...provide localized content wherever it goes. However, 2007 was a great year for a tremendous challenge. As experts affirmed, the launch of MTV Arabia in the Middle East was the biggest challenge MTV had faced since its foundation. It was a big challenge for many reasons. First, the cultural difference between the Middle East and the west is incredibly different. Second, the Arab acceptance of a western brand could be tough. Then comes the ambiguity about the success of the localization strategy. Also, the possibility of MTV Arabia to be altered by the local programming could be expected. There is a considerable number of existing Arab music channels, thus, the competition might be difficult as they have the same focus as MTV Arabia. Although those challenges, MTV Networks invaded the Arabian market and applied a business strategy that enabled it to build a solid infrastructure. This paper analyzes the challenges that MTV faced during this process and the strategy that it applied to move forward highlighting its pros and cons. We will also analyze its success and survival in the market. Launching MTV Arabia in the Arab world is the most challenging process that MTV went through. Dana El Baltalji, a special Projects Manager, Trends magazine in Dubai said: “MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand. The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly...
Words: 1392 - Pages: 6
...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
Words: 2657 - Pages: 11
...Personal Responsibility Phil Velasquez Gen/200 September 14, 2012 Dr. Banjoko Being accountable and making tough decisions such as completing my bachelor’s degree will not be easy, but in the long term it will offer me better career opportunities and ultimately a better life. Personal responsibility is something I have grown to appreciate more as I have gotten older. I believe the decisions one makes impact your life both positively and negatively and for me, living too much in the here and now instead of realizing the investment in myself that a higher education brings kept me from making the more responsible decision. Adult education is not easy with the everyday demands of work, family, social life and day to day responsibilities. ”Currently, nearly half of all college students are ae 25 or older, with numbers expected to continue to increase” (J. Lorenzetti, 2003) However, if you consider the time spent watching television, reading for pleasure, etc., it becomes not only possible, but achievable. The increase of adults with degrees also has a positive impact on society.” Increasing adult attainment of the baccalaureate degree will produce the highest individual and social returns: however, this goal clashes with the structures in place to support it. Millions of adult students are seeking degrees in a system built largely for – and around – traditional students” (Pusser et al., 2007) this may also create some animosity between those students...
Words: 1241 - Pages: 5
...SOCIAL conditions Geographic Terms: UNITED States Abstract: Discusses the similarities in family life and social problems in the United States in the beginning of the 20th century through November 1999. Improvements regarding childhood mortality, education, child labor, and women's rights; Why the 1950s are regarded so highly in history as a standard for family values despite the actual poverty rate, women's oppression and race relation problems. INSET: American Mirror by Sora Song. Full Text Word Count: 3077 ISSN: 00243019 Accession Number: 2377451 Database: Academic Search Premier Section: SOCIETY THE AMERICAN FAMILY New research about an old institution challenges the conventional wisdom that the family today is worse off than in the past. As the century comes to an end, many observers fear for the future of America's families. Our divorce rate is the highest in the world, and the percentage of unmarried women is significantly higher than in 1960. Educated women are having fewer babies, while immigrant children flood the schools, demanding to be taught in their native language. Harvard University reports that only 4 percent of its applicants can write a proper sentence. There's an epidemic of sexually transmitted diseases among men. Many streets in urban neighborhoods are littered with cocaine vials. Youths call heroin "happy dust." Even in small towns, people have easy http://web.ebscohost.com.ezproxy.proxy.library.oregonstate.edu/eh…=245bf1c5-5315-4707-a44a-39da67f8c480%40sessionmgr13&vid=4&hid=10...
