...Apple Inc. is one of the most profitable companies in the world and its Apple logo is recognized as a house hold name. “Apple Computer was incorporated in 1977 and went public in 1980.” (Finkle & Mallin, 2010) You cannot talk about Apple without talking about its co-founder Steven P Jobs. Both go hand and hand because without the vision and leadership of Steve Jobs, Apple would not exist nor have an array of products under its belt. “Jobs co-founded Apple Computer with Steve Wozniak in 1976. After founding Apple, Jobs was fired by the company's board of directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs rejuvenate Apple, but it flourished. Jobs led the company to the forefront with cutting edge products” (Finkle & Mallin, 2010) which are sold throughout the world. “His philosophy has always been to create products consumers will find easy to use and marry innovative technology to work productivity and personal entertainment.” (Mallin & Finkle, 2011) There product “line designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s...
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...Extras/iTunes LP Development Guide v1.0 page 1 iTunes Extras/iTunes LP Development Guide v1.0 11-18-2009 © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 2 Contents Creating iTunes LP Package Anatomy The Manifest The element The element and The element 4 4 5 5 6 6 6 7 7 7 XID Structure File Naming Windows Support Audio and Video Bonus Content (Audio and Video) Metadata for Display .......................................................7 Linking to Audio and Video in iTunes ...........................................................................................8 Linking to iTunes Store and External Web Sites Background Audio Animations Controller Animations Using movies in the User Interface 8 9 9 10 10 10 11 11 12 12 14 15 Controller Transitions Visualizers Creating iTunes Extras Apple TV Compatibility Custom style rules Appendix A : The Manifest XSD Appendix B: TuneKit Programming © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 3 TKController View Outlets Actions Navigation Custom Transitions Callbacks TKNavigationController TKTabController TKPageSliderController Image faders (hover buttons) Preloading image assets Background Audio Navigation on the Apple TV 15 15 15 16 16 16 16 17 17 17 17 18 19 19 © 2009 Apple Inc. All rights reserved iTunes Extras/iTunes LP Development Guide v1.0 page 4 Creating iTunes LP iTunes LP...
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...Daphne Gail Varias 4th year- Corporate Business Apple is best known for its line of Macintosh computers, iPhone mobile services, iPod for music players and the trend today for iPad tablets. Apple started on the year 1976 which was incorporated by Steve Jobs, Steve Wozniak and Ronald Wayne and today they is the most admired company particularly in USA. The company achieved widespread accomplishment with the consumer electronics resulted to a successful in finance as it is worldwide annual revenue topped $108 billion in 2011. The company is confidential on their ways to success as to keep it safe from competitors that may copy their style. However the article from Fortune magazine was able to figure Apple’s success from the several conducted interviews with former employees of the company and others explaining what happen inside Apple. According from the article Steve Jobs focused on institutionalizing his way of doing business on a more strategic level. He had a mission to turn the traits of his associates to pay more on details, the secrecy, and the feedbacks of the customers for it to ensure Apple’s excellence in the future. A mission is a unique purpose that sets a company apart from others of its type and identifies the scope of its operation in product, market and technology terms. Steve Jobs reformulated his mission attempted to provide a unifying purpose for the company that it would be the basis for strategic objective and decision making. Every time an executive...
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...different manner of interpreting the world which results in different knowledge acquired (Hatch & Cunliffe 2006). Globalisation has enable organisations to enter new markets and reduce business cost. These organisations are known as transnationals because their routine activities have crossed borders. They are able to exert control through ownership and/or through operations (eds. Alvesson, Bridgman & Willmott 2009). In this essay, I will be using modernist and critical theory perspective and related theories to analyse how Apple as a capitalist, exercise power and over its organisation network and external environment. The first section of the essay includes the meta-theoretical frame work of the two perspectives. It also includes how the two different perspectives view power in the organisation and the environment. The second section will be my analysis of Apple using control theories and the resource dependency theory to analyse how Apple has the power over Apple’s own employees, Foxconn and the workers. Section 1: Theoretical Framework To make comparison between modernism and critical theory, it is essential to know the assumptions of these perspective using...
