...UNIVERSITY OF SCIENCE & TECHNOLOGY Yemen – Sana’a ASSIGNMENT Marketing Management BMMK5103 Marketing Plan For: The Solar Energy Company Inc, Solar Energy Systems Table of contents 1.0 Situation / Market Analysis……………………………………………………………...........5 2.1 Company Background………………………………………………………….……..5 2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered………………………………………………………………….10-13 2.0 Marketing Strategy………………………………………………………………………….14 2.1 STP (Segmenting, Targeting, Positioning) Analysis…………………………….14-15 2.2 Marketing Mix 4ps……………………………………………………………….15-17 3.0 Financial Projection …………………………………………………………………………17 3.1 Sales Forecast………………………………………………………………………...17 3.2 Break-even Analysis…………………………………………………………...…17-18 4.0 Implementation and Controls…………………………………………………………...……18 4.1 Controls………………………………………………………………………………18 4.2 Implementation…………………………………………………………………...18-19 4.3 Action Plan…………………………………………………………………….…….19 5.0 References……………………………………………………………………………………20 ...
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...2050 tiv y Te ec rg 2040 Ene 2035 es 2045 chn rs olo g y P e p Technology Roadmap Solar Photovoltaic Energy Secure Sustainable Together 2014 edition INTERNATIONAL ENERGY AGENCY The International Energy Agency (IEA), an autonomous agency, was established in November 1974. Its primary mandate was – and is – two-fold: to promote energy security amongst its member countries through collective response to physical disruptions in oil supply, and provide authoritative research and analysis on ways to ensure reliable, affordable and clean energy for its 29 member countries and beyond. The IEA carries out a comprehensive programme of energy co-operation among its member countries, each of which is obliged to hold oil stocks equivalent to 90 days of its net imports. The Agency’s aims include the following objectives: n Secure member countries’ access to reliable and ample supplies of all forms of energy; in particular, through maintaining effective emergency response capabilities in case of oil supply disruptions. n Promote sustainable energy policies that spur economic growth and environmental protection in a global context – particularly in terms of reducing greenhouse-gas emissions that contribute to climate change. n Improve transparency of international markets through collection and analysis of energy data. n Support global collaboration on energy technology to secure future energy supplies and mitigate their...
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...Efficiency of Solar Photovoltaic Research and developemnt in Solar PV industry Anushka Pal Riga Technical University Table of Contents Introduction: 4 Efficiency of solar cell 5 Factors affecting PV cell efficiency 14 Temperature 14 Dust 16 Solar irradiance 17 Losses in a solar cell 19 Optical losses 20 Collection losses 21 Resistance losses 21 Metal/semiconductor contacts 21 PV market 21 Cost analysis for PV 23 Parameters that can improve the efficiency of solar cell 30 Conclusions 31 Table of Figures: Figure 1 Best research cell efficiency 5 Figure 2 Measured efficiencies for LFC and PERC cells on p-type silicon 7 Figure 3 Progress in the conversion efficiency of HIT solar cells 8 Figure 4 Output power trends of single-sided HIT and bifacial HIT double modules throughout the year 9 Figure 5 Efficiency ratio of solar cells from a pilot solar series (300 cells). 11 Figure 6 Effect of temperature on PV cell characteristic. 14 Figure 7 Temperature effect on PV efficiency. 15 Figure 8 Effect of dust on PV cell power output. 16 Figure 9 Effect of irradiance on PV characteristic 17 Figure 10 PV module efficiency by different irradiation level 18 Figure 11 Energy output of PV for low radiation under 400 W/m2 18 Figure 12 PV power generation related to irradiance in a day 19 Figure 13 Photons with energy lower than the band gap energy...
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...Photovoltaic Power Systems Compiled by Tracy Dahl Overview Photovoltaic (PV) technology converts one form of energy (sunlight) into another form of energy (electricity) using no moving parts, consuming no conventional fossil fuels, creating no pollution, and lasting for decades with very little maintenance. The use of a widely available and reasonably reliable fuel source—the sun—with no associated storage or transportation difficulties and no emissions makes this technology eminently practicable for powering remote scientific research platforms. Indeed, numerous examples of successfully deployed systems are already available. The completely scaleable nature of the technology also lends itself well to varying power requirements–from the smallest autonomous research platforms to infrastructure-based systems. This technology can be limited, however, by annual fluctuations in solar insolation, especially at extreme latitudes. Based on semiconductor technology, solar cells operate on the principle that electricity will flow between two semiconductors when they are put into contact with each other and exposed to light (photons). This phenomenon, known as the photovoltaic effect, was first discovered by Edmund Becquerel in 1839. Actual development of PV technology began in the 1950s and gained greater impetus through the NASA space program during the 1960s. Research continues today at national laboratories and within private industry, focusing on increasing conversion efficiencies...
