In the introduction, the author introduces an idea that integrity is a valuable asset for firms to consider, and it acts as an important role in the economy. She points out that real business not only rely on the techniques in investing, but also depend on the integrity. ‘Integrity unlocks enormous opportunities for wealth creation that we may not yet imagine.’ [ ,Anna Bernasek]This is how the author describes the integrity.

In order to highlight the significance of integrity, the author relates the integrity with the financial crisis in 2008. She regard it as a crisis of integrity. She thinks that individual institutions in the economy only care about their own short term advantage which in fact will make others worse off. Moreover, this