...1|Page RA COMMUNICATION BRIEF CREATIVE COMMUNICATION BRIEF Prepared by: CCM Estimated Budget: X0x0x0x0x0x0x DATE: March 3, 2010 Attachemet if any: Corp. Brochure RA Passport RA Existing AV Preparing for: External Agency, Tredex Time Frame: March 20, 2010 Briefed by: HOCM, CCM Communication Objective: Create a positive a perception and belief that RABL is Enriching Lives with the Trust of its Customers. Strategy for the Communication: The communication strategy is to triger sensuals and perceptions by using Audio Visuals which would create an enduring trust and belief among TG and help recalling or create aspiraion and bond with RABL. For internal audiance (the employees) it would create a sense of pride and help them to take the pride in a positive way which would create hope for better future. The values like “Integriry, Excellence, Customer Satisfaction, Initiatives to Innovate, and the People” are the prime inspiation for the employees of RABL. As they believes and takes by the heart and performs as well as strives to develop continuously. The guiding principles keeps them focused to their objective. Advertising Objective: Awareness generation and recalling the positive traits of RABL Brand Values through Corporate AV in a subtle yet strong way. 2|Page RA COMMUNICATION BRIEF Tone of the Comunication/Advertisement: Visually appealing and sounds very rhythemic. Bigger then life effect. Communication...
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...The following information will be used in answering the following questions. A Travel agency sells Holiday packages for different locations with different Accommodation depending on budget. The agency employs Consultants to show & explain all available packages and take bookings. For every booking Customer receives an Invoice with a unique invoice number. Further as part of holiday packages the agency has an arrangement to pick & drop its customers who arrive in different locations. 6.19: A 1:1 strong entity relationship can be denoted by assigning one of the primary keys as a foreign key in anyone of the two entities. From the above example, every CHAUFFEUR must have a VEHICLE, and every VEHICLE must be assigned to a CHAUFFEUR. This relationship is a 1:1 strong entity relationship. This relationship can be denoted by either assigning the primary key of CHAUFFEUR in VEHICLE as a foreign key, or by assigning the primary key of VEHICLE in CHAUFFEUR as a foreign key. 6.20: A 1:N strong entity relationship can be denoted by assigning the primary key of the parent in child entity as a foreign key. From the above example, every CUSTOMER must be assigned to a CHAUFFEUR, but there can be CHAUFFEUR who has no CUSTOMER assigned. This relationship is an 1:N, M-O and a 1:N strong entity relationship. The relationship can be denoted by assigning the primary key of CHAUFFEUR in CUSTOMER as a foreign key. 6.21: A N:M strong entity relationship can be denoted by assigning the primary...
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...Jung’s theory is based on the pysche (commonly called the ego) and operates by the principle of opposites, the personal and collective, and the unconscious and conscious. We use our primoridal past, something we inherit from our ancestors, to make sense of our future. Where Freud used the word libido, he was speaking more about the sexual driver, on the contrary, Jung uses the word to mean an energy that moves a person forward. The ego for Freud is teh executor of the personality, whereas, for Jung, the ego is one’s conscious perception of self. Our personal unconscious is where our perceptions, thoughts, feelings, and memories have been surpressed and can be esaily retrieved. All of our experiences in our life histories are stored in our personal unconscious. Our experiences, according to Jung, are grouped together in what he calls. Complexes are ideas and attitutudes that agglutinate together thru feelings. There are four types of complexes: The Ego- which is in our personal conscious, this is where we accept things as who we are, typically good things. The Shadow-this is the opposite of the Ego, things we do not accept as us, which are typically bad. the Shadow is not as well developed as the Ego. The Persona-This is a Greek word which means "maks", the facade we wear for society, and is also given by and used by society. Archetypes-specific meanings we ues to make sense of the world, and are connnected to our primoridal past. Jung's theory was based on the ego...
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...and Premier, Joseph Stalin. This startling similarity is not simply an accident, especially when one notices the similarity in the outfits of the two tyrants: they both commonly wear military jackets. All of these aspects that PBS’s film’s setting shares in common with Soviet Russia reveal the undeniable truth that the world created for the film Macbeth was designed to resemble that created by the U.S.S.R. This served to even further the mood. In Western schools of thought, the majority of people disagree with and shun the Soviet Union and their regime, immediately associating anything to do with the order with tyranny, oppression, and bleakness. Relating the world that Macbeth began to form to something as extreme as the Soviet Union, an archtype of vilinally in the west, truly enables the viewer to better understand the treachery being performed by Macbeth simply due to the suggestions of his wife and the power of fate; after all, if the witches would not have planted the seed in his mind, which was subsequently translated to his wife’s mind, then Macbeth would not see reason to murder the king. Furthermore, if suggestions can cause a man to create an empire as despicable and tyrannical as the largest Marxist war machine, then they truly have no limits and cannot be stopped. Therefore, the Soviet comparisons in PBS’s Macbeth help to truly show the modern viewer the composition of the world Macbeth was forging. The witches in this modernized version of Macbeth are given the same...
