...I. MARKET ANALYSIS: Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company’s development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. Deodorant market has emerged two “giants" mostly Unilever and Procter & Gamble (P & G), Romano. These brands dominate the market with products such as deodorant Romano (Classic, Gallant), Dove deodorant spray, deodorant Rexona. However, all beauty products from deodorant is directed at an audience mostly women. Consumers do not distinguish the products for women, so men often use deodorant for women. They did not have the notion deodorant own choice. In Vietnam, women typically played a decisive role in the purchase of beauty products. Market deodorant for men is only exclusively Romano. This is a "piece of cake" color Arimount open to exploitation. 1. Macro Environment: 1.1 Demographics: Percentage of years with roughly 50 % of Vietnam's population, however beauty products for men deodorant popular only 2%. 1.2 Economy: Vietnam 's economy is on the rise, the total gross Domestic product GDP despite the change but stable amplitude (the statistics show Furniture Vietnam 's GDP Increased Continuously from 2000 to 2007, Reaching...
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...Metabical : Positioning and Communication Strategy for a new Weight-Loss Drug ZOOM Syndicate Gari Nurahman Wahyu Kumoro Santo Rizal Background Time February 2008 Cambridge Sciences Pharmaceuticals (CSP) International health care company Focus on Developing, manufacturing, and marketing product (metabolic disorder, gastrointestinal disease, immune deficiencies, etc.) Barbara Printup, Senior Director of marketing Want to launch Metabical (Meh-tuh-bye-cal) Objective Develop Positioning Strategy Build the Marketing Communication plan Positioning IMC Launch February 2008 January 2009 Analysis United State Issue In 2005, 65% from adult Population is Overweight, Obese and severely obese. The Second cause of preventable death Social Stigma (affect to professional life) Weight loss Drugs characteristic No Prescription drugs for (BMI of 25 30) are available Negative side effects ( gastrointestinal effect, and liver damage) Herbal/ dietary supplement Required an FDA approval except herbal Metabical Approved by FDA Specifically for Overweight (BMI 25 30) Reducing stress on heart and liver Single dose per day (controlled release feature) The side effect (gastrointestinal discomfort) less severe then other (if the patient consumed high level of fat and calories) Not recommended for BMI >30 Support Program Reference material Online weight Control Personal Support Meal Plans Weight loss tracker...
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...study aims to test a model of pay satisfaction and argue that the income-pay satisfaction relationship depends on one’s love of money and how one compares. Design/methodology/approach – The paper investigates: a direct path (income ! total pay satisfaction); an indirect path (income ! the love of money ! pay equity comparison ! total pay satisfaction) using a structural equation model (SEM) based on 210 full-time employees; and the model across race and gender in multi-group analyses. Findings – The paper finds that for the whole sample, there was one significant path (pay equity comparison ! total pay satisfaction). Since African-Americans ($32,073.15) and women ($32,400.58) tended to have lower income than Caucasians ($37,180.73) and men ($38,287.97), respectively, income significantly increased the importance of the love of money for African-Americans and females, but not for Caucasians and males. The love of money to pay equity comparison path was not significant. Income was not related to pay satisfaction. Results of the direct path alone showed that income contributes to pay satisfaction for the whole sample, male and female employees, and Caucasians, but not for African-Americans. Research implications/limitations – If people do not use the love of money to...
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...age old belief was responsible for Mattel the company that produced “Teen talk Barbie” in 1992 to create a Barbie doll that had among its stored phrases, one phrase that said, “Math class is tough!”. This phrase was stored with 270 other girl talk phrases such as “I love shopping” and “Will we have enough clothes!”. The result was that Mattel was soundly criticized and quickly changed the doll’s offending phrase a few months later. In spite of Mattel’s effort to correct a message that verbalized an inherent cultural bias, one wonders if the is any accuracy to the stereotype that associate math being difficult with the female gender and whether math is less difficult for males. Bryner (2007) indicated that women are still outnumbered by men in math science and engineering fields. Tachibana (2010) posited that as much as 90 percent of the engineers in the United States are male. Mathematics is considered a gateway such to the hard sciences....
