...INDEX INDEX 1 1. Introduction: 2 Definition of Strategic Management: 5 Literature Review: 9 Literature review analysis: 11 About Unilever: 12 Objectives: 16 Strategy of the company: 17 2. Research Methodology 22 Research Approach 23 Research Methodology 24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31 Reasons for growth: 31 Environmental strategy and management 36 Porter’s Theory: 38 BCG GROWTH - SHARE MATRIX 40 Mintzberg’s Five P’s for Strategy 42 ANSOFF Matrix 43 Market Penetration 45 Market Development 46 Diversification 46 Product Lifecycle: 49 Balanced Score card: 50 3. Findings Suggestions and Conclusion 51 Products and Services of Company 51 COMPETITIVE POSITIONING 52 Position of companies on bowman’s strategy clock 52 INTERNAL AND EXTERNAL AUDIT OF ORGANISATION 54 PEST 54 SWOT 57 PORTER'S FIVE FORCES MODEL 61 Game Theory 64 The 7-S-Model 64 About the company’s position 68 Reasons for under growth: 69 Global Strategy 70 Strategy of the company: 71 To ways to increasing sales: 72 Hindustan Unilever Limited – June Quarter 2008 Results 78 Position of HUL among Indian FMCG 82 Sales Graph of Unilever Group 83 Profit Margin Graph 84 Share Distribution of HUL 85 ...
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...decided to expand their marketing operations by going into new markets abroad because they are confident they can compete, although they could not be truly classed as global operators. Marks & Spencer with their move into France and Aldi’s move into the UK are examples. Global operators The financial services sector has no worldwide brands and has even lacked this extensive expansion across borders because, while some of the considerations, such as management control and language, are the same as other business sectors, others, such as legislation and regulation, are unique to this sector. Perhaps the relative importance of these factors has limited expansion and contributed to why there are no truly global financial services brands, although there are some noticeable success stories in companies like General Electric USA, through their financial subsidiary, GE Capital Services, which has successfully expanded by using, or creating, local brand names in niche markets. This expansion consists currently of 13 businesses in Europe providing financing, leasing and loan servicing for capital equipment and speciality insurance for the business market plus some consumer services such as store cards. The most successful expansion in the consumer market also seems to have come from abroad into the UK rather than vice versa; AMP Society of Australia is one company which has expanded and now owns Pearl and London Life, while Axa-Midi of France has acquired Equity and Law, and National...
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...Of Bears, Bumble-Bees, and Spiders: The Role of Expatriates in Controlling Foreign Subsidiaries Anne-Wil Harzing This article investigates the role of expatriate managers in multinational companies. We discuss three key organizational functions of expatriation: position filling, management development, and organization development. In the last function, organization development, international transfers are used as an informal coordination and control strategy through socialization and the building of informal communication networks. The article explores this role of international transfers in greater detail, but also discusses a more formal way in which expatriates can control subsidiaries. The following metaphors for these different control functions of expatriation are introduced: “bear” (formal direct control), “bumble-bee” (socialization), and “spider” (informal communication). A large-scale mail survey offers empirical evidence for the bear, bumble-bee and spider roles and shows under which circumstances they are most effective. Being aware of the different control functions of expatriation and the circumstances under which they are most effective can help managers to use expatriate assignments as a more strategic tool. n the field of International Human Resource Management, the management of expatriates, headquarters employees working abroad in one of the firm’s subsidiaries for a limited period of usually two to five years, often takes up a dominant role. This is not surprising...
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...Eze TABLE OF CONTENT 1 INTRODUCTION 2 CONCEPT OF HUMAN RESOURCE MANAGEMENT a. INTERNATIONAL HUMAN RESOURCE MANAGEMENT b. INTERCULTURAL WORKING c. INTERNATIONAL ASSIGNMNET 3 THE CONCEPT OF INTERNATIONAL MANAGER, ITS ROLES/FUNCTION AND CONTRIBUTION 4 THE CAPABILITIES AND QUALITIES OF INTERNATIONAL MANAGERS 5 THE CONCEPT OF EXPATRIATION 6 CHALLENGES FACED BY INTERNATONAL MANAGERS ON INTERNATIONAL ASSIGNMENT 7 CONCLUSION AND RECOMMENDATIONS, REFERENCES 1. INTRODUCTION In this time of globalization, the concept of international human resource management has come to be an important aspect for human resource manager in multinationals, in order to have a worldwide vision of managing their expatriates effectively outside their PCN/HCN. The aim of this report is to analyse the statement which says that Effective international managers were said to be those who were flexible, open-minded, adaptable, speaking in foreign languages, and making friends with those of many nationalities (Smith, 1992:46). The report also provides necessary conclusion and recommendation which international managers are to adopt to ensure that employees works more effectively. There are differences between countries yet expatriates are effective in there works because of the role of international manager to see that the expat are successful. This analysis will be done looking at the different roles and attributes of international managers...
