...------------------------------------------------- CH 1 : NATURE OF STRATEGIC MNGEMENT WHAT IS STRATEGIC MANAGEMENT?? Meaning = art n science of formulating, implementing n evaluating cross functional decisions that enable an organization to achieve the objective Focus on = marketing, finance/accountg, R&D, production/operation Purpose = to exploit n create a new n different opportunities for tomorrow (long term) n optimize for tomorrow the trends of today STAGES OF STRATEGIC MANAGEMENT I. Strategy formulating * Melibatkn top manager * Apa kne buat??? * Develop vision n mission * Knalpasti pluang n ancaman luaran bg sbuah organisasi * Knalpasti kekuatan n klmahan dlmn organisasi * Generating alternative strategy * Pilih strategy tbaik utk dlksanakn * Issues??? * Bisnes apa nk buat @ dlpskn? * Cne nk pruntukn sumber2 yg ade * Nk kmbgkn bisnes @ x? * Nk msuk intrntional market @ x? II. Strategy implementing * Melibatkn semua pkrja n manager * Called as “action stage” n mrupakan most difficult stage * Prlukn interpersonal skill yg tngi * Apa kne buat??? * Wjudkn obj thunan * Devise polisi * Motivate people * Pruntukn sumber spaya strategy frmulatg dpt dlksanakn * Prepare bajet * Utilizing information system * Memerlukn disiplin, komitmen n pngrbanan yg tngi * Uji kmampuan manager utk motivate pkrja (more art than science) * Issues??? * Ape yg ptot kte buat utk...
Words: 1028 - Pages: 5