...ensure that its suppliers adhere to standards going forward. In addition certain measures may call for more overhead, will Apple’s customers be willing to pay an increase in products and services in order for Apple to assure its suppliers adhere to wage and benefit standards in the future? The research will also analyze various actions that Apple can take to improve its overall marketing approach and outreach to global markets. Apple’s position on its ethical and social responsibility should be in direct correlation to Apple's reputation as it is to the credibility of its products. Apple has clearly cited on many occasions the belief that accountability is paramount for them as well as their suppliers. Apple’s supplier code of conduct states their employees are empowered and provided with safe and ethical working conditions. It is their representation that their code goes beyond the industry standards, which should be expected of a company of its magnitude and success. Standing by its products and its impact on its presence in the local communities as well as reducing its negative impact on the environment are all stated in ethical policies and procedures set forth by Apple. The code of ethics in each organization normally defines the respect of ethical behavior. Ethics can be understood as the...
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...Running Head: Apple Case Study Case Study: Apple Davenport University July 5, 2011 Overview When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have something written on each side. On the front of the card it has a compliment and tells them they should talk to Apple. On the back side it says how they have good customer service ideals and how if they are unhappy with their job they should contact Apple. Apple has also come out with a “store within a store” idea. They have set up shop inside Best Buy and have consultants to go to the stores and train employees about their brands and all others. Now, is their new black card strategy ethical or unethical? Should Apple offer a different training method for its employees recruited through their new black card strategy? Is there a difference in an employee’s motivation at Best Buy selling a Mac than an employee at Apple selling a Mac? Black Card: Ethical or Unethical When it comes to certain...
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...Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. Grant Manor Northwest Connecticut community College Abstract This paper explores social and ethical issues and situations two companies, Apple Incorporated and ExxonMobil, are facing today. Some issues that will be discussed are Apple Incorporated's stand on "pro-discrimination" many state legislatures are trying to pass, Apple Incorporated's ethically questionable ResearchKit™ and whether or not this new tool will be a good advancement or an unethical way to make money by selling medical records to third-parties, and lastly ExxonMobil's continuing case with the New Jersey State legislature over oil contamination from ExxonMobil's refineries. This paper will discuss these situations, what is good and bad about these situations, and some possible actions the companies could take to remedy the situations. Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. In Andrea Chang's article titled "Apple CEO Tim Cook is forging an unusual path as a social activist", Chang discusses how in a recent interview Tim Cook took stance against "pro-discrimination" state laws that allowed people in the particular state to refuse service or goods to any person because of the owner's religious beliefs. This article talks about how Cook has personal interest...
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...Business Ethics Case Analysis: Apple Finds Human Rights Violation In Supply Chain. Using the 7-step model of Hartman & DesJardins, which helps examining the Impact of individual characteristics and organisational policies on ethical decisions. I will review an article written by the journalist Chilton Tippin on February 17, 2011, discussing the situation that many employees are experiencing, when working with organisations, where their moral rights are not met. According to the article, Surprisingly 8 months after the scandal suicides at Foxxcon’s Shenzhen factory in China, apple continues finding events where human rights are violated. For the first instance “Human rights violations”, would be the main ethical issue surrounding the case, “however”, I consider indispensable starting the research by firstly giving a clear definition on ethics and the importance of its application in business. Besides from identifying the problem of the case and knowing who is fighting against whom, an analysis of the stakeholders is going to be completed to understand what does the organisation mean for the stakeholder and vice versa. Next process would be weighing the options and finding the available alternative routes of action, while searching how they might affect the stakeholders, this with the use of ethical theories to support each of my arguments. Seek guidance would be the next process on the decision making model, which consist in identifying rules and norms setting initiatives on...
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...Critical Evaluate “Stress” & “Ethics” of Foxconn A string of suicides occurred at Taiwanese-owned Foxconn in China in recent years has drawn great media attention (BBC, 2010). 20 Chinese universities worked as a team to pursue the story behind the Foxconn which they described as “labour camp” (Chan, 2013). As the major manufacturer of Apple, Foxconn should undertake the due obligations but Apple also cannot avoid its responsibility. A case study “Apple’s efforts fail to end gruelling conditions at Foxconn factories” is presented to scrutinize and evaluate the causes that result in the industrial injuries. Students and Scholars against Corporate Misbehavior (SACOM) suggests that overtime working, poor leadership and absence of working relationship drive the assembly line employees to commit suicide (Heffernan, 2013). However, The Guardian （media source） highlights that the working conditions at Foxconn factories is the main problem. Therefore, “ethics” and “stress” are chosen as the entry points to find the “apple of discord”. Initially, ethics will be introduced for understanding the moral principles and its effectiveness. Resnik (2011) describes the ethics as the “norms for conduct that distinguish between acceptable and unacceptable behaviour”. In business environment, Hanson (2010) believes "business ethics is the study of the standards of business behaviour which promote human welfare and the good". However, when two moral principles have conflicts, ethical dilemmas...
