...describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment includes those things that may impact small businesses but which are outside of their control. It is the larger, external environment within which businesses operate from an industry or economic standpoint. For describing and analyzing the enviroment that involves our new product Apple Watch we should make a study about its internal (micro) and external (macro) enviroment. First of all, we will describe what is the micro and macro enviroment analysis. The micro environment, as the name suggests, is the immediate environment that impacts a business. The micro environment includes considerations related to suppliers, customers and local stakeholders, including local government agencies or regulatory bodies. The micro environment can generally be considered the local environment where the business Macro Environment The macro-environment includes those...
Words: 374 - Pages: 2
...Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors, assessing their nature and impact, auditing them to find their impact to the business, and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats. Organizations need to build strength and repair their weakness available in the business environment. Therefore, this process consists not only a single steps but a process of various steps. Environmental analysis comprises scanning, monitoring, analyzing, and forecasting the business situation. Scanning is to get the relevant information from the information overload. It is to focus on the most relevant information. Monitoring is to check the nature of the environmental factors. Analyzing requires data collection and use of different required tools and techniques. Forecasting is to find the future possibilities based on the past results and present scenario. Environmental analysis process is not static but a dynamic process. It may differ depending on the situation. However, a general process with few common steps can be identified as the process of environmental analysis these are a) Monitoring or identifying environmental factors, b) Scanning and selecting...
Words: 1523 - Pages: 7
...Analyzing Messages Randy Koval COMM/470 April 19, 2016 Rosalind Raby Analyzing Messages When analyzing messages, the Basic Communications Model is the starting point for analyzing the communications process in terms of the intent of the sender, the needs of the receiver, and the elements of the communications environment. This paper will analyze three business related messages that one has sent or received and analyze these messages using the communication process. This analysis will include the descriptions of the purpose, sender, receiver, message, environment, technology, noise and feedback. While analyzing the messages, one will determine whether the explanations of the messages were appropriate as well as explain how the content, media and technology of the feedback are appropriate for the purpose of the audience. Message 1 (Face-to-Face) The first business related message is face to face between me and my immediate supervisor. My supervisor and I had a meeting in her office to discuss scheduling for upcoming projects which is the purpose of the message. My supervisor (sender) asked me how I (receiver) want to schedule staff accordingly in order to efficiently be able to manage the projects over the weekend. I responded with my ideas as to go about scheduling in order to efficiently staff for the projects. My supervisor then agreed with my proposal and I went on to schedule the staff after coming to our conclusions. Given the environment and purpose, the explanation...
Words: 862 - Pages: 4
...Environmental concerns have been growing tremendously, businesses are forced to adopt and take actions about the growing concerns of the society. Governments around the world have been implying laws to protect the environment and it became a turf to business. This essay is about convincing a business to establish EMS and how it benefits the organization. (EMS) Environmental Management System is framework that aims for environmental goals which business minimizes their impacts towards the environment while boosting the organizations efficiency (Brueckner, 2010). Governments are establishing standardized regulations to businesses regarding to their activities and the effect towards the environments. Such regulations are the reduction of carbon emission of factory sites. The establishment of EMS in the company does not only benefit the environment, but also the organization itself and to meet the standards set by the governments. Such benefits to the business, EMS leads to more organized firm, business efficiency, cost saving in a long term run and efficient use of resources, improved the reputation of the company and being more flexible towards the stakeholders demands (Brueckner, 2010). Moreover it also enhances the business practices and improves its performance towards to the environment. On the other hand, establishing EMS in the organization is costly, time, training, skills and more people are required to change the old system into a new environmental friendly organization. Financial...
Words: 560 - Pages: 3
...Business Process: interrelated, sequential set of activities and tasks that turn inputs into outputs. Metric: quantifiable measures to track, monitor and access the success or failure of various processes. Process Modeling: analyze the processes that capture, manipulate, store and distribute data between a system and its environment and among system components. As-Is and To-Be: want the processes to stay the same or you want them to be completely different or in a different way. Business Strategy: customer, product, WP (how we do it and where we want it to go). Information System Strategy: integration of systems. 7 wastes: overproduction, unnecessary transportation, excess motion, waiting, inappropriate processing, unnecessary inventory, and defects. Analyzing WP: Coordination, Decision making, Communication, Information Processing, Physical Activities. Phases of decision making: Defining the decision problem, gathering information, analyzing the situation, defining alternatives, selecting the alternative, implementing the decision. TQM vs BPR: incremental change vs radical process overhaul. ERP: designed for supporting activities with multi-module application software in a top down approach. ERP driving change: Appropriate-enterprise just starting out, business processes are not source of competitive advantage, enterprise is in crisis (no other choice). Inappropriate- business processes source of competitive advantage, SW features do not fit enterprise need, lack of upper management...
