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Analysis and Evaluation of Crisis Management

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Running head: Analysis and Evaluation of Crisis Management

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Public relations shortened as PR is all about the practice of management especially concerning spread of information between an organization or an individual and the public in general (Jim, 2010). In most cases, public relations consist of an individual or an organization achieving exposure to their spectators using topics that are of public interest and also news items that in many cases do not require direct payment (Macnamara, 2012). The main objective of public relations by an organization habitually is to convince the public, employees, partners,investors and other company stake holders to uphold a given point of view about the organization, its products, and leadership or of political decisions (L’Etang & Jacquie,2008). The main common activities consist of winning industry awards, speaking at conferences, proper employee communication and working with the press.

Qantas is an Australian airline company established in 1920’s and it is the eleventh world largest airline and the 2nd oldest airline company in the world (Marianna, 2012). It is a company that was founded in the Queensland outback as the Queensland and the northern territory aerial services. This airline company was previous a government owned company; it did not view efficiency or profits as its major objective (Lynam, 2011). Just any other kind of business, Qantas has experienced several disputes or crisis in the past. Due to several challenges in the past, this airline company has suffered consecutive fall downs since the time it was founded. To overcome these challenges, the company had to employ various crisis management techniques in order to win the attention and trust of the public.

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