...UNIVERSITY OF SCIENCE & TECHNOLOGY Yemen – Sana’a ASSIGNMENT Marketing Management BMMK5103 Marketing Plan For: The Solar Energy Company Inc, Solar Energy Systems Table of contents 1.0 Situation / Market Analysis……………………………………………………………...........5 2.1 Company Background………………………………………………………….……..5 2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered………………………………………………………………….10-13 2.0 Marketing Strategy………………………………………………………………………….14 2.1 STP (Segmenting, Targeting, Positioning) Analysis…………………………….14-15 2.2 Marketing Mix 4ps……………………………………………………………….15-17 3.0 Financial Projection …………………………………………………………………………17 3.1 Sales Forecast………………………………………………………………………...17 3.2 Break-even Analysis…………………………………………………………...…17-18 4.0 Implementation and Controls…………………………………………………………...……18 4.1 Controls………………………………………………………………………………18 4.2 Implementation…………………………………………………………………...18-19 4.3 Action Plan…………………………………………………………………….…….19 5.0 References……………………………………………………………………………………20 ...
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...First Solar Case First Solar Case Analysis Due to consideration of rising energy demand, global warming and nature of solar power, the solar industry has experienced a rapid development these years. First Solar, as one of the dominant companies in the industry, is suspected and scrutinized by CFRA for aggressive accounting practices. CFRA’s investigation aims at identifying potential risks in several areas, including revenue quality and recognition, inventory levels, customer and geographic diversification, warranty policies, production capacity growth, and supply chain. This case focuses on whether CFRA should flag First Solar and add it to the “biggest concern” list. The stock of First Solar has always been popular among investors considering the company’s outstanding performance. The price-to-earnings ratios of First Solar from the last three years (2006 to 2008) were much higher than the industry average ratios. Therefore, it is reasonable to speculate that prospects for earnings in the future are great. Furthermore, positive opinions from the professional institutions, such as “outperform” and “buy”, gave investors much confidence. The analysts, as well as investors, believed that sustainable increasing earnings and new market expansion could provide solid growth prospects for First Solar. Business Environment Analysis – PEST Analysis Solar energy acting as a promising alternative energy marks a bright future of the solar industry. However, this emerging industry also...
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...First Solar Case Analysis Due to consideration of rising energy demand, global warming and nature of solar power, the solar industry has experienced a rapid development these years. First Solar, as one of the dominant companies in the industry, is suspected and scrutinized by CFRA for aggressive accounting practices. CFRA’s investigation aims at identifying potential risks in several areas, including revenue quality and recognition, inventory levels, customer and geographic diversification, warranty policies, production capacity growth, and supply chain. This case focuses on whether CFRA should flag First Solar and add it to the “biggest concern” list. The stock of First Solar has always been popular among investors considering the company’s outstanding performance. The price-to-earnings ratios of First Solar from the last three years (2006 to 2008) were much higher than the industry average ratios. Therefore, it is reasonable to speculate that prospects for earnings in the future are great. Furthermore, positive opinions from the professional institutions, such as “outperform” and “buy”, gave investors much confidence. The analysts, as well as investors, believed that sustainable increasing earnings and new market expansion could provide solid growth prospects for First Solar. Business Environment Analysis – PEST Analysis Solar energy acting as a promising alternative energy marks a bright future of the solar industry. However, this emerging industry also faces lots of challenges...
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...MBA 439: Business Economics CBA Report Writing Topic: Benefit-Cost Analysis of Pacific Islands Alternative Energy (An Economic Assessment of Renewable Energy Options for Rural Electrification in Pacific Island Countries) Lecturer: Professor Jim MacMaster By Tamaroa Tekeiaki – s11059287. Introduction Is there a way for Pacific island countries to opt for a more inexpensive and environmental friendly power source for rural electrification or should they just stick to the current source of energy they are using at the moment? This report provides then a summary of the evaluation on the economic and financial cost of these alternative renewable energy projects that the pacific islands may opt to in terms of their cost-benefit analysis. From recent data report the world relied on renewable sources for around 13.1% of its primary energy supply, according to IEA statistics. Renewables accounted for 19.5% of global electricity generation. (IRENA websites, 2009) According to the report, Woodruff stated that, “In the pacific islands alone approximately 70% (or approximately 50% excluding Papua New Guinea) of the region’s population still lacks access to electricity. In addition, Pacific Island Countries, despite their abundance of renewable energy resources, remain almost completely dependent on imported fossil fuels for meeting their energy needs. However, imported fuel from overseas account for an average of 40% of countries’ gross domestic products. With rising fuel...