Words: 2568 - Pages: 11
...Module 1 - Identifying Global Business Opportunities Module 2 - Analyzing International Competitors Module 3 - Assessing the Economic/Geographic Environment Module 4 - Assessing the Social- Cultural Environment Module 5 - Assessing the Political Legal Environment Module 6 - Selecting a Global Company Structure Module 7 - Financing Sources for Global Business Operations Module 8 - Creating a Global MIS (Management Information System) Module 9 - Identifying Human Resources for Global Business Activities Module 10 - Managing International Financial and Business Risks Module 11 - Product Target Market Planning for Foreign Markets Module 12 - Designing a Global Distribution Strategy Module 13 - Planning a Global Promotion Strategy Module 14 - Selecting an International Pricing Strategy Module 5 - Determining Organizational Financial Results Module 16 - Measuring International Business Success ...
Words: 461 - Pages: 2
...Professor Rufus Robinson Assignment 3: Business-Level and Corporate-Level Strategies Business 499 February 17, 2014 The business that I chose to research is General Electric. GE is one of the oldest and largest businesses in the United States. They are ranked #26 largest firm in the U.S and the 14th most profitable. GE is a massive, diversified and profitable conglomerate with a lot of very good but unrelated businesses. GE has expanded to incorporate television, airplane engines, medical devices, household appliances and commercial financing. Analyzing GE’s business-level strategy is somewhat difficult being that GE has so many different divisions. Any of these products would serve as a large and viable business on its own but GE has them all under one corporate umbrella. GE’s business level strategy states “GE is building the world by providing capital, expertise and infrastructure for a global economy. GE Capital has provided billions in financing so businesses can build and grow their operations and consumers can build their financial futures. We build appliances, lighting, power systems and other products that help millions of homes, offices, factories and retail facilities around the world work better.” Figure 1 GE’s Organizational Structure and Business Portfolio. 2001 Figure 2 GE’s Organizational Structure and Business Portfolio. 2007 What is most important to the long-term success of GE is long term growth and investing in innovative opportunities...
Words: 1209 - Pages: 5
...Food Industry Summary Although businesses have no control over macro environment factors but working together with it and manage those factors to suit the business to an advantage. There are many factors in the macro-environment that will affect the decisions of the managers of any business. Tax changes, new law regulation, trade barriers, demographic and government policy changes are all examples of macro change. The PESTLE factors have great influences in all businesses upon any decision making in a given business environment. It plays a vital role as an analyzing tool in strategic management, influential factors and market trends which enable firms to have better understandings and more accurate view of the surroundings in which it is operating or which it intends to enter. As we apply PESTLE analysis to the Fisheries of the food industry sectors it has shown that over the past few years consumer behavior have changed to a more health conscious in their food consumption which seafood especially fish product have moved to the front line of healthy eating recommendations. It has high source of protein and also benefits in the omega-3 values, essential fatty acids and low in saturated fat. The UN’s food and Agriculture Organisations {FAO} estimates that seafood represents 16 per cent of the world’s animal protein intake sectors and the industry employs approximately around 35 million people globally. In Australia the governments have also implemented this by advertisement...
Words: 510 - Pages: 3
...Analyzing Messages Sarah Jimenez COMM/470 August 15, 2011 Lisa Kangas, Ph.D. Analyzing Messages According to Rogers, P. S., & Hildebrandt, H. W. (1993), “Management, and much human contact, turns on communication. Writing and speaking are vehicles for getting work done. Talk prompts action, and action prompts talk (p. 1). There are many organizations that use communication methods for employee correspondence. These methods can include verbal communication which include face-to-face conversations and also written communication which include email, faxes, memos and letters. There are factors that influence the effectiveness of communication. When a message is sent the sender is the one who determines the content of the message. The person who receives it is the person who decodes the message. When a message is delivered it contains the information the sender is trying to convey to the individual on the other end. Feedback will let the person who sent it know the person who received it understood the message. The environment setting can range all the way down to the organizational climate, which can help describe the relationship between superior, subordinates and peers. A miscommunication can occur when any of these factors disturb what the message is trying to portray. In the paper, three business-related messages will be analyzed and one will be discussed with valuable feedback. Fall Training Opportunities The purpose of the email was to inform financial...
Words: 992 - Pages: 4
...Supply Chain ....3 1.1 Why Information Systems? ....4 Why Information Systems Matter 4 • How Much Does IT Matter? 6 • Why IT Now? Digital Convergence and the Changing Business Environment ....7 1.2 Perspectives on Information Systems ....13 What Is an Information System? ....13 Windows on Organizations: Cemex: A Digital Firm in the Making ....14 Window on Technology: UPS Competes Globally with Information Technology ....17 It Isn't Just Technology: A Business Perspective on Information Systems 18 • Dimensions of Information Systems ....20 1.3 Contemporary Approaches to Information Systems ....25 Technical Approach 26 • Behavioral Approach 26 • Approach of This Text: Sociotechnical Systems ....27 1.4 Learning to Use Information Systems: New Opportunities with Technology ....27 The Challenge of Information Systems: Key Management Issues 28 • Integrating Text with Technology: New Opportunities for Learning ....30 Make IT Your Business ....31 Summary, 31 • Key Terms, 32 • Review Questions, 32 • Discussion Questions, 33 • Application Software Exercise: Database Exercise: Adding Value to Information for Management Decision Making, 33 • Dirt Bikes USA: Preparing a Management Overview of the Company, 33 • Electronic Commerce Project: Analyzing Shipping Costs, 34 • Group Project: Analyzing a Business System, 34 • Case Study: Dollar General: Heavy on Organization, Light on Systems, ....35 Chapter 2. Information Systems in the Enterprise ....38 Opening Case: Fast...
