...4 Advanced Automobile Concepts Case Objective This case item requires students to identify the proper associative analysis, run it with SPSS, and interpret the findings with respect to implications for integrated case, Advanced Automobile Concepts SPSS dataset. Answers to Case Questions 1. Use each unique hybrid model demographic profile to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. This exercise requires students to revisit the demographic groups they found significantly different for each hybrid model style in Case 17.3. With Case 17.3, they have identified groups within the various demographic variables that characterize each hybrid model’s target market. Here, they must determine the media preferences of those groups. So, they must run crosstabs for the demographic variables and the media preferences for each vehicle. If they find a statistically significant association, they then must look at the percentages tables to determine the media vehicles that are preferred by the hybrid model target groups. Since each hybrid model has a different set of target demographic groups, we only report the significant crosstabulations. Also, the SPSS output is too large to include here, so we have created column percentage tables and used bold font to identify the preferences of each group. For radio, the significant (95% level of confidence)...
Words: 1696 - Pages: 7
... Hybridization • Hybridization: mating between different species or two genetically distinct populations that produces offspring, regardless of fertility of offspring Golden- and Blue-Winged Warblers Golden wingedwarbler Blue wingedwarbler Hybrid (Brewster’s Warbler) Golden- and Blue-Winged Warblers Introgression • Introgression: the incorporation of genes from one population or species to another through hybridization that results in fertile offspring that further hybridize with parental populations or species (“backcross” ) • Over several generations, introgression can result in a complex mixture of parental genes, while in simple hybridization 50% of genes will come from each of the two parental species. • Without introgression, the parental species or populations are not “contaminated” by hybridization Levels of Hybridization Population or Species A Population or Species B F1 Hybrid Backcross (1st generation) Introgression F2 Hybrid (2nd generation) Backcross Hybrid Zones • Hybrid zones are often observed in nature… Species A Species B Hybrid Zone • How are hybrid zones maintained? – Hybrids may be less fit than parental taxa and selected against, but dispersal into the zone maintains a narrow band of F1’s – Hybrids may be more fit than parental taxa in habitats that are intermediate to parental taxas’ native habitat Hybridization and Conservation • Human-caused habitat changes have resulted in distribution changes and expansions for many species • Species...
Words: 1159 - Pages: 5
...Organism Physiology Paper Tigers are the biggest of cats and arguably the deadliest of land predators. Solitary animals, an existence of unmatched superiority is shown in their every stride. Living in forested areas, they have adapted to hunt large animals by virtue of their size, power, and stealth among many other attributes. Hunting from birth Like all other cats, tigers show hunting behaviors early on in playing and interacting with their environment. Even the simple action of a kitten batting at a string displays the natural hunting skills of all cats. All cats also practice stealth in sneaking up on potential targets and pouncing from short distances. The difference with tigers is their incredible size and power even early on in development. Size Evolutionarily speaking, a bigger cat will be more successful in taking down a large animal like a buffalo then will a smaller cat. Natural selection has produced a very powerful animal that can reach a weight of 660 lbs. and a length of 10.9 feet (Sea World, 2012). Tigers can run up to 35 miles per hour, leap up to 20 feet horizontally, and up to 6 feet vertically (Tiger Territory, 2001, Gigantic Leaps). Coupled with sharp teeth and claws, there is no disputing the killing potential in this deadly creature. But often overlooked are the other tools at the Tigers disposal. Senses In the category of senses, a tiger does not differ much from an ordinary house cat. Heightened hearing, smell, and a visual advantage are all traits...