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...Renewable Energy Solutions for the State of Arkansas Energy, currently we have renewable and non-renewable energy sources available to us. Examples of renewable energies are solar and wind. Non-renewable energy sources are nuclear, coal, oil and natural gas. As most homes and businesses are currently using non-renewable energy sources, we need an energy solution. How can we protect our earth for future generations? We need to use energy more efficiently and only use what we need. We need a sound energy solution that is efficient and conservational, we need a renewable energy source. For the State of Arkansas, what is the most effective renewable energy source, solar or wind? The way of the future is through renewable energy sources. Two such sources are solar energy and wind energy. These sources are un-limitless in mastering its power. Solar cell panels that transfer the sun energy into power with no pollutants can use solar energy. Harnessing the wind via windmills or turbines for energy production uses wind power. Now that we know about the two different renewable energy sources, let us look at each source and what the positive and negative impacts would be and determine what would be an effective energy source for Arkansas. Some of the positives are the fact that solar power is renewable and has an un-limited supply; there is enough solar energy that falls in a 100-square-mile area of the southwest United States to power the entire nation. One of the issues...
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...British Petroleum (BP) British Petroleum is a company, which focuses mainly on petroleum, but has some interest in alternative energy. It is one of the world’s largest oil and gas companies, which serves over 13 million consumers in more than 100 countries. The market of alternative energy is not as well developed, nor as profitable as oil, but it is a good future investment with the recently raising environmental concerns. BP recognized this on time and entered the solar market in the year of 1973.( History of BP Solar ) 3.2. Background Formed in 1908, The British Petroleum Company was originally called The Anglo-Persian Oil Company. The current name was given in 1954. BP adopted a re-positioning strategy in 1997 and the group chief executive, Lord John Browne, addressed the threat of global warming. Even though the oil industry does not have a good reputation in taking responsibility, BP was put first on the list of Fortune Magazine’s Global 100 Companies on Corporate Strategy. (“Changing the Game.” Stanford Social Innovation Review ) 4. British Petroleum SWOT analysis 4.1. What is SWOT analysis? SWOT analysis is a useful tool for decision making and understanding a certain business. SWOT is an acronym for Strengths, Weaknesses (internal for a corporation), Opportunities and Treats (external for an organisation). SWOT analysis is functional for strategic planning, business planning, marketing, business and product development, as well as research reports...
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...defined in conceptual and operational manner for the purpose of clarity. Background of the Study The aftermath of typhoon Yolanda or internationally known as typhoon Haiyan, is one of the worst typhoons Philippines have experienced. This calamity resulted to destruction of properties and this calamity has also caused blackouts all over the place. Electricity--- is badly needed after a typhoon, especially after the typhoon Yolanda. Electricity is used to charge cellphones to communicate and get some help. It is also used to power radios and televisions to be updated for current news and further instructions from the government. But because of absence of electricity, communications and media are not likely to serve their purpose. Energy comes in different forms....
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...Design and Cost Benefit Analysis of Grid Connected Solar PV System for the AUST Campus A. Muntasib Chowdhury1♦, I. Alam2♦, M. Rahman3♦, T. Rahman Khan4♦, T. Baidya5♦, A. Hasib Chowdhury6# 1 Department of EEE, AUST, Tejgaon, Dhaka, Bangladesh shovon_eee_aust@hotmail.com, 2imtialam@ymail.com, 3lemon_eee@yahoo.com, 4 tarek_eee666@yahoo.com, 5tonmoy_strings@yahoo.com # Department of EEE, BUET, Dhaka, Bangladesh 6 hasib@eee.buet.ac.bd ♦ Abstract— This paper describes a design and detailed analysis of a grid connected solar PV system for the Ahsanullah University of Science and Technology (AUST) campus. Various design considerations are discussed including the factors and parameters with limited data and information resources available for Bangladesh. Cost analysis reveals that the proposed design is economical and cost effective for the AUST campus. Keywords— Grid-tie solar, solar insolation, sunshine duration, commercial solar power system, Bangladesh. TABLE II DAILY AVERAGE BRIGHT SUNSHINE HOURS AT DHAKA CITY Month January February March April May June July August September October November December Average Daily Mean 8.7 9.1 8.8 8.9 8.2 4.9 5.1 5.8 6.0 7.6 8.6 8.9 7.55 Maximum 9.9 10.7 10.1 10.2 9.7 7.3 6.7 7.1 8.5 9.2 9.9 10.2 9.13 Minimum 7.5 7.7 7.5 7.8 5.7 3.8 2.6 4.1 4.8 6.5 7.0 7.4 6.03 I. INTRODUCTION Energy is an essential element for industrial and socioeconomic development of a country. However, the linkage between energy and environmental pollution...
