and regulatory agencies that provided jobs for the community and revenue to the federal government....
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...America. Many people thought that Hip-Hop would fade away soon after it was introduced in the late 70s. These people were wrong because over 25 years have passed and Hip-Hop is now very popular in American culture. Hip-Hop has grown a great deal since its beginnings in south Bronx. Now Hip-Hop and rap music can be found anywhere from CDs, television shows, advertisements, and the internet. This shows how big of an impact it has on America and American music. A brief history shows Hip-Hop’s achievements and milestones. Hip-Hop is divided into two: the DJ and the MC. The DJ: Hip Hop began in South Bronx during the late 1970s. It arose when block parties were common in New York City. Deejays would use a technique to isolate the percussion breaks in songs. They did this because they knew that these percussion breaks would be easier to dance to (Hip-Hop music, par 5). This technique was very much seen in Jamaica and was brought to New York by DJ Kool Herc. DJ Kool Herc from Jamaica was known as the father of Hip-Hop. There were other Deejays that contributed to the expansion of Hip-Hop. These Deejays were DJ Hollywood, who invented the term Hip-Hop, and Grand Wizard Theodore, who invented scratching. Scratching is a technique used by deejays to produce distinctive sounds by moving a vinyl record back and forth on a turntable while manipulating the cross fader on a DJ mixer. New York was not the only city where Hip-Hop was becoming popular; Philadelphia was also contributing to its...
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...the demand for more roads, highways, bridges, railways, dams and canals. Geotextile enhance design, cost effectiveness, durability, and aesthetics of the infrastructure projects. The geotextile industry produces products that perform several functions which include reinforcement, filtration, draining, protection, and separation. The major applications for geotextiles are pavement repair, road industry, erosion control, and waste management. 1.2 ABOUT THE COMPANY Maruti Rub Plast Pvt. Ltd was established in 2008, a group company of Maruti Techno Rubber Private Ltd., which is a renowned brand in the Infrastructure and Construction Sector. It has set up its state-of-the-art manufacturing facility at Greater Noida and installed with World’s best and automated Technical Textile Machine to manufacture Warp- Knitted Geogrids and other Geosynthetic Products. The Flagship Company, Maruti Techno Rubber Private Ltd., are the market leaders in manufacturing Rubber & PVC Products, Water Stop Seals, Rubber Sheets, Shuttering Rubbers, ĵElastomeric Bearing Pads, Hydrophilic Rubber Gaskets, LDPE & HDPE Membranes, Expansion Joints, etc., that are well established in Indian and Middle East & European Markets for the last 25 years. 1.3 ABOUT THE PRODUCTS...
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...pital to put ba ands in charge of their own careers. “It’ pretty much a venture capital n ’s h firm f bands,” on of the partn for ne ners told Billb board magazi 1. ine Al lternate structures for fina ancing and p promoting rec corded music such as art c, tist-run labels had s, been tried before without much success. Wh gave thes investors h w h hat se hope in 2009 w the belie that was ef digitiz zed music an the Intern would com nd net mbine to cre eate new, low cost ways t promote m w to music. McBri and his partners were ready to put what they had learned ab ide p t bout digital m music marketi to ing work in a vehicle that could attr t ract investors s. Ini itial response from invest e tors was mixe however. “Returns on entertainme products when ed, n ent portfo olios are smal are typicall very erratic said one N ll ly c”, New York-bas venture c sed capitalist.2 Wa the as non m major label ap pproach about to fail again? t The Music Ind dustry Th music indu he ustry compris a wary a sed alliance betwe art and b een business. Artists,...
