...production. Who can not recognize the big production lead to the decline in cost?" In 2007, the founders of Fitbit, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way people move (Fitbit, 2015). In this thesis, I propose the three suggestions on the advertising side of Fitbit. Firstly, launch different types of advertising, according to different cultures, sex, age groups and human races. Secondly, analyze Apple and Nike's successful marketing cases, learn from their highlights and add to Fitbit’s advertising elements. Thirdly, use customers' feedback and product analysis as a part of the advertising, so that users can know better of the product advantages. I hope these suggestions can help Fitbit, Inc. Suggestion 1: Launch different types of...
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...Week 5 Assignment John Gaudino University of Phoenix BS/COM 100 6/21/2015 New Business Analysis Gatorade is named after the Gators of Florida in the 1960's when a team of researchers were looking for something to help the football team. The team was suffering on the field from playing in the extreme heat. The coaching staff went to their crack team of scientists to figure out what they could do to help keep their team fresh during the crucial 4th quarter. Their solution was Gatorade and the product is still the number one sports drink in the world. Millions of athletes from all walks of life continue to use the product to get that extra boost. Is there a way to expend though? How can Gatorade's numbers grow even greater? Tapping into the social media realm to me is the way to go. Forms of media such as newspapers, magazines and even television to a certain point are dead forms of marketing. How often to see someone reading the newspaper or reading a magazine? There are reasons that most papers and publications have "E-books" of their content because this isn't 1985 anymore. Computers, Tablets, and Phones are the new way to market. Tapping into that market is the key to growing what is already a global product. Even television is a lost art in the world of marketing because of the introduction of DVR. Some services like Hulu Plus and Netflix will force viewers to watch an ad before continuing the programing. I am not saying to completely clean the...
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...Financial Analysis of Wells Fargo Bank Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. The mission statement of Wells Fargo, like most other banks, centers around getting as much money and financial obligation from each individual as possible. “We want to satisfy all our customers’ financial needs and help them succeed financially.” To further clarify that mission Wells Fargo says, “We believe our customer can save more time and money if--- after carefully shopping around and comparing choices --- they bring all their financial services to one trust provider.” Wells Fargo has lived up to its mission statement by becoming the nation’s largest financial institutions, serving one in three U.S. households and employing over in 500 working Americans. Regardless of the growing size, scope and reach, Wells Fargo common visions and distinct values form the fabric that holds the company together. As a team member of Wells Fargo, I can say it doesn’t matter what my responsibility is, or my titles, the business of the company is what I work for. Wells Fargo is one of the few American companies doing business for longer than 150 years under its founding name and in its original line of business: banking. Banking has changed in many ways through the years...
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...Wal-Mart Financial Analysis Well everyone knows the history of Walmart, the great American success story, or do you? Let me fill you in. In 1950s Sam Walton opened his first store in Arkansas with the believe in fair play and providing American produce goods at low prices and undercutting his competition by keeping his profit margin even lower. Mr. Walton was able capitalize on this philosophy through cultivate his business and leveraging capital by means of encouraging managers and associates to take advantage of his situation and become stakeholders thereby inspiring the manager’s and associates to improve their skill sets and take ownership and pride in the business. In the 60’s, the first true Wal-Mart open its doors permanently. By the 80’s Walmart was a billion dollar company with stores operating across 28 states. (http://walmart1percent.org/) Today Wal-Mart is the largest corporation in the world employing 2.3 million people (Dun & Bradstreet, 2014, para. 1) However todays Wal-Mart does not share Sam Walton visions or his values. Today Wal-Mart does whatever it needs to maximize revenue at the expense of its employees and customers. Today’s Wal-Mart has little or no respect for their employees. For the majority of their employees’ wages lower than their closest competitors (Costco and Target) since Wal-Mart encourage their employees to get on government funded programs such as food stamps, Medicaid, and public housing thereby passing some of their overhead...