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...illustrations, realias, worksheets, sticks III. Procedure Teacher’s ActivityA. Preparatory Activities 1. Prayer“Sunny will you lead ou prayer?” 2. Greetings “Good morning, class!” “Take your seat.” 3. Checking of Attendance“Class monitors, who are absent today?” 4. Energizer“To start our day, let us first do an ice breaker. So kindly stand up.”“Let us have an exercise. I will show you the steps and you will repeat after me.” 5. Drill“I have here a basket of different fruits and vegtables. Classify whether it is divided into halves or fourths. State your answer by raising your sticks. 6. Motivation“Do you want to hear a story? ”“Alright then, I will tell you a story entitled Snack Time”. Pay attention and listen to me carefully.”SNACK TIMEOne day Sunny is playing outside when she heard her mom calling “Sunny come here quickly! I prepare some snacks for you.” said Sunny’s mom.“ I’m hungry! I’m going to eat some snacks. I’ll continue playing later.” she thought.So she went into the kitchen. She found some snacks that her mom prepared. There is a pizza with 8 slices, an apple with 4 slices, and a banana cut into 3 parts.She got a slice of a pizza and ate it. “Hmmm!It is so good! Now let me have an apple.” She then consumed 1 slice of an apple. “That apple tastes so sweet. Now let me have a banana.” She picked one part of banana and ate it all up. “Hmm... it taste a little bland. “ I’m full now. Thank you for the snacks...
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...APPLE INC. Grantham University Abstract Apple Inc. is a company that is on top and still continues to rise. The company continue to design top notch products for everyone to enjoy. From Macbooks to Ipods, Ipads, and Iphones, Apple is just taking technology to a new level. Apple sells its products world wide through online stores, retail stores, and third party resellers. Apple does a fantastic job when it comes to advertising. From television commercials to print ads, Apple has been very successful with all the great products Apple has to offer. How can you not love Apple Inc? Apple Inc. Apple Inc are the best example of a company that has completely influence an entire nation. Apple Inc has maintained on extraordinary image with stunning modern design, appealing usability and durable function. Apple is really involved in two businesses; the computer market and the entertainment and media market. Its approach has been to integrate its new products around its core industry to construct a digital lifestyle that surpasses not only its line of computers but its new product such as Ipads, Ipods, the Iphone and online services such as Itunes. Apple Inc manufacture and market personal computer, portable digital music players, and mobile communication devices and sell a variety of related software, services, and networking solutions. Apple sells its products worldwide through its online stores, its retail stores...
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... 52% of sales were outside of America. Apple has no control over relations with other countries due to America's war on Terrorism. Apple produces many of their products outside of the USA. This includes a list such as Ireland, China, Czech Republic, Korea. Political conflicts with any of these countries will have terrible effects on Apple INC. Once again, Apple has no control of the wars, and lack of communication or failed public relations with corresponding countries to the USA. Economic The Economic depression may have a serious impact on Apple sales and improvements in the company. Apple's products may be viewed by some as "luxury" products and a the inflation rate is high, while income is low and unemployment rates are increased the company could risk a severe loss in sales. As the U.S.D (u.s dollar) has lost some value the Apple corporation does not risk economic breakdown as they have purchased foreign currency. In fact, the decrease in the U.S.D has actually increased Apple's revenue on the market. Socio-Cultural The people's interactions from around the world has to due with globalization. Today's world is the way it is due to technology and a lot of it is due to Apple. It is the leader in computers, software, and cell phones and this is due to the quality and designs of the the products. Another large factor is the music industry, it has grown into the cyber world. iTunes is ahead of any other competitor in its class. Web piracy is a threat but most countries...