Words: 585 - Pages: 3
...through critical management tasks. These performance measures include productivity, capacity, quality, speed of delivery, flexibility, and process velocity. Process analysis can be defined by several important characteristics of processes. Most processes use process flowcharting to represent major elements of a process that include tasks or operations, flows of materials or customers, decision points, and storage areas. Process flowcharting is the ideal methodology to begin analyzing a process. There are many types of process that a manager can use in order to gauge their organization’s performance. The hybrid process is the most common encountered today which consist of multiple stages to produce required goods and services. Within this multistage process many different types of processes can exist at each stage which is why this is a hybrid process. Process analysis can be multiple-stage processes organizations use to measure performance. Multistage processes buffers or storage areas exist between manufacturing activities. Other types of processes are The Make-to-Stock versus Make-to-Order process and the Modularization process. The Make-to-Stock versus Make-to-Order process is only activated in response to an actual order or to meet an expected or forecast demand. These...
Words: 508 - Pages: 3
...several years due to its long-legged grace and unique coat of African Serval. Preview: Today, I would like to tell you a little bit more about Savannah cats. First, I will give you a brief history on how and when Savannah breed was introduced. Then I will tell you about the key characteristics of Savannah cat, and, lastly, I will give you some details on where and for how much you can buy a Savannah cat. Main Points: Transition 1: So now I will start with the brief history of Savannah cats. According to Steve Clark, the author of “The owners guide to proper care and training of Savannah Cats”, Judy Frank is recognized as the individual who introduced the first Savannah kittens to the world. * April 7, 1986 – The first litter of hybrid kittens born. * Patrick Kelly bought one of the kittens in 1989. * Partnership with Joyce Sroufe to get TICA recognition * Joyce Sroufe – first person to show a Savannah to the public. New York cat show, 1997 * Acceptance for registration with TICA in 2001. * Championship status – January 29,2012 Transition 2: So next I will talk about the key characteristic of Savannah cats. * 5 main generations – refers to how close the Savannah is to its Serval ancestor * F1,F2,F3 - high Serval percent, should not be considered as pets...
Words: 610 - Pages: 3
...Indian J. Genet., 69(4) (Spl. issue): 352-360 (2009) Analysis of diversity among cytoplasmic male sterile sources and their utilization in developing F1 hybrids in Pearl millet [Pennisetum glaucum (R.) Br] C. Tara Satyavathi*, Sakkira Begum, B. B. Singh, K. V. Unnikrishnan and C. Bharadwaj Division of Genetics, Indian Agricultural Research Institute, New Delhi 110 012 Abstract The present study aims at analysis of diversity among parental lines of different cytoplasmic sources and their utilization in developing F1 hybrids. Seven male sterile cytoplasmic lines belonging to A1 – 3; A4 – 2 and A5 – 2 were crossed with three elite restorers. The cluster analysis done with molecular data obtained from genomic DNA using SSR markers grouped the parental lines belonging to A1 cytoplasm into one cluster, A4 into one and A5 into the other. The assessment of the performance of the F1 hybrids was done through standard heterosis, heterobeltiosis and economic heterosis. The study clearly indicated that all the seven cytoplasmic male sterile lines coming from different cytoplasmic sources are capable of producing new superior hybrids. Physiological characters like chlorophyll, relative carotenoids and root length density have also been studied to assess the performance of parents and F1 hybrids. Higher economic heterosis was observed for yield in A 1 cytoplasm compared to A4 and A5 cytoplasms. Desirable effects of earliness and maturity can be obtained using A4 cytoplasm while desirable...
Words: 5522 - Pages: 23
...in the professions of your interest. Assignment: To interview for information two different people working in careers you like. Next, write a hybrid-essay and thank you letter for each interview. Directions for preparing, interviewing and writing your hybrid essay and thank you letter are listed in A - F. Read pages 75-77 in Magical Quest for an overview about informational interviews. The due dates for each interview are listed in your Course Assignments document. NOTE: Interviews with immediate family members, bosses at work, or other non-serious options will not be accepted. The career of the person you select should be a strong possibility and with an income of at least 40K per year. Also the interview needs to be completed in person (not through the internet). A. Complete these steps for your assignment: 1. Interview someone in a career you might like. Choose a career you are really interested in, not someone who will just be easy to find and that you’re not so interested in. You will complete a total of two interviews with two different people. 2. Conduct the interview at the place of employment. 3. For each interview prepare a hybrid essay and thank you letter using the directions listed for the hybrid essay under C. 4. Send your thank you letter to your interviewee (for each interview). 5. Submit your hybrid essay and thank you letter in a Word document by each due date. B. Ask these questions when conducting your interview: 1. What are your job...