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...PEST Analysis The company we are focusing on is Canadian Solar. They are a multinational firm that operates in several countries such as “Canada, Germany, Italy, Japan, Korea, Spain, Australia and the United States”. (Canadian Solar) They are a leader in the solar energy industry. A detailed PEST (Political, Economic, Social and Technological) analysis will be provided on how these elements affect the company. There are various political regulations and by-laws passed by the Canadian government to help regulate proper practices of using and installing solar energy. These regulations affect Canadian Solar and their practices. For instance, in the 1970s and 1980s there were a large number of solar panels installed that were not installed properly because they were added by unqualified people. (Pouyot, SOL Spring Issue, 2007) Today there are strict regulations on getting the permission to install solar energy panels which protect land owners from liabilities. Permits must be attained from the government. This regulation protects Canadian Solar from any lawsuits from poor quality installation of solar panels or any damage to their customers’ property. This also helps them meet a certain standard of excellence to help their image and their customers. (Pouyot, SOL Spring Issue, 2007) From 2007 to 2012 the world suffered a global recession. Canada was affected by it but not as severely as other countries worldwide. Economists say we are not in a recession but many Canadians believe...
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...Life Cycle Cost Analysis of Off-Grid Photovoltaic Power Systems Mounir Bouzguenda, Abdelkader Tami, Azzeddine Ferrah, and Jihad Al-Khalaf Faculty of Engineering, Sohar University PO Box 44 PC 311 Sohar-Oman Tel: +968-820-101 ext 233 Email:m.bouzguenda@soharuni.edu.om Abstract--The interest in off-grid photovoltaic (PV) solar energy systems in villages and remote areas is increasing. This interest stems from several factors such as improvement in living standards, reduced capital cost, stricter environmental constraints, and national programs that encourage renewable energy systems. To promote the usefulness of such renewable energy systems, a simple design and cost analysis method was developed. Its purpose is system sizing and life cycle cost analysis. Key parameters such as energy consumption, storage requirements, solar resources and financing options are entered into the program. Results such as system size and project cost are computed. For the financial analysis, Internal Rate of Return and Payback Period are used as project evaluation techniques. The method was tested for four PV systems with different geographical conditions and energy consumption profiles. Results show that the PV systems can be attractive on economic basis if governments provide sufficient funding and incentives. 1. INTRODUCTION Photovoltaics offer consumers the ability to generate electricity in a clean, quiet and reliable way. Because the source of energy is usually the...
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...material that converts indoor and outdoor light into electricity, our product is much more versatile than traditional solar panels, which will utilize in our marketing strategy. We are targeting India’s middle-Class segment, rural & remote areas which lack basic power grid infrastructure, we are expecting to utilize India’s policy shift towards more clean and renewable energy, which lead India to be among the top 5 countries in the world in terms of renewable energy capacity. Our positioning strategy is based on the competitive values Plastic Power brings as opposed to the conventional solar products currently available in the market, though competition would be fierce with industry leaders who have been operational in India for the past 2 decades, posses governments support whether in access to land or allocation of government subsidies to their customer base, in addition showcase many success stories despite the many challenges faced. Our objective in terms of market share is to 5% for the next 12 years, targeting 80m households; our overall marketing budget is 24 million US Dollars. Macro-environmental Factors India, due to its fast pace of economic growth is facing a huge challenge of energy shortage. India’s power deficit is around 10% with a peak deficit of 17% leading to chronic shortage to its rural and urban population. It imports most of its energy needs and is extremely vulnerable to global price fluctuations and politics. Indian policy makers are trying to...
