...Search Marketing/PR Creating a Competitive Analysis Unless you are first to market with a highly unique product, you have competition. The first step to winning in any market is analyzing and understanding your competition Brenda Keener By Brenda Keener on Aug 18, 2006 Login to post a comment Ads by Google Business Intelligence Evaluate & Implement Open Source BI Download Cost / Benefits Report. www.Jaspersoft.com SWOT Analysis Tool Use mindmapping to create SWOT Analysis reports. Free 30 day trial www.Mindjet.com Fight to Win! - Brenda Keener Why Create Competitive Analyses? Today's business environment is fast paced, with both business owners and marketers spending much of their time taking care of tactical issues with no time for strategic ones. A mistake I have seen made by many overworked small and large company marketers is to overlook the importance of a competitive analysis. "I deal with the competition every day, why do I have to write it down?" is the comment I hear. Or, " We did that when we first launched our product - two years ago." Once you take the time to create an organized competitive analysis that includes ALL current data, you will find that insights as to your product and positioning jump out at you - insights you may not have otherwise had through just day to day interactions. A well written competitive analysis will pay many dividends in the future, and will serve as an ongoing...
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...498 Introduction Environmental scanning is an important part of all the organizations in order to compete in the market effectively, especially with a multinational approach to get a competitive advantage over others in the global environment. Competitive analysis is an important component in environmental scanning. In this paper, the internal and external environments of three popular companies will be studied and contrast the ways in which companies analyze their internal as well as external environment and the strategies formed accordingly to get a competitive edge over others. Three popular companies selected in this paper are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All three organizations are related to different industries and carry out different businesses. The competitive strategies and their measurement guidelines will evaluate their internal and external environmental perspective. Determine what competitive advantages each company has and what strategies each company is using. Coca Cola Company is known in the beverage industry, P&D is known in the consumer product industry and Apple Inc. is known for their technology. All three organizations are one of the top market giants in their respective industries and have competitive advantage over other firms in their relevant industries. Coca Cola strongest competitive rival in beverage industry is Pepsi. Both have competing efficiently...
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.............................................. -3- Differentiation Strategy ................................ -4- Benefits & Challenges of Differentiation Strategy .................... -5- Apple ..................................................................................... -6- Low Cost Strategy ................................................................... -7- Benefits, Challenge &Mistakes of Low Cost Strategy ................ -8- Interview .............................................................................. -11- Conclusion............................................................................. -15- In the beginning, I would like to explain the major problem that is associated with economy in the whole world which is scarcity. We know that humans are greedy and they always want more of everything, so that is why we have the problem of not having enough resources to all people. Firms try to satisfy their customers by thinking of strategies that can make their customers satisfied and to stay competitive in the market. Looking from this perspective, I would like to introduce my topic about Firms Strategies to Stay Competitive in the marketplace. Firms can remain competitive through a lot of planned strategies. Being a competitor in the market requires constant monitoring of the situation and the events that are taking place. To stay profitable, the firm must have strategies available that it serves to stay competitive in...
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...is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student's Signature: Gabriel Behar ***************************************************************** Instructor's Grade on Assignment: Instructor's Comments: Executive Summary Problem Statement Competitors for Netflix are on the rise ad market share position can be on risk Analysis Although Netflix is the world leader on internet television, recent issues have being worrying its investors. The fall of stock prices and intensification of competitors is becoming an issue that have to be address before it becomes harder to deal. With a maturing industry, innovation becomes tougher and more difficult to achieve. For Netflix, innovation is the key to success and to continue being number one in the industry. Alternatives Solutions that can assist Netflix to maintain its advantage over competitors * Focus on the areas where current success is greater and expansion can be possible * Make good usage of marketing ideas and resources Recommendation Production and marketing of Netflix original content would be the best approach. The success shown by such original series demonstrates that that should be the way for consolidation of Netflix in the industry and possess the advantage over new...
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...Enterprise Question 3 Enterprise had excellent growth in the last few years, with revenues reaching $3.1 billion worldwide for the year 1996, combined with a leaner cost structure, product and service differentiation and successful exploitation of a unique market niche. The company has been able to achieve over 20% market share in a highly competitive industry. A number of industry changes are occurring at the time of the case, including the consolidation of major industry players. New strategic moves implemented by Enterprise’s management should take into account these new industry dynamics and an increased competitiveness. Enterprise participates in a highly competitive industry. The market is generally divided into two segments: airport rental businesses and home-city rental businesses. Customers in the rental car sector have significant bargaining power and demand seems to be very elastic, leading to significant price competition. Price wars are generally higher in the airport business. Switching costs are very low given the lower customer loyalty and high product substitution. That is, prices charged by rental companies are limited by the alternative option of hiring a taxi service. Furthermore, bargaining power of suppliers is moderate. Fleet costs account for nearly half of operating expenses and are highly dependent on Automakers’ performance. In years were automakers were in trouble, fleet costs reduced significantly as manufacturers were selling inventory at massive...