Words: 3470 - Pages: 14
...Electric Cars Industry History of Automobile Industry The history of automobile dates back to 17th century as a Flemish Jesuit missionary, Ferdinand Verbiest, built a steam-powered vehicle to Chinese Emperor Kangxi as a toy. In 1769 French inventor Nicolas-Joseph Cugnot improved Verbiest’s car by constructing a car which could hold a driver. But only in 1886 German engineer Karl Benz invented the first real useful car, considered a first automobile powered by internal-combustion engine. A few years later, a guy named Henry Ford applied for work with Thomas Edison. Ford started working with steam-powered engines the Edison’s company used to make electricity for US cities. While working at Edison’s company Ford came up with machine called Ford Quadricycle, ran by internal internal combustion engine and in 1899 Ford founded the Detroit Automobile Company. Company soon failed and after few other unsuccessful attempts Ford finally formed Ford Motor, a first automobile manufacturer, company in 1903. In the beginning of car industry, a time when the technology was completely new, 40% of American cars were powered by steam, while 38% were electric and 22% had gas engines. So, in the beginning of the automobile industry it was really unclear which direction in will turn. Steam engine, internal combustion engine and electricity had almost equal starting positions to become a standard for powering cars. Even at the time with inventions of Thomas Edison and Nikola Tesla electricity may...
Words: 3186 - Pages: 13
...| Globalization and Technology: Effects upon American Hegemony | “How the spread of globalization and ease of technology will affect America’s hegemonic stance.” | | | 8/22/2013 | | The United States has been a dominant power since the mid 20th century. The U.S. has understood that being at the pinnacle of the world powers has vast benefits. It allows others to listen when one is promoting the spread of human rights or slowing the spread of weapons of mass destruction,” (Walt, 2011). As a result, this is the status and prestige that the U.S. enjoyed during the early 20th century. Up until now that is, the prestige, and status that the U.S. enjoyed is beginning to wane. In the past, there was no one to challenge the United States stance on the global stage and how she personally believed to be the chosen one to uphold the universal moral code, now other countries are beginning to emerge on the world stage and openly display their hostility toward the American culture. Suddenly, the pinnacle on which the U.S. stood did not look so sturdy. If the last decade, is an indication of what the next nine are going to be like, it is safe to assume that the 21st century is likely to be very chaotic.. Globalization and technology are not just a new economic occurrence, they are involved politically, culturally, military, and environmentally as well. They have networks of interdependence that are spanning continents, increasing rapidly that before the First World War,...
Words: 2502 - Pages: 11
...The SAT Essay: Building a Repertoire of Examples The SAT essay is intended to measure your writing skills, not your knowledge of any specific subject. Therefore, the essay prompts given on the SAT must be fairly open-ended, so that anyone with a highschool education and life experiences common to all teenagers can respond to them. Most of them deal with basic philosophical, psychological, moral, or social issues. In my experience as a teacher, I’ve seen that the biggest challenge students face in writing the SAT essay is coming up with rich and relevant examples to discuss within the twenty-five minutes you’re given for the essay section. Quite often, students end up using examples that are inappropriate or superficial, or they don’t know enough about the examples they’ve chosen to write about them in detail. The way to combat this problem is to create your own repertoire of examples that you are well prepared to write detailed paragraphs about. Then, when you read the prompt you’re given on the day of the test, you can simply choose the examples from your repertoire that are most relevant to that particular topic. (Of course, this method isn’t fullproof; it may happen that you are unfortunate enough to get a topic that your prepared examples aren’t really appropriate for. If that’s the case, don’t try to force your examples to fit the topic. The process of coming up with these examples and writing several practice essays will also help you learn how to come up with new examples...
