...Analyzing an audience is an important part of business communication. Understanding and determining the type of audience will ensure the communication that is understood and appropriate. Analyzing the audience goes deeper than physical aspects of the audience, such as sex, age, religion, race, ethnicity, culture, and religion. It is important to analyze what the audiences’ role is with the company; if they are executives, other employees, stakeholders, or investors and whether they are internal users of a company or if they are external users. If a speaker understands his or her audience, it is more likely that the speakers point will be made and the audience will have a better grasp of what is being said. When a speaker is presenting to a group of stakeholders, investors, managers and other employees about the company’s quarterly sales, some of the audience characteristics that need to be analyzed would be: • Type/Personality • Role in the company Who the audience is, is an important aspect of audience analysis; whether the audience member’s fellow employees or superiors, investors or stakeholders from inside or outside of the company are all important in analyzing an audience. Knowing the audiences role in a company will allow the speaker to better understand how to direct what he or she is speaking about in ways that the audience will understand. Also, it will allow the speaker to cover all aspects of the quarterly sales so that each member of the audience can receive...
Words: 904 - Pages: 4
...Analyzing Films Daniel Miller Professor Schmidt ENG 225 March 25, 2010 Analyzing Films Generally, when a person wants to watch a movie, it is solely for the purpose of entertainment. As the audience member, we often do not spend a great deal of time analyzing the plot, dialogue, and setting. But by taking the time to carefully analyze a movie, you can get a better appreciation of the story that the filmmakers are trying to tell. The films themselves often have a number of elements that come together in order to guide the audience through the arc of the story. Film has properties that set it apart from painting, sculpture, novels, and plays and it is a storytelling medium that shares various elements with short stories and novels (Boggs and Petrie, 2008). While the actors themselves may be the most visible elements on the screen, a number of other craftsmen had to perform many other functions in order to get that finished film in front of an audience. If you are interested in analyzing why one movie succeeds and another fails, it is necessary to understand how much of a collaborative effort filmmaking truly is. Here are some elements that should be considered when preparing to analyze a film (Pollick, 2007). To Analyze a Film Completely First, consider the effectiveness of the dialogue and storyline. Professional screenwriters are the true architects of a movie, though many of them do not get the same attention as the actors or directors of a film. Screenwriters may...
Words: 2233 - Pages: 9
...The first component of the AIM process is analyzing your audience needs, values, priorities, and how they are influenced. The second component is developing ideas which you need to collect all the possible facts. The third component is structuring the message to where you have a clear understanding of the facts you have presented (Cardon, 2013). Audience Analysis Business leaders are to think about their audience needs when it comes to conveying a message. And how the audience receives the message that is being delivered. The goal is to make sure that the audience has all the information they need to process and understand the message (Dunn,2015, p.31). In the workplace knowing how to analyze your audience is a good factor to have if you...
Words: 354 - Pages: 2
...Rhetorical analysis, according to Susan-miller Cochran, Roy Stamper, and Stacey Cochran, is a form genre that analyze the text’s rhetoric context (30). Susan-miller Cochran, Roy Stamper, and Stacey Cochran states “In a rhetorical analysis, the writer uses rhetorical framework to understand how the context of the text help create meaning,” (30). The rhetorical framework writers use is rhetorical context that is; the author, the audience, the topic and the purpose (21,30). This is a key component in success for college because analyzing the text to understand the essential elements in the text, helps identify and “create” meaning (30). Rhetoric analysis will allow students to achieve a deeper comprehension of the text, contributing to students...
Words: 373 - Pages: 2
...reader, author, constraints, and exigence. 2. A reader can use the rhetorical situation to analyze an argument essay by analyzing what the author is arguing about and who his target readers are. A viewer can use the rhetorical situation to analyze an image by first analyzing what the image’s meaning is, and who the targeted viewer is. A writer can use the rhetorical situation during the planning phase of writing a paper by deciding who is target readers will be and the position it may take on the topic. 3. The audience is important in argument because without the audience you have no argument. The different positions that the audience might initially hold are a friendly, an undecided, a neutral, a resistant, an unfamiliar, or a linked audience. There are multiple outcomes that are associated with arguments directed to each of these audiences, these outcomes include, a bias, they may oppose your argument, or they may agree with your argument. 4. Discourse communities are defined as groups that are involved in and communicating about a particular topic, or issue. The reason a discourse community is helpful to establish common ground for its members is because they share a set of basic values and assumptions. 5. A universal audience is an imagined audience that serves as an ethical and argumentative test for the rhetor. A universal audience is a useful idea for topics such as...