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...The snack I chose to share with the class is Ritz crackers with peanut butter on top, and a couple of thin slices of apples. I chose this snack because I think it’s healthy and it will taste good. Also, it’s easy and quick to prepare when children are hungry. Children can help make this snack by spreading the peanut butter on the crackers and placing the apples on top. Children could also make this snack by themselves if the apples are already precut. Some children who are allergic to nuts can substitute the peanut butter for something else like cream cheese, honey, yogurt, or caramel. Most children prefer to eat their fruits with a dipping sauce than just eating them by itself. For a toddler the serving size for peanut butter is one tablespoon. One tablespoon of peanut butter has 95 calories. Peanut butter contains over 30 essential nutrients. It has all the important fats and adds protein that is important for growing children. Some vitamins and minerals in peanut butter are Vitamin E, Magnesium, Folate, Copper, Phosphorus, and Fiber. Vitamin E is an antioxidant which helps to protect cells from oxidative stress. Magnesium is important for muscle function and gives energy. Folate is especially important during pregnancy and childhood because it is used during cell division. Copper is needed for red blood cells. Phosphorus helps with the formation of strong teeth and bones. Phosphorus also helps the body to use the vitamins to help make energy for the cells...
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...the market are aiming at customer from every segment. For example, Samsung has many phone series like S series, A series, E series, etc. Each phone series is aiming at each segment. However, Blackberry tries to narrow its customer segment to governments and corporates. This make their company more focused on the customer so it can satisfying their customer need. This helps Blackberry gain more advantage than other competitive. Weaknesses: 1. Blackberry brand is not as well-known as before: Before Apple joined in the smartphone market, or Samsung’s galaxy became well-known, Blackberry is consider as the top brand for smartphone. However, since Apple launched IPhone, and Samsung started to launch it first Android phone, Blackberry have lose it position in the market. The reason for this because of customer want to use the phone that has touch screen function instead of using the keyboard like before. This has made Blackberry’s profit going downed. Also when IPhone come out, Apple have launched successful marketing strategy. With this it make Blackberry’s brand reputation going down a lot, and also it...
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...as also been said that apple has almost 100 billion stashed offshore and has created over a million jobs in china and other countries but has only created a little over a thousand jobs here the U.S Although the negative publicity that apples suppliers have put out there has indeed had many individuals questioning apple corporation but it indeed has not decreased the sales of its products. First-class Apple Since the public criticism of its corporation Apple has been trying to take great strides to change the reputation of its company. When going to their website they now have a section for supplier responsibility, empowering workers and labor and human rights. All states “All over the world were expanding opportunities for workers and ensuring that they are treated with respect and dignity.” (apple website). The company is now ensuring that they protect there at risk workers by enforcing efforts of ending excessive work hours. In 2013 our suppliers have achieved a 95 percent compliance with the maximum 60 hour workweek. It looks as if their ultimate goal these days is to appear visible so that the world will know exactly what happingning with the company is. Apple has also launched its Supplier EHS Academy which is an 18 month program that provides training and education to any of applies suppliers. In 2013 over 240 factory personnel were sent to represent over 270,00 employees that were enrolled in the program. (applewebsite). I believe that apple can indeed continue on...
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...Apple Computer, Inc. is a computer technology company offering award-winning and innovate products. Founded in 1976 by Steven Jobs, Ronald Wayne, and Steve Wozniak, together the trio built and designed a motherboard in Job’s garage and labeled their first product Mac I. As technology advanced with break-through developments, Apple has evolved into a leading computer technology company boasting an array of cutting-edge products. Ranked currently 263 in the Fortune 500 and 159 in FT Global 500, Apple has 14,800 employees located across the globe. Based in Cupertino, California, Steven Jobs is the current Chief Executive Officer and Director of Apple accompanied by six other individuals who comprise the Board of Directors. As a publicly traded company under the stock symbol of AAPL, Apple experienced significant growth and profitable financial results. According to Hoovers, which provides in-depth financial information of large public companies, Apple accomplished a one year net income growth of 383.7 percent and a one year’s sales growth of 68.3 percent. From year 2005 sales, Apple grossed $13,931 million dollars—$8,194 alone in the Americas. Nevertheless, Europe, Japan, and Asia’s strong market accounted for 36 percent of overall sales. Apple’s success is a result of their highly desired, sleek, stylish, and creative products. Since Apple was founded, implementing new technology has always been an important objective for Apple. The company transformed the music industry...
