Analysis Paper on the Barriers to Breastfeeding in the Media
HEA-305 Women’s Health

Breastfeeding is regarded as one of the most rewarding activities mothers partake in when caring for their children. The cells, hormones and antibodies in breast milk provide babies with unique protection against various illnesses (“Women’s Health”, 2014). Studies have shown that breast feeding reduces the risk of ear infections, gastroenteritis, severe respiratory tract infections, eczema, asthma, obesity, diabetes, childhood leukemia and sudden infant death syndrome (Northrup, 2014). With all of the great benefits breast feeding affords, it is unfortunate that breast feeding is no longer regarded as a natural process between a mother and child but as an obscene act that has become inferior to bottle feeding. The absence of the media’s acceptance of breast feeding, has led to a shift in our culture which is now influenced by the over flooding of products and advertisements promoting bottle feeding as the best way to feed a child.
A product that supports the shift to a bottle fed culture that I chose to analyze was the Bottle Holder accessory by BabyGiraffe which is pictured below:

The bottle holder accessory which was featured on lilsugar.com, a popular blog for mothers was regarded as a “third arm” for busy moms that have other younger children (“5 Products Designed”, 2014). The intended audience for this product includes busy mothers who commute frequently (the ad includes a car seat) or have several small children and simply need assistance with feeding time. The item has gained a lot of popularity and publicity and can be viewed by consumers frequently as the item is available on websites like amazon.com, ebay.com, etsy.com and various parenting blogs.
Like many other products on the market, the bottle holder is intended to promote a bottle feeding-culture. The item is