Words: 3823 - Pages: 16
...The Role of Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5) In order to gain a successfully marketing plan, it is important to marketing decision makers to understand the current situation comprehensively and trends affecting the future of the organization. There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments is a crucial way for organizations to identify their customers and understand their needs. As Peter(1998: 23) said, “The successes of any marketing...
Words: 1603 - Pages: 7
...leader, Riordan is in the process of identifying strategic factors in the internal and external environment. The goal is to develop long-range plans to manage resources as well as the opportunities and threats present in the environment. Emerging markets of Asia, some in South America, and in Europe expects to bring in demand for more products. These markets deeply affected by lifestyle changes ushered in by the new age of multimedia, economic growth, industrialization, and growth of personal income will power the expected growth for plastics and other consumer products. Competitive Advantages and Strategies Riordan is a company with business across the globe. Similar to companies like McDonald’s and The Gap, Riordan receives a great deal of pressure to maintain technological perks to the customer, treat the employees well, and support efforts to enforce the protection of the environment. As a global company, special interest groups sometimes have a louder voice than the public; these groups will request, almost demand, the support of the business within the community. For Riordan to remain competitive the company has been very supportive of special interest groups to include improved processes resulting in improved manufacturing processes that reduce their footprint left on the environment. Community and Market analysis is based on the global location of the business, some similarities in strategy exist, but there will be location-specific points that will...
Words: 1318 - Pages: 6
...understanding of the target market environment of SONY (1) Understand the basic development conditions of the UK game market. Is it a mature market or an emerging one? (2) Understand SONY's main products in the UK game market. Is there a market for lower-end video game products of SONY? (3) Understand the sales of SONY’s video game in 2013 in the UK. Is it impressive in the industry today? (4) Understand the conditions of main contenders of SONY. Compare the sales between SONY and its main competitors in 2013. (5) Understand the market share of the low-end video games developed by SONY in the UK. Is there a market for it? What kind of consumers prefer to buy such products? 2. Analyze the establishment of a viable product marketing mix of SONY in the low-end market from the perspective of 4P marketing theory. Price (1) What is the consumer expected price (2) What pricing strategy is appropriate for SONY (3) Estimate whether the product can bring profit Product (1) How to position a suitable product to meet market demand (2) How to increase the competitiveness of the products with an outstanding product concept. Place and promotion (1) How to select ideal sales locations to boost sales (2) What promotional tools would be appropriate? Through the answers to the first part of questions, it can be known that whether there are opportunities in the low-end market, what kind of people will be the main target customers and what competitive environment the products will face. Based...
Words: 1910 - Pages: 8
...Analyzing Messages: Co-Workers Communication Comm/470 6/14/2011 Abstract Analyzing Messages is the analyzation of business related messages and the overview of the communication process between the author and his co-workers through the means of “text messaging” a communicative technology using ones cellular phone to relate a message to another person or multiple people. Throughout the course of the analysis three business related messages will be reviewed. Following those three business related messages key topics of the communication process will be addressed such as purpose, sender, receiver, message, environment, technology, noise, and feedback. There will be an explanation whether the message and technology were appropriate given the environment and purpose and the author will opinionate if the content, media, and technology of the feedback were appropriate for the purpose and audience. Analyzing Messages: Co-Workers Communication Compass Housing Alliance is a non-profit organization which has been around in the heart of Seattle, Washington for nearly 100 years. Compass Housing Alliance is an organization that operates and provides several community resources geared for the homeless and poverty stricken throughout the city such as day services, emergency shelters, transitional housing, permanent housing, and family shelters at 19 locations around the Seattle Area. These type of operations require reliable employees with special humane characteristics and...
Words: 1439 - Pages: 6
...Case Analysis and Methodology Principles of Management (MGMT1120) Contents: 1. What is a business case? 2. Why use cases? 3. Is there an analysis framework to follow? 4. Case Analysis Model a. Problem Identification b. Environmental Analysis c. Creative/Practical Strategic Alternatives d. Decision Criteria e. Select Appropriate Alternative/New Strategy(s) f. Develop an implementation plan 5. Evaluate the results 1|P age 14 1. What is a business case? A business case is a “story” or “narrative” describing a problem or problems in an organization. The organization can be a profit, not-for-profit, or public sector organization. All organizations experience business problems which management must solve. Cases have been written on such organizations as Apple, Microsoft, Y.M.C.A and Royal Bank. Examples of cases are end of each chapter of your text. The “story” or “narrative” often contains additional information which gives insights into the causes of the problems. Sometimes, the case will actually propose possible alternative solutions to solving the problem. Many cases are written from the viewpoint of the manager/leader that recognizes the problem and is under pressure to find a solution. 2. Why use cases? At the JR Shaw School of Business, we take an applied approach to learning. As a student, you learn concepts/models and theories that are simplified representations of the “real world”. While it is not possible to illustrate real world issues...
Words: 4137 - Pages: 17