Words: 3449 - Pages: 14
...out with optimism among America’s youth that was unprecedented in history. Before too long headlines of civil rights, university reform, pacifist movement against the Vietnam War, women’s rights, and sexual liberation were made and the “Camelot” vision was quickly shattered. America’s youth began to revolt against the establishment and the foregone conclusion that they would adopt the lifestyle of their parents. In ten short years societal norms were turned completely around. Never before had change happened so quickly or been driven by the same group. This rapid change is breathtaking, considering most young people are generally naïve and disinterested in events outside their immediate scope. I have therefore decided to investigate what role the media played in the youth revolutions of the 1960s. This paper will identify media’s influence in driving change and analyze relationships between media, specific historical events, and the reaction of America’s youth. This will be achieved by looking at both primary and secondary sources to determine how much influence the media played in manipulating America’s youth via songs, marketing, and select writings. The media industry’s reaction to the social and technological upheavals of the twentieth century was to encapsulate the mantra “youth as fun” and sell it to America’s teens. . It was the social exposure that the media promoted that resulted in the heightening of knowledge among America’s youth, leading to their liberalized...
Words: 4521 - Pages: 19
...Mark R. Peattie, Edward J. Drea, Hans J. van de Ven, eds. The Battle for China: Essays on the Military History of the Sino-Japanese War of 1937-1945. Stanford: Stanford University Press, 2010. Illustrations, maps. 664 pp. $65.00 (cloth), ISBN 978-0-8047-6206-9. Reviewed by Roger H. Brown (Saitama University) Published on H-War (December, 2012) Commissioned by Margaret Sankey The Sino-Japanese War of 1937-45 was immense both in its scale and consequences. Nevertheless, Western military histories of World War II have focused overwhelmingly on the campaigns of the European and Pacific theaters, and those specialized studies of the conflict that do exist deal primarily with such matters as diplomacy; politics; mass mobilization; and, in more recent years, Japanese atrocities and public memory. Indeed, as the editors of the volume under review attest, “a general history of the military operations during the war based on Japanese, Chinese, and Western sources does not exist in English” (p. xix). In 2004, Japanese, Chinese, and Western scholars gathered to remedy this situation and in the belief that such a close study of the operations and strategy of the Sino-Japanese War would “illustrate that, in this period, warfare drove much of what happened in the political, economic, social, and cultural spheres in China and Japan.” They further recognized that because “much of the best scholarship on WWII in East Asia is naturally produced in China and Japan,” there was a need to “bring...
Words: 3443 - Pages: 14
...22 No Longer Inevitable? The Transatlantic Relationship from Bush to Obama Michael Cox Until recently, the relationship between the United States and Europe constituted one of the most intimate in modern times. Indeed, as we ‘over here’ love reminding our American friends ‘over there’, the United States was in the beginning a mere by-product of Europe – initially created by a rising European power in the form of Great Britain, then born out of a long war between Britain and France, and finally transformed into a world power in large part because of large-scale European migration between 1814 and 1914. Europe’s long twentieth century crisis, however, had a massive impact on the balance within this relationship, and by 1945 not only had Europe lost its place at the head of the international table but had become highly dependent on the United States itself. Still, in uncertain times, the US continued to need as many friends as it could muster, and whether one prefers to view the nature of the postwar relationship in the more liberal sense of being a ‘community’, or in more realist terms as being one in which an American hegemon dictated terms to weak dependencies, matters less than in recognising how important the relationship was to become to both countries during the Cold War. Thus, Europe needed the US to survive in a bipolar world: the United States, however, required Europe in order to protect that world from the threat posed by its many anti-western enemies...
Words: 4783 - Pages: 20
...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
Words: 57178 - Pages: 229
...INTRO “I consider tragedy the highest form of art.” Joyce Carol Oates reveals her very realist outlook though this quote, which she stated on a PBS interview in 2008. As an American Author from 1963, being a woman writer was overlooked, however, she managed to make a career out of something she started to love as a child. Throughout this speech, I will tell you about Joyce’s life, the book of hers that I read, and how she connects to what we’ve learned in English Lit thus far. BODY 1. The Author Joyce Carol Oates was born on June 16th on her parents' farm, outside the town, and went to the same one-room schoolhouse her mother had attended. This rural area of upstate New York, straddling Niagara and Erie Counties, had been hit hard by the Great Depression. The few industries the area enjoyed suffered frequent closures and layoffs. Farm families worked desperately hard to sustain meager subsistence. But young Joyce enjoyed the natural environment of farm country, and displayed an interest in books and writing. Although her parents had little education, they encouraged her ambitions. When, at age 14, her grandmother gave her her first typewriter, she began consciously preparing herself, "writing novel after novel" throughout high school and college, said American Writers: A Collection of Literary Biographies. Without the typewriter from her grandmother, she may not have even started writing seriously. When she transferred to the high school in Lockport, she quickly distinguished...
