...Final Global Business Plan Outline Learning Team A MGT 448 February 20, 2012 Dr. Ken Cromer Final Global Business Plan Outline I. Introduction a. Summary of previous assignments. b. rationale behind choosing China as a target country. c. Recap the Country Risk analysis for highlight II. Determine the marketing mix specific to your selected global product or service a. The marketing mix will include the “P’s”- produce, place, price, and promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional...
Words: 429 - Pages: 2
...Chapter 1: An Introduction to American Courts Chapter 2: A Description of the Litigation Process and Sources of Procedural Law Chapter 3: Diversity Jurisdiction in the Federal Courts I. Introduction: II. State Citizenship of Individuals: The Domicile Test 1. Common Law concept of Domicile: a. Residence with the intent to remain “indefinitely.” b. Has been used for several purposes. For example: to determine the power to exercise personal jurisdiction over a person, to grant a divorce, to impose a tax or to determine the persons entitled to inherit property. 2. Losing and gaining a domicile: a person does not lose her old domicile until she acquires a new one, that is, until she hoes to another state wit the intent to reside indefinitely in the new state. (Examples on pg 45-46). 3. Meaning of “indefinite intent: often, courts state that it is enough that the party “intends to make the new state his home and that he has no present intention of going elsewhere [to live].” 4. Alternative formulation of the domicile test: to establish a domicile of choice a person generally must be physically present at the location and intend to make that place his home “for the time at least.” 5. The date for determining diversity: parties must be diverse on the day the complaint is filed, even if the parties were not diverse at the time of the events giving rise to the claim. c. This promotes...
Words: 26297 - Pages: 106
...CASE ANALYSIS METHODOLOGY 1 The Process Overview of the Process The best way to deal with cases is to read through the case material (or the relevant documentation that has been collected) several times, doing slightly different tasks on each additional pass. In the first reading go through the information quickly and keep an open mind. Avoid locking in on any particular facts until you really have the outline of the case data in your mind. During your second reading start underlining and making notations on the various parts of the case. Do not try to fill in a framework just yet. The third step is to isolate key variables and make a few numerical calculations. Once you have done this, take a few minutes to sit back and think. Then fit the analysis together using the framework provided below. Now you will have an organized and thoughtful approach to the marketing problem. After you have mastered the facts and other information, isolate the major problem to be solved. Identify the key problems faced by the manager in a strategic sense. Do not forget the context of the organization and its situation. The problem must be solved within this context. Proceed with the analysis of the major points or areas. For the purpose of this course, the analysis is the most important part of the report. At this time in your career and in this course, the reasoning behind how you arrived at the recommended course of action carries more weight than the actual decision. The analysis consists, at...
Words: 3602 - Pages: 15
...needs. Thus, a firm needs to define itself not by the product it sells, but by the customer benefit provided. Having created the value for its customers, the firm is then entitled to capture a portion of it through pricing. To remain a viable concern, the firm must sustain this process of creating and capturing value over time. Within this framework, the plan by which value is created on a sustained basis is the firm’s Marketing Strategy. Marketing Strategy involves two major activities: (i) selecting a target market and determining the desired positioning of product in target customers’ minds and (ii) specifying the plan for the marketing activities to achieve the desired positioning. Figure A presents a schematic describing a general process of marketing strategy development. As shown, five major areas of analysis underlie marketing decision making. We begin with analysis of the 5 C’s— customers, company, competitors, collaborators, and context. We ask: Customer Needs Company Skills Competition Collaborators Context What needs do we seek to satisfy? What special competence do we possess to meet those needs? Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them? What cultural, technological and legal factors limit what is possible? This leads first to specification of a target market and desired positioning and then to the marketing mix. This results in customer acquisition and retention...
Words: 7380 - Pages: 30
...needs. Thus, a firm needs to define itself not by the product it sells, but by the customer benefit provided. Having created the value for its customers, the firm is then entitled to capture a portion of it through pricing. To remain a viable concern, the firm must sustain this process of creating and capturing value over time. Within this framework, the plan by which value is created on a sustained basis is the firm’s Marketing Strategy. Marketing Strategy involves two major activities: (i) selecting a target market and determining the desired positioning of product in target customers’ minds and (ii) specifying the plan for the marketing activities to achieve the desired positioning. Figure A presents a schematic describing a general process of marketing strategy development. As shown, five major areas of analysis underlie marketing decision making. We begin with analysis of the 5 C’s— customers, company, competitors, collaborators, and context. We ask: Customer Needs Company Skills Competition Collaborators Context What needs do we seek to satisfy? What special competence do we possess to meet those needs? Who competes with us in meeting those needs? Who should we enlist to help us and how do we motivate them? What cultural, technological and legal factors limit what is possible? This leads first to specification of a target market and desired positioning and then to the marketing mix. This results in customer acquisition and retention...
Words: 7380 - Pages: 30
...firm needs to define itself not by the product it sells, but by the customer benefit provided. N Having created the value for its customers, the firm is then entitled to capture a portion of it through pricing. To remain a viable concern, the firm must sustain this process of creating and capturing value over time. Within this framework, the plan by which value is created on a sustained basis is the firm’s Marketing Strategy. Marketing Strategy involves two major activities: (i) selecting a target market and determining the desired positioning of product in target customers’ minds and (ii) specifying the plan for the marketing activities to achieve the desired positioning. Figure A presents a schematic describing a general process of marketing strategy development. As shown, five major areas of analysis underlie marketing decision making. We begin with analysis of the 5 C’s— customers, company, competitors, collaborators, and context. We ask: O What needs do we seek to satisfy? Company Skills What special competence do we possess to meet those needs? Competition Who competes with us in meeting those needs? Collaborators Who should we enlist to help us and how do we motivate them? Context What cultural, technological and legal factors limit what is possible? T Customer Needs CO This leads first to specification of a target market and desired positioning and...
Words: 7500 - Pages: 30
...AdKeller Graduate School of Management at DeVry College of New York Managerial Finance FIN516 Initial Public Offering By: Ayanna Teesdale Tianyi Liu Marco Palli Cafarelli Prof. Dr. Hamlet, Michael. January – February 2013 EXECUTIVE SUMMARY Condensed information of Visa Inc. is presented by revising the historical events and based on the respective 10-K Filing that this company published every year since its Initial Public Offering (IPO). First, the paper opens with a review of the company and its industry. Second, the Financial and Non-Financial facts are reported based on information stated on the Security and Exchange Commission (SEC) filings. Followed by an analysis that describes how successful was the IPO in raising capital, which continues with a narration of the happenings to the company since the IPO. Finally, the trend of Visa’s stock price since the IPO is scrutinized. THE COMPANY AND ITS INDUSTRY Visa Inc. is a company headquartered in San Francisco, California that engages the process of trading electronic payments through a network worldwide. It enables commerce through transferring data information (which has money value) among financial organizations, merchants, shoppers, businesses, and government entities via VisaNet (an exclusive asset of the company) which is a Network Information System (NIS) that is capable of offering fraud safety for consumers and guarantees payment for merchants. Visa’s payments platforms allow: credit, debit...
Words: 2868 - Pages: 12
...Marketing Mix Based on the information gathered from the UK data, carrying out a relative study on the internal analysis of Kettle brand of potato chips is necessary. This analysis will give a further insight into their portfolio and performance and the steps taken to achieve their goals and objectives. As there is much more to marketing than just advertising, “Marketing Mix” refers to a combination of many elements that a company can use to market its product. It essentially looks at everything an organization can do to ensure success in marketing of its product to consumers. The marketing mix is designated by the common phrase penned by Jerome McCarthy (1960) as, “The 4 P’s of Marketing.” The 4 main “P’s” are Product, Price, Place, and Promotion. They are the foundation to the marketing mix. However, in this day and age the marketing mix has extended to 3 more P’s. They are People, Process, and Physical Evidence (Packaging). Positioning is also sometimes known as one of the P’s in the marketing mix. According to Mullins et al (2005:201), it is the perception of a product by a consumer, relative to their needs and competing products and how the company in charge of this product, aims to achieve this mindset [pic] Figure 1: Adapted [online] The Times 100 business case study (A Mcdonald’s Restaurants Case study) As seen in Figure 1 above, all four components which are inextricably interrelated, features potentially infinite...
Words: 3524 - Pages: 15
...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products” (Anon...
Words: 4449 - Pages: 18
...Marketing Plan for Nokia Mobile Phone. [pic] Introduction: Nokia’s Code of Conduct defines the company’s overall principles and commitment towards legal compliance, ethical conduct, human rights, anti-corruption work and environmental protection. These high expectations extend to Nokia partners, subcontractors and suppliers, whom we encourage to strive beyond merely fulfilling legal compliance. This Policy provides further clarification to the principles of the Code of Conduct and Nokia Human Rights Approach regarding illegal trade of natural resources. This policy has been approved by Nokia Corporate Responsibility Steering Group, chaired by Nokia’s Executive Vice President of Corporate Relations and Responsibility. We are concerned about the link between the illegal extraction and trade of natural resources, and associated human rights violations, conflict and environmental degradation. Currently these issues are acute in the Eastern provinces of Democratic Republic of Congo (DRC) in the extraction and trade of ores of tantalum, tin, tungsten and gold, which flow to world markets through the DRC and adjoining countries. Once refined, these metals are commonly used within electronic products and by many other industries. Nokia does not procure metals directly and only a fraction of the world’s minerals produce originates from the DRC, but we are taking action to increase transparency, ensure responsible procurement by our suppliers and sub-suppliers, and drive positive...
Words: 3669 - Pages: 15
...Introduction This strategic plan has been developed by Mohammed Shams Khan in order to provide clarity and enable Westside to have a disciplined approach in their management over the next 5 years. Background Founded by two brothers in 1999, West side started off as a small designer store in Ealing Broadway providing exclusive high quality merchandise for local shoppers and fashion freaks. The majority of the shoppers who flocked to the quickly multiplying company were still avid Sneaker heads both men and women. Westside continued to seek out ways to bring in new customers to their store, which is one of the many reasons this Westside has continued to be popular for over 10 years and has opened its branches across London. The last 4 years has seen Westside become one of the leading designer stores offering high street fashion mixed with exclusive street wear within West London and surrounding areas. Westside’s Management Summary Today: Consumers need a new experience, a concept which is fresh, original and innovated for their high street and shopping centres. Future: High impact product presentation, destination shopping for young fashionable clientele. • A creation of interest in specialist product similar to the “Hype” in the U.S. market. Current Status in the UK Approach: • Aim to establish Westside as a leading retail footwear and clothing specialist focusing on product and store presentation not yet experience in the U.K. Coverage: London: ...
Words: 1701 - Pages: 7
...Bankruptcy Table of Contents I. Introduction Error! Bookmark not defined. A. Introduction to Patents and the Patent System Error! Bookmark not defined. 1. Patents (utility patents) Error! Bookmark not defined. 2. purpose of patents Error! Bookmark not defined. 3. patent institutions Error! Bookmark not defined. 4. Patent architecture Error! Bookmark not defined. B. Claim Drafting Error! Bookmark not defined. II. Patentability Error! Bookmark not defined. A. Patentable Subject Matter Error! Bookmark not defined. 1. Products of Nature Error! Bookmark not defined. 2. Purified or isolated products of nature Error! Bookmark not defined. 3. Intangible Methods and Processes Error! Bookmark not defined. B. Utility Error! Bookmark not defined. C. Disclosure/Enablement Error! Bookmark not defined. 1. Claim scope Error! Bookmark not defined. 2. Experimentation Error! Bookmark not defined. 3. Other enablement issues Error! Bookmark not defined. D. Written Description Error! Bookmark not defined. E. Novelty (a, e, g): another person before invention Error! Bookmark not defined. 1. Introduction Error! Bookmark not defined. 2. Public Knowledge Error! Bookmark not defined. 3. Prior Invention under 35 USC 102(g) Error! Bookmark not defined. F. Loss of Right under 102 (first inventor bars herself) Error! Bookmark not defined. 1. 102(b) Statutory Bar Error! Bookmark not defined. 2. Statutory Bars and Trade Secrets Error! Bookmark not defined. ...