Words: 254 - Pages: 2
...professional protocol for public speaking. These areas are essential for my development both personally and professionally. At the beginning of the class the student was terrified for all oral presentations this course contain. This was not a class the student will select on her own to take. Ever since the student’s spoken abilities was not the best, she did not feel confident about deliver worthy speech during the presentations. Correspondingly, to be in front an audience was a terrified position the student must face and overcome. Furthermore, the anxiety, distress, and frightened feeling can impact negatively the student’s personal and professional life; since as a teacher the student need to be in front of an audience every...
Words: 596 - Pages: 3
...Analyzing and Re-analyzing: Synthesizing Rhetorical Analyses Rhetorical analysis is the breakdown of a certain piece of work to explain the overall effect that the piece creates. Remember that a rhetorical analysis is not summarizing but taking a position on whether the overall piece is sufficient. The process of this analysis may be difficult depending on what type of piece is being analyzed, e.g. visual or written. Many little details should be paid attention to when writing an analysis; it can be easy getting involved in the piece and not paying attention to the important aspects. Even though there are plenty parts to take into consideration, the three main parts that play a huge role in determining the adequacy of a piece are the author, audience, and purpose. The author is one of the main parts in understanding a piece of work. There are always two types of authors, the “actual author” and the “implied author.” Both are important; however, do not focus too much on the actual author, focus on the way the author presents themselves throughout their work. As described in Source C, Miller states that the implied author, the author the reader imagines, and actual author, the person(s) who wrote the text, are two different things. She even suggests that it would be much easier to make assertions about the implied author because to make assertions about the actual author, you need historical information on them. This is significant because gathering information on...
Words: 880 - Pages: 4
...Business Writing Portfolio Business Writing Portfolio Jacky Baker COM/285 January 04, 2011 Kenneth Mack Part I: Business Writing Steps Planning Analyzing the problem, defining your purposes, and analyzing the audience. Brainstorming information, benefits, and objections to include in the document. Gathering the information you need—from the message you’re answering, a person, a book, or the Web. Choosing a pattern of organization, making an outline, creating a list, writing headings. Writing Putting words on paper or on a screen. Writing can be lists, fragmentary notes, stream-of-consciousness writing, incomplete drafts, and ultimately a formal draft. Revising Evaluating your work and measuring it against your goals and the requirements of the situation and audience. The best evaluation results from re-seeing your draft as if someone else had written it. Will your audience understand it? Is it complete? Convincing? Friendly? Getting feedback from someone else. Is your pattern of organization appropriate? Does a revision solve an earlier problem? Are there any typos in the final copy? Adding, deleting, substituting, or rearranging. Revision can be changes in single words or in large sections of a document. Editing Checking the draft to see that it satisfies the requirements of Standard English. Here you’d correct spelling and mechanical errors and check word choice and format. Unlike revision, which can produce major changes...
Words: 1105 - Pages: 5
...Introduction: An Introduction to Analyzing Word Choice Written works can have a long-lasting impact, so writers must work rigorously to select the most effective words. Audiences perceive word choice as a deliberate act, so the revision process must involve a quality check of word choices. Tone | When a student talks to an instructor he may speak in a more formal tone than he would when discussing the same topic with friends. Writers must use the same awareness of audience when crafting the tone of written works.PresentationEvery written text begins with the notion of "idea." You as a writer seek to advance, support, or illustrate your idea or purpose in ways that can be understood and appreciated by your audience. How do you do this? One requirement is to seriously consider your choice of words and your selection of rhetorical mode.Choosing the Right WordsWords have power. They can calm the soul or incite riots, depending on the skill with which they are used. You as a writer use words as your main tool for communicating your ideas to your audience. Your choice of words, ultimately, determines whether or not your audience understands your intentions. Given the significance of word choice, let's briefly examine what issues are important in terms of word selection. The three primary criteria for word selection are (1) using denotation and connotation to illustrate your point, (2) choosing the appropriate degree of formality, and (3) using specificity and abstraction in...
Words: 304 - Pages: 2
...XCOM/285 Essentials of Managerial Communication Axia College Xcom285 has taught me many valuable assets that I can use in my future, but I believe that the most valuable thing that I have learned is that communications is not just talking. Communications is about listening and writing as well. It is important in business communications to understand that to effectively communicate one need’s to tune into everything that is going on around him or her. This means that he or she needs to understand the audience, the purpose of, and the most effective way to deliver or receive the message. When discussing resources businesses use to effectively communicate, I learned other methods of communications, what role those methods play in our daily activities, and ideas on how to use them. It was great to take those trends and focus on using them effectively to reach a specific audience, and what characteristics of the audience need to be considered when trying to ensure that the audience is being reached effectively. One of the more interesting assignments was the cross culture communications matrix. The reason I found this interesting was because it gave me a better understanding of the diversifications of the world. It was also fun to read about what was considered socially acceptable, un-acceptable, and the norm for different parts of the world. Week eight’s discussion about the laws and policies of companies was also a fun discussion and I enjoyed hearing about everyone and their experiences...