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...Virtual Teams: A Review of Current Literature and Directions for Future Research1 Anne Powell Southern Illinois University Edwardsville Gabriele Piccoli Cornell University Blake Ives University of Houston Abstract Information technology is providing the infrastructure necessary to support the development of new organizational forms. Virtual teams represent one such organizational form, one that could revolutionize the workplace and provide organizations with unprecedented levels of flexibility and responsiveness. As the technological infrastructure necessary to support virtual teams is now readily available, further research on the range of issues surrounding virtual teams is required if we are to learn how to manage them effectively. While the findings of team research in the traditional environment may provide useful pointers, the idiosyncratic structural and contextual issues surrounding virtual teams call for specific research attention. This article provides a review of previously published work and reports on the findings from early virtual team research in an effort to take stock of the current state of the art. The review is organized around the input – process – output model and categorizes the literature into issues pertaining to inputs, socio-emotional processes, task processes, and outputs. Building on this review we critically evaluate virtual team research and develop research questions that can guide future inquiry in this fertile are of inquiry. ACM Categories:...
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...The Gay Gene Benjamin C. Bell Jr. Abstract This paper is an expose on one of the prevailing discussions on the gay gene. It has long been debated as to whether or not a person who has embraced has lived gay or lesbian is born that way. The question being is this an act of their own volition or are they born that way. On one side there are those who assert that people are biologically predisposed to such a lifestyle and cannot help but pursue same sex relationships. On the other side there are those who argue it is an issue of will, and one of choice. I believe the current research is inconclusive on both sides. The data is up to date and the results are a testimony to how much ignorance there is about this controversy. As we attempt to understand those whose sexual point of reference we question we must remember that all human beings are the Creator’s offspring and should be treated as such no matter how we feel about their sexual orientation. We must employ respect and reason as we journey down the road to understanding this intriguing subject. People may be different in their sexual expression and it may concern us to no end. The truth of the matter is if their behavior is in our estimation deviant, no matter how wrong we think it is we have a responsibility to treat them in a way that is respectable and proper. People are at liberty to express themselves sexually as they deem it fitting for them. This paper is designed to deliver a biological and scientific perspective...
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...Gender Roles and Responsibilities Portrayed in the Media Ivy Tech Community College Ashley Stires Professor Jessen February 12, 2014 * Topic came from Chapter 15 on Media ethics in advertising and how businesses use advertising to attract certain groups of consumers. Thesis When you think of the picture perfect family, what comes to mind? Is it a mother and father where the father works and the wife stays home that the media portrays? Or is it the realistic family that either both parents work hard for an income or the mother is taking on more the aspects of being the provider and the father is the housewife. Even though times have changed and women are starting to be the bread winners and responsibilities for men and women are flip flopping. Then why does the media still portray this perfect housewife image that the mother stays home, cooks, cleans, and takes care of the kids. Or the father is works twenty-four seven and when he is not working he at the gym or doing “manly” things like working on a car and getting all dirty. The media is presenting an image of our lifestyles that each male and female are supposed to live up to throughout their daily lives. Not just appearance, it is everyday responsibilities that have been genderized, as to who is supposed to do the yard work, or cook, or even clean. Commercials and paper advertisements, especially cleaning and food advertisements, are using stereotypical images to portray specific gender roles and responsibilities...
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...Acta Paediatrica, 97(2), 166-170. doi:10.1111/j.1651-2227.2007.00604.x This article examines the neonatal mortality rate in Northern Vietnamese within 1970 – 2000 and analyses its socioeconomic effects. The article contains charts and tables describing the mortality trend over a large period of time. This source is very reliable as it references several government data and articles. McDonald, P. (2001). Low fertility not politically sustainable. Retrieved from http://www.prb.org/Articles/2001/LowFertilityNotPoliticallySustainable.aspx This website article is concerned about high birth rates and their social, economic, and demographic effects have dominated the population field for the past 50 years. While for many countries these worries persist, for many other countries the problem now is very low rates of birth. According to McDonald; the aim of international efforts to reduce birth rates has been to bring them down to the replacement level of two births per woman. The article contain reliable proves that supports it ideal; such as chart, figures and different numeric analysis. Minja, K. C., Mason, A., & Retherford,, R. (2011, November 13). Declining birth rates raising concerns in asia. East-West Centre. Retrieved from http://www.eastwestcenter.org/news-center/east-west-wire/declining-birth-rates-raising-concerns-in-asia This online journal predicts the effects of decreasing birth rate in Asia. Analysis made describes clearly the outcomes of such increment. The article...
