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Apple Demografie

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Submitted By cljheijmans
Words 1478
Pages 6
IOP Opdracht 4
1.Demografie
Apple geeft de indruk af dat ze een vernieuwend, jong en open bedrijf is. De eerste twee punten zijn zeker waar, maar over het derde punt valt nog het een en ander te betwisten. Het opvallende is, is dat het bedrijf niet zo multicultureel is als ze de wereld doet geloven. In de volgende opdracht wordt de demografie van Apple in kaart gebracht. Volgens hun diversiteitsrapport is hebben zij 54644 werknemers. Dit zijn de werknemers die actief zijn voor het hoofdkantoor. Het personeel van de Apple Stores zijn hierin niet meegerekend.
Geslacht
Het diversiteitsrapport laat een groot verschil zien tussen het aantal mannelijke en het aantal vrouwelijke werknemers. Een aanzienlijk kleiner percentage van de werknemers was vrouwelijk in 2014. Namelijk maar 30 procent, terwijl 70 procent van de werknemers mannelijk was. Apple zei dit in de toekomst recht te willen trekken. Anno 2015 is er een kleine verbetering van slechts 1 procent. Dit jaar was 31 procent van de werknemers vrouwelijk en 69 procent van de werknemers mannelijk. Ook als we kijken naar hoeveel procent van de hoge posities worden bekleed door mannen en vrouwen zit hier een groot verschil in. In 2015 is 72 procent van het leiderschap verdeeld over mannelijke medewerkers en slechts 28 procent van de vrouwen. http://www.apple.com/diversity/ Etnische achtergrond
In het meest recente diversiteitsrapport is er onderscheid gemaakt tussen hispanic or latino en non-hispanic or latino. Ook wordt er weergegeven wat de veranderingen zijn ten opzichte van het vorige diversiteitsrapport. Als we naar het rapport kijken kan men al snel de conclusie trekken dat er aanzienlijk veel meer blanken bij Apple werken dan mensen met een andere etnische achtergrond. Over het algemeen is 54 procent van de werknemers van Apple blank. Ook hier is, als we kijken naar het leiderschap, een groot contrast te zien. 63 procent wordt bekleed door blanken, 21 procent door aziaten en 16 procent door hispanics, negroïden en andere etnische groepen. Opvallend hier is de groei van de Aziatische mannelijke medewerkers met een percentage van 22,4. http://images.apple.com/diversity/pdf/2014-EEO-1-Consolidated-Report.pdf Leefijd
De gemiddelde leeftijd van de werknemers van Apple ligt rond de 31 jaar. https://newteam.com/201405/gemiddelde-leeftijd-werknemers-apple-facebook-en-google Inkomen
Het gemiddelde inkomen van een werknemer van Apple bedraagt rond de 125000 dollar. Over de verschillende inkomens binnen het bedrijf is niks bekend. http://abcnews.go.com/Business/top-10-interesting-facts-apples-report-headquarters/story?id=19330088#9 Arbeidsvoorwaarden Samenvatting arbeidsvoorwaarden Meeste opmerkingen Lijst gebaseerd op rapporten van huidige en voormalige werknemers. Mogelijk is deze niet volledig. Legenda: | Bij werkgever geverifieerd Geen gegevens | Insurance, Health & Wellness * Health Insurance (656) * Dental Insurance (190) * Flexible Spending Account (FSA) (167) * Vision Insurance (189) * Health Savings Account (HSA) (178) * Life Insurance (188) * Supplemental Life Insurance (178) * Disability Insurance (182) * Occupation Accident Insurance * Health Care On-Site * Mental Health Care (177) * Retiree Health & Medical * Accidental Death & Dismemberment Insurance (184) Financial & Retirement * Pension Plan * 401K Plan (656) * Retirement Plan (564) * Employee Stock Purchase Plan (185) * Performance Bonus * Stock Options (150) * Equity Incentive Plan * Supplemental Workers' Compensation * Charitable Gift Matching (180) Family & Parenting * Maternity & Paternity Leave (644) * Work From Home (80) * Fertility Assistance * Dependent Care * Adoption Assistance * Childcare * Reduced or Flexible Hours * Military Leave * Family Medical Leave (182) * Unpaid Extended Leave Vacation & Time Off * Vacation & Paid Time Off (622) * Sick Days (186) * Paid Holidays (179) * Volunteer Time Off * Sabbatical * Bereavement Leave (184) Perks & Discounts * Employee Discount (661) * Free Lunch or Snacks * Employee Assistance Program (185) * Gym Membership (155) * Commuter Checks & Assistance (174) * Pet Friendly Workplace * Mobile Phone Discount * Company Car * Company Social Events * Travel Concierge * Legal Assistance Professional Support * Diversity Program * Job Training (176) * Professional Development (165) * Apprenticeship Program Tuition Assistance (184)

Al deze onderdelen worden meegenomen in de arbeidsovereenkomst als je bij Apple gaat werken. Het is in het Engels, omdat er over Nederland niks te vinden was. Wel zijn reacties van mensen gelezen die voor Apple werken of gewerkt hebben, zij waren allemaal laaiend enthousiast over hun (ex)werkgever.