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...Renewable Energy Diffusion Potential India a b s t r a c t A majority of the Indian population does not have access to convenient energy services (LPG, electricity). Though India has made significant progress in renewable energy, the share of modern renewables in the energy mix is marginal. This paper reviews the status and potential of different renewables (except biomass) in India. This paper documents the trends in the growth of renewables in India and establishes diffusion model as a basis for setting targets. The diffusion model is fitted tot the past trends for wind, small hydro and solar water heating and is used to establish future targets. The economic viability and green house gas (GHG) saving potential is estimated for each option. Several renewables have high growth rates, for example wind, Photovoltaic (PV) module manufacture and solar water heaters. New technologies like Tidal, OTEC, Solar thermal power plants and geothermal power plants are at the demonstration stage and future dissemination will depend on the experience of these projects. Ó 2009 Elsevier Ltd. All rights reserved. 1. Introduction India had a population of 1.1 billion and a Gross Domestic Product of 33 trillion Rupees1 (728 billion US$) in 2006 [1]. A breakup of India’s primary commercial energy shows that more than 80% is supplied from fossil fuels. If we also consider traditional fuels and biomass,...
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...rural areas and find it geographically challenging to benefit from grid-connected electricity for power supply. In the developing countries, rural areas mainly rely on inconvenient non-commercial resources like wood, agricultural residues etc. as sources of power generation. Hence, Off-Grid power, which can be generated on-site from renewable energy sources such as solar, wind and biomass, plays a major role for the future of rural electrification world-wide. To achieve universal access of electricity, International Energy Agency (IEA) estimates that by 2030 about 171 TWh of Off-Grid electricity will need to be generated for providing power to approximately 210M or 20% of total rural households. This paper focuses on understanding the implementation and impact of three Off-Grid renewable energy systems in three different developing countries. Two of them are successfully implemented and the other is currently under implementation. The fully implemented Off-Grid systems selected for this paper are “Off-Grid Rural Electrification-Ladakh” in India and “Off grid Solar Power System for a rural village” in Malaysia. The system that is currently being implemented is the “Rural Renewable Energy Development Project” in Bhutan. These projects have been selected based on their significant contributions to rural electrification in their respective countries. 1. Introduction: According to the United Nations Global Initiative “Sustainable Energy for All” nearly one in five people around...
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...Technologies for Alternative Energy Climate Change Working Paper No. 7 Ainsley Jolley Climate Change Project Working Paper Series March 2006 Centre for Strategic Economic Studies Victoria University PO Box 14428 Melbourne VIC 8001 AUSTRALIA Telephone +613 9919 1340 Fax +613 9919 1350 Email: csesinfo@vu.edu.au Website: http://www.cfses.com Technologies for Alternative Energy 1. Introduction In Papers 5 and 6 technologies for the main sources of energy consumption were discussed. In Papers 7 and 8 the attention is focussed on technologies that impact on emissions from energy production. Table 1 provides data on the main sources of GHG emissions in the advanced economies for the year 2000. Table 1. Sources of GHG Emissions in the Advanced Economies, 2000 Source of emissions Electricity and heat production Petroleum refining Other energy production (coal and gas transformation) Fugitive emissions (coal, oil and gas) Total energy production All sources of emissions Note: (a) energy production as % of all sources of emissions. Source: CSES (2004). Tg CO2 -e 3831.2 420.7 324.6 441.5 5018.1 13175.3 % of total 76.3 8.4 6.5 8.8 38.1 (a) Papers 7 and 8 focus on emissions from the production of electricity and heat, which represent 76.3% of all emissions related to energy production. The other sources of emissions are not discussed in detail in this report. Coverage of the issues relating to these sources of emissions is given in CSES (2004). Incremental technological...
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...Chapter 8: Renewable Energy Sources The Sustainability Revolution John C. Ayers "In a sense, the fossil fuels are a one-time gift that lifted us up from subsistence agriculture and should eventually lead us to a future based on renewable resources." Kenneth Deffeyes (2001) "I'd put my money on the sun and solar energy. What a source of power! I hope we don't have to wait until oil and coal run out before we tackle that." — Thomas Edison, 1931 We cannot create or destroy energy. We can only capture it. The sun provides either directly or indirectly nearly all of the energy available to us. Plants capture solar energy directly through photosynthesis. Fossil fuels contain the energy of sunlight captured hundreds of millions of years ago. Photovoltaic (PV) cells also capture sunlight energy directly. Other energy sources capture the energy of sunlight indirectly. Heat from the sun powers the flowing air and water. We usually capture the kinetic energy of wind and water by using turbines that transfer the energy to an alternator, an electrical generator that produces alternating current. Geothermal energy is different in that it captures flowing heat energy produced by radioactive decay in the earth’s interior. In this chapter we will see that Wind, Water, and Sun (WWS) energy sources are sustainable because they are renewable, clean, safe, and nearly carbon-free. Although they have low energy densities, meaning that they require large areas of land or water to produce energy...