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...Virtue Ethics—Analysis of the Virtue Expected | Virtue ethics draws its inspiration from the Greek philosopher Aristotle (384–322 B. C.). In Th e Nicomachean Ethics he explored the nature of a good life. He thought that the goal of life is happiness. Th is is not happiness in a hedonistic sense. Instead, happiness, for Aristotle, is an activity of the soul. We fulfi ll our goal of being happy by living a virtuous life, a life in accordance with reason. Now, virtue is a character of the soul that is demonstrated only in voluntary actions (i.e., in acts that are freely chosen after deliberation). So, we become virtuous by regularly performing virtues acts. But Aristotle also felt that there is a need for ethical education so that people will know what acts are virtuous. Aristotle thought that we can understand and identify virtues by arranging human characteristics in triads, with the two extremes being vices and the middle one being a virtue. For Aristotle, courage is the mean between cowardice and rashness; temperance is between self-indulgence and insensibility. Th e other virtues of pride, ambition, good temper, friendliness, truthfulness, ready wit, shame, and justice can similarly be seen as the middle way between two vices. Virtue is the golden mean. Th is is not an arithmetic mean, but rather a path between extremes positions that would vary depending upon the circumstances. You need to use your reasoning to identify the mean in each ethical situation, and you become better...
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...external factors such as globalization, technology, innovation, diversity, and ethics. The functions of management are not immune to these factors no matter how big or small the organization. Even an organization as large and complex as Apple is affected by these factors. Globalization Globalization has become a key factor for large corporations to excel above the competition. Who would have thought that the production of a computer being made in a garage in 1976 would have emerged into sales being over $750 million by 1982 shortly following Apple being incorporated in 1977? Globalization had to be a major influence to Apple’s revenue. It is known that globalization brings greater opportunity to a broader market while promoting competitors that will require a superior level of competence for any organization that will take advantage of it. Apple has made great profit by globalizing their company. Annual reports show that international sales take the lead in bringing in sales and are continuing to rise which is the result of good management. From my understanding, Apple had been trying to market Korea with their products for a long time since Korean market for the Cellular phone and mp3 market had been rising rapidly. The iPhone was the only phone that could not get into Korean market. They had studied the audience and the market very well and finally have welcomed the Apple stores in. They opened the Apple store right across from the oldest footwear company in the largest and most...
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...Strategies BUS 508 Shandust Duff Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information technology company; their designs develop and sell consumer electronics, computer software, and personal computers. Apple’s successful journey is a combination of many factors including corporate culture, enthusiasm and innovation as well as the outstanding leadership of the late CEO Steve Jobs (2011), and the high performance products for which Apple Inc. is know for. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two examples that support your position. Companies have to demonstrate the importance of ethics and social responsibility. Business ethics refers to the standards of conduct and moral values involving right and wrong actions arising in the work environment (Boone & Kurtz, Contemporary Business...
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...Running Head:APPLE RESPONSIBILTY AND STRATEGIES Apple Company responsibility and strategies Latoya Loving Contemporary Business Dr Jeffery Weaver Institutional Affiliation April 21, 2014 Corporate responsibilities and Marketing strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reasonwhy its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the suppliers to comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing innovative products to the customers. Corporate social responsibility is an important product to companies because it builds up the reputation of a company by showing the society that the company is not only after generating profits but also intends to support the society in other ways. The employees, suppliers and public members are all necessary for support. As for Apple Inc, their corporate social responsibility can be rated as average. It is not okay that the company has done nothing in terms of implementing corporate social responsibility (Backer, 2013). Internally, the company ensures that its employees are well compensated in relation to the performance of the company. On some occasions, the company has issued some of the products it makes to the employees for free, this...
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...UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST I MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline October 30th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Critique leadership in the public sector and suggest reforms that are needed to ensure that vision 2030 is realized. Be careful to hinge your discussion on the pillars of Kenya’s vision 2030.20marks MOUNT KENYA UNIVERSITY VIRTUAL CAMPUS DEPARTMENT OF MANAGEMENT MASTER OF ARTS, GOVERNANCE AND ETHICS CONTINUOUS ASSESSMENT TEST II MDS 521 GOVERNANCE AND LEADERSHIP SKILLS DEVELOPMENT Instruction to students * Deadline November 15th 2013 or earlier * Assignment should be typed in prose not on bullet points * Font: new times roman * 12 points * Normal margins * minimum of 30 pages 1.5 spaced * Should indicate at least a minimum of 5 reference books. * No late submission * Plagiary will lead to no grade Question Using the public/private synergy model, come up with a case study and discuss the synergy or lethargy brought about by of public/private partnerships...