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...WRITING A SUMMARY-RESPONSE ESSAY In academic contexts, you are often asked to write response essays (sometimes called reaction papers) in which you select an aspect of a text that particularly interests you and respond to it in writing. That is, you will be asked to read something (a journal article, a chapter in a book, a technical report) and to write a summary and an analysis of what you read. The purpose of this type of assignment is to find out whether you understood what you read, what your response to the content of the text is, and whether you can express your response clearly. Generally, a response to written material consists of two basic parts: A. a summary of the written material B. an analysis of part of all of the material. Here is the typical format of a response essay: Introduction (The First Paragraph of your essay) 1. State the author’s name and surname 2. State the name of the article (For example: In “The Dangers of the Television” ) 3. Summarize the article and state the author’s main issues/thesis and key supporting points that the author discusses. Use an opening phrase such as: says, discusses, explains, argues, shows. (For example: In “The Dangers of the Television”, Fidler points out that. . .) 4. State your main idea / thesis in which you show your agreement or disagreement at the end of the introduction paragraph. That is your reaction. Body (The second paragraph) Your body paragraph or paragraphs should include: 1. major key supporting points...
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...Comparative analysis of the gambling industry in India & the United States of America (USA). Study @ New York University. By: Anupam Sabat, 3C BBA Amity International Business School, Noida. Acknowledgement At the onset, I would like to thank our esteemed faculty at Amity International Business School, Prof. Dr. Arun Sacher, for his encouraging words and his guidance. It was really he who constantly motivated us & pushed us to our limits & in the process, helped us realize & scale newer & higher peaks. He constantly challenged us to strive for excellence & in doing so, enabled us to perform to the best of our abilities. INTRODUCTION Gambling is one of the oldest industries in the world. According to the UK Gambling Act 2005, betting or gambling means ‘the making or accepting of a bet on the outcome of a race, competition or other event or process; the likelihood of anything occurring or not occurring; or whether anything is or is not.’ It is regarded by some as a vice and sinful activity which corrupts the society. Others view gambling as a harmless form of entertainment (I, personally, believe in the latter notion). Some also look at it in economic terms. Legalized casino gambling, be it in Las Vegas, London and/or Macau rose out of the desire for economic stimulus. Overall, society has taken a cautious view of gambling. Only limited types of games are legalized. The reason for gambling being heavily regulated...
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...CAT JUMBLED PARAGRAPHS: 1999—2006 (Compiled by Captain AK Kalia) TYPE I: Four/Five/Six Sentences Directions for Questions 1 to 41: The sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of sentences from among the given choices to construct a coherent paragraph. 1. A. B. C. D. E. The two neighbours never fought each other. Fights involving three male fiddler crabs have been recorded, but the status of the participants was unknown. They pushed or grappled only with the intruder. We recorded 17 cases in which a resident that was fighting an intruder was joined by an immediate neighbour, an ally. We therefore tracked 268 intruder males until we saw them fighting a resident male. 2. DEBAC 3. BDCAE 4. BCEDA 1. BEDAC 2. A. B. C. D. E. He felt justified in bypassing Congress altogether on a variety of moves. At times he was fighting the entire Congress. Bush felt he had a mission to restore power to the presidency. Bush was not fighting just the democrats. Representative democracy is a messy business, and a CEO of the White House does not like a legislature of second guessers and time wasters. 2. DBAEC 3. CEADB 4. ECDBA 1. CAEDB 3. A. B. C. D. E. In the west, Allied Forces had fought their way through southern Italy as far as Rome. In June 1944 Germany’s military position in World War Two appeared hopeless. In Britain, the task of amassing the men and materials for...
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...TeA M YYe PG Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn .com Reason: I attest to the accuracy and integrity of this document Date: 2005.07.04 23:45:43 +08'00' ������������ Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book, its author, or related books and websites, please click here. HOW TO ACE THE BRAINTEASER INTERVIEW JOHN KADOR M C G R AW- H I L L N E W YO R K MADRID C H I C AG O SAN FRANCISCO MILAN SYDNEY LISBON TO RO N TO LONDON S A N J UA N MEXICO CITY SEOUL NEW DELHI SINGAPORE Copyright © 2005 by John Kador. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-144606-0 The material in this eBook also appears in the print version of this title: 0-07-144001-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special...