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...Contribution of the Automotive Industry to the Economies of All Fifty States and the United States 3005 Boardwalk Drive Ann Arbor, MI 48108 www.cargroup.org January 2015 All statements, findings, and conclusions in this report are those of the authors and do not necessarily reflect those of the Alliance of Automobile Manufacturers. Contribution of the Automotive Industry to the Economies of All Fifty States and the United States Center for Automotive Research Report Prepared by: Kim Hill, Director, Sustainability & Economic Development Strategies Group Director, Automotive Communities Partnership Associate Director, Research Debra Maranger Menk Joshua Cregger Michael Schultz Report Prepared for: Alliance of Automobile Manufacturers 1401 Eye Street, N.W., Suite 900 Washington, DC 20005 January 2015 ©Center for Automotive Research 2015 i ACKNOWLEDGEMENTS The Center for Automotive Research (CAR) would like to thank the Alliance of Automobile Manufacturers for support of this work. This study is the result of a group effort. The authors would like to thank our colleagues at CAR for their assistance with this study, in particular, Bernard Swiecki for his assistance with organizing and conducting interviews and Yen Chen for his input and guidance on economic ...
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...Chapter 16 Today’s Promotional Techniques Chapter Contents Brief Chapter Outline 16.3 Other Teaching Resources 16.4 What’s New in this Edition 16.7 Lecture Outline and Lecture Notes 16.8 PowerPoint Slide Show 16.46 Transparency Acetate Notes 16.50 Casing the Web 16.54 Developing a Promotional Strategy for Biltmore Estate Answers to Video Case Questions 16.57 The Art Of Motoring – Mini Usa Lecture Links 16.58 Lecture Link 16-1: Subliminal Advertising 16.58 Lecture Link 16-2: Autowrap Mobile Advertising 16.58 Lecture Link 16-3: Dealing with Changes in Personal Selling 16.59 Lecture Link 16-4: Sampling Works Wonders 16.59 Lecture Link 16-5: Viral Marketing Used to Promote Yu-Gi-Oh! 16.60 Critical Thinking Exercises 16.61 Critical Thinking Exercise 16-1: Identifying Product Placement 16.61 Critical Thinking Exercise 16-2: Advertising Appeals 16.62 Supplemental Cases 16.64 Supplemental Case 16-1: Waking Up the Coffee Industry 16.64 Supplemental Case 16-2: The New Breed of Salesperson 16.67 Brief Chapter Outline CHAPTER 16 Today’s Promotional Techniques GETTING TO KNOW DAN WIEDEN OF WIEDEN AND KENNEDY I. PROMOTION AND THE PROMOTION MIX. II. ADVERTISING: PERSUASIVE COMMUNICATION. A. The Growing Use of Infomercials. B. Advertising and Promotion on the Internet. C. Global Advertising. III. PERSONAL SELLING: PROVIDING PERSONAL ATTENTION...
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...STRATEGY Joel West San José State University joel.west@sjsu.edu *Michael Mace Rubicon Consulting mike@rubiconconsulting.com Abstract: Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a product or industry segment. For mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or not at all. Here we examine the decision of Apple Inc. to enter the mobile handset business. We link the iPhone entry strategy to its historic competencies and the industry context of commodization and convergence. From this we offer conclusions about openness in mobile phones and prospects for a single dominant design for convergence devices. JEL - codes: O30, L16, L1 Entering a Mature Industry Through Innovation: Apple’s iPhone Strategy Submitted to DRUID Summer Conference 2007 February 28, 2007 Abstract Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a given product or industry segment. For mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or not at all. Here we examine the decision of Apple Inc. to enter the mobile handset business. We link the iPhone entry strategy to its historic competencies and the industry context of commodization and convergence....
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...Permits Division Texas Commission on Environmental Quality P.O. Box 13087 Austin, Texas 78711-3087 RG-022 Texas Commission on Environmental Quality Revised February 2005 i Kathleen Hartnett White, Chairman R. B. “Ralph” Marquez, Commissioner Larry R. Soward, Commissioner Glenn Shankle, Executive Director Authorization for use or reproduction of any original material contained in this publication—that is, not obtained from other sources—is freely granted. The commission would appreciate acknowledgment. Copies of this publication are available for public use through the Texas State Library, other state depository libraries, and the TCEQ Library, in compliance with state depository law. For more information on TCEQ publications call 512/239-0028 or visit our Web site at: http://www.tceq.state.tx.us/publications Published and distributed by the Texas Commission on Environmental Quality PO Box 13087 Austin TX 78711-3087 The TCEQ is an equal opportunity/affirmative action employer. The agency does not allow discrimination on the basis of race, color, religion, national origin, sex, disability, age, sexual orientation or veteran status. In compliance with the Americans with Disabilities Act, this document may be requested in alternate formats by contacting the TCEQ at 512/239-0028,...