Competenties Apple is een werkgever die iedereen gelijke kansen biedt en een actief inclusie- en diversiteitsbeleid voert. Verder hanteren we een voorkeursbeleid om alle sollicitanten meer werk- en carrièremogelijkheden te bieden. Ook kandidaten met een lichamelijke of geestelijke beperking worden aangemoedigd om te solliciteren. Apple is tegen het gebruik van drugs op de werkplek. De competenties kan men ook terug zien onder het volgende onderwerp: Vacature. https://www.glassdoor.nl/Arbeidsvoorwaarden/Apple-Verenigde-Staten-Arbeidsvoorwaarden-EI_IE1138.0,5_IL.6,22_IN1.htm

2. Vacature NLD-Specialist * Vacaturenummer: DiverseNederlandGeplaatst: 22-december-2015Store Korte functieomschrijving Als Specialist help je mee om een dynamische en enthousiaste sfeer rond onze producten te creëren. Je draagt de juiste oplossingen aan en bent de schakel tussen het product en de klant. Je beseft dat klanten in de Apple Store een ongeëvenaarde dienstverlening moeten genieten. Hiervoor verdiep je je om te beginnen in wat de klant wil. En met de hulp van de andere teamleden in de winkel zoek je daar de juiste producten bij. Elke dag heb je de kans om van iemand die de Store binnenloopt een trouwe Apple klant te maken. Hoofdkwalificaties * In staat om in een zeer levendige omgeving een unieke dienstverlening te bieden en je te laten inspireren door constante persoonlijke interactie. * Een grote interesse in technologie, in het bijzonder in Apple producten, en het vermogen om je snel de kennis over nieuwe producten en functies eigen te maken. * Goede communicatieve vaardigheden, waardoor je net zo gemakkelijk met kleine groepen als met afzonderlijke klanten een gesprek voert. Functiebeschrijving Als Specialist versta je de kunst om te achterhalen wat de klant precies wil en daar het juiste product bij te vinden. Je bent niet alleen de eerste medewerker die de klanten bij binnenkomst treffen, maar je bent ook degene die hen begeleidt: je geeft advies, verkoopt producten en helpt hen zo nodig ook op weg met hun aankoop. Je vervult ook andere taken, zoals het aantrekkelijk presenteren van de producten in de winkel en het assisteren van andere teamleden. Met je nieuwsgierige instelling ben je altijd op de hoogte van het laatste nieuws over producten en initiatieven en kun je die kennis direct toepassen in het contact met de klant. Je succes uit zich in de productiviteit van het team en van jou als individu en komt ook terug in de resultaten van de winkel als geheel. Je bent er trots op om voor Apple te werken en het geeft je veel voldoening om klanten te helpen een duurzame relatie met Apple aan te gaan. Extra vereisten • Je bent enthousiast over Apple en wilt dat enthousiasme graag overbrengen op anderen. • Je bent bereid om de unieke stijl van dienstverlening van Apple te leren kennen en in de praktijk te brengen. • Je kunt goed met mensen omgaan: je staat open voor anderen, je kunt goed luisteren en je kunt je inleven in anderen. • Je beheerst de lokale taal uitstekend. • Je zult je flexibel moeten opstellen wat je werktijden betreft. Die zijn afhankelijk van de werkzaamheden binnen de Store. https://jobs.apple.com/nl/search?job=NLDSP#&openJobId=NLDSP 3.De 7 eisen 1. Flexibiliteit
In een groot bedrijf als Apple verandert voortdurend het een en ander. Werknemers van Apple worden dan ook geacht zich daarin mee te bewegen. Zoals men ook in de vacature kan zien, is flexibiliteit bij Apple een must.
2. Prestatiemotivatie
Ook uit de vacature blijkt dat medewerkers van Apple zelfstandig moeten kunnen zijn. Zij moeten de klant kunnen helpen in alle mogelijke manieren.
3. Analytisch inzicht
Naar bepaalde gegevens zoeken bij Apple komt niet echt aan de orde. Apple verwacht van haar medewerkers dat zij alles weten van de apparaten en dat zij zonder onderzoek de klanten kunnen helpen met eventuele problemen.
4. Vaardigheid
“Je bent bereid om de unieke stijl van dienstverlening van Apple te leren kennen en in de praktijk te brengen.” Dit stukje tekst geeft al aan dat een medewerker van Apple veel moet weten over de apparaten en hoe ze te gebruiken. Apple hanteert een bepaalde dienstverlening waarbij klanten één op één hun vragen of problemen kunnen voorleggen aan een Genius. Deze Genius moet in principe al hun vragen kunnen beantwoorden.

5. Vaardigheid in sociaalcommunicatief functioneren
“Goede communicatieve vaardigheden, waardoor je net zo gemakkelijk met kleine groepen als met afzonderlijke klanten een gesprek voert.” Uit deze zin uit de vacature blijkt ook dat de medewerkers van Apple over goede communicatieve vaardigheden moeten beschikken.
6. Kennis en begrip van andere culturen
Uit de demografie bleek dat Apple steeds meer een multicultureel bedrijf wilt worden. Werknemers worden dan ook geacht goed om te kunnen gaan met verschillende culturen.
7. Ondernemerschap
Dit is het enige punt waarvan niet zeker is of dat een eis is die Apple aan haar werknemers stelt.

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