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...Length Color Rating Different Viewpoints of Business Ethics - Introduction The purpose of this short paper is to compare and contrast three different peer-reviewed journal articles and one online periodical. First, the paper provides a brief introduction of the four articles. Second, the paper compares and contrasts the four articles. Finally, the author presents his views on the topic of social responsibility and business ethics before concluding the paper. Four Articles All four articles center their focus on business ethics. Of the four articles, three are scholarly peer-reviewed journal articles and one, by Friedman, is an online periodical.... [tags: Business, Ethics] :: 4 Works Cited 2005 words (5.7 pages) Strong Essays [preview] Alahmad and Murphy on Business Ethics - The first two journal articles that were compared and contrasted were Ala Alahmad’s 2010 article on To Be Ethical or Not to Be: An International Code of Ethics for Leadership and Patrick Murphy’s 2009 article on The Relevance of Responsibility to Ethical Business Decisions. Some key findings of Alahmad’s writings were that ethics and leadership were closely tied together; they were found to be derivatives of one another. He mentioned that ethics is an individual thought process of making good or poor decisions.... [tags: Business Ethics] :: 4 Works Cited 970 words (2.8 pages) Strong Essays [preview] Ethical Perspectives on Business Ethics - The determination of this paper is to compare and contrast...
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...Steed 28 April 2014 Corporate Responsibility and Marketing Strategies The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the importance of furthering education to improve workers lives and to help empower them. This is an example of how Apple really goes out of their way to help teach new skills and create better workers...
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...Strategies 28 April 2014 Corporate Responsibility and Marketing Strategies Apple is a multinational corporation based out of Cupertino, California. Apple was founded in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. The Apple Corporation has very strong ethical and social responsibilities within the corporate world. They have also violated a lot of these ethical and social responsibilities which has caused it to hurt Apple Corporation’s reputation. One of the violations that will be discussed is the Wage and Benefits Standards. It is very important that Apple continues to follow these standard responsibilities. The other important factor to consider is keeping a price that will still keep Apple’s customers happy while paying their employees well. Apple has a lot to consider when dealing with their products, employees, customers, marketing, etc. This is a global business that needs to consider all types of culture throughout the world. On Apple’s website, it goes into full detail of the corporate responsibilities they follow. It is first quoted on the page, “All over the world, we’re expanding opportunities for workers and ensuring that they’re treated with respect and dignity.” (Apple 1) This shows that Apple cares about morals and standards within the company no matter the location. “If companies want to do business with us, they must uphold the highest commitment to human rights.” (Apple 1) It also gives a breakdown on the importance of furthering education to improve...
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...and skills in order to arrive at cognitive and innovative solutions. This type of leadership can be defined as being adaptive. The modern leader should be able to walk through problems and come up with solutions that is not only timely but also sustainable over a long period of time. The modern leader should also have the ability to adapt to all the challenges facing contemporary leadership. The term adaptive has been used because it combines all the basic characteristics drawn from leadership theories and are necessary to tackle various challenges. Therefore, the adaptive leader, used in this case as the contemporary leadership model, shall be created from the following analysis. Criteria for Analyzing the Contemporary Leadership Theories One of the most suitable criteria for analyzing the effectiveness of a leader is by looking at the ethics and effectiveness of the leader. Ethics shall define how the leader relates to his/her followers while effectiveness relates to the actions and decisions made by the leader. Traditional leadership paradigm: traditional leadership theory is characterized by authority and rigid structures that are unchallengeable and final in nature, (Wren, 1995). Traditional leaders believes in issuing instructions and mobilizing followers to adhere and deliver according to the instructions. Leaders who use traditional theory, are more conservative and quite unlikely to adopt...
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...A research proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7 2.8 Theoretical Framework 8 3.0 Research Methodology 8 3.1 Framework-Attitude Theory 8 3.2 Research Approach 9 3.3 Data Collection 9 3.4 Sampling Techniques 9 3.5 Accessibility Issues 10 3.6 Ethical Consideration 10 3.7 Data Analysis 10 3.8 Limitations of the Study 11 4.0 Timetables 12 References 13 1.0 Introduction Marketing has a large influence over the consumer buying patterns as marketing motivate people to buy their product so that they can do business. Marketing identify the target market and the potential customer of that target market. It is a key source for customer acquirement as the consumer are whom generate profit for the organization. Apple follow a competitive marketing strategy as they hold a large market share in the world’s mobile phone. Apple become a giant in household technology because of their unique marketing strategy. Apple Inc. follow exclusivity technique in its marketing strategy which make them the giant in mobile phone industry...
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