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...1.8 Life Cycle Costing Purpose Life Cycle Costing (LCC) is an important economic analysis used in the selection of alternatives that impact both pending and future costs. It compares initial investment options and identifies the least cost alternatives for a twenty year period. As applied to building design energy conservation measures, the process is mandated by law and is defined in the Code of Federal Regulations (CFR), Title 10, Part 436, Subpart A: Program Rules of the Federal Energy Management Program. The A/E shall contact local utility companies to determine available demand-side management programs and nocost assistance provided by these companies to designers and owners. Applications Basic applications of LCC are addressed within the individual chapters herein and may be further defined within an A-E’s design programming scope requirements. In general, LCC is expected to support selection of all building systems that impact energy use: thermal envelope, passive solar features, fenestration, HVAC, domestic hot water, building automation and lighting. However, LCC can also be applied to building features or involve costs related to occupant productivity, system maintenance, environmental impact and any other issue that impacts costs over time. It is very important to recognize the significance of integrated building systems design in the overall e iciency of the design. Methodology There are many established guidelines and computerbased tools that e ectively...
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... In this article different aspects of Power Tower has been investigated. Power Tower or Heliostat power plant is one of the most promising and affordable Concentrated Solar Power technology. Different parts of the Power tower namely heliostats, central receiver, heat transfer fluid, turbine and storage tanks has been examined. Also current situation of Power Tower have been researched and compared with other Solar technology. Introduction: Power towers have a potential of being one of the lowest cost and environmental friendly solution to our power needs. Today power tower systems are often considered to be the most promising Concentrating Solar Power (CSP) technology for the future. In power tower concentrating solar power systems, numerous large, flat, suntracking mirrors, known as heliostats, focus sunlight onto a receiver at the top of a tall tower. A heattransfer fluid heated in the receiver is used to generate steam, which, in turn, is used in a conventional turbine generator to produce electricity. Some power towers use water/steam or molten salt as the heat transfer fluid. Different part of these types of power plant are analyzed in detail below. Components of CSP power tower. 1. Heliostats 2. Tower with receiver 3. Heattransfer fluid 4. Turbine/Generator 5. Molten salt energy storage system 6. Cold storage tank 1. Heliostats: The word ‘heliostat’ comes from the Greek words helios (sun) and stat (stationary)...
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...PV StatuS RePoRt EUR 24807 EN - 2011 The Institute for Energy provides scientific and technical support for the conception, development, implementation and monitoring of community policies related to energy. Special emphasis is given to the security of energy supply and to sustainable and safe energy production. European Commission Joint Research Centre Institute for Energy Contact information Address: Via Enrico Fermi 2749 TP 450 21027 Ispra (VA) Italy E-mail: arnulf.jaeger-waldau@ec.europa.eu Tel.: +39 0332 789119 Fax: +39 0332 789268 http://ie.jrc.ec.europa.eu www.jrc.ec.europa.eu PV Status Report 2011 Research, Solar Cell Production and Market Implementation of Photovoltaics July 2011 Arnulf Jäger-Waldau European Commission, DG Joint Research Centre, Institute for Energy, Renewable Energy Unit Via Enrico Fermi 2749; TP 450 I – 21027 Ispra (VA), Italia EUR 24807 EN Legal notice Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use, which might be made of the following information. The report does not represent any official position of the European Commission, nor do its contents prejudge any future Commission proposals in any areas of Community policy. A great deal of additional information on the European Union is available on the Internet. It can be accessed through the Europa server http://europa.eu/ JRC 64900 EUR 24807 EN ISBN 978-92-79-20171-4 ISSN 1831-4155 doi 10.2788/87966 The report...
