...Brazil, officially known as the Federative Republic of Brazil, is the fifth largest country in the world, in terms of both population and area, and the largest country in the Latin America and South America region. With a population of more than 200 million people, Brazil ranks seventh in the list of the largest economies in the world and is home to a variety of natural resources, natural environments and wildlife.. Brazil is one of the fastest growing markets in South America and the automaker wants to capitalize on the growth with its products. The Brazilian market is very similar to India and Bajaj motorcycles will surely see a demand in the commuter segment space. Brazil, which is hosting the World Cup this year, is slated to host the next Olympic Games in 2016. It has an estimated market of 2 million two-wheelers per annum. “Brazil is not only the largest market in Latin America but also technically different from other markets as it uses ethanol. Initially the company may bring in products from India or utilize the Columbian plant for Brazil. While eventually it plans to build a manufacturing facility in Brazil, Munjal did not give any specific timeline for doing so. “Besides we are also looking for a partner in Brazil,” he added. Cultural, Administrative, Geographic and Economic Analysis of Brazil Culture * Power Distance * Represents how employees with less power view power as being equal or not equal * Brazil ranks average with the majority of Latin American...
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...| 2015 | | | [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and...
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...Executive Summary Investing in Brazil, as with any country, entails exposure to a variety of political, social, economic, and other risks, but also entails potential benefits for multinationals corporations. Political Risk- Brazil has been a stable democracy for 25 years. Despite some unique risk as corruption, Brazil has been rating overall medium risk for dynamic risks, governance framework, political violence and business and macroeconomic environment. Financial Markets in the country & Sources of Capital for the multinational corporation Brazil is now the eighth-largest economy in the world and will continue to seek a growing international role. The country has also been considered a confident player on the world stage and also seat temporary at the UN Security Council. The Brazilian Bovespa index of the Sao Paulo Stock Exchange has been doing very well with several shares from different sectors which are providing steady growth to the Bovespa index. There are many financial service as the private multi-purpose commercial banks, universal banks, play the leading intermediary role in the country’s financial sector. Public financial institutions are also among the leading intermediaries, promoting rural economic activity and agricultural production through the provision of subsidized loans. Tax Structure & Investment Incentives for which foreign based companies are eligible Brazil’s Tax Laws and system, Brazil's corporate tax rate for 2010 around 34%...
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.... | Country Analysis | Brazil | | . | [Pick the date] | AHMEDABAD MANAGEMENT ASSOCIATION | Submitted to Prepared by Dr.P.V.Desai Sagar Sakariya CONTENT Introduction | | Brazil annual report: Economic Indicator | | Government and Politics | | Foreign Relations | | States and Municipality | | Geography | | Climate | | Component and Energy | | Transport | | Demography | | Main Drivers for Doing business in Brazil | | Mani Challenges of Doing Business in Brazil | | Summary of Indicator- Doing business in Brazil | | List of Procedure | | PESTLE | | Political * Political system * Change in government * Lula administration focus area * Law | | Economic * Economy of Brazil * Industrial output * Key industries * FDI | | Sociological * Culture * Language * General attitude * Personal appearance | | Technological * Technology research * Information technology * R & D * Technology policy of Brazil * Brazilian industry and Technology | | Legal * Legal system of Brazil * Municipality * Court and justice | | Environment * National * The Future | | Introduction Brazil is the largest and most powerful country in South America and has become one of the world's most...
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...Analysis of Democracy in Brazil and Chile Hagopian vents her frustration towards the democratization of Latin American countries by describing it as “flawed both because it does not take account of differences across the region and because it is overly static” (pg.125). The clarity in transitioning into a democracy in Latin American countries has not been defined uniformly that there are clear differences amongst the effectiveness of democracy in specific countries. Hagopian specifically uses Chile and Brazil as her examples of “the dimensions of Democratic quality.” She uses these two countries as a comparison to distinguish the characteristics of a “good” democracy, which would include both the participation and satisfaction of the citizens of the country. Amongst most of the Latin American countries, Chile and Brazil has become amongst the strongest democratic countries and can become a lot stronger with improvements. However, both countries vary in strengths between different dimensions of quality that defines a “good” democracy. These variances are analyzed by Hagopian to determine the degree of effectiveness by considering accountability, participation and responsiveness between governance and individuals as a reciprocal relationship. Recommendable changes are necessary for both Chile and Brazil to continuously prosper politically, civilly and together economically. Although both Chile and Brazil are developing predominant democratic reputations, their contrasts in democratic...
