Premium Essay

Analysis of Softwares

In:

Submitted By loveusonu
Words 882
Pages 4
Ch 16: Global Marketing and Supply Chain

Dominoz cast study
While prices of Dominoz in china are slightly lower than in US, store sales volume is more than double the US average. Unlike in US, where home delivery is dominant, in china it accounts for only 10-15% of volume.
The International Marketing Challenge
As in case of Dominoz, the product completely deviates from local teastes and customs in china. International markets offer vast opportunities for firms with a product or service in high demand. Howeer globalization also brings about intense competition in markets that in the past have been domincated by domestic firms. Newness, cultural adaptation, attractiveness, and appropriate marketing strategies can help tremendously. Following are the factors for success in international markets: 1. Accurate assessment of market potential 2. Selection of right product mix 3. Appropriate adjustment in distribution 4. Pricing 5. Packaging 6. Advertising
Assessing Market potential
To assess market potential, firms seek to identify the aggregate demand for a product and estimate the costs associated with product introduction and distribution. Population growth provides a coarse estimate of future market potential and so do consumption patterns, which are dynamic. Accessibility, profitability and market size all play a major role in deciding market priority.
Globalization and Localization in International Markets
Striking a balance between globalization and localization is a key challenge. Lack of marketing globalization has proved to be detrimental to performance; however the same is true for indiscriminate standardization of marketing practices without attention to localization forces. Generally, the more closely defines the market segment, the less important are national stereotypes (Germans and ecology, Italians on performance).

Similar Documents

Premium Essay

Software Requirement Analysis and Specification

...Abstract:-Software requirement analysis is a method to find out the requirements form the user to develop software. Software requirement analysis and specification also include the types of user requirements and the methods by which developer team can elicit the user requirement and develop suitable software for the user. Introduction:- ➢ Requirement analysis: - Requirements analysis, also called requirements engineering, is the process of determining user expectations for a new or modified product. These features, called requirements, must be quantifiable, relevant and detailed. In software engineering, such requirements are often called functional specifications. Requirements analysis is an important aspect of project management. Requirements analysis involves frequent communication with system users to determine specific feature expectations, resolution of conflict or ambiguity in requirements as demanded by the various users or groups of users, avoidance of feature creep and documentation of all aspects of the project development process from start to finish. Energy should be directed towards ensuring that the final system or product conforms to client needs rather than attempting to mold user expectations to fit the requirements. Requirements analysis is a team effort that demands a combination of hardware, software and human factors engineering expertise as well as skills in dealing with people. ➢ Software requirement analysis: - The success of any new software...

Words: 2585 - Pages: 11

Premium Essay

Swat Analysis of Software Company

...A SWOT Analysis view of the software development industry Georgios Kormaris Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands gkormari@cs.uu.nl WWW home page: http://www.cs.uu.nl/ Introduction I n the past twenty to thirty years many changes and developments have taken place in the software industry which started off during the 1960s mainly in the United States of America and experienced a revolutionary boom since the 1980s, Steinmueller, (1995). There are many different ways and methods of developing software and planning the strategy of a software development company, as we can derive from many recent research projects. Most of these projects are usually concerned with the way that software is developed and not with the way that the strategy of the company as a whole is planned, Cusumano, MacCormack, Kemerer, & Crandall, (2003). Another important factor is which techniques and methods are used to analyze company’s environment and how the strategy is formulated and implemented. In this paper we analyze a popular method for strategic planning which has been mostly used for product portfolio planning and strategic planning on an abstract level, as stated in a research paper by Houben, Lenie, & Vanhoof, (1999). We will focus our interest in the software industry and base our research on the case study of the Austrian software industry as it is presented by Bernroider, (2002). Additionally, certain guidelines are...