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...Competitive Environment Clinton Taylor Mkt/562 March 14, 2011 Jeffrey Buck Competitive Environment A common word known and used when conducting business throughout the world is the word Strategy. This word is carefully thought about and used properly while looking at a company’s worth internally and externally. The best strategies are when a company can do this and give proper energy and evaluation of the external and internal environment of the company. The strategies are created by gifted strategist that use their out of the box thinking to achieve an objective or goal which allows its business a chance to compete in its specific industry (Sooperturtorials.com, 2009). Porter’s five forces model of competitive analysis is very popular and widely used for developing many ideas and strategies across many industries. The intensity of competition varies across industry. The intensity of competition is likely to be higher in low return industries as compared to high return industries due to the fewer requirements of capital and common products that require minimum R & D and efforts for production. In the category of business technology involving personal and business, computers have become a commodity and Dell Computer Corporation has evolved with the growing market. The competition is fierce in this sector and margins can be low. The lower end computers with high-speed internet capabilities have become the main selling force. As dial up internet continually...
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...Diagnosing the Change Managing Organizational Change Emiliano Delucia Keller Graduate School of Management DIAGNOSTIC MODELS One of the main purposes of diagnostic models is to find a way to identify external and internal factors that can affect the working conditions of an organization. Many diagnostic models have been developed along the years to ensure these factors are well identified and the organizations can function properly following a certain model. The diagnostic model that will be analyzed in this paper is Burke-Litwin. BURKE-LITWIN MODEL The Burke-Litwin model describes multiple factors and drivers of change that can be seen from top to bottom in the following diagram: This model owes its original development to the work of Litwin and his associates (Litwin & Stringer, 1968; Tagiuri & Litwin, 1968), and has been refined through a series of studies directed by Burke and his colleagues (Bernstein & Burke 1989; Michela Boni, Schecter Manderlink, O’Malley & Burke, 1989). This model shows that organizational change, especially an overhaul of the company business strategy, stems more from environmental impact than from any other factor. (Burke & Litwin, 1992). Burke-Litwin posits that the causal model has foundations rooted in Katz and Kahn’s general systems theory (1992). This structure requires some definition of leadership that may create actions within an organization. These actions could likely effect the organizations meaning, cultural...
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...Motorola, Inc Strayer University Motorola, Inc. Motorola, Inc has encountered significant financial loss over the past decade. Although, they have made several strategic changes during this time, they have not been able to restore the company to its previous financially stable operation. By doing a SWOT analysis, Motorola may be able to develop a strategy to boost the company’s performance. Regardless of what strategy is incorporated, it must be able to return the firm to profitability. Motorola’s external environment has a large impact on its opportunities and threats. The threat that is impacting Motorola the most is new competitors based in different locations worldwide. These competitors, to include Nokia, Samsung, and Sony Ericsson Mobile Communications, have found locations, suppliers, and strategies that work for them. For example, Japanese firms can make an exact duplicate of a Motorola product at a lower cost, yet higher quality. Consumers would rather pay less for a better quality product, than to pay more for lower quality. Other companies pose a threat, yet not as large a threat as those mentioned previously. These companies are LG Electronics, Apple, Inc., Research in Motion (RIM), and Helio, Inc. Technological advancements and the speed in which technology changes presents a problem to all firms that create, make, or sell electronic devices and accessories. In order to remain profitable, a company has to be able to keep up with these constant changes. Although...
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...strategy in the business environment. In a global business environment today, the change in the organization is very important for businesses, as it will determine the competitiveness of the business with other competitors. To survive and develop a long way in the market, organizations need to have a change in their business environment in the best way. Conversely, the enterprises will face to losing business capabilities and their foothold in the market and it can be cause leading to bankruptcy. Nokia Corporation's case is a typical example. In this case, Nokia is facing to big challenges from their new competitors in the markets as well as in technology advance and the changing in their customers’ habits. Because of those changing, the Nokia Corporation is losing their foothold in the mobile market in the world as well as in home country (Finland). Moreover, there are still many factors that affect this group, not only internal elements but also external elements. Those factors required the organization changes. To aware more, we will base on the PEST environments, this tool is used to evaluate the environments value, it relies on Political, social, economic, technology environment. To understand how they influence to the Nokia Corporation, in this essay we will do an analysis on the PEST environment that interact to Nokia’s situation deeply. Political environment: Political factor is related to the government legislation as well as the law in business. To bring a product to the...
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...business model and their software helped them to reduce the amount of inventory and cost of shipping to individual stores, and replaced by the cost of mailing to each customers with big amount of R&D cost. With this high usage of U.S. Postal Services, Netflix had enough power to negotiate for the lower rate and became the potential competitors of the market within a short period of time. Netflix’s revenue was $270 million as 6% market share in 2003 and increased to $1,365 million as 18.2% market share in 2008.1 Industry Overview The video rental industry started when the VCR system was developed and in 2000, the DVD technology came in to play with the reduction of the VCR video in the market. Blockbuster was the dominant player with 1 (Hacking Netflix, 2009) Wissarut Issariyakul Newbury Cohort strong customer base before Netflix entered the market with the online system. They used their technology to build the sustainable advantage by controlling the collected data of customers and thus better understand and serve both customers and suppliers. In 2002, Wal-Mart started the online DVD subscription service and became the potential competitor of Netflix but they gave in later in 2005 after the negotiation of both companies’ CEO. The industry continuously developed from VCR to DVD and from DVD to digital sources....
