An evaluation of Apple Inc’s use of information systems through its website http://www.apple.com/

Introduction
In the highly competitive world of business the ability to understand and make use of information systems can provide substantial benefits to an organization. The diversification of consumer taste and competition has put pressure on organizations to focus on customer involvement and business information systems have proven to be a versatile and useful tool in order to achieve this. Strategic information systems have the potential to allow an organization to gain a competitive advantage by accessing new markets and providing a more efficient and faster form of communication between managers. By improving communication within the organization, strategic information systems have the potential to reduce the cost of advertising, delivery, design and manufacturing. The purpose of this essay is to evaluate the use of information systems in consideration of Apple Incorporated’s website.

About Apple Inc.
Founded by Steve Jobs and Steve Wozniak, the company was incorporated on January 3, 1977, under the company name Apple Computers. Initially the multinational company predominantly dealt as a manufacturer of personal computers, however in 2001 following the successful release of the iPod, the company established itself as a credible competitor within the consumer electronics industry. By 2010 Apple Inc had surpassed Microsoft in terms of market capitalization to become the largest technology company in the world. Apple Inc now provides 13 core products, including desktop computers, laptop computers, a tablet computer, a mobile phone range, a range of portable media players and a home media player. In addition, the company also provides accessories for all of its core products, as well as server and networking solutions. Furthermore Apple Inc provides both