Managerial Comm 3068 Class/Assignments Calendar____________
L. Lopez 2016 (amendments always possible)

*This is an organic class calendar, meaning (a) amendments are possible, and (b) at the end of the term, you will send a copy back to me with some additions.** Listen carefully for instructions our first week of class and look for >>> to know where to add additional resources from the NYT or PBS Newshour.

**The reason for asking you to find/add more articles some weeks is for you to see how much there is to inform you ahead, past graduation, when you need to continue to keep learning going yourself. By then, you should bring new perspectives to the articles and changing ideas/ways of doing nearly everything.

***When NYT responses are due on a day when a case analysis is due, send ONE email with both NYT responses and case analysis included with abbreviated case name in the subject line (e.g., Google 2:30). If you are emailing with a question or about an absence, put QUESTION or ABSENCE in the subject line. Always put the start time of your section in the subject line and always send using your Baruch email account to Linda.Lopez@baruch.cuny.edu (NOT baruchmail). When responding to case questions (cases and questions found at the end of textbook chapters), recall these are analyses, not responses of one or two lines.

****Attendance is required for all panel presentations as well as for any class featuring a guest speaker. If you must leave class early, sign out on the back of the attendance sheet, noting the time and reason for leaving early. Your participation credit may be adjusted for late arrivals and early departures. > This is a discussion-based course; electronic devices/books & materials for other courses should remain in your bags unless other instructions are given. No more than 3 absences without prior approval. Any late work will drop a letter grade each day, beginning from the grade earned. Conduct yourself as if in a new job, i.e., notifying me in advance if you are ill, etc.; making sure work is complete and on time for the sake of optimal performance and impression management.

Feb. 1: Course introduction; close reading of the textbook preface, “A Note on The Case Method,” and chapter one. >Special resource connected to Changing Environment Chapter on Feb. 8 The takeaway: An understanding of summary points: (1) recognize the changing environment (2) adapt to the environment without compromising principles (3) don’t assume problems will magically disappear (4) keep corporate communication tied to strategy. Deeply imprint this on your brain for the term.

Feb. 3: Panels: Selection and launch; changing environment/case method warmups
>A changed environment: read NYT articles on Superbowl access & related OpEd
>>>By the end of the term, add to this calendar 2 other NYT articles or PBS segments with dates re: interesting things in the current changed environment.

Feb. 10: Panels connect

Feb. 15: Baruch closed. Submit responses to Google/China case questions by email.
>>>By the end of the term, add one interesting article or segment re: Google in 2016.
Feb. 17: Read Chapters 2, 3, 4 and submit your analysis of the Galen case in chapter 2, this time, instead of doing the case questions, listing 15 problems (mgmt. and communication problems) and analyzing the effectiveness of the new VP’s message to the managers and the representative response. Your 1st set of 7 NYT responses should be attached to your Galen response. There will be some time allotted for panels to meet today.

Feb. 22--24: Advertising applications: bring an ad sample to share with the class and a one-paragraph analysis of its apparent strategy/purpose to submit based on the advertising chapter guidelines. You can bring a print ad or use a sample available online. Submit this analysis in hard copy with a copy of the ad or screen shot.
>>>Add 3 pieces re: advertising strategy in 2016.

Feb. 29 and March 2: Changing environment panel, Mon.; Advertising panel Wed.

March 7-9: Read Chapter 5 & submit responses to JetBlue case questions & your next set of NYT responses on Wed.; Strategy panel re-scheduled in 12:50 section.
>A changed environment: Read NYT 1.10.16 article “When Weather Upends Your Plans”
>>>Add 2 more articles or segments re: travel in a changed environment, one re: practical applications and one focused on culture.

March 14-16: Read Chapter 6/in-class case analysis with special resource. You must be in class Mon. to do this case analysis. Wed: Media Relations panel
>A changed media environment: read NYT article,
>>>Add 2 more resources related to new media practices.

March 21: Special resource with follow-up analysis due March 30 with next set of NYT responses. You will need to be in class on Mon. to do this case analysis which is NOT in our textbook. Read chapters 8-9.

March 23: Baruch on a Fri. schedule

March 28-30: Internal Comms Panel Mon.; Corporate Responsibility Panel on Wed.

April 4-6: In 12:50 section, rescheduled strategy panel. In 2:30, more internal-comm samples. First reading of Disney case—response not due until the date our exam is scheduled.

April 11-13: Local govt. relations issues/international govt/crisis cases in the news

April 18-20: Chapter 10, special resource Mon.; crisis discussion continues Wed.

April 22-30: * break*break*break* break*break* break*--LL offline except for true emergencies, time for us all to regroup, recharge

May 2-4: Govt. relations panel; submit response to Coke India case questions and your next set of NYT responses on Mon.; Crisis panel Wed.

Grading Guidelines for All Assignments (Panels and Case Analyses)

The case-method approach encourages students to begin a process of lifelong learning based on the analysis and critical-thinking skills the course seeks to develop. Within the timeframe of the course, however, these guidelines note evaluation criteria:

A-range evaluation: Clear, comprehensive, insightful analysis that makes a strong argument for the position taken. Clarity and verbal/written skills are excellent. The work is on time.

B-range evaluation: Clear, sensible analysis that makes a good case for the position taken but does not address all key issues. Good clarity and verbal/written skills are evident. The work is on time or is a late A-paper.

C-range evaluation: A good beginning of an analysis supported by the case situation/facts but not fully developed or strongly argued. Good clarity and verbal/written skills but in need of a more careful edit. The work is on time or is a late B-paper.

D and below evaluation: Work is incomplete, off target, and/or late.

Note: Your first case analysis will be evaluated generously *but* there will be an expectation that each subsequent analysis will have more substance and depth. There will be some level of penalty for late work and late work without good cause cannot be accepted as it is unfair to others who have completed work on time.

***Special note for evaluation of panels: A copy of your slides for me to note as you present is helpful. Print the feedback form provided on course documents and attach a list of your sources to bring when you present. In most cases, I can then provide you with your panel-presentation grade at the end of class. You will each be graded individually, but your panel should reflect the management of a group endeavor.

***Special note for tracking your progress: Keep returned assignments to make use of feedback and to track your grades. It is your responsibility to note grades for each assignment so that you never need to ask “what am I missing?” or “where do I stand?”

***Special note for NYT responses:

In each set of NYT/PBS segment responses, you should include at least one article from the NYT Sunday Review section. A set of responses should include articles from different sections.

For these responses, in lieu of letter grades, you will find this kind of response:

FC+--full-credit plus. You’ve read carefully and responded thoughtfully without summarizing
FC—full credit. You’ve read articles but have not done enough of a brief analysis
C—You’ve read articles but responses don’t indicate much thought

See the Course Documents re: why reading a good newspaper is critically important, though you should always be informed by more than one source.