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...cent Helsinki: Nokia Corp. reported better than expected first-quarter profits Thursday but its global market share dropped to below 30 per cent for the first time in over a decade as the world's top cellphone maker continued to lose ground to rivals. The Finnish company's net profit in January through March fell euro5 million to euro 344 million ($499 million) from a year earlier. Revenue grew 9 per cent to euro 10.40 billion. The company's share price climbed several per cent as markets had anticipated a greater fall in profits and lower sales, but closed almost unchanged at euro 5.96 ($8.65) on the Helsinki Stock Exchange. The Finnish company has faced stiff competition in recent years in the high-end sector, particularly from Apple Inc.'s iPhone, Android-based handsets and Research in Motion's Blackberry. Nokia sold 24 million smartphones in the period, 13 per cent more than in 2010, but its market share for the devices plunged to 24 per cent from 39 per cent a year earlier, according to Strategy Analytics market research. The company's overall global market share also fell - to 29 per cent, its lowest level since the late 1990s. A year ago its total market share was 33 per cent and 31 per cent in the previous quarter....
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...chapter 2 “ The External Environment and Organizational Culture The essence of a business is outside itself. ” A Look Ahead — Peter Drucker LEARNING OBJECTIVES After studying Chapter 2, you will be able to: CHAPTER OUTLINE The Macroenvironment Laws and Regulations The Economy Technology Demographics Social Issues and the Natural Environment The Competitive Environment Competitors New Entrants Substitutes and Complements Suppliers Customers Environmental Analysis Environmental Scanning Scenario Development Forecasting Benchmarking Responding to the Environment Adapting to the Environment: Changing Yourself Influencing Your Environment Changing the Environment You Are In Choosing a Response Approach Culture and the Internal Environment of Organizations Diagnosing Culture Managing Culture LO 1 Describe how environmental forces influence organizations and how organizations can influence their environments. p. 48 Distinguish between the macroenvironment and the competitive environment. p. 48 Explain why managers and organizations should attend to economic and social developments. p. 50 Identify elements of the competitive environment. p. 55 Summarize how organizations respond to environmental uncertainty. p. 63 Define elements of an organization’s culture. p. 72 Discuss how an organization’s culture affects its response to its external environment. p. 72 LO 2 LO 3 LO 4 LO 5 LO 6 LO 7 Management Close-Up HOW CAN LARRY BLANFORD KEEP GREEN...
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...Collaborate with Your Competitors—and Win 20/11/14 1:07 pm Welcome to the new HBR.org. Here’s what’s new. Here’s an FAQ. COMPETITION Collaborate with Your Competitors—and Win by Gary Hamel, Yves Doz, and C.K. Prahalad FROM THE JANUARY 1989 ISSUE C ollaboration between competitors is in fashion. General Motors and Toyota assemble automobiles, Siemens and Philips develop semiconductors, Canon supplies photocopiers to Kodak, France’s Thomson and Japan’s JVC manufacture videocassette recorders. But the spread of what we call “competitive collaboration”—joint ventures, outsourcing agreements, product licensings, cooperative research—has triggered unease about the long-term consequences. A strategic alliance can strengthen both companies against outsiders even as it weakens one partner vis-à-vis the other. In particular, alliances between Asian companies and Western rivals seem to work against the Western partner. Cooperation becomes a low-cost route for new competitors to gain technology and market access.1 Yet the case for collaboration is stronger than ever. It takes so much money to develop new products and to penetrate new markets that few companies can go it alone in every situation. ICL, the British computer company, could not have developed its current generation of mainframes without Fujitsu. Motorola needs Toshiba’s distribution capacity to break into the Japanese semiconductor market. Time is another critical factor. Alliances can provide...
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...domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion. (Kotler, 2006)Marketing research is important to Kudler Fine Foods (Kudlers) since they are expanding...
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...new plan to offer a five minute oil change for $19.95. The key difference between the two prices is the five minute oil change does not include the twenty point inspection. This sacrifice in service in exchange for faster service fits well into the consumers chief desire for the fastest service possible. Delta Oil has done well to listen to the concerns and needs of their clients. They offer fast reliable service, while also seeing to the customers personal needs. Offering free coffee, news papers and the ability to remain in their vehicle while the service is preformed are all highly regarded amenities in client feedback. WEAKNESSES An issue facing Delta Oil’s business strategy is the lack of differential in services offered. New competitors, such as Wal-Mart, entering the local market and driving prices down to...
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