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...respect to a particular class of human actions or a particular group, culture, etc”. Apple has upheld the finest code of ethics amongst the top US companies. According to “Apple Suppliers Code of Conduct” (n.d.), “suppliers must be committed to the highest standards of ethical conduct when dealing with workers, suppliers, and customers” (Ethics). Externally Apple holds their business integrity above the normal company standard. Corruption, extortion, and embezzlement, in any form, are strictly prohibited. Supplier shall not violate the Foreign Corrupt Practices (FCPA), any international anti-corruption convention, and applicable anti-corruption laws and regulations of the countries in which operate, and shall not engage in corruption, extortion or embezzlement in any form ("Apple Supplier Code Of Conduct", n.d.). Controlling is one function of management that Apple strives at doing. Apple monitors the way their products perform and make the appropriate updates when needed. Apple also makes sure their goals, as a company, are being fulfilled, meeting customer’s needs and increasing sales. This also lets apple be diverse because no other business is doing busy they way they right now. Apple has also introduced the Iphone and the Ipad and has taken the world by storm with these two products. This also helps them with being diverse because they are in both the smartphone market and tablet market. Another form of management that Apple uses is leading. Apple stimulates employees to...
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...Steve Jobs is the CEO of Apple, which he co-founder in 1976(Anonymous, 2002). As we were known, Apple success is known under Steve Jobs leadership. To deeply evaluate his leadership style, first of all, we need to understand clearly the Steve Jobs’ legacy both in the terms of thins and ideas. Steve JOBS attended Reed College in Portland. Unfortunately, he dropped out after six months(Stanford, 2008). There are two factors that lead to this situation: perhaps the primary reason is about expensive college tuition were being wiped out all of his working-class parents’ savings. Another contributing factor is that he found college couldn’t help him to figure out the value he wants. It is considered by many that transformational business leadership will exercise a profound influence upon the change of the company’s direction(Chirantan Basu, 2015). Two of significant essential elements of transformational leadership is about ability to bring innovation and change (Bass, 1995; Devanna & Tichy, 1996; Eastman & Pawar, 1997). Many people argue that when assessing Job’s leadership style, most people tend to characterize his leadership style as primarily transformational. As an illustration, I would like to take Steve Jobs as the typical example. As Jobs begins his second tour at Apple in the late 190s, Steve Jobs have used his special visions and super innovation to revitalized Apple Inc. And resulting in returning it to profit. Due to the internal struggled within the company...
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...rankings in which Apple, Google and Coca-Cola occupied top three spots respectively. Interbrand follows a specific methodology to reach the brand value of a particular brand. It has also laid out conditions like the brand should truly be global, at least 30 percent of revenues are from outside of home country, transcended across geographic and cultural differences, brand awareness beyond its market place, revenue from each continent should not exceed 50 percent, easily accessible financial data, positive economic profit and presence in at least three major...
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...University of Balamand Marketing Assignment #1 Barbara El Rassi Brand 1: Johnnie Walker 1- Target Segmentation: Johnnie walker started out as a sole salesman in Scotland and proceeded to have his own family business. The current target market for Johnnie Walker is Upper-Middle classed men. Johnnie Walker has been focusing and producing red, blue, black, and gold label blended Scotch whisky. Johnnie walker uses psychological target segmentation to further identify its market. Using class, women and success as goals for the seduction of average whiskey consumers. 2- Positioning: A kick-start to Johnnie Walker's recent success stems from the decision to more clearly define its positioning target. The brand was one of the first alcoholic beverages to dig deep into customer insights resulting in its “Keep on Walking” campaign and a new direction for the brand. That direction was built around the idea that men continually face challenges in the journey of life and that the journey is as important as the destination. The initiative tapped into an emerging sense that success was not marked by status, but rather personal development. 3- Opinion: In my opinion, Johnnie walker is the most known brand regarding the whiskey industry. As for their marketing strategy, I believe it is really creative and innovative; it reaches to all the people as a motivation to keep on going. The prices are more than fair, since there are many different...
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