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...Solar Cell Technology and Applications More free ebooks : http://fast-file.blogspot.com OTHER AUERBACH PUBLICATIONS Advances in Semantic Media Adaptation and Personalization, Volume 2 Marios Angelides ISBN: 978-1-4200-7664-6 Architecting Secure Software Systems Manish Chaitanya and Asoke Talukder ISBN: 978-1-4200-8784-0 Architecting Software Intensive Systems: A Practitioners Guide Anthony Lattanze ISBN: 978-1-4200-4569-7 Business Resumption Planning, Second Edition Leo Wrobel ISBN: 978-0-8493-1459-9 Converging NGN Wireline and Mobile 3G Networks with IMS: Converging NGN and 3G Mobile Rebecca Copeland ISBN: 978-0-8493-9250-4 Delivering Successful Projects with TSPSM and Six Sigma: A Practical Guide to Implementing Team Software ProcessSM Mukesh Jain ISBN: 978-1-4200-6143-7 Designing Complex Systems: Foundations of Design in the Functional Domain Erik Aslaksen ISBN: 978-1-4200-8753-6 The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance Eric Brown and William Yarberry, Jr. ISBN: 978-1-4200-6460-5 Enterprise Systems Backup and Recovery: A Corporate Insurance Policy Preston Guise ISBN: 978-1-4200-7639-4 Essential Software Testing: A Use-Case Approach Greg Fournier ISBN: 978-1-4200-8981-3 The Green and Virtual Data Center Greg Schulz ISBN: 978-1-4200-8666-9 How to Complete a Risk Assessment in 5 Days or Less Thomas Peltier ISBN: 978-1-4200-6275-5 HOWTO Secure and Audit Oracle 10g and 11g Ron Ben-Natan ISBN:...
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...GREEN BUILDING GUIDE Design Techniques, Construction Practices & Materials for Affordable Housing RCAC GREEN BUILDING GUIDE Design Techniques, Construction Practices & Materials for Affordable Housing Principal Author Craig Nielson, LEED AP Rural Community Assistance Corporation Co-authors Connie Baker Wolfe Rural Community Assistance Corporation Dave Conine Rural Community Assistance Corporation Contributor Art Seavey Rural Community Assistance Corporation Design Dave Conine Sharon Wills Rural Community Assistance Corporation Managing Editor and Production Sharon Wills RCAC Corporate Office: 3120 Freeboard Drive, Suite 201, West Sacramento, California 95691 916/447-2854 | 916/447-2878 fax | www.rcac.org Published by Rural Community Assistance Corporation (RCAC), a nonprofit organization dedicated to assisting rural communities achieve their goals and visions by providing training, technical assistance and access to resources. RCAC promotes quality, respect, integrity, cooperation and commitment in our work. Copyright © 2009 RCAC. All rights reserved. For reprint permission, please call 916/447-2854. Disclaimer: The material in this document has been reviewed by RCAC and approved for publication. The views expressed by individual authors, however, are their own and do not necessarily reflect those of RCAC. Trade names, products or services do not convey, and should not be interpreted as conveying, RCAC approval, endorsement or recommendation...
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...Company was a merger of two Korean companies, Lucky and Goldstar, from which the “LG” abbreviation was derived. (Mariush,2012) The company’s headquarter is located in Yeouido-dong, Seoul and the flagship subsidiary of the LG Group. LG has a global sales of KRW (Korean Won) 54.26 trillion which is equal to USD 49 billion in the year 2011. The company operates its business with four business units: mobile communication, air conditioning & energy solution, home entertainment and home appliance. (LG, 2012) It has 75 subsidiaries operates around the world that design and manufacture its products. LG is the world’s second largest flat screen television-set maker after Samsung Electronics Co. (Lee, 2012) Home Entertainment The LG Electronics which is also known as the top global players in home entertainment produces flat panel displays, audio players, video products, monitors, commercial displays and security systems for the consumers and also the commercial markets. LG is not only focusing on creating full-features devices but it is also emphasizing on following the technology boundaries to improve the products. Mobile Communication LG has committed to provide the best ever user experience to expand the next generation of communication by inventing new technologies and innovative in smart phone devices. Mobile handset (CDMA/GSM/3G), mobile accessory, PCB and WLL are some of the examples of mobile communication that produced by LG. Home Appliance LG is a global leader...
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...Renewable Energy Renewable energy sources have a huge contribution to make in creating a sustainable energy system. They help to mitigate climate change, increase the security of our global energy supply system and give developing countries access to affordable energy in support of the UN Millennium Development Goals. Renewable energy could meet almost half of global energy demand by 2050 according to the International Energy Agency’s ambitious BLUE MAP scenario published in Energy Technology Perspectives 2008. Under this scenario, world greenhouse gas (GHG) emissions are halved. By the end of the century, it is conceivable that global energy needs could be supplied mainly from renewable sources, although their contribution would vary from one region to another. Research and development (R&D) has a vital role to play if the potential of renewable energy is to be fully exploited. Policy measures, such as taxes, cap and trade schemes, obligations and feed-in tariffs, which take into account environmental impacts and, in particular, the social cost of carbon dioxide emissions, will contribute to faster deployment. However, investment in R&D will not be delivered by market signals alone; extensive support at the national and international levels is needed to accelerate the development of renewable technologies. R&D targeted at different stages of the innovation chain will yield benefits in the short-term (up to five years), medium-term (5–15 years); and in the...
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