Words: 4799 - Pages: 20

Premium Essay

Software & Services Industry Analysis

...Industry Analysis: Software & Services The computer software and services industry is a maturing industry that offers a wide range of products and services such as personal computer operating systems, office productivity, network security applications, payroll processing services, information technology consulting and outsourcing services. New software is continually introduced to the market due to faster processing speeds and more efficient information technology and has become an integral part of daily operations for all facets of business. There are two main segments of the software & services industry. One segment offers the primary product that consists of the standard software and services through a perpetual license agreement. Application software is used to accomplish an array of tasks with the computer. Database software and Office suite software which includes word processing and spreadsheets targets individual consumers while enterprise software such as Business Intelligence and Customer Relationship Management targets businesses for efficient operational use and growth. The other segment offers a customized combination of the product that will best fit the client’s needs. There is a highly competitive landscape in the industry. The 50 largest companies generate approximately 70 percent of revenue. Smaller software companies’ success is depends on developing new technology or targeting niche markets with effective marketing strategies. Many small...

Words: 426 - Pages: 2

Premium Essay

Hospital Software Solution Analysis

...HOSPITAL SOFTWARE SOLUTIONS ANALYSIS LEADERSHIP AND CHANGE MANAGEMENT PROFESSOR: LORRAINE NAVE, NANCY SANGIULIANO GEORGE BROWN COLLEGE 2012 RITESH PATEL STU ID: 100810509 3/24/2012 ---- Abstract This paper explore the problems and their solutions arising in a health care environment during conflict management. The case provides a good opportunity for the application of a number of theoretical concepts surrounding leadership, power/influence, motivation, corporate culture and conflict. Start with the HSS, In 1999 ten software engineering students found Hospital Software solution(HSS) when Ontario hospitals were facing challenges during integrating technology into their operation. This paper points out some problems faced by new employees when they enter in to the corporate world and they are assigned a work outside their job description. It also analyses the conflicts arises between managers and employee due to lake of communication and inappropriate office culture. Here the story of a employee, Natalie MacLachlan, a conscientious student of honour business management programme had joined a company in which she has been given a position for which her skills were not suitable and after entering in to company she had been...

Words: 1199 - Pages: 5

Premium Essay

Software Threat Analysis and Mitigation

...Software Threat Analysis and Mitigation CMGT 431 Jan 14, 2015 Software Threat Analysis and Mitigation Many different types of software threats exist today. All of these threats can harm your companies’ bottom line. Whether it is directly by stealing funds, proprietary information, data, or indirectly by damaging code, denial of service, reducing company productivity. There are many different products, services, and procedures that can provide differing levels of protection against these threats. Threats and Counter Measures A buffer overflow attempts to disrupt the function of an application by providing more data to the program than it was designed to handle. This overflow can cause the application to shut down, but it can also cause more malicious effects. Overflow attacks can corrupt program variables causing the program to behave in a way it was not designed to, these attacks can also overwrite software instructions (Gregory, 2010). Malicious software is a generalized term encompassing many forms of code with varying degrees of damage done to a host system. Some of the more common forms are viruses, worms, Trojan horses, spam, spyware/adware, and bots. All of these malicious codes attempt to gain access to your system to degrade your ability to perform as normal. Viruses attempt to corrupt your system so it is unusable, but must be activated by the user accessing a program with the virus attached. Worms are similar to viruses but do not require a user...

Words: 1151 - Pages: 5

Premium Essay

Analysis of Software Quality Models for Organizations

...Issue 2, December 2010 19 Analysis of Software Quality Models for Organizations Dr. Deepshikha Jamwal University of Jammu Department Of Computer Science & IT jamwal.shivani@gmail.com Abstract Software Quality model is a vital to obtained data so that actions can be taken to improve the performance. Such improvement can be measured quality, increased customer satisfaction and decreased cost of quality. Software metrics and quality models play a pivotal role in measurement of software quality. A number of well known qualities models are used to build quality software. Different researchers have proposed different software quality models to help measure the quality of software products. In our research, we are discussing the different software quality models and compare the software quality models with each other. Also a framework containing steps is proposed by authors. Some recommendations are also framed hereby in the following research paper. Keywords Software Quality Models, McCall model, Dromey‟s model, FURPS model, ISO 9126 model. Objectives To begin with there are some common objectives: To analysis various software quality models w.r.t various attributes.  The presence, or absence, of these attributes can be measured objectively.  The degree to which each of these attributes is present reflects the overall quality of the software product.  These attributes facilitate continuous improvement, allowing cause and effect analysis which maps to these attributes...

