...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...Intellectual property law Name: Instructor: Task: Date: INTRODUCTION The foremost objective of this law is to protect the rights of people who come up with original works. These original works run across a very broad spectrum and range from; books like novels, innovative ideas and company logos among others. This law is one of the single most important laws that regulate business environment. This is because it encourages individuals to come up with new technologies and innovations that promote growth to the economy. When an innovative person is assured that their work will be accorded protection enabling them to benefit from it, they will thus be encouraged to continually engage in the production and creation of creative innovations. These creations may subsequently result in job creation, emergence of new technologies, new procedures in the business world that can improve efficiency and finally new ideas that can aesthetically make our surrounding more appealing. There exist three main and most important ways through which intellectual property laws are enforced; these include through patents, trademarks and copyrights. Copyrights protect ideas; they give the owner of the idea fundamental right over the idea. So only the owner can benefit financially from the idea. Patents, on the other hand, deal with the protection of inventions. Trademarks deals with the protection of company logos, this enable all competitors in a given industry to have a unique way of identifying...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………..…………….. 8 3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10 3.3 The most influential competitors ……………………...…………..……………... 12 3.4 PEST Analysis …...…………………………………………………….…..……… 14 4. Business Analysis of Apple ……………………………………………………..……. 16 4.1 Portfolio overview …..……………………………………..………………………. 16 4.1 Corporate Identity ……………………………………….………………………… 18 4.2 Corporate Social Responsibility …………...………………………………….… 18 5. Conclusion ………………………..…..…………..……………………………………. 19 List of references ………………………..…..………..…..…………………………..….. 20 Appendix ………………….…………………………………………………………… 21-25 -2- Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of figures Figure 1: Apple’s 183M smartphone sell until Q1/2012 ...……………………………… 7 Figure 2: Apple net sales by product 2011 ……………………………………………… 9 Figure 3: Apple sales by product 2010 ………………………..………………….……… 9 Figure 4: Apple’s sales by product line ………………………………………...………. 10 Figure 5: Key Executives...
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...Brian Grazer’s Curiosity Conversations: A List Since the late 1970s, Brian Grazer has been meeting with people from diverse backgrounds to have open-ended conversations about their lives and work. Below, in alphabetical order, is a list of many of the people Brian has had curiosity conversations with. It is as comprehensive as memory and records permit; please forgive any omissions. Brian has spoken to so many people over thirty-five years and explored so many topics that it would be impossible to have included accounts of all of them. But each of the conversations provided the inspiration for the discussions of creativity and storytelling in this book, and in rian’s work. B 50 Cent: musician, actor, entrepreneur Joan Abrahamson: president of the research and education nonprofit Jefferson Institute, MacArthur Fellowship recipient Paul Neal “Red” Adair: oil-well firefighter, innovator in extinguishing oil-well blowouts in Kuwait 1 Roger Ailes: president of Fox News Channel Doug Aitken: multimedia artist Muhammad Ali: professional heavyweight boxer, three-time World Heavyweight Champion John Allman: neuroscientist, expert on human cognition Gloria Allred: civil rights attorney Brad Anderson: former CEO of Best Buy Chris Anderson: curator of TED conferences Philip Anschutz: entrepreneur, cofounder of Major League Soccer, investor in multiple professional sports teams David Ansen: former senior entertainment editor at Newsweek ...
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...CONSTITUTIONAL LAW 1 OUTLINE KEYED TO: SULLIVAN CASEBOOK 1. The Supreme Court's Authority and Role * Judicial Review * ROL→ Congress may neither restrict nor enlarge the Supreme Court’s original jurisdiction. * Marbury v. Madison * →Established Judicial Review. Court Held that a writ of mandamus to deliver a commission made by John Adams fell under the Sup. Court's appellate jurisdiction and therefore could not be brought in that court originally under Art. III b/c it is repugnant to the Constitution * →Supreme Court Authority to Review State Court Judgments * ROL→ The United States appellate power also extends to REVIEW state court judgments * →Judiciary Act of 1789, § 25: Provides for supreme court review of final decisions of the highest state courts rejecting claims based on federal law * Martin v. Hunter's Lessee * →A Virginia citizen willed his Virginia land to his nephew, P, a British subject and resident of England. Virginia, according to state law, had the right to confiscate land owned by British subjects and did so. Virginia granted this land to D, who then ejected P from the land. But, the treaties of 1783 and 1794 with Great Britain had anti-confiscation laws saying that the states won’t take the land of British citizens. Supreme Court exerted its authority to review the Virginia court's judgment and held that Supremacy Clause declares that the Federal...