Words: 1096 - Pages: 5
...Under the functional structure, the organization is in more of a "team" structure. For example, the company would be structured into departments such as the finance department or compliance department. This type of structure is great for those companies that are smaller in size, perhaps less than 100 employees because it relies heavily on the knowledge of all employees (Writing, 2012). With that said, sometimes having a functional structure will keep departments from communicating with the other departments because each team has a specific function. Companies with a functional structure may find themselves spending time working with the employees to “drop the communicative walls”. Medtronic, a pharmaceutical company, for example, uses a functional structure combined with a top-down approach (Kimes, 2009). In a product structure, the company is divided based on the product that the division is producing. For example, a company that produces cars may have an engine division and a transmission division because it is product-based. While the product segmentation has similar drawbacks to the functional structure, there are significantly more restrictions. A company in a product type set up is not leveraging their employees in the fullest extent; think of this as a company with “walls” up, the employees do not leave their division or “walls”; therefore, they are not taking advantage of all the employees’ knowledge. 3M – another pharmaceutical company – is product based company...
Words: 505 - Pages: 3
...Case Study 2: Types and Patterns of Innovation Honda and Hybrid, Electric Vehicles Honda was founded in Hamamatsu, Japan, by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles, but by 1949 it had produced its first motorcycle, called the Dream. In 1959, Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later, in 1963, Honda released its first sports car, the S500, in Japan. Honda Motor Co. Inc. grew rapidly to become one of the largest automobile companies in the world. Its "glocalisation" strategy of building factories around the world that would meet the needs of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States...
Words: 2755 - Pages: 12
...areas where holes exist in the standards.2 5.4.1 Electrical Shock There is a danger of electrical shock with any motor vehicle should a mechanic or passenger come into contact with a live circuit under normal or fault conditions. With hybrid-electric buses, contact can come from electricity during battery charging (AC current) or discharging (DC current). If contact is made, the extent of injury will depend on the size, duration, frequency, and wave shape of the current. Conventional diesel buses make use of 12/24vDC and 220/240vAC. Hybrid drive buses operate at levels of power up to 400vDC and 600 amps. However, the risk of electrical shock can be mitigated through proper engineering, labelling, and safe maintenance practices. SAE standards have been developed to minimize electrical hazards associated with the design and manufacture of electric and hybrid-electric vehicles. The NEC and EPRI have developed standards to safeguard against shock from occurring during battery charging. For a complete list of regulations, standards and recommended practices, see Appendix C. These documents make use of critical safety systems such as electrical isolation, insulation, grounding, ground fault circuit interrupters (GFCIs), and personnel protection systems to ensure safety in...
Words: 4132 - Pages: 17
...Rising Gas Prices: A Better and Cleaner Earth Essay 2 Embry Riddle Aeronautical University Professor Christine Hansen English 123 May 22, 2007 Abstract The cost of gas has rapidly increased in the recent years. But what most people do not realize is that rising gas prices is a good thing. Most people see gas prices as a thing to hate but in reality it leads to major innovations. Not just better cars but a better environment. The future automotive industry is fueled by the cost of gas. If gas prices stayed low no one would do anything to change and make the future better. Rising Gas Prices: A Better and Cleaner Earth Everyone fells the pain of rising gas prices, but what most people don’t see is the good side. The more gas cost the less people will want to use it. This will lead to better fuel economy, alternate means of travel and ultimately to alternative fuel sources. Rising gas prices will ultimately be one of the greatest environmental events in the history of the human race. Gas prices have been rising for several different reasons including government regulation, low supply from refineries and low supply of crude oil. Gas prices are increasing at an alarming rate; according to the Department of Energy (2007, May 14), the current national average is $3.10. The price has increased over 43% from 2005. The price of one barrel of crud is above $60. These rapid rises in gas prices have already caused changes to the minds of Americans. According...