Words: 3104 - Pages: 13

Free Essay

Development of a Software for Blas Vibration Analysis

...DEVELOPMENT OF SOFTWARE FOR BLAST VIBRATION ANALYSIS IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE DEGREE OF BACHELOR OF ENGINEERING IN MINNING ENGINEERING By DINABANDHU BAG Under the Guidance of Prof. N.K.Patnaik and Prof. Pradeep Sharma National Institute of Technology Rourkela 1994 Ground vibration from blasting is an undesirable but inevitable side effect of the use of explosives. High intensity of ground vibration can induce extensive structural damage and cause human psychological discomfort. The PPV has been widely accepted as a measure to assess the damage potential of blasting. This project deals with the significance of the dominant frequency content of the blast waves. The frequency range of waves against the power associated gives a bettwr picture of the blast vibration analysis. The input data of the blast event utilized in this project was collected by blasting carried out in a meteliaferrous mines. ACKNOWLEDGEMENTS I am thankful to all those who directly or indirectly helped me complete this project. I am grateful to the mining organization, who made us available their blast vibration data. I am thankful to my project supervisor Prof. N.K.Patnaik and Pradeep Sharma who provided me the necessary guidance and inspired me to learn from them to finish this analysis successfully. a open cast metalliferous mines. TABLE OF CONTENTS NUMBER 1 2 3 4 5 6 7 CONTENTS DESCRIPTION INTRODUCTION BLAST WAVES AND VIBRATION ANALYSIS FREQUENCY SPECTRA...

Words: 257 - Pages: 2

Premium Essay

Social Network Analysis

...2011 Second International Conference on Intelligent System Design and Engineering Application 2012 International Conference on Intelligent Systems Design and Engineering Application A Social Network Analysis Platform for Organizational Risk Analysis - ORA Yin Qiuju, Chen Qingqing School of Management and Economics, Beijing Institute of Technology, 100081 c_yinqj@163.com Abstract—ORA(Organizational Risk Analyzer) is a dynamic network evaluation and analysis tools which developed by the center for Computational Analysis of Social and Organizational System(CASOS), Carnegie Mellon University. It can track the relevant index of the group, identify the style of location and contrast the relation among networks, groups and individuals from the perspective of dynamic network. ORA also can recognize the key members, groups and vulnerabilities of the network between different time points, basing on which, carry on the further analysis. Compare with other social network analysis platform, ORA can support multiple data input form, and can instantly show the dynamic change of the network. This paper introduces the structure and functions of ORA, moreover, uses it to analyze the structure of a terrorist network, in order to find out the weakness of the organization. problems and to take advantage of network strengths. According to different contexts and types of the data, need to detailed test and determined. ORA can be used to do a risk audit for the organization ...

Words: 2827 - Pages: 12

Free Essay

Automated Discovery of Patient Spaecific Info

...by other articles in PMC. Go to: Abstract Knowledge about users and their information needs can contribute to better user interface design and organization of information in clinical information systems. This can lead to quicker access to desired information, which may facilitate the decision-making process. Qualitative methods such as interviews, observations and surveys have been commonly used to gain an understanding of clinician information needs. We introduce clinical information system (CIS) log analysis as a method for identifying patient-specific information needs and CIS log mining as an automated technique for discovering such needs in CIS log files. We have applied this method to WebCIS (Web-based Clinical Information System) log files to discover patterns of usage. The results can be used to guide design and development of relevant clinical information systems. This paper discusses the motivation behind the development of this method, describes CIS log analysis and mining, presents preliminary results and summarizes how the results can be applied. Go to: INTRODUCTION The availability of clinical information to the clinician at the point of care is essential to the health care process. Inability to locate needed information can be costly in terms of time and quality of care. Clinical information systems have been developed to assist clinicians with their decisions; however, these systems need to ensure that they provide the information in optimal ways. In order...

