...I HARVARD I I IBUSINES s I lscHooL 9-512-085 REV: MAY 25,2012 ANAT KEINAN JILL AVERY FIONA WILSON N,IICHAEI- NORToN EILEEN FISHER: Repositioning the Brand Hilary Old, vice president for communications, was one part excited and one part nervous, so she took a moment to adjust her scarf before she entered the meeting. It was ]anuary of 201,0 and she and her colleagues were about to review the first retail sales results following a major strategic initiative to reposition and evolve the EILEEN FISHER brand. 2009 marked the 25tri anniversary of EILEEN FISHER and the occasion gave the company the impetus to pause and assess its history. The company had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the skong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. The company was consistently recognized as oue of the best companies to work for and had an impressive environmental sustainability and social responsibility- record. However, a startling discovery had emerged. The median customer age was currently at 59 and increasing each year, keeping pace with the age of the company's visionary founder, Eileen Fisher. Despite the company's best efforts to design age-less clothing to appeal to multiple generations, as Fisher herself aged, so too had the customer base. The company found itself stereotyped as a brand for older, and, to some extent...
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...e-learning - A Review of Literature Prepared by Tim L. Wentling Consuelo Waight James Gallaher Jason La Fleur Christine Wang Alaina Kanfer Knowledge and Learning Systems Group UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN September 2000 Funded by Allstate Insurance Company Sears, Roebuck and Company Eastman Kodak Company 1 UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Table of Contents Topic Page I Defining e-Learning 3 II Strategic importance of e-Learning 6 III Organizational Culture and e-Learning 8 IV Trainers in an e-Learning environment 10 V Understanding distributed learners 13 VI Evaluation of e-Learning 19 VII Cost effectiveness of e-Learning 30 VIII Selected e-Learning comparison studies 34 IX Global issues in e-Learning 41 X e-Learning industry trends and delivery technologies 48 XI. References 60 2 A Review of Definitions Economic, social and technological forces continue to change the global economy, and the way of life in organizations and the world. In specific, these forces have and continue to revolutionize teaching and learning in organizations. Urdan & Weggen (2000) related that technology, the rapid obsolescence of knowledge and training, the need for just-in-time training delivery, and the search for cost-effective ways to meet learning needs of a globally distributed workforce have redefined the processes that underlie...
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...Covby Regina Pontow Goals How To Use This Booklet Self-Confidence and Your Job Search Before and After Resumes 6 Steps To Create A Great Resume For Computer Information Students Worksheets for Steps 1 & 2 Computer Science Degree - Skills and Knowledge Gained From College Program Skill Lists, Sample Sentences and Transferable Skills Worksheets for Steps 3 to 5 12 Questions To Help You Describe Your Functional Headings Strategies That Blow Away Your Competition Marketing The 10 Hottest Skills Selling the Benefits of Your Skills Solving Employers' Hidden Needs Using PowerBase Statements How To Edit Sentences, Use Action Verbs and Quantify Worksheet for Step 6 Why Use A Targeted Resume Templates To Type Your Resume Before and After Cover Letters Before and After Thank You Letters Scanned and Internet Resumes Page(s) 3 3 4-5 6 - 11 12 - 15 16 - 17 18 19 - 29 30 - 31 32 - 37 38 39 40 41 42 43 44 46 48 50 52 - 45 47 49 51 55 I would like to thank Renton Technical College and its students for working with me to create the examples in this booklet. All student names, employers, addresses, etc. have been changed to fictitious information to protect privacy. Notice to Instructors / Schools: Individual instructors and the institutions they work for will be held legally and financially responsible for copyright violation, resulting statutory damages and legal fees. Do not copy or cut apart to copy. The U.S. Copyright Act and HR 2223 provide teacher photocopying guidelines which...
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...the information found herein. To the degree you use this guide or other materials referenced herein, you do so at your own risk. The materials contained herein are general in nature and may not apply to particular factual or legal circumstances. Under no circumstances shall the publisher, author, or any other party involved in creation, production or delivery of this guide be liable to you or any other person for damages of any kind arising from access to, or use of, its content. All illustrations by mckibillo Careers in Marketing chaPTEr 1 2 1 carEErs IN markETINg aT a glaNcE 5 ThE rOlE 6 Overview 8 Hiring Trends 9 Breakdown by Industry 24 Trends in the Field conte 2008 EDITION Careers in Marketing 3456 29 ON ThE JOb 45 ThE WOrkPlacE 61 gETTINg hIrED...
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...Stock Investing FOR DUMmIES 2ND by Paul Mladjenovic ‰ EDITION Stock Investing FOR DUMmIES 2ND ‰ EDITION Stock Investing FOR DUMmIES 2ND by Paul Mladjenovic ‰ EDITION Stock Investing For Dummies® 2nd Edition , Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2006 by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, 317-572-3447, fax 317-572-4355, or online at http://www.wiley.com/go/permissions. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the...