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...Executive Summary Solar Photovoltaic (PV) consumer products are reliable, renewable and pollution-free energy sources that collect energy from the sun. PV systems are utilized within commercial and residential areas and are becoming more affordable for consumers to purchase. Here at D. Light we are offering PV options to consumers that will help lower their electricity cost. D.Light’s D3200 is an off-grid solar photovoltaic system that allows consumers to purchase three different sized systems that will generate more power than needed to do daily chores or run a business. Lowering the cost of electricity for consumers in the Virginia Beach area is our goal; utilizing this brand extension and the marketing mix with various strategies. Operating in the PV industry can bring more investors and create value for the company while providing a return on investment for all stakeholders. Utilizing the research conducted on the targeted area, we will sale and promote our product to the 62% homeowners creating a 30% sales potential from the market. In addition, low operating costs will permit the company to design and sell the most affordable solar-powered products on the market, offer consumer’s energy independence, and create a sustainable energy economy all while remaining true to its vision: transform millions of lives. Utilizing off-grid systems provide numerous benefits for both the customer’s and the company. For instance, electricity savings, renewable energy, low cost to maintain...
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...“COMPREHENSIVE INVESTIGATION OF THE VIABILITY OF SOLAR POWER IN DELHI – A GEOGRAPHICAL PERSPECTIVE” A PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE TWO YEAR (FULL-TIME) POST GRADUATE DIPLOMA IN MANAGEMENT 2012-2014 BY RAJSHREE GUPTA 41 / 2012 UNDER THE GUIDANCE OF (PROF. S.K. JAIN) LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI January 2014 LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI Dated…………… CERTIFICATE Certified that Ms. Rajshree Gupta has successfully completed Project Study entitled “Comprehensive Investigation of the Viability of Solar Power in Delhi- a Geographical Perspective” under my guidance. It is her original work, and is fit for evaluation in partial fulfillment for the requirement of the Two Year (Full-Time) Post Graduate Diploma in Management. Rajshree Gupta Prof. S. K. Jain TABLE OF CONTENTS Sr.No. Particulars PREFACE 1. INTRODUCTION 1.1 Rooftop PV Systems : An Introduction 1.2 Overview of the Global and Indian Experience Initiatives 1.3 Central initiatives State Initiatives 2. OBJECTIVES OF THE STUDY LITERATURE REVIEW 3. 4. METHODOLOGY & KEY ELEMENTS 5. IDENTIFICATION OF THE SHIFT 5.1 Why Solar makes sense SOLAR RESOURCE AVAILABILITY IN 6. DELHI Delhi’s Geographic Potential for Rooftop 6.1 Installations Methodology for calculating the solar rooftop 6.2 potential for different land areas in Delhi 6.2.1 Residential Buildings 6.2.2 Commercial Buildings 6.2.3 Industrial Buildings 6.2.4...
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...CHAPTER ONE Introduction Background: Solar energy has been recognized over the years as a reliable and alternative source of energy. Solar energy is the energy that comes to the earth from the sun. It is commonly known as sunlight. This energy arrives in form of electromagnetic radiation, which is energy that travels in waves. A variety of modern technology is able to capture, convert and distribute solar energy mainly in forms of electricity and heat. The sun is by far the earth’s most available energy resource. If more of it could be harnessed which is just a matter of time, it will provide more than ten times the today’s global demand for energy. It is well recognized because of the energy generation process, which is clean because the source is renewable not a natural resource and it is abundant enough to satisfy the demands of the whole world with future advancements in technology. Solar technologies are broadly characterized into two active and passive. The difference between the active and passive solar techniques is due to their collection, conversion and distribution. The active solar technique which is the main topic is the use of solar energy to replace other sources making it the main supply, while the passive technique is the use of solar energy as a back up or and alternate source of energy incase of any problems with the main supply. The main benefit of solar energy is the fact that it is not only sustainable, it is renewable and this means you can never...
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...DESIGN AND COST BENEFIT ANALYSIS OF 2MW GRID CONNECTED PHOTOVOLTAIC SYSTEM FOR THE UNIVERSITY OF ZIMBABWE CAMPUS BY MARTIN CHINAMONYA Department of Electrical Engineering Faculty of Engineering UNIVERSITY OF ZIMBABWE Project proposal submitted in partial fulfilment of requirements for BSc Honours Degree in electrical engineering SUPERVISOR: MR E RASHAYI CONTENTS Problem statement Background Objectives Literature review Methodology Time budget References PROBLEM STATEMENT Zimbabwe is only able to generate about 1100MW against national demand of 2200MW at peak periods. So this power deficit can be covered by exploring alternative forms of energy generation to meet the aspirations for full electrification. Africa has a huge solar potential but sadly it still trails the rest of world, so this project seeks promote the development of grid connected solar PV system as to alleviate energy crises in Africa. Objectives The main objective for the project is to design 2MW grid-connected solar PV system for the University of Zimbabwe using roofs of the building to analyze its financial and technical performance using software packages. The specific objectives are as follows: To come out with a standard...
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