Words: 3496 - Pages: 14

Premium Essay

Business

...The Right to Privacy Ramon Rubalcava Redlands University Abstract [The abstract should be one paragraph of between 150 and 250 words. It is not indented. Section titles, such as the word Abstract above, are not considered headings so they don’t use bold heading format. Instead, use the Section Title style. This style automatically starts your section on a new page, so you don’t have to add page breaks. Note that all of the styles for this template are available on the Home tab of the ribbon, in the Styles gallery.] Keywords: [Click here to add keywords.] The Right to Privacy In this new generation the right to privacy is getting lower by the minute due to all of the social media and new electronic devices being invented daily. The right to privacy should not even be a question everyone should have the right to privacy to a certain extent. The right to privacy is a recent creation of little consequence other than cultural custom. The right to privacy is a big part if not the biggest part of everyone’s freedom because if anyone can come into anyone’s house at any given time or listen to all their calls and read all their text people will feel unsafe and without any freedom; It will feel like a prions where everything is being monitor. Everyone likes their privacy even if they do not have anything to hide just knowing that whatever they do or where ever they go will be only known to them and those they chose to share it with making them feel in control of their life...

Words: 1256 - Pages: 6

Premium Essay

Personal Social Media Audit

...Assessment 1 – Personal Social Media Audit Student Name: KA CHUN CHEUNG Student Number: S3276462 The 7 days diary recorded the social media and applications I have been used between 17 of March to 23 of March. There are few applications have high frequency that I using that, such as Facebook, Wechat, instagram, whatsapp and weibo. During 7 days period of recording, I discover that every morning after I wake up, I will spend some time on bed to go some social micro blog and network on the bed and the duration usually less that 30minutes. After that, I will use some mobile social apps like chatting tools such wechat, whatsapp during the day when I am free. The frequency that I use chatting tools actually is 24/7 standby, I will try to reply ASAP if I am still awake and not busy at that time, so the duration of use the chatting tools is short but frequency is high. When I look at the table, I was quite surprise, I find out actually I am quite addicted to the social networks. Since everyday I will check the social network media at least one time. I think this is because I want to catch up and knows what is going on in my friend circle. Such as Facebook, it was a good web that can look on others updates of statuses, photos, videos and profiles. It was an easy way and convenient way to interact and get connection with your friend circle. The microblog like weibo I found out that I use that a lot, it’s was a famous social microblogs in china just like twitter. It provides...

Words: 1507 - Pages: 7

Premium Essay

Cambridge Software Corporation Profit Analysis - Commercial and Industrial

...Cambridge Software Corporation Profit Analysis * Introduction This report includes a detail analysis of the information provided in Exhibit 1, Table 1 in this report, of the Cambridge Software Corporation Case Study. It also includes a recommendation for the course of action to be taken regarding pricing and market entry for the greatest profits. Table 1: Cost, Demand, and Willingness-to-Pay Estimates |   |   |   | "Student" | "Commercial" | "Industrial" | Estimated product completion cost |   |   | $100,000 | $200,000 | $500,000 | Variable cost (per unit) |   |   | $15 | $25 | $35 | Market Segment | Size | Segment Dev. Cost | Willingness-to-Pay | | | | -----------------------(per unit)------------------------ |   |   |   |   |   |   | Large, multidivisional corporations | 5,000 | $150,000 | $150 | $1,200 | $2,500 | Corporate R&D and university laboratories | 2,000 | $100,000 | $100 | $1,000 | $2,000 | Consultants and professional companies | 20,000 | $200,000 | $200 | $300 | $600 | Small businesses | 15,000 | $200,000 | $175 | $225 | $300 | Students | 500,000 | $300,000 | $50 | $60 | $100 | * One Edition Approach – Greatest Profit The single edition approach was a straight forward Cost Analysis on each market (Student, Commercial, and Industrial) at the Willingness-to-Pay price points provided in Exhibit 1. Full analysis can be found in Exhibit 2-4 on the attached spreadsheet. The Student Edition produced...