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... Jordan HUM410 Contemporary History Instructor: Lila Griffin-Brown October 16, 2011 African Americans’ efforts to stop the segregation of trains and streetcars, the organizations created to contest Jim Crow laws, and segregationists’ attempts to silence the protests all provide rich testimony to the spirit of agitation present even in this bleak time in American history (Kelley, 2010, p.5). The Civil Rights Movement was a struggle by African Americans in the mid-1950s to late 1960s to achieve civil rights equal to those of whites, including equal opportunity in employment, housing, and education, as well as the right to vote, the right of equal access to public facilities, and the right to be free of racial discrimination (Law, 2005). This movement sought to restore to African Americans the rights of citizenship guaranteed by the Fourteenth and Fifteenth Amendments. The words civil rights often raise images of Martin Luther King Jr. delivering his soul-stirring “I Have a Dream” speech before the nation’s capital. "The practical cost of change for the nation up to this point has been cheap," Martin Luther King Jr. conceded “(LITWACK, 2009). Martin Luther King Jr., and other leaders of the movement anticipated, the movement provoked gains not only for African Americans but also for women, persons with disabilities, and many others. Organized efforts by an African American, W.E.B. Du Bois, who exhorted blacks to fight for the rights was one of the leading figures of this...
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...ALEXANDER THE GREAT: HERO, HUMANITARIAN, OR MANIAC? INTRODUCTION Alexander the Great is by all historical accounts one of the most influential figures of history. He was the son of Philip II, the King of Macedon who conquered Greece in 338 B.C. but was assassinated soon thereafter. Alexander thus became king at the age of seventeen (in 336 B.C. ), and at the age of twenty he set off to conquer the known world. In a series of lightning campaigns he conquered the Persian Empire that had until then been invincible, and in a certain sense he avenged Greece for the earlier Persian Wars. He marched through Asia Minor, Syria, Egypt, Mesopotamia, and Persia, conquering all before him. In monumental battles he defeated the Persians at Granicus (334 B.C.), Issus (333 B.c.), and Gaugamela (331 B.c.). He drove his soldiers on, crossing the mountains and deserts of central Asia, until he reached the borders of India (326 B.C.). There he finally turned back, retreating to Babylon, where he established his court. At Babylon he fell sick and suddenly died, at only thirty-two years of age (323 B.c.). Alexander hardly had time to organize his new empire, and this makes it all but impossible to know how he would have been as a ruler, instead of a conqueror. After his death, Alexander's empire fell apart and was ruled by his successors, Macedonian generals who became kings of independent areas. Most of these rulers continued Alexander's policies of toleration and cultural integration. Alexander's...
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...eVersion 1.0 - click for scan notes DON'T SHOOT THE DOG Karen Pryor To my mother, Sally Ondeck; my stepmother, Ricky Wylie; and Winifred Sturley, my teacher and friend. Contents Foreword 1—Reinforcement: Better than Rewards In which we learn of the ferocity of Wall Street lawyers; of how to—and how not to—buy presents and give compliments; of a grumpy gorilla, a grudging panda, and a truculent teenager (the author); of gambling, pencil chewing, falling in love with heels, and other bad habits; of how to reform a scolding teacher or a crabby boss without their knowing what you've done; and more. 2—Shaping: Developing Super Performance Without Strain or Pain How to conduct an opera; how to putt; how to handle a bad report card. Parlor games for trainers. Notes on killer whales, Nim Chimpsky Zen, Gregory Bateson, the Brearley School, why cats get stuck in trees, and how to train a chicken. 3—Stimulus Control: Cooperation Without Coercion Orders, commands, requests, signals, cues, and words to the wise; what works and what doesn't. What discipline isn't. Who gets obeyed and why. How to stop yelling at your kids. Dancing, drill teams, music, martial arts, and other recreational uses of stimulus control. 4—Untraining: Using Reinforcement to Get Rid of Behavior You Don't Want Eight methods of getting rid of behavior you don't want, from messy roommates to barking dogs to bad tennis to harmful addictions, starting with Method 1: Shoot the Animal, which definitely works, and ending with...