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...Reducing Sexism: Equality Between Men and Woman November 2015 Introduction Reducing Sexism –Equality Between Men And Woman * #YesAllWomen! Tweets with key words like “gender” and “violence” reveal that equality between men and women is on the minds of many Americans. An inspiring 1,936,516 tweets put this subject in eighth place within the 10 social issues Americans talk the most about on Twitter (Dwyer, 2014). * Average earnings of men almost always exceed the earnings of women in the exact same occupation (Buckley, 2001). According to Statistics Canada, based on data collected from men and women aged 16 and over, men make an average of $68 500, whereas women make an average of only $45,500. Men employment rates are also significantly higher than women (Statistics Canada, 2009). * Sexual violence is a problem for college communities. The National College Women Sexual Victimization study estimates that one in five college women experience completed or attempted rape during their college years. (Fisher, Cullen, & Turner, 2000). Women have always faced significant challenges throughout their lives due to inequality between men and women. Stereotyping, lack of opportunity, pay differences, sexual harassment, gender-based violence and discrimination represent some of these challenges, which ultimately is disempowering women. This disempowerment has numerous consequences for society today. Times have changed and although unlike in the past...
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...during those interactions. Sexism: bias against people on the basis of their gender. Racism: bias against people on the basis of racial or ethnic groups. Classism: bias against people based on social class Ableism: bias against people with disabilities. Ageism: bias based on chronological age. Typically directed toward elderly people. Heterosexism: a belief system that devalues lesbians, gay males, and bisexuals – or any group that is not exclusively heterosexual. Feminist/ Feminism: women and men should be socially, economically, and legally equal. Women and men who hold these beliefs are feminists, however many people believe in feminist principles, even if they do not identify themselves as feminists. Cultural Feminism: emphasizes the positive qualities that are presumed to be strong in women than in men qualities such as nurturing and caretaking. (Cooperation) Liberal Feminism: emphasizes the goal of gender equality, giving women and men the same rights and opportunities. (Reduce our culture’s rigid gender roles) Radical Feminism: argues that the basic cause of women’s oppression lies deep in the entire sex and gender system, rather than in some superficial laws and policies. (Dramatically change its policies on sexuality and on violence against women) Women-of-Color Feminism: emphasize that feminism must pay attention to other human dimensions such as ethnicity and social class. Similarities perspective:...
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...language and sexuality that incorporates insights from feminist, queer, and sociolinguistic theories to analyze sexuality as a broad sociocultural phenomenon. These intellectual approaches have shown that research on identity, sexual or otherwise, is most productive when the concept is understood as the outcome of intersubjectively negotiated practices and ideologies. To this end, an analytic framework for the semiotic study of social intersubjectivity is presented. (Sexuality, feminism, identity, desire, queer linguistics.)* I N T R O D U C T I O N Within the past decade the field of language and sexuality has emerged as an important area of research within sociolinguistics, linguistic anthropology, and socially oriented discourse analysis. To be sure, research on a wide variety of sexual topics had been conducted within disparate language-centered fields for at least 30 years, but such studies tended not to engage with broader theoretical concerns about sexuality. Instead,...