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...Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 _______________________________________________________________________________________________ PROFESSOR: Dr. Diane M. Badame TELEPHONE: (213) 740-5053 E-MAIL: badame@marshall.usc.edu OFFICE: Bridge Hall, Room 307B OFFICE HOURS: After classes and by appointment _______________________________________________________________________________________________ COURSE DESCRIPTION Some of the most valuable...
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...MEXICO CITY I SAN FRANCISCO D. C. S H A N G H A I T O K Y O T O R O N T O W A S H I N G T O N, Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel: 212-903-8316. Fax: 212903-8083. E-mail: specialsls@amanet.org Website: www.amacombooks.org/go/specialsales To view all AMACOM titles go to: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Cohen, William A., 1937– A class with Drucker : the lost lessons of the world’s greatest management teacher by William A. Cohen. p. cm. Includes index. ISBN 978-0-8144-0919-0 1. Management. 2. Executives—Training of. 3. Drucker, Peter F (Peter Ferdinand), . 1909-2005. 4. Cohen, William A., 1937– I. Drucker, Peter F (Peter Ferdinand), . 1909-2005. II. Title. HD31.C589 2007 658—dc22 2007020976 © 2008 William A. Cohen All rights reserved. Printed in the United States of America. This publication may not be reproduced...
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...States Consumer Product Safety Commission. In cooperation with: Mark Kumagai Director, ESME Directorate for Engineering Sciences U.S. Consumer Product Safety Commission ____________________________ Professor El-Korchi, Co-Advisor ____________________________ Professor Servatius, Co-Advisor Unless otherwise stated, any views or opinions expressed in this report are solely those of the authors and do not necessarily represent those of the U.S. Consumer Product Safety Commission or Worcester Polytechnic Institute. Submitted on: 1/11/2006 1 Abstract This report, prepared for the U.S. Consumer Product Safety Commission (CPSC) of Washington, D.C., outlines our approach to investigating the increase in injuries related to inflatable amusement rides. Using data from surveys, interviews, injury databases, archival research, and product testing, we completed three goals: We developed a five category system to classify inflatable amusement rides; determined ways the CPSC and other involved parties can improve the safety of inflatable rides; and recommended how future CPSC investigations can be handled. 2 Acknowledgements We would like to thank the people and organizations who have aided us in this project: our advisors Professor Tahar El-Korchi and Professor Brigitte Servatius, Professor David Dibiasio, Chuck Ackerman, Dave Shibilia, Google.com, many state officials and trade organizations, Worcester Polytechnic Institute, the U.S. Consumer Product...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...Business Information Systems in Your Career C H A P T E R 1 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. How are information systems transforming business, and what is their relationship to globalization? Why are information systems so essential for running and managing a business today? What exactly is an information system? How does it work? What are its people, organization, and technology components? How will a four-step method for business problem solving help you solve information system-related problems? How will information systems affect business careers, and what information systems skills and knowledge are essential? 2. 3. 4. 5. 2 C HAPTER O UTLINE Chapter-Opening Case: The New Yankee Stadium Looks to the Future 1.1 The Role of Information Systems in Business Today 1.2 Perspectives on Information Systems and Information Technology 1.3 Understanding Information Systems: A Business Problem-Solving Approach 1.4 Information Systems and Your Career 1.5 Hands-On MIS Projects Business Problem-Solving Case: What’s the Buzz on Smart Grids? THE NEW YANKEE STADIUM LOOKS TO THE FUTURE Although baseball is a sport, it’s also big business, requiring revenue from tickets to games, television broadcasts, and other sources to pay for teams. Salaries for top players have ballooned, as have ticket prices. Many fans now watch games on television rather than attending them in person...
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...www.it-ebooks.info www.it-ebooks.info E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS, INC. www.it-ebooks.info VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should...
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