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...Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing relevant touch points with customers (e.g., Aaker and Joachimsthaler, 2000; Keller and Lehmann, 2003). To this end, managers are striving to better understand consumer behavior and positively influence consumers' brand perceptions through marketing initiatives (e.g., Keller, 1993). However, the direction of influence on a brand's perception and image has become increasingly bilateral. Today, consumers are no longer simply “receivers” of company- and brand-related information. Instead, they operate as “senders” of this information, e.g., by giving brand recommendations, by expressing criticism, or by sharing information with others (Hennig-Thurau et al., 2010). For this reason, managers no longer have exclusive control over information circulating about a company or brand. Consumers therefore play an important role in forming a company's or brand's perception and value in the marketplace (Keller, 2007). Exchange of information about companies and brands between consumers is not...
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...Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School of Business, Indiana University, 801 W. Michigan St., BS 4010, Indianapolis, IN 46033, e-mail: bbflynn@iupui.edu Aleda V. Roth Department of Management, College of Business and Behavioral Sciences, Clemson University, 343A Sirrine Hall, Clemson, SC 29634, e-mail: aroth@clemson.edu ABSTRACT As China becomes increasingly important to the global economy, it is critical to conduct high-quality research on important decision sciences issues there. This article provides an extensive review and critique of the extant China-based literature on supply chain management, logistics, and quality management, based on the foundation established by Zhao, Flynn, and Roth (2006). In general, decision sciences research in China is in its infancy. Although there have been some very interesting and well-executed articles, the majority are descriptive and focus on status updates. We provide a set of propositions to guide future research in logistics, supply chain management, and quality management in China, as well as guidelines for dealing with some of the unique challenges of conducting empirical research in China. Subject Areas: China research, Logistics, Quality Management, Supply Chain Management. INTRODUCTION Research...
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...effectiveness Ethics and business research Summary Discussion Questions Chapter 2: Scientific investigation The hallmarks of scientific research Some obstacles to conducting scientific research in the management area The hypothetico-deductive method Other types of research Summary Discussion Questions Chapter 3: The research process: the broad problem area and defining the problem statement Broad problem area Preliminary information gathering Literature review Defining the problem statement The research proposal Managerial implications Ethical issues in the preliminary stages of investigation Summary Discussion Questions Practice Projects Appendix Chapter 4: The research process: theoretical framework and hypothesis development The need for a theoretical framework Variables Theoretical framework Hypothesis development Hypothesis testing with qualitative research: negative case analysis Managerial implications Summary Discussion Questions Practice Project Chapter 5: The research process: elements of research design The research design Purpose of the study: exploratory, descriptive, hypothesis testing (analytical and predictive), case study analysis Type of investigation: causal versus correlational Extent of researcher interference with the study Study setting: contrived and noncontrived Unit of analysis: individuals, dyads, groups, organizations, cultures Time horizon: cross-sectional versus...
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... Page i International Human Resource Management 3122-prelims.qxd 10/29/03 2:20 PM Page ii 3122-prelims.qxd 10/29/03 2:20 PM Page iii second edition International Human Resource Management edited by A n n e - Wi l H a r z i n g J o r i s Va n R u y s s e v e l d t SAGE Publications London l Thousand Oaks l New Delhi 3122-prelims.qxd 10/29/03 2:20 PM Page iv © Anne-Wil Harzing and Joris van Ruysseveldt, 2004 First published 2004 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. SAGE Publications Ltd 1 Olivers Yard London EC1Y 1SP SAGE Publications Inc 2455 Teller Road Thousand Oaks, California 91320 SAGE Publications India Pvt Ltd B-42, Panchsheel Enclave Post Box 4109 New Delhi 100 017 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 0 7619 4039 1 ISBN 0 7619 4040 5 (pbk) Library of Congress Control Number available Typeset by C&M Digitals...
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...HUMAN RESOURCES Conference Paper Abstracts A CHANGE RECIPIENT PERSPECTIVE ON TRAINING AND COMPETENCE DEVELOPMENT DURING ORGANIZATIONAL CHANGE Olsen, Trude Hogvold; Harstad U. College; trude.olsen@hih.no Stensaker, Inger G.; NHH Norw.Schl of Economics and Business Adm.; inger.stensaker@nhh.no As organizations change and adapt to pressures in the external and internal environment, managers and employees are required to learn new competencies and skills. Ideally, new skill requirements should be identified and developed early in the change process in order to ensure that managers and employees are ready to face their new tasks and roles when the changes are implemented. However, despite good intentions at the top management level, employees and middle managers often report uncertainty and a lack of the necessary skills required to implement change. In this paper, we report from a qualitative study of two planned organizational change initiatives in the public sector. The changes involved new work tasks and managerial roles for a group of middle managers. Although the skill requirements appeared to be clear and formal training was initiated, a number of uncertain and ambiguous issues emerged among the change recipients. We examine the types of uncertainty and ambiguity that emerged and how change recipients attempted to handle these challenges. Our findings suggest that although necessary and important, formal training procedures are not adequate for resolving competence-related...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone...
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...Analysis of Competition in the Mobile Phone Markets of the United States and Europe International Business Master's thesis Mika Husso 2011 Department of Management and International Business Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS Department of Management and International business Master’s thesis ABSTRACT ANALYSIS OF COMPETITION IN THE MOBILE PHONE MARKETS OF THE UNITED STATES AND EUROPE Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally...
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...the perspectives of global expansion Supervisor: Jean-Charles Languilaire Problem Statement: How did RED BULL manage to be as an important central international market player? Purpose: The purpose of this research is to describe the internationalization process of Red Bull; how Red Bull created, sustained and developed? Method: We mainