VBD Brief
Green Frog Nursery/ Sanctuary- Not-For-Profit
Growing local native plants

Assesment Item 1
BSB115- Maanagement

1. Introduction
Volunteering is any activity, which time is given without being paid for to benefit another person or group (John Wilson, 2000). Not-for-profit organisations often rely on volunteering to operate their business and this need will continue to grow as a result of volunteering trends in an ageing population (Volunteering Australia, 2012).
This brief will outline some of the challenges and opportunities faced as a result of an ageing population, specifically focusing on the Green Frog Nursery.

2. Summary of the issue
Whilst volunteering in Australia is steadily increasing, most organisations require more volunteers to achieve a significant social impact (volunteering Australia, 2011).
The majority of volunteers are older people who are more likely to volunteer than those in younger age groups (Volunteering Australia, 2012). One of the reasons for this is greater community engagement through voluntary work practise, which positively influences volunteers ‘subjective quality of life (Taghian, D´Souza &
Polonsky, 2012).
The rate of volunteering in Australia is impacted negatively by variables including age, gender, locality and cultural background (Volunteering Australia, 2012). Green
Frog Nursery has to replace its core team of volunteers with younger people for its continual success, however this is not an easy task as they view ‘volunteering’ differently to other age groups (Volunteering Australia, 2012). Furthermore, the
“negative image of volunteering may reduce young people´s willingness to participate” (Ho & O'Donohoe, 2014, p. 855).
Green Frog Nursery needs to address this problem and engage young people to join their organisation. One way they could address this issue is by implementing a