...Apple Inc. is one of the most profitable companies in the world and its Apple logo is recognized as a house hold name. “Apple Computer was incorporated in 1977 and went public in 1980.” (Finkle & Mallin, 2010) You cannot talk about Apple without talking about its co-founder Steven P Jobs. Both go hand and hand because without the vision and leadership of Steve Jobs, Apple would not exist nor have an array of products under its belt. “Jobs co-founded Apple Computer with Steve Wozniak in 1976. After founding Apple, Jobs was fired by the company's board of directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs rejuvenate Apple, but it flourished. Jobs led the company to the forefront with cutting edge products” (Finkle & Mallin, 2010) which are sold throughout the world. “His philosophy has always been to create products consumers will find easy to use and marry innovative technology to work productivity and personal entertainment.” (Mallin & Finkle, 2011) There product “line designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s...
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...to the masses. Nowadays, Duolingo has over 100 million users, has won awards like the IPhone app of the year and Google’s best of the best in 2013 among others (Duolingo, s.f.). This paper will focus on how Duolingo was born and has successfully expanded throughout markets around the world using internationalization theory “Born globals” as base. History Luis von Ahn, computer science professor at Carnegie Mellon University and inventor of the CAPTCHA, and his PhD student, Severin Hacker, wanted to begin an academic project together and were looking for a subject to work on. They realized that the language education market was highly underserved because most people who wanted to learn another language wanted to do so to improve their economical situation and get better paid jobs, and most of these people didn’t have the money to afford a foreign language course on any of the options available like universities or online courses like Open English. So they decided to come up with a way to provide high quality language education for free. Creating and providing the best language education system for free (as von Ahn and Hacker intended to) was not an easy task, these kind of projects require a large amount of money. They need people to develop it, improve it and work on all kinds of internal operations throughout the process. this is why people have to pay to learn other languages, because the business has to be financially sustainable so they keep their doors open to the...
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...Cellular System Technologies Mobile phones send and receive radio signals with any number of cell site , base stations fitted with antennas. The communication between the handset and the cell site is a stream of digital data that includes digitized audio. The technology that achieves this depends on the system which the mobile phone operator has adopted. The Common Technologies used by operators in India are GSM and CDMA. With the advent of 3G technology systems a new era in Mobile technology in India is about to be born. GSM (GLOBAL SYSTEM FOR MOBILE COMMUNICATION) GSM is a widely used Second Generation cellular telecom network .Since the technology is fully digital it enables Digital encryption, which provides a moderate security of Phone conversations, compression of data, and mobile data services (eg. SMS). Today, GSM holds a share of 82.4%, includes the 3GSM service, of world mobile connection with more than 690 mobile networks spreading across 213 countries. Being the most popular mobile phone standard, GSM facilitates the network operators to have roaming agreements with other operators, even foreign operators, allowing the users continue using their mobile phones even when they travel to other countries. The Multiple access method, allowing several cells to share the same communication channel, in GSM is a variation of Time Division Multiple access(TDMA).In TDMA several users share the same frequency spectrum by establishing h links in different time slots...
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...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
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...CIO header Logo MAGAZINE WHITE PAPERS EVENTS WEBINARS LOGIN JOIN NEWSCASE STUDIESOPINIONSSLIDESHOWSARTICLESCEO INTERVIEWSVIDEOSCIO INTERVIEWS MORE CIO.inNewsSPECIAL REPORT: Why Are Xiaomi Phones So Inexpensive? 3 inShare NEWS SPECIAL REPORT: Why Are Xiaomi Phones So Inexpensive? Added 19th May 2014 By Michael Kan SPECIAL-REPORT-Why-Are-Xiaomi-Phones-So-Inexpensive_300x225.jpg Chinese smartphone vendor Xiaomi has made a name for itself by selling iPhone-like gear for almost a third of the price of Apple products. It may sound too good to be true, but the company is managing to sell millions of phones and is already kicking off a global expansion. So how does it pull it off? For one thing, Xiaomi claims to price its phones just above their costs. But company officials also point to its iconoclastic business model, which eschews the financial burden of using traditional marketing and distribution practices, and relies on the Internet to fuel sales. It's made Xiaomi into a company that doesn't operate like a typical smartphone vendor, but still successful enough to become one of China's hottest tech firms. Disrupting the market When Xiaomi unveiled its first flagship Mi 1 phone in August 2011, attention was fixated on the device's price. Consumers could buy what was then a cutting-edge smartphone for 1,999 yuan (US$324). This was a major bargain compared to other high-end phones including the iPhone 4, which started at 4,999 yuan. Xiaomi maintained the initial...
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...INSTAGRAM Story of the innovation Instagram, as a free online photo sharing application with unique filters and social media networking opportunities, has first been launched by Kevin Systrom and Mike Krieger in October 6, 2010 on Apple’s App Store. The development of the application first began in San Francisco Silicon Valley, with the attempt of the creators to launch the service application using their HTML5 mobile web application knowledge which they have first started through a check-in project named Brbn. With the inspiration the two owners got from their observations through Brbn that people would actually tend to share more photos on online applications, they decided to evolve the idea into a more specialized and innovative one, which is Instagram. The mobile photography application was first started on launch, with the seed funding $500.000 which was once provided by Baseline Ventures and Andreessen Horowitz in March 2010 while the owners were working for Brbn. Starting from November 2010 after the launch of the application on Apple’s App Store, new employees as community manager, engineers and community evangelist were started to be hired for the Instagram project, which has become a company by then. It is stated by the owners that it took only 8 weeks to build and ship Instagram, however, it was a product of a year of work. The co-founders were at working for Brbn at the beginning of their idea generation and innovation stage, which was giving the service of being...
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...Catarina Barata | Guillermo Simoes | Inês Sousa | Iris Neto | José Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the...
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...PROJECT REPORT ON ‘STUDY OF EYEWATCH – MOBILE PHONE APPLICATION WITH SPECIAL REFERENCE TO WOMEN POPULATION AND ITS PROMOTIONAL STRATEGIES’ FOR INDIANEYE SECURITY PVT. LTD. [Submitted in partial fulfilment of the requirement for the PGDM- IB (2011-2013) course at FSM, New Delhi] Submitted By: Submitted To: Palak Thukral Prof. Neetu Jain Roll No.- 053027, IMG5 FORE School of Management FORE SCHOOL OF MANAGEMENT B-18, QUTAB INSTITUTIONAL AREA NEW DELHI CERTIFICATION This is to certify that Ms. Palak Thukral, Roll No.053027, IMG V has completed her corporate business project and submitted this report entitled ‘Study of Eyewatch- mobile phone application with special reference to women population and its promotional strategies’ for Indianeye Security Pvt. Ltd., towards partial fulfilment of her Post Graduate Diploma in Management – International Business (PGDM-IB)(2011-2013) course at FSM, New Delhi. This report is the result of her own work and to the best of my knowledge no part of it has earlier comprised any other report, monograph, dissertation or book. It was carried out under my overall supervision. Date: Place: Prof. Neetu Jain Internal Faculty Guide ACKNOWLEDGEMENT I take the opportunity to express the feeling of gratitude towards FORE School of Management for keeping project as part of Bachelor of Business Administration Course. ...
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...Business Research Methods Market Research to Evaluate Consumer Preferences for Various Features in Mobile Phones A report submitted to Prof. Anand Kumar Jaiswal Submitted by Group C08 Anshul Gupta Dr. PrashantDeshmukh Kunal Gupta Rohan Nag ShashwatSiddhant SwetaBindiTherlapu INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD Contents Background to the problem ......................................................................................................... 3 Research Matrix .......................................................................................................................... 4 Decision Problem .................................................................................................................... 4 Research Problem .................................................................................................................... 4 Information Needs ...................................................................................................................... 4 1. Secondary Research .......................................................................................................... 4 Primary Research:........................................................................................................................ 4 Variable Specification .................................................................................................................. 5 Literature Survey: Uncovering the latest trends in the Mobile...
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...MKT4010 Marketing Strategy For Management Middlesex University Business School Portfolio Handbook 2012 January Start Cohort Module Leader: • Dr. Kinnari Pancholi: k.pancholi@mdx.ac.uk Room W109 |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and Questions 3 Censorship:...
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...eHarmony If you are single and looking for long-term love, eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities, eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10,000 couples in marriage in its short history and, during 2008, had more than seven million registered users. Background In 2000, eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years as a psychologist specializing in counseling married couples. He also authored two books, “Finding the Love of Your Life” and “Date…or Soul Mate?”, the former selling over one million copies. After a successful career of counseling married couples and research into marital problems, he came to one solid conclusion. In his biography on eHarmony’s website he states, “In almost every case, these were two persons who should never have married each other! They really didn’t belong together. They thought they did, but they were not well matched”. From there, he identified 29 dimensions that he found were consistently present in successful marriages. Dr. Warren found online dating as an opportunity to take his match making theories to a new level. eHarmony’s competitive advantage is that it established its credibility by using a scientifically developed questionnaire based on Dr. Warren’s 29 dimensions. The questionnaire does not just ask for personal hobbies and interests...