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...Banking | Submitted ByMd. Yasir ArafatId No. 62B.B.A 13th BatchDepartment of BankingUniversity of Dhaka | Date of Submission08.o7.09 | Introduction to GDP A region's gross domestic product, or GDP, is one of the ways of measuring the size of its economy. The GDP of a country is defined as the total market value of all final goods and services produced within a country in a given period of time (usually a calendar year). It is also considered the sum of value added at every stage of production (the intermediate stages) of all final goods and services produced within a country in a given period of time. Components of GDP Each of the variables C (Consumption), I (Investment), G (Government spending) and X − M (Net Exports) (where GDP = C + I + G + (X − M) as above) C (Consumption) is private consumption in the economy. This includes most personal expenditures of households such as food, rent, medical expenses and so on but does not include new housing. I (Investment) is defined as investments by business or households in capital. Examples of investment by a business include construction of a new mine, purchase of software, or purchase of machinery and equipment for a factory. Spending by households (not government) on new houses is also included in Investment. In contrast to its colloquial meaning, 'Investment' in GDP does not mean purchases of financial products. Buying financial products is classed as 'saving', as opposed to investment. The distinction is (in...
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...Hughes Department of Economics Bates College Lewiston, ME 04240 (207) 786-6193 (phone) jhughes@bates.edu and Zhang Dandan Division of Economics, RSPAS Australia National University Rm. 5008, Coombs Building 9 Fellows Road, Canberra ACT0200, Australia dandan.zhang@anu.edu.au • Contact author Economic Reform and Changing Patterns of Labor Force Participation in Urban and Rural China By Margaret Maurer-Fazio, James W. Hughes, and Dandan Zhang Abstract In this project, we employ data from the Chinese population censuses of 1982, 1990, and 2000 to examine reform-era changes in the patterns of male and female labor force participation and in the distribution of men’s and women’s occupational attainment. Very marked patterns of change in labor force participation emerge when we disaggregate the data by age cohort, marital status, sex, and rural/urban location. Women have decreased their labor force participation more than men, and urban women much more than rural women. Single young people in urban areas have decreased their labor force participation to stay in school to a much greater extent than single young people in rural areas. The urban elderly have decreased their rates of labor force participation while the rural elderly have increased theirs. We also find evidence of the feminization of agriculture. Key words: China, labor force participation,...
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...It is said that men outnumber women in the world; this is the case in some countries such as the United States however it is the opposite in China. In other words, half of the Chinese population are men. It is believed that the motive behind gender inequality between Chinese males and females is due to their one-child policy . Chinese leader Deng Xiaoping has established the one-child policy in 1979 as a solution to limit China’s population growth. Although it was implemented as a ``temporary measure, `` the one-child policy still exists twenty-five years later. Luckily, in the era of 21st century, in North America, for example, there is no such policy that entails gender discrimination since both males and females have similar rights as well as privileges. However, even in the 21st century, China is still struggling with its enormous gap that exists between genders because males are more valued than women. Therefore, women are not expected to place in a inferior place as opposed to men and this is why Chinese families seek to have more boys first than girls. The aim of this paper will be to prove the gender inequality within the Chinese inequality, from different perspectives, Sociological, psychological and economical studies. Sociological Chinese gender discrimination persists everywhere, especially in the labour market since some women are being segregated in various occupational categories. Sex segregation refers to the chances of entering a certain occupation or...
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...ARTICLES A Kind Word for Theory X: Or Why So Many Newfangled Management Techniques Quickly Fail Michael P. Bobic Emmanuel College William Eric Davis Community College Southern Nevada ABSTRACT Forty-three years ago, Douglas McGregor’s The Human Side of Enterprise offered managers a new assumption of management (Theory Y), which would be more effective than what he considered then-current management assumptions (Theory X). While McGregor’s Theory Y model has been widely adopted in management literature as the preferred model, Theory X management still persists in practice. Moreover, many efforts to introduce management initiatives based on Theory Y have failed to reform the workplace or worker attitudes. While most explanations of these failures focus on training, implementation, or sabotage, this article proposes several defects in Theory Y that have contributed to these failures. Theory Y is based upon an incomplete theory of human motivation that erroneously assumes that all people are creative (and want to be creative) in the same way. Important research by Michael Kirton presents a different model of creativity that explains the failure of Theory Y and justifies Theory X as an important managerial theory and strategy. Theory X persists not because of circumstances or the nature of particular jobs, but because different people have personalities that respond to Theory X management better than to Theory Y management. But if the times and circumstances change, [a...
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