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...SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple Inc. is considered to be the most successful electronics company in the world. Mission Apple mission statement 2013 | “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” | Overview Apple’s mission is one of the poorest statements that can be found...
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...31 STEVE JOBS AND APPLE, INC. Todd A. Finkle, Gonzaga University Michael L. Mallin, The University of Toledo CASE DESCRIPTION The primary issues in this case involve business startup and management, and are appropriate for entrepreneurship and management courses. A secondary issue demonstrates how personal drive and motivation are critical components of successfully managing and growing a business, thereby making this case appropriate for discussion on the topic of strategic management. The case chronicles the life and passion of entrepreneur, Steve Jobs – illustrating the rise, fall, and current state of the Apple Computer Company. The case has a difficulty level 2 and is designed to be covered within one (75 minute) class period. The required preparation time is about 2 hours. It is appropriate for small business, entrepreneurship, or management classes. The purpose of this case is to illustrate to students how individual passion, determination, and innovation is a critical element in business start up success and also to stimulate critical thinking in terms of future direction for a company in a struggling economy. CASE SYNOPSIS The Apple Computer Company is arguably one of the most innovative technology companies to emerge in the last three decades. Apple, Inc. is responsible for bringing to market such products as the Macintosh computer and laptop, iPod and iTunes, and most recently, the iPhone. The success of the company can be traced primarily to a...
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...esonic: Strategic Analysis Yerheem Cha● Beth Jones ●Seetal Patel ●Erik Pickard ●Mike White University of Illinois Urbana-Champaign Institute of Labor and Industrial Relations September 2005 ♦Executive Summary♦ In an attempt to reap the potential profits of the emerging online music industry, Sonic Records has established esonic, a subsidiary exclusively designed to serve as an online music store. In the wake of mounting anti-piracy campaigns concerning music downloads, increased demand for digital technologies that offer greater access and mobility, and an overall increase in consumer demand for access to digital media, esonic has a more than favorable forecast of success in entering the digital music market. Despite fierce competition from established online music providers such as Apple’s iTunes and Napster, esonic will find more than enough room for growth. Through strategic alliances with software and hardware technology firms, esonic can further magnify its reach and appeal to become a digital music industry giant. A unique opportunity presents itself to esonic: it can learn from and avoid the mistakes of digital music industry pioneers, whilst simultaneously mimicking elements of successful strategies at the rapid pace that an online music store with relatively little operating costs can provide. Designing a competitive business strategy remains imperative, however, and the success of esonic will be dependent on its...
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...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
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...The main aim of this report is to look at consumer behaviour in relation to a high involvement product. As an example, consumers purchasing behaviour towards buying a computer shall be looked at in more detail. Within the report a more specific example is used when comparing consumers’ attitudes towards Windows operating systems and Apple Macintosh operating systems and what would drive them to purchase either of the two. The report investigates the computer operations market as a whole but concentrates on the computer markets two main players; Windows and Apple. Apple currently holds 3.2% of the global market as a whole whereas Windows holds a massive 55%. The report conducted both Primary and Secondary research. For secondary research, Mintel Reports were analysed as well as News Reports and Academic texts. Primary research involved holding focus groups and holding one on one interviews. Online polls were also created but this was only used as a guide towards consumers’ attitude towards either of the products. To support the findings from primary and secondary research, the results will be tested using theoretical models in order to determine consumer purchasing behaviour towards the highlighted products. Research will be conducted in order to determine consumers’ attitudes towards Windows and towards Apple and this shall be done via interviews and focus groups. Windows reinforces these positive attitudes through the use of the 4Ps. Windows currently reinforce their...