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...eHarmony Final Paper December 15, 2010 If you are single and looking for long-term love, eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities, eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10,000 couples in marriage in its short history and, during 2008, had more than seven million registered users. Background In 2000, eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years as a psychologist specializing in counseling married couples. He also authored two books, “Finding the Love of Your Life” and “Date…or Soul Mate?”, the former selling over one million copies. After a successful career of counseling married couples and research into marital problems, he came to one solid conclusion. In his biography on eHarmony’s website he states, “In almost every case, these were two persons who should never have married each other! They really didn’t belong together. They thought they did, but they were not well matched”. From there, he identified 29 dimensions that he found were consistently present in successful marriages. Dr. Warren found online dating as an opportunity to take his match making theories to a new level. eHarmony’s competitive advantage is that it established its credibility by using a scientifically developed questionnaire based on Dr. Warren’s 29 dimensions. The questionnaire does not...
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...Healthcare technology in the U.S. is considered to be among the most sophisticated in the world. It not only leads the world in the production of medical technologies it is the medical technology’s largest consumer. Our first class medical institutions serve as the foundation for very sophisticated technology, advanced care, and innovation. In 2012 the U.S. market value for healthcare technology exceeded 110 billion which represents about 38% of the entire healthcare technology industry. Healthcare technology in the U.S. also represents a significant number of employment opportunities. In 2010 the healthcare industry employed approximately 14% of the workforce and generates approximately $1.75 trillion of revenue. Employment projections for the next 10 years are expected to grow more than 40% (SelectUSA, 2013). To many Americans that is a good news story. However, there is a side of the story that is not all good. The same technology that we produce and use, that contributes to an increase in life expectancy, is leading to increased demand on the healthcare system, primarily from the growing population of senior citizens. This leads to a shrinking supply of healthcare resources to treat the very people who need it. This creates a situation where many people go untreated. Insurance companies, both public and private, are required to solicit bids to get the required healthcare resources to treat their customers. Given that many in our society can afford to pay a good price...
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...Chapter II Review of related literature It is critical for companies to know how do they attract customers to their website, engage them to turn into paying customers and also retain them in returning to your website. Online communications techniques used to achieve goals of brand awareness, familiarity and favorability and to influence purchase intent by encouraging users of digital media to visit a web site to engage with the brand or product and ultimately to purchase online or offline through traditional media channels such as by phone or in-store. This kind of strategy will give the your costumer right information at the right time by feeding them your kinds of products you sell, its benefits and advantage your projected clients without need of too much time consumed. It described online marketing as promotional activity on the internet, including email that can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. These online marketing tools became one of the important communication tools for the companies to promote services and products in today’s economy. Also, capital expenditures is minimize like buying franchise or opening a store that needs space for your product. What all needed is an excellent product and marketing plan. (Elley & Tilley, 2009) Technological advancement is one of the primary factors that influence the e-business market. The Internet changes constantly, so the best...
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...TERM PAPER: ORGANIZATIONAL BEHAVIOR MODEL IN THE CONTEXT OF TELECOM SECTOR IN BANGLADESH March 20,2015 Rumana Afroze Senior Lecturer Management-251 Department of Business Administrations East West University Subject: Term Paper on” OB model in the context of Telecom sector in Bangladesh”. Dear Madam, It is an opportunity for us to submitting the report on “OB model in the context of telecom sector in Bangladesh” to you. We think that this is quite challenging for us in many aspects, but it was a good experience for us to learn something new which will help us to improve our skills. When we worked on this report we strictly followed on the topic and tried to give our best effort to collect all information. For making an excellent term paper we collect much information from books, journals, articles and internet. We are thankful to you for giving us the opportunity to do an assignment on this topic. This report gives us some new experience which will help us for our future life Truly yours, ______________________ Aftab Uddin Niloy Natasha Khan 2012-2-14-062 2013-1-13-010 Asma-ul-Husna(Sanju) Sharmin Alam 2013-1-10-024 2013-1-10-113 Md. Tanvir Ibn Aftab 2012-3-10-153 Address: Plot:A/2,Jahurul Islam City, Aftabnagar, East West...
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