Words: 2143 - Pages: 9
...EDUCATION CREATE GLOBAL CITIZENS? Title of Essay: Unlocking the civic sense of young minds Full Name: Karthik Shankar Date of Birth: 26 July 1989 Current Occupation: Student Course: Journalism and Mass Communication University: SRM University, Chennai Email Address: karthik.psshankar@gmail.com Country: India UNLOCKING THE CIVIC SENSE OF YOUNG MINDS Karthik Shankar Patrick Geddes, the Scottish city planner said “Think globally, act locally”. That is a very apt statement with regards to the philosophy of global citizenship. Today with globalization, there is a deeper understanding that the daunting challenges of poverty eradication, sustainable development and religious extremism, among...
Words: 1854 - Pages: 8
...Hiromi Ochi ENG112 Professor Ashley Farmer Unit 2 Essay Sweatshops and the benefits of Fair Trade The great Abraham Lincoln once said, “Whenever I hear anyone arguing for slavery, I feel a strong impulse to see it tried on him personally.” In many countries worldwide, people are being exploited on a daily basis by factories around the world known as sweatshops. A sweatshop is a term used to describe a working environment, commonly factories manufacturing textile goods that are deemed dangerous due to poor working conditions. Workers who work at these sweatshops often endure sexual, physical and mental abuse, who work long unreasonable hours with no leave, lacking any health care benefits whatsoever for meager wage. These sweatshops often employ the usage of child labor and women, as they are easier to control. Today, my research essay will be on sweatshops and how the benefits of Fair trade and anti-sweatshop activism in the long run, can be beneficial. I will explore the poor and harsh working conditions of these workers, how working in a sweatshop can affect their health both mentally and physically, how child labor is being employed in these sweatshops and how women and children are mainly the ones being exploited in these sweatshops. More often than not, many Americans assume that these acts are not ongoing today, and are oblivious to the ways we as consumers, are actually supporting these organizations unknowingly. Authorities should further...
Words: 2655 - Pages: 11
...A special report on China's place in the world Brushwood and gall China insists that its growing military and diplomatic clout pose no threat. The rest of the world, and particularly America, is not so sure, says Edward Carr Dec 2nd 2010 | from PRINT EDITION • • IN 492BC, at the end of the “Spring and Autumn” period in Chinese history, Goujian, the king of Yue in modern Zhejiang, was taken prisoner after a disastrous campaign against King Fuchai, his neighbour to the north. Goujian was put to work in the royal stables where he bore his captivity with such dignity that he gradually won Fuchai’s respect. After a few years Fuchai let him return home as his vassal. Goujian never forgot his humiliation. He slept on brushwood and hung a gall bladder in his room, licking it daily to feed his appetite for revenge. Yue appeared loyal, but its gifts of craftsmen and timber tempted Fuchai to build palaces and towers even though the extravagance ensnared him in debt. Goujian distracted him with Yue’s most beautiful women, bribed his officials and bought enough grain to empty his granaries. Meanwhile, as Fuchai’s kingdom declined, Yue grew rich and raised a new army. Goujian bided his time for eight long years. By 482BC, confident of his superiority, he set off north with almost 50,000 warriors. Over several campaigns they put Fuchai and his kingdom to the sword. The king who slept on brushwood and tasted gall is as familiar to Chinese as King Alfred and his cakes are to Britons,...
Words: 14821 - Pages: 60