Words: 2070 - Pages: 9
...large number of cars. As the technology improves rapidly, researchers and scientists are focusing on finding a solution which is beneficial for car producers as well as environment. Most significant goal is replacement of automobiles used widely today with energy efficient vehicle which leads to reduction in carbon dioxide emission that causes urban air pollution, climate change and dependence on imported oil. The air pollution caused by different types of automobiles is showed in the following Figure [1]. Researchers that aimed increasing energy efficiency while decreasing carbon dioxide emission focused on the operation systems of automobiles powered by diesel or gasoline. They came with an idea indicating that the operation systems of automobiles can be replaced by two different operation systems working...
Words: 1824 - Pages: 8
...MARKETING PLAN -2012 UK’s Auto Market – Cadillac Escalade Hybrid Version KAYODE OMOSEBI: A4032655 MBA – 8A 18-08-2011 Contents EXECUTIVE SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three...
Words: 5275 - Pages: 22
...Written by: swiss_2415 Hybrid Vehicles 1 Hybrid Vehicles: (Effects on the environment) Arthur Gil Environmental Investigations Professor April 4,2005 Hybrid Vehicles 2 As gasoline prices increase and the environment becomes unstable, people will begin to look for other modes to power their automobiles. One of those modes is know as hybrid power. A vehicle is considered a hybrid when it combines two or more sources of power. For example, a mo-ped (a motorized pedal bike) is a type of hybrid because it combines the power of a gasoline engines with the pedal power of the rider. Hybrid vehicles are an alternative being used to decrease the emissions of vehicles and to decrease the amount of fossil fuels being used. Hybrid vehicles also cost less to operate because of the decreased fuel usage. The gasoline-electric hybrid car is a cross between a gasoline-powered car and an electric car. Hybrid vehicles are all around us. Most of the locomotives we see pulling trains are diesel-electric hybrids. According too How Cars Work, Cities like Seattle have diesel-electric buses these can draw electric power from overhead wires or run on diesel when they are away from the wires. There are two kinds of hybrids. The parallel hybrid has a fuel tank which supplies gasoline to the engine. But it also has a set of batteries that supplies power to an electric motor. Both the engine and the electric motor can turn the transmission at the same time, and the transmission then turns the wheels...
Words: 1638 - Pages: 7
...Running Head: Ford Motor Company and the Toyota Motor Corporation Ford Motor Company and the Toyota Motor Corporation AIU – MGT680 Abstract Two major automakers are Toyota and Ford. This paper will compare the two companies to better understand the contributions to for success of each company. This paper will include a SWOT analysis which identifies strengths, weaknesses, opportunities, and threats to these companies. It will also include a plan of action for one weakness to turn them into strengths. It will discuss the current issues being faced by each company and how it affects the global operation because of the importance. Ford Motor Company and the Toyota Motor Corporation Ford Motor Company was started by Henry Ford in 1903 (Heritage, 2014). Toyota Motor Corporation was started by Kiichiro Toyoda in 1935 (50 Years, 2014). While each firm has been able to develop a relationship between the political and economic forces within their communities, they also understand a strategic plan is important and will guide them to an effective relationship within their communities. This type of plan will help the two firms build brand name as both firms have successfully done. The following table will illustrate the main issues Ford and Toyota are facing. It briefly explains the current position or view of each company to help better understand who the two firms view their community responsibilities. Issues Ford Toyota Legal, Social and Economic Environments Follows...
Words: 2517 - Pages: 11