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...Warning Concerning Copyright Restrictions The Copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyright material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction not be "used for any purposes other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. How to Say Nothing in 500 Words Paul Roberts Paul Roberts (1917-1967) was a linguist, a teacher, and a writer at San Jose State College from 1946 to 1960 and at Cornell University from 1962 to 1964. His books on writing, including English Syntax (1954) and Patterns of English (1956), have helped generations of high school and college students become better writers. "How to Say Nothing in 500 Words" is taken from his best-known book, Understanding English (1958). Although written almost fifty years ago, the essay is still relevant for student writers today. Good writing, Roberts tells us, is not simply a matter of filling up a page; rather, the words have to hold the reader's interest, and they must say something. In this essay, Roberts uses lively prose and a step-by-step process to guide the student from the blank page to the finished essay...
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...The Most Pivotal Organizational Change of the 20th Century “Jack Welch the Man With the Plan” By: Schavalia A. Holmes HR587, Professor: M. Luckett TABLE OF CONTENTS PAGE INTRODUCTION 3 JACK WELCH BECOMES GE’s CEO 4-5 JACK WELCH ON GLOBALIZATION 5 JACK WELCH, LEADER, HIS MANAGEMENT STYLE REVEALED 5-7 JACK WELCH OUTLOOK ON WHAT MAKES A GOOD LEADER 7-11 JACK WELCH METHODOLOGY INCORPORATES KELLER’S MANAGING ORGANIZATIONAL CHANGE COURSE TCO’S ……………………………………………………………………………………………………12-13 JACK WELCH BEST CEO (MANAGER) EVER, OR IS HE THE “GRINCH WHO STOLE MASSIVE EMPLOYEES LIVELIHOODS? 14-16 CONCLUSION 16-17 BIBLIOGRAPHY 18 INTRODUCTION How do you take a company through restructuring and enable it to sustain the change and make it one of the largest multinational corporations in the world? Well, John F. Welch Jr. (Jack Welch) succeeded in doing just that. Welch climbed the corporate ladder and became Chief Executive Officer (CEO) of GE. Jack Welch (Welch) used integration techniques, well developed strategies, and made many acquisitions, while selling off or closing down its less productive companies and divisions. His task was to reinvent GE’s culture and change business operation by converting managers into leaders. He empowered his employees, gave them special rewards, devised training programs and opened the door for employees to acquire stock options. Welch’s mission was to transform the GE organization...
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...1. Introduction 3 1.1. Background to organization 3 1.2. Financial information of organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3.1 Mission 10 3.2. Marketing objectives 10 3.3. Target market 11 3.4. Marketing Mix 11 4.0. Conclusion 13 5.0. References 14 1. Introduction The following report would discuss about how Tesla, Inc. did in the previous few year. Tesla is an American company that established in 2003. The company main in manufacture electric vehicle. In this era, with people’s green environment awareness increases, electric car would be getting more and more customers’ attention. 2.1. Background to organization In 2003, Tesla established under Elon Musk’s investment. And the company’s primary goal was to commercialize electric vehicle, aimed at early adopters market. Then growing as rapidly as possible to join the mainstream vehicles’ market. Tesla had never earned profit before 2013. Nevertheless, after the tough transition period, they started making profit. Under the financial crisis, Elon Musk assumed leadership of the company as CEO, position he still holds today. In 2008...
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...in the 21st Century STUDENT NAME Month day, 200X Table of Contents . Purpose of Study . Background Analysis . Literature Review . Benchmark Analysis . SWOT Analysis . Proposed Action Plan with Implementation Timeline . Potential Impact of Current Trends . Desired Future State References Purpose of Study The position I currently hold is Advanced Skills Training Manager for a global provider of office technology and equipment. My direct team unit in the organization is the corporate university (an HR function), but we also have cross functional responsibilities to sales with a dotted line reporting structure to the Regional Sr. Sales Leadership team. My primary responsibilities are to manage training and development for the field sales organization within my territory (543 reps and 87 managers in the North Eastern ¼ of the US). This territory is divided into 6 “Areas” – each with its own Sr. Leadership team and sales force as well as unique geographic, competitive, and cultural needs. Mypositionhas very recentlychanged (duringthis class, in fact) and,as a result, myrole has shifted and I been assigned three additional Areas as well as new direction and responsibilities. Prior to the change, the university primarily focused on new hire skills with some management and higher level classroom training. The mission for my new position is to support the Area Business plan through “front line” skill building and development. Measurements...
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