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Diagnosing the Change
Managing Organizational Change
Emiliano Delucia
Keller Graduate School of Management

DIAGNOSTIC MODELS
One of the main purposes of diagnostic models is to find a way to identify external and internal factors that can affect the working conditions of an organization. Many diagnostic models have been developed along the years to ensure these factors are well identified and the organizations can function properly following a certain model. The diagnostic model that will be analyzed in this paper is Burke-Litwin.
BURKE-LITWIN MODEL
The Burke-Litwin model describes multiple factors and drivers of change that can be seen from top to bottom in the following diagram: This model owes its original development to the work of Litwin and his associates (Litwin & Stringer, 1968; Tagiuri & Litwin, 1968), and has been refined through a series of studies directed by Burke and his colleagues (Bernstein & Burke 1989; Michela Boni, Schecter Manderlink, O’Malley & Burke, 1989). This model shows that organizational change, especially an overhaul of the company business strategy, stems more from environmental impact than from any other factor. (Burke & Litwin, 1992).
Burke-Litwin posits that the causal model has foundations rooted in Katz and Kahn’s general systems theory (1992). This structure requires some definition of leadership that may create actions within an organization. These actions could likely effect the organizations meaning, cultural positioning, or even the existence of the business itself. (Sheffield, 2011)
Samsung and Nokia faced several pressures, internal and external due to a continuous growth of the technology market. Those will be analyzed in this paper.

DRIVERS OF CHANGE:
1. External Factor: It includes competition, external market situation, global economy and regulations. Management needs to continuously

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