Words: 7762 - Pages: 32
...Kingfisher Airlines Limited Case Kingfisher Airlines Limited is an airline based in Bangalore, India. It is a major Indian airline operating 218 flights a day and has an extensive network to 37 destinations, with plans for regional and long-haul international services. Its main bases are Bangalore International Airport, Bangalore, Chhatrapati Shivaji International Airport, Mumbai and Indira Gandhi International Airport, Delhi. Kingfisher Airlines, through one of its holding companies United Breweries Group, has acquired 26% stake in the budget airline Air Deccan and has option to buy further of 20% stake from the secondary market. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. 3. Situational Analysis i. Steeple analysis Sociological Today’s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend more for quality and brands. Air travel is no more about transporting passengers. It is more about the flying experience. People like travelling in planes. ‘Kingfisher airlines’ has a very good social image. Being a five star airlines, customers want to travel with Kingfisher. Also, the brand charges a premium price that is why only upper Socio Economic Class people prefer Kingfisher airlines. The lifestyle of the people is improving....
Words: 2486 - Pages: 10
...APNAKAPDA.com | Business Plan | | | Aditya Aggarwal – 4 Nakul Makharia – 30 Niharika Sharma – 35 Pankul Kohli - 38 | | | | Table of Contents I. Executive Summary 3 Concept 6 II. Survey 8 III. Analysis 12 a) SWOT ANALYSIS 12 b) 7 P’s of Marketing 13 c) 5 Forces 17 IV. Competition Analysis 20 V. Marketing Plan 23 VI. Future plans 31 VII. Financials 32 Profit and Loss A/c 33 Balance Sheet 34 Ratios 35 Break Even Analysis 35 Cash Flow Statement 36 I. Executive Summary Company Genext Pvt. Ltd. We are a newly formed Mumbai based company with 4 promoters who hold equal stake in the company. The 4 promoters namely, Aditya Aggarwal (20), Nakul Makharia (21), Niharika Sharma (20) and Pankul Kohli (20) are graduates from NMIMS’ ASM SOC (BBA). We will be contributing Rs. 1 Lac each towards the equity of the company and will be drawing salaries. We are a youth oriented organization aiming at (what we call our main area of functionality) – Crowdsourcing. We intend to make our audience/customers a part of the process of deciding and forming the product that we will offer to them. It would be by our customers, for our customers. Crowdsourcing is a distributed problem solving model where problems or opportunities are broadcasted to a group whom we call our customers or audience of the community in the form of an open call. They then work on the problems or strategies to capitalize on the opportunities. The...
Words: 6597 - Pages: 27
...Table of Contents Executive Summary 1 Situation Analysis 2 Market Needs 4 Competition 5 Market Analysis 6 Porter Five Forces Analysis 6 SWOT Analysis 8 Marketing Strategy 10 Financial Analysis 12 Implementation 13 Contingency Planning 14 Executive Summary Portland Drake Beverages (PDB), Sarah Ryan, the vice president of Market of that company (PDB) are finalizing the product positioning for their new acquisition, Crescent Pure. Crescent Pure is nonalcoholic beverages which launch in 3 US markets. PDB planned for soft launch for Crescent Pure focusing in western states (California, Oregon and Washington) in January 2014 whereby they projected that these states represent 15% of national beverage demand. PDB planned to spend 750,000$ on advertising for crescent pure in 2014 and use that figure as benchmark earning goals. Ryan need to explain to Michael Booth (CEO of PDB):- (1) Industry specifies related to each of the two positioning options (energy or sports drink), (2) The potential benefits and drawbacks of each option (3) Her final recommendation. Crescent Pure history start of where Peter Hooper saw a market opportunity for healthy, energizing drink. He founded Crescent in year 2008, organic, all natural food and beverages become famous in the Pacific Northwest region in 1900’s and early 2000’s. The hobby of Peter Hooper became business as Hopper saw growing local demand for his product. 12 months after launching his small business, Hopper...
Words: 4144 - Pages: 17