Words: 703 - Pages: 3

Premium Essay

Analysis You Decide Business Law Coleman Works for Software Inc

...Factual Summary: In this scenario, Coleman works for Software Inc. in which some of his duties included traveling to prospective clients and meeting with representatives of his sales division. During one of his sales trips he went to the mall to buy a ring for his wife that he couldn’t afford and proceeded to steal it from the jewelry store. After stealing the ring he met with John at Jimmy’s Poor-Man’s Bar which was not a client of Coleman’s. Coleman decided to show John a cool trick that at the end it killed Jimmy and the bar sustained a lot of damage. Because of what occurred at the Bar Software Inc. terminated Coleman’s employment. Coleman decided after a week of his job being terminated that he would make amends with John. He took John out to dinner and got into an argument and punched John in the eye. Legal Issue(s) Presented: The issues that were presented in this scenario were: (1) Because of what occurred at the Bar, Jimmy’s mother, John, and the 5 owners of Jimmy’s Poor-Man’s Bar sued Software Inc. for the damaged caused by Coleman. (2) Coleman sued Software Inc. for wrongful termination (3) The jewelry store sued Software Inc. for the value of the ring that was stolen by Coleman. There were several legal issues to discuss based on the different types of suits that they were bringing against Software Inc. One legal issue was when an employer is liable for the actions of an employee. Another legal issue is when an employer is able to terminate an employee...

Words: 1081 - Pages: 5

Premium Essay

A Study on the Systems Applications and Products (Sap) and Statistical Analysis System (Sas) Software

...M. (2010). Environmental and material flow cost accounting: principles and procedures. New York: Springer. Kieso, D. E., Weygandt, J. J., & Warfield, T. D. (2010). Intermediate Accounting. (13th ed.). Asia: John Wiley & Sons. Livingstone, J. L. (1970). Management planning and control: mathematical models. McGraw-Hill. Manuel, Z. C. (2011). Accounting process. (17th ed.) Philippines: Raintree Trading and Publishing Inc. Miller, R. E., & Blair, P. D. (2009). Input-output analysis: foundations and extensions. (2nd ed.) Cambridge University Press. Minz B. (2010). Difference between SAS and SAP. Retrieved October 25, 2011 from http://itknowledgeexchange.techtarget.com/itanswers/sap-vs-sas/. Peterson. W. (1991). Advances in input-output analysis: technology, planning, and development. Oxford University Press. Raa, T. T. (2006). The Economics of input-output analysis. Cambridge University Press. SAS Institute Inc. (1976). SAS: the power to know. Retrieved October 25, 2011 from http://www.sas.com/software/data-management/surveyor-sap/index.html SAS ties up with Asia Pacific College. (2010). Retrieved October 25, 2011 from http://www.philstar.com/Article.aspx?articleId=634410&publicationSubCategoryId=71. SAS v/s SAP analytics. (2006). Retrieved October 25, 2011 from...

Words: 268 - Pages: 2

Premium Essay

Why Are Data Analysis Skills and Thinking so Important to Spend Analysis? Can’t Software Applications Be Used to Generate the Information Needed Automatically?

...Why are data analysis skills and thinking so important to spend analysis? Can’t software applications be used to generate the information needed automatically? Not all data presented to you may be important to make strategic decisions. One can make sense out of a large data when data analysis skills and thinking are employed. These skills help one identify the more meaningful information and understand patterns, consistencies or irregularities, to make sound decisions. Flanagan of Pepco Holdings, in the article provided, shared that one will be better able to assist internal clients in planning spend strategies and also better understand supplier’s cost proposals. Analysis is important because most automatically generated results do not provide the information needed. It is important to know what data is meaningful and understand what the output of the data means and how to employ it in a real world application How might structured process such as Six Sigma methodology be useful here? Data analysis is important for a company’s continuous improvement efforts. Six Sigma is a business process improvement tool to significantly minimize mistakes at a stringently high level. The methodology of Six Sigma itself, when followed correctly (i.e. DMAIC), will allow a person to identify process inefficiencies and address them to generate cost savings, deliver quality of service and achieve more consistent good results. Why is it important to get other functional areas,...

Words: 464 - Pages: 2