...Communication Processing Comm470 August 27, 2012 Communication Processing Even though not everyone shares the same interests or hobbies, virtual communication such as email in the workplace or at home with descriptions of the purpose, sender, receiver, message, environment, technology, noise and feedback is the chosen media of offices. Email whether the message and technology are appropriate given the environment, can assist in communicating in a quick and efficient manner to get the job done. The purpose and how the content, media, and technology of the feedback are appropriate for the purpose and audience is essential when communicating. If the writing skills are not direct and effective then costly misunderstandings can take place. It is best to make a follow up phone call with these messages. In analyzing messages sent by email, one first must understand the process and format of the email itself. The purpose of email is to send messages electronically from one person to another ensuring business communication within the company. These systems can sometimes have instant messaging attached to them for even faster communication, providing that both parties are online at the same time. Descriptions of the purpose, sender, receiver, message, environment, technology, noise and feedback are given in this example from: This is from my personal email as currently I am not working. (“Direct Gardening,” 2012). Lighting | Plant Height | Ground Condition | Spread |...
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...Sample Persuasive Message University of Phoenix COMM470 Persuasive Message The product I selected to illustrate regarding persuasive messages and e-commerce is a well known cleaning product named the “Swivel Sweeper”. The Swivel Sweeper is mostly sold through the internet and television infomercials that state facts and claims about the sweeper product. I have focused on the internet form of infomercial rather than the televised commercial. I have modeled the sample persuasive message from the website to express the primary attributes of this form of ecommerce (Swivel Sweeper, 2010). The following is the message: “Filthy floors getting you down? Are you slaving and washing away only to find that the floor still look dirty? Are you still using heavy equipment that is difficult to maneuver? Well there is a solution to all these floor cleaning troubles! Swivel Sweeper is guaranteed to be the last floor product you need to buy! The Swivel Sweeper can be used on tile, wood, carpet, ceramic and linoleum. The simple swivel head allows one to reach under tables and around chairs. You don’t believe? Try it for free. If you order your swivel sweeper during the hour you will receive another Swivel Sweeper completely free! But the deals don’t stop here! We also have enclosed a gift for you, a pair of two mini-sweepers! Give on to your friend store in your car. There yours just for being a great customer. To order your Swivel Sweeper and receive your two Swivel Sweepers...
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...Social Media Tools Mario Yep COMM470 August 22, 2011 Mrs. Susan Corliss Introduction Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies...
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...LT1 Communication Consultants wants to thank Tate Limited for the opportunity to expand their market presence through the addition of a new electronic commerce unit. Adding an EC unit to an existing business model is a start-up function that is best addressed through the following steps: • Identify the consumer need in the marketplace • Investigate the opportunity • Determine the ability to meet the need Tate Limited wishes to augment its current brick-and-mortar, retail business model with an EC unit. As was addressed earlier with LT1’s assessment of Tate’s design team communication model, your primary competitors (Columbia Sportswear and The North Face) have already addressed the need for collaborative communications within their design teams. It should come as no surprise that Tate Limited is trailing its competitors in overall sales. Product quality is not in question. Tate’s outerwear designs are leading edge and rival anything competitors produce. The problem is in their access to a much larger customer base through their Internet sales site as compared to Tate’s reliance on its retail model alone to drive its revenues. LT1 has identified a consumer need that your competitors do not currently meet – using social networking to increase customer loyalty. The first step in our business plan is to increase your company’s website sophistication from that of an informational site with basic interactive features to a fully interactive site as a precursor to launching a transactional...
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