Words: 507 - Pages: 3
...forces. The speech was a request to declare war against Japan and to bring the United States into World War II. His use of rhetorical techniques effectively aided in grasping the attention of his audience and reminded the...
Words: 2090 - Pages: 9
...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper When presenting a meeting such as quarterly sales one must take into consideration the type of audience he or she is presenting the meeting to. One must reflect on the diversity of the group in order to present a well deliberated quarterly sales meeting. The diversity of the audience will help the presenter decided on the proper communication which is appropriate for the tone of the quarterly sales meeting. The presenter must also take into consideration the effectiveness of the message that he or she is trying to state. Managers, sales people, and customers all play an important part of the quarterly sales meeting, each person representing a different audience. Presenting to a multiple audience may seem impossible, but can be done. One must analysis his or her audience when presenting his or her meeting. After analyzing the audience one must take into consideration the types of audience he or she may represent. An audience can contain a gatekeeper, primary audience, secondary audience, auxiliary audience, and a watchdog audience. In the case of the quarterly sales meeting the Managers would be the primary audience. The manager will be the audience that will act on the basis of your message. The sales people will be considered a secondary audience. The secondary audience will ask to comment on the message after it has been approved. The customers would be the type of audience known as the watchdogs since he or...
Words: 1055 - Pages: 5
...Audience Analysis Paper COM/285 October 2011 Effective communication is essential, globally throughout the business world today. To be effective, one must master the art of communicating verbally, both internally and externally. Communications can take on several forms in business, including but not limited to e-mails, memos, podcasts, wiki’s and speaking to large audiences. Weather communication is verbal or written; one must know the audience they are addressing in order to get their message across and maintain tone control. When initiating an in person meeting one must first consider the audience in which they are addressing and the material that needs to be addressed. I have been asked to present an in person quarterly sales result meeting in front of a group of managers, employees and customers. In order to successfully present this meeting I first must research the information to be communicated, and then preform an audience analysis to ensure my message is effectively communicated to the audience intended. Stakeholders defined in the business dictionary “is any person, group, or organization that has a direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies”. For the purpose of this report the employees, managers and customers will now be referred to as the stakeholders. When...
Words: 1078 - Pages: 5
...Peer review for Zunwang Liu’s Draft By Guanyi Pan Summary: -the author analyzed the EJBR, and talk about its characteristics such as the length of the article, design of each journal, the audience of the journal, the tones of the articles and so on. Then she perorates that EBR is a example of text that can help us to learn the characteristic of discourse community with readers of JEBR actively share goals and communicate with others to pursue goals. Major point: Observation: the main point of the introduction is unclear. The analyzing parts in the paper is OK. The whole paper is talking about the EJBR. But it is hard to find a conclusion about them. 2. Do not have page number. 3. Observation: lack of the purpose of analyzing Location: page:page 2 Suggestion: After analyzing the length and other formats of EJBR, the author does not give a conclusion of them. So I am confused about why she wrote this, and what is the purpose of it. 4.Observation: unclear object Location: page 3 Suggestion: When the author talks about the audience of the journal, she only wrote “expert members”. I think she should point out what kind of the experts they are. 5. Observation: Need more examples in details. Location: page 5 Suggestion: I think there should be some examples to define about the gatekeeping of this journal. Minor Point: 1.There are some grammar problems and most of them have been corrected by last peer viewer. 2. The in-text citation format is not total correct. 3....
Words: 262 - Pages: 2
...Graphic Organizer XCOM 285 May 30, 2014 The Steps in Business Writing I. Planning A. Analyzing the problem B. Defining your purposes C. Analyzing the audience D. Gathering the information you need E. Choosing a pattern of organization F. Making an outline or create a list II. Brainstorming A. Think of all the ideas you can, without judging them B. Consciously try to get at least a dozen different ideas before you stop. C. Good brainstorming depends on generating many ideas. III. Writing A. Free writing without stopping for 10 minutes . B. Read what was written and identify the best point in the draft. C. Cluster write your topic in the middle of the page and circle it D. Talk to the audience; understand the political and social relationship between your audiences. IV. Revising A. Look for content and clarity. B. Check the organization and layout C. Check you-attitude, positive emphasis, style, and tone D. Be sure to read the document through from start to finish V. Editing A. Making surface-level changes that make the document grammatically correct. B. Sentence structure and subject–verb and noun–pronoun agreement C. Punctuation and word usage D. Spelling—including spelling of names and numbers VI. Proofreading A. Checking to be sure the document is free from typo-graphical errors. B. Have a family member or friend read paper C. The rules of grammar...
Words: 280 - Pages: 2