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...California, U.S.[2] | Nationality | American | Alma mater | Reed College (dropped out in 1972) | Occupation | Chairman, Apple Inc. | Salary | US$1[3][4][5][6] | Net worth | $8.3 billion (2011)[7] | Board member of | The Walt Disney Company,[8] Apple, Inc. | Religion | Buddhism[9] | Spouse | Laurene Powell (1991–present) | Children | 4 | Relatives | Mona Simpson | Signature | | Website | Steve Jobs | Steven Paul "Steve" Jobs (born February 24, 1955) is an American business magnate and inventor. He is co-founder,[10] chairman, and former chief executive officer of Apple Inc.[11][12] Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in the 1995 film Toy Story as an executive producer.[13] In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula,[10] and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Macintosh.[14][15] After losing a power struggle with the board of directors in 1985,[16][17] Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets....
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...Rev. Confirming Pages Case 6 Apple Inc. in 2009 Lou Marino The University of Alabama Katy Beth Jackson The University of Alabama John Hattaway The University of Alabama Heading into the fourth quarter of 2009, management at Apple had much to be excited about. Steve Jobs had returned to lead the company as CEO after receiving a liver transplant earlier in the year, the company had set revenue and earnings records during its most recent quarter, the new iPhone 3GS had sold more than 1 million units within three days of its June 19th launch, and consumers had downloaded more than 1.5 billion iPhone applications by the first anniversary of The App Store launch. However, Apple also faced some significant challenges as it entered the final quarter of 2009. There was some concern that Steve Jobs would not be as effective at the helm of the company as in the past since he would be working only parttime as he further recovered from his surgery. In addition, the role of former acting-CEO and current chief operating officer Tim Cook was not readily apparent as Jobs returned on a parttime basis. Analysts were also concerned that Apple might struggle to sustain its growth in the smart phone market as Nokia, Research in Motion (the maker of Blackberry smart phones), HTC, LG, and Samsung moved to copy many of the iPhone’s features. The iPhone was critical to Apple’s continuing growth in revenues and net earnings since the company was the world’s third largest seller of smart...
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...Music Piracy and its Effects on the Demand, Supply, and Prosperity of the Music Industry Abstract In an era where pop culture and technology are rapidly growing, intertwining and becoming embedded in the everyday lives of Americans, it was inevitable that their paths would cross. Possibly the most affected medium of pop culture is the music industry. The growth and development of the internet is either their biggest gift or biggest curse. Modern technology has made wide-scale trading of music possible in the form of MP3 files available over the internet for free. Users can simply upload the files to these sharing sites and millions of others at any given time have the ability to download it from them. The Recording Industry Association of America, however, doesn’t share the enthusiasm about these file sharing practices. To them, it is stealing from the record company and from the artist themselves. Consumers don’t tend to see it that way. The issue that arises here is whether or not should music be accessible for free trade over the internet. On the one hand, it is thought that MP3 downloads reduce sales of legitimate CDs. On the other hand, it can be argued that downloading free MP3s could actually encourage someone to buy a CD which they may not have purchased had they not heard it in its entirety. This is known as the sampling effect. The focus of this research paper will be to paper analyze the impact of music file sharing on the demand, supply, and prosperity...
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...9-709-462 REV: JANUARY 15, 2010 JUAN ALCACER DAVID COLLIS MARY FUREY The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire? In November 2005, Robert Iger, the newly appointed CEO of the Walt Disney Company, eagerly awaited the box office results of Chicken Little, the company’s second computer-generated (CG) feature film. He knew that, for Disney as a whole to be successful, he had to get the animation business right, particularly the new CG technology that was rapidly supplanting hand-drawn animation.1 Yet the company had been reliant on a contract with animation studio Pixar, which had produced hits such as Toy Story and Finding Nemo, for most of its recent animated film revenue. And the co-production agreement, brokered during the tenure of his predecessor, Michael Eisner, was set to expire in 2006 after the release of Cars, the fifth movie in the five-picture deal. Unfortunately, contract renewal negotiations between Steve Jobs, CEO of Pixar, and Eisner had broken down in 2004 amid reports of personal conflict. When he assumed his new role, Iger reopened the lines of communication between the companies. In fact, he had just struck a deal with Jobs to sell Disneyowned, ABC-produced television shows—such as “Desperate Housewives”—through Apple’s iTunes Music Store.2 Iger knew that a deal with Pixar was possible; it was just a question of what that deal would look like. Did it make the most sense for Disney to simply buy Pixar? Walt Disney Feature Animation ...
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