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...i. EXECUTIVE SUMMARY Richter is planning global expansion in a fast changing market. Currently a leader in their market, they could easily lose their competitive advantage should their information system (IS) not effectively support the expansion plans. The current IS is not fully centralized and therefore could limit the pace at which they can expand, consequently losing their competitive edge. There is a greater demand for Information Technology (IT) support which is only due to increase as the organization expands; considering the IT strategic plan covers a one year period and the organization of IT staff is not centralized, current structure is not maximizing the overall efficiency and effectiveness of the organization and does not support global expansion. This study presents four options as potential actions to take to address the issues and create a system which will provide an environment to deliver an IT strategy aligned with Richter’s long term business strategy. The options include the following: Alternative #1 - Maintain the status quo Alternative #2 - Abandon the current SAP system and centralize IT with in-house built ERP to be used globally and outsource the IT support Alternative #3 - Decentralize IT Alternative #4 - Create a more centralized IT system with current SAP modules at all affiliates with 100% outsourced IT support Alternative #4 is the recommended option; creating a more centralized IT system with outsourced support will allow...
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...CISN 351: Review Questions Chapter 2 2.1 What is a business intelligence (BI) system? 2.2 What is an ad-hoc query? 2.3 What does SQL stand for, and what is SQL? 2.4 What does SKU stand for? What is an SKU? 2.5 Summarize how data were altered and filtered in creating the Cape Codd data extraction. 2.6 Explain, in general terms, the relationships among the RETAIL_ORDER, ORDER_ITEM, and SKU_DATA tables. 2.7 Summarize the background of SQL. 2.8 What is SQL-92? How does it relate to SQL statements in this chapter? 2.9 What features have been added to SQL in versions subsequent to the SQL-92? 2.10 Why is SQL described as a data sublanguage? 2.11 What does DML stand for? What are DML statements? 2.12 What does DDL stand for? What are DDL statements? 2.13 What is the SQL SELECT /FROM/WHERE framework? 2.14 Explain how Access uses SQL. 2.15 Explain how enterprise-class DBMS products use SQL. 2.16 There is an intentional flaw in the design of the INVENTORY table used in these exercises. This flaw was purposely included in the INVENTORY tables so that you can answer some of the following questions using only that table. Compare the SKU and INVENTORY tables, and determine what design flaw is included in INVENTORY. Specifically, why did we include it? 2.17 Write an SQL statement to display SKU and SKU_Description. 2.18 Write an SQL statement to display SKU_Description...
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...42 Compliance of X.509 Certification Standard in the Implementation of Third Party Certification in Malaysian E-Commerce Websites Compliance of X.509 Certification Standard in the Implementation of Third Party Certification in Malaysian E-Commerce Websites Syahida Hassan Mohd Khairudin Kasiran Graduate Department of Information Technology Universiti Utara Malaysia, Sintok Kedah, Malaysia syahida@uum.edu.my mkasiran@uum.edu.my Abstract The concept of trusted services forms a key issue for any kind of electronic services. Third Party Certification (TPC) endorsement has been used as one of the methods to instill consumers’ trust. Creating initial trust through implementation of TPC is very important because the consumer has a tendency to trust brand names.. This paper looked closely at the implementation of the TPC in Malaysia which reveals that there are many problems related to the implementation of these seals. Problems like the awareness of merchants on the important of third party seals to their business, unverifiable endorsement, misleading link, unauthorized use of logos and no endorsement at all are still there in Malaysian environment. Based on this fact, the paper will focus on how far the implementation of third TPC is complied with X.509 certification standard. The output of this study can give an important background on the current implementation of TPC and be used as a basis of initial evaluation for business opportunity as a service provider for this kind of...
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...CHAPTER-1 INTRODUCTION This research is conducted on the topic, “Employee Health and Safety”. Under this topic we have managed to cover many aspects of employee protection. This chapter contains the introduction to the research conducted, the basic research objectives and the importance and logical basis of the study carried out. 1. INTRODUCTION Employee Health and Safety is a very vast topic that comes under human resource management and is a very important one at the same time. Every organization now a days is looking forward to make more and more improvements in this sector if human resource development in order to be more competitive. This research paper has some excellent information from very well known resources on the required topic and is thought to provide very useful information and facts to the reader. 2. RESEARCH OBJECTIVES • To develop and implement appropriate environmental, health and safety programs, and activities associated with those programs • To make aware, to ensure the adherence to health and safety policies and practices applicable to the instruction, research and work environment in which the employees participate. • To promote personal security and overall safety Programs • To promote a safe and healthy workplace while encouraging proactive stewardship on behalf of the environment. • To empower employees to effectively manage their health and well-being. Train, and require individuals to take personal responsibility for...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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