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...National culture can be defined as “historically evolved values, attitudes and meanings that are learned and shared by the members of a community and which influence their [...] way of life” (Tayeb, 2003, p.10). Hence, the crux for every international manager is to understand the differences in the ways employees, suppliers and clients think, feel and act in different business settings (Hofstede, 1997, p.4). International managers, being capable of managing this challenge, possess a set of intercultural competencies, allowing them to turn cultural diversity into a competitive advantage (Browaeys and Price, 2008, p.215). This information pack provides substantial information about Danish and Brazilian business practices. The subsequent analysis is based upon the theories of the Dutch anthropologists Geert Hofstede and Fons Trompenaars. In particular, Hofstede’s “Uncertainty Avoidance” and Trompenaars’ “Ascription vs. Achievement” have been applied. 2. Theoretical Background Hofstede and Trompenaar are proponents of the ‘etic’ approach. They hold that culture is linked to people’s values. Furthermore they argue that these values can be transferred into universal cultural characteristics. Underpinned by empirical and experimental evidence, both anthropologists developed their set of bi-polar dimensions. According to Browaeys and Price (2008, p.92) these dimensions serve to differentiate national cultures. Moreover they provide implications on the impact of culture in business...
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...especially in the creation of the Americas. Despite the fact Brazil, the West Indies, and the Southern Colonies are different regions of the Americas, the institutions of slavery within these areas were fairly similar. All three regions shared similar racial ideologies, used slave labor to construct their economies, and experienced resistance. Aside from these similarities the regions of Brazil, the West Indies, and the Southern Colonies exhibited differences, specifically in the way they justified the use of slaves, how they organized slave labor, and in what ways slaves resisted. To begin, nations present in the West Indies, Brazil, and the Southern Colonies each had specific racial ideologies. In each region the use of African slaves stemmed directly from a need for labor. Likewise, each region varies in its justification of its use of slaves. The Portuguese justified their use of slaves in Brazil as a direct result of the necessity of labor. On the other hand, the French in Haiti felt racially superior to Africans using that as their justification. The French were so absorbed with one’s racial background they tracked heritage...
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...film, Brazil, which portrays a dystopian, futuristic society that is dominated by a totalitarian government. I believe that Gilliam’s use of intertexuality, mise-en-scene, storytelling, and subversive depiction of society is what makes Brazil a cult film. The plot revolves around Sam Lowry, a low-level government employee who often dreams about being a hero, escaping reality, and saving a beautiful woman. One day he finds a woman who looks identical to the one in his dreams, but she is an alleged rebel and wanted by the government. Sam tries to flee with her, but through a series of obscure twists and turns he ends up losing her and his own sanity. There are numerous similarities and references to George Orwell’s 1984 in Brazil. Both are set in a futuristic setting as imagined by people living in earlier periods, both feature a totalitarian government that reigns over its people, and as a result of the government a nightmarish dystopian society is created. It is also important to note that the two also offer no possibility of society changing or improving in any way. However, Orwell shows the physical and emotional effects of a totalitarian government, while Gilliam focuses his critique on the mindless consumerist society it produces. There are also various cinematic references that can be seen in Brazil. Besides the Casablanca quote, a lot of the cinematography reminded me of Stanley Kubrick’s movies, and the setting is reminiscent of Ridley Scott’s Blade Runner. Brazil combines...
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...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
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...KUBOTA in Brazil Aaron Bair Josh Burns Hailey Duff Erin Franklin Kelsey Youngblut December 2, 2013 Table of Contents Introduction ................................................................................................................................................. 1 Executive Summary ..................................................................................................................................... 2 Feasibility Analysis ..................................................................................................................................... 4 Economic Analysis ...................................................................................................................................... 6 Political and Legal Environment Analysis .................................................................................................. 7 Cultural and Ethical Analysis ...................................................................................................................... 8 Resource Analysis ....................................................................................................................................... 9 SWOT Analysis .............................................................................................................................