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...Eric Berne Games People Play The psychology of human relationships Table of contents PREFACE.........................................................................................................................................................................3 INTRODUCTION............................................................................................................................................................4 1 SOCIAL INTERCOURSE..........................................................................................................................................4 2 THE STRUCTURING OF TIME ...............................................................................................................................5 PART I ANALYSIS OF GAMES ...................................................................................................................................8 CHAPTER ONE STRUCTURAL ANALYSIS .....................................................................................................................8 CHAPTER TWO TRANSACTIONAL ANALYSIS ............................................................................................................10 CHAPTER THREE PROCEDURES AND RITUALS .........................................................................................................14 CHAPTER FOUR PASTIMES .............................................................................................................................
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...Patterns of the Hypnotic Techniques of Milton H. Erickson, M.D. Vol. I Richard Bandler and John Grinder 1 We dedicate this book with the highest reverence to Ghost O.T. a little snow in summer and Mazda (the car for people who can hear) 2 Table of Contents .PREFACE……………………………………Vii AACKNOWLEDGMENTS. . . .. . . . . . . . . . . . . xi GGUIDE TO VOLUME I of Patterns of Erickson's Work 1 PART I Identification of Patterns of Erickson's Hypnotic Work. ………………………………………………..5 Introduction: The Map Is Not the Territory. . …... . . . 7 Preview of Patterns. . . . . .. . . . . . ….. . . . . . . . . . .. 15 The Interspersal Hypnotic Technique for Symptom Correction and Pain Control. . . . . . . . ………... . . .. 26 Basic Trance Induction, with Commentary. . .. . .. 51 A Special Inquiry with Aldous Huxley into the Nature and Character of Various States of Consciousness, with Commentary. . . . . . . … . . . ………… . . . . .. 59 PARTII Familiarization with Patterns of Erickson's Hypnotic Work. . . . . . . ….. . . . . . . . …... . . . . . .. 127 Introduction. . . . . . . . . .. . . . . . . . . . . . . . . . .. 129 PART II (continued) Pacing, Distraction and Utilization of the Dominant Hemisphere. . . . . . . . . . . . . . . . . . . . . . …….. . . .. 137 Accessing the Non-Dominant Hemisphere. . . . .. 179 Conclusion to Part II ……………………………201 PART III Construction of the Patterns of Erickson's Hypnotic Work. . . , . . . , , , . . . , ……………….. . . , . . . . ,. 205 Introduction. . . ,...
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...Transcripts of Carl Rogers' Therapy Sessions Edited by Barbara T. Brodley and Germain Lietaer Volume 12 Year Page Gloria Filmed Interview 1965 2 Sylvia 4th Interview (Filmed) 1975 21 Commentary interspersed throughout Sylvia 5th Interview (Filmed) 1975 39 Commentary interspersed throughout Kathy Filmed Interview 1975 53 Commentary 67 Dione 1st Filmed Interview 1977 68 Commentary interspersed throughout Dione 2nd Filmed Interview 1977 1977 85 Final Comments 109 These transcripts are available for purposes of research, study and teaching. They may not be sold. Throughout these interviews the responses of the therapist (T) (Rogers), and the client (C) are numbered for easy reference This transcript is available for purposes of research, study and teaching. It may not be sold. Throughout this interview the responses of the therapist (T) (Rogers), and the client (C) are numbered for easy reference. [Source: Shostrom, E. L. (1965). Three approaches to psychotherapy (Part I)[Film]. Orange, CA: Psychological Films.] GLORIA DR. CARL ROGERS PART I -- DESCRIPTION OF SYSTEM [Before the Interview] "From my own years of therapeutic experience, I have come to feel that if I can create the proper climate, the proper, relationship, the proper conditions, a process of therapeutic movement will almost inevitably occur in my client. You may ask, 'What is this climate? What...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...Instantly How to Connect Anyone with LEIL LOWNDES New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2009 by Leil Lowndes. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-154586-0 MHID: 0-07-154586-7 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-154585-3, MHID: 0-07-154585-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act...
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...Industrial Technologies Program Steam Digest A compendium of articles from 2003 on the technical and financial benefits of steam efficiency, presented by stakeholders in the U.S. Department of Energy’s BestPractices Steam efforts Volume IV Compiled for the Industrial Technologies Program By the Alliance to Save Energy Acknowledgements The Steam Digest: Volume IV is the fourth annual compilation of articles dedicated to steam system efficiency. The U.S. Department of Energy’s (DOE) Office of Energy Efficiency and Renewable Energy sponsors the BestPractices Steam program, which either directly or indirectly facilitated the creation of all the articles contained in this volume. BestPractices Steam, which is part of the wider BestPractices program under DOE’s Industrial Technologies Program, works with industry to identify plant-wide opportunities for energy savings and process efficiency. The BestPractices Steam Steering Committee provides a great deal of input and guidance into the program (see more information about the Committee on pages 1 and 2). Mr. Fred Fendt, Technical Fellow with Rohm & Haas, serves as Chair of the BestPractices Steam Steering Committee. Ms. Debbie Bloom, Senior Consultant for Nalco Company, continues as Vice-Chair. Mr. Doug Riley, Director of Global Energy of Millennium Chemicals, serves as the Executive At-Large. These individuals participate on the BestPractices Steam Steering Committee: Bob Bessette President, Council of Industrial...
