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Arpico Super Marketing

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This research study is based on Arpico Super, a well-known supermarket chain targeting middle-upper class customers, which is a subsidiary of Richard Pieris Group. This supermarket provides consumer goods, household items, apparel, furniture & electronics. It also provides some unique value added services as bank service points, ATMs and bill payment options. Aggressive marketing and sales strategies have been used in order to sustain the competitive advantage over the rivals by developing unique features such as ample parking space, fresh products, high quality cool rooms and variety of more than 45,000 products the products for affordable prices. Furthermore, according to the annual financial reports Arpico Super was able to accumulate sales

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