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...AUTO, in Brazil. The two wheeler industry has its dominant presence since 1955 worldwide. Two wheeler markets is noticing a continuous upsurge in demand and thus resulting in growing production and sales volume. The demand of two wheeler industry depends mainly on economic stability and average income levels of the country. New innovations and advancements in technology further adds to its growth. It is a high level segment market, increasing at a rate of 8% per annum. Bajaj is a major player in two wheeler industry in India. It is world’s fourth largest two wheeler manufacturer and is well known across several countries with operations sprawling in Latin America, Africa, Middle East and South East Asia. Brazil promises to be an attractive opportunity for expansion of Bajaj and spread its foot print in South American market. Brazil is a part of famous acronym, BRICS, and is one of the major emerging economies in world. Brazil GDP by Nominal is expected to be 1.9 Trillion $ and 3.5 Trillion $ in terms of purchasing power parity. The size of two wheeler industry of Brazil is 2 million units. Brazil two wheeler’s industry is dominated by Honda, which constitutes 81% of market share of two wheeler industry. Brazilian automobile market is known to be different for its specially designed engine, flex technology which uses both ethanol and gasoline as fuel. Our analysis includes cultural aspects of Brazil, PESTLE analysis and Hofstede’s cultural dimensions. Pestle Analysis deals with...
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...Comprehensive Environmental Analysis Paper Business ventures require research regarding various factors that can impact the proposed business. Global business ventures require even more analysis. A global business venture, such as this centered on leather and leather goods, requires strong analysis of the proposed host nation for the business. The company must consider social, political, economic, health, and production factors within the host nation. This analysis ensure that the firm considers every aspect of the business so that the venture is successful. Products / Service Descriptions Starting a new venture in Brazil on leather goods, they must start looking to “take advantage of differences in the cost, and quality of production” (Hill, 2009). This organization will specialize in high quality leather material to produce different types of products. Most organizations provide a flat finish on leather materials but this organization will provide different types of leather finishes as they are ready to gratify the consumers whether they like oil based finish or waxed finishes. This organization will solely produce the best finishes on leather materials in order to produce shoes, belts, handbags, luggage, and wallets. Their services will look for ways to adopt a cleaner environmental system to reduce future environmental cost, and introduced a sustainable waste management system for leather goods. The system will detect defective sections in our leather material...
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...the market. The organization should analyze the overall market and events taking place externally in the environment. By utilizing strategic planning helps an organization create policies and services in the market. Strategic planning also helps to achieve competitive advantage. Being new in the global marketplace, it is highly beneficial to perform a SWOT analysis on the organizations two biggest competitors. The two biggest global competitors are; IKEA and Ethan Allen both are setting the scale for being very competitive in the market. The SWOT analysis on both organizations will provide information to help the organization keep up in the competitive market. (Steinberg, 2015) Along with the SWOT analysis the organization should perform analysis just at the 5 C’s of marketing as well as a PEST analysis. The 5 C’s of Marketing is used to analyze five key areas that are involved in marketing decisions for a company, they aspects include; company, customers, competitors, collaborators, and climate. The 5 C’s is a great guideline to make the right decisions, and define a proper marketing plan and strategy. A PEST analysis is the...
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...Pestle Analysis of the Brazil – Political Analysis – Brazil is currently a country with a stable, proactive government and there is virtually no political instability at the moment. However, things can easily change, as they did throughout the modern history of Brazil. Political conditions can become volatile, and this threat remains from election to election. Business conditions that change rapidly and social extremes that exist don't add to country's attractiveness. Corruption is still a big issue in Brazil. Opening an operation in Brazil may require additional payments to government officials, which can present a big obstacle to entering a market. According to Transparency International, Brazil holds 70th place in level of corruption among 180 countries, higher then such economies as Cuba, Turkey and Bulgaria. Economic Environment – Due to large population and inflow of FDI, Brazil has extremely high potential for growth. The gap between rich and poor is decreasing gradually, and there is a significant trend of growing middle class. Good news is that Central bank has inflation under control and the risk of domestic currency devaluation is low. Brazil's currency, the real, was introduced in 1994, and is largely seen as a success. Currently, it is considered to be overvalued against the dollar, which hurts exports and helps imports. Government is clear when it states that it has equal treatment for both foreign and domestic enterprises. There is abundance of unskilled...
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...PLAN: BRAZIL Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same time halal restaurants are also scarce in Brazil, one...
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