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...The Power of Eye Contact Your Secret for Success in Business, Love, and Life Michael Ellsberg For Jena May I gaze into your eyes forever . . . los ojos . . . mudas lenguas de amorios. ( . . . the eyes, silent tongues of love.) —MIGUEL DE CERVANTES, from Don Quijote1 Contents Cover Title Page Epigraph A Note to Readers Introduction Chapter One - What Bill Clinton Knows About Eye Contact Chapter Two - How to Become a Master of Eye Chapter Three - Eye Flirting, Part I Chapter Four - Eye Flirting, Part II Chapter Five - The Eyes Are the Windows to the Sale Chapter Six - How to Wow a Crowd with Eye Contact Chapter Seven - If Looks Could Kill Chapter Eight - Truth and Eyes Chapter Nine - Eye Love You Chapter Ten - Gazing at the Divine Chapter Eleven - Going Deeper Epilogue Ralph Waldo Emerson on Eyes and Eye Contact Notes Works Cited Interviewees Free Bonus Material for Readers Acknowledgments About the Author Advance Praise for The Power of Eye Contact Copyright About the Publisher A Note to Readers I welcome your comments, questions, critiques, feedback, corrections, stories, experiences, and anecdotes. Please write to me at michael@powerofeyecontact.com. I won’t answer everything personally, but I will read it all and will answer the most interesting questions and queries. I may also post your questions, stories, or anecdotes on the book’s blog, www.powerofeyecontact.com/blog. So when you write, let me know if you’re OK with that, and if so, how you’d...
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...say, “Son, the most important word in the English language is ‘empathy.’ ” When I told him I was starting a business, his first words were, “Always treat your employees right.” He learned that appreciation the hard way, losing his father at a young age and countless war buddies in the trenches. But his love for God, country, and his fellow citizens never wavered. This one’s for you, Dad. CONTENTS Foreword by Richard Schulze, Found er and Chair man, Best Buy ix Introduction: Living by the Seat of My Pants: A Jour ney from Clueless to Cashing In xi PART I Setting Up Shop: What Ever y Budding Entrepreneur Needs to Know 1 1. Make Up Your Mind: Uncommon Factors to Consider Before Quitting Your Day Job 2. Research the Market: Analyzing the Data to Determine Your Niche 3. Write the Business Plan: Building Your Blueprint for Success 4. Find Funding: Raising Capital Without Relinquishing Control 5. Position Yourself: Nailing Your Name, Location, and Differentiation 6. Line Up Your Legal Ducks: Protecting Your Business Interests 5 10 13 18 23 30 CONTENTS 7. Build a Strong Board: Getting Help, Not Headaches, from Outside Advisers 43 PART II Pouring the Foundation: Laying In Your Mission, Vision, and Values 53 57 62 64 71 8. Mission Critical: Embodying...
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...Licensed to: iChapters User Licensed to: iChapters User 6e FIFTH EDITION COMMUNICATION in Our Lives LINEBERGER DISTINGUISHED PROFESSOR OF HUMANITIES CAROLINE H. AND THOMAS S. ROYSTER DISTINGUISHED PROFESSOR OF GRADUATE EDUCATION THE UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL Australia . Brazil . C anada . M exico . Singap ore . Spain . Uniited Kingdom . United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: iChapters User This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. ...
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...AN EXAMINATION OF DISCRIMINATION AGAINST TRANSGENDER AMERICANS IN THE WORKPLACE HEARING BEFORE THE SUBCOMMITTEE ON HEALTH, EMPLOYMENT, LABOR AND PENSIONS COMMITTEE ON EDUCATION AND LABOR U.S. HOUSE OF REPRESENTATIVES ONE HUNDRED TENTH CONGRESS SECOND SESSION HEARING HELD IN WASHINGTON, DC, JUNE 26, 2008 Serial No. 110–99 Printed for the use of the Committee on Education and Labor ( Available on the Internet: http://www.gpoaccess.gov/congress/house/education/index.html U.S. GOVERNMENT PRINTING OFFICE 43–027 PDF WASHINGTON : 2008 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate 0ct 09 2002 10:55 Dec 17, 2008 Jkt 000000 PO 00000 Frm 00001 Fmt 5011 Sfmt 5011 G:\DOCS\110TH\HELP\110-99\43027.TXT HBUD PsN: DICK COMMITTEE ON EDUCATION AND LABOR GEORGE MILLER, California, Chairman Dale E. Kildee, Michigan, Vice Chairman Donald M. Payne, New Jersey Robert E. Andrews, New Jersey Robert C. ‘‘Bobby’’ Scott, Virginia Lynn C. Woolsey, California ´ Ruben Hinojosa, Texas Carolyn McCarthy, New York John F. Tierney, Massachusetts Dennis J. Kucinich, Ohio David Wu, Oregon Rush D. Holt, New Jersey Susan A. Davis, California Danny K. Davis, Illinois ´ Raul M. Grijalva, Arizona Timothy H. Bishop, New York ´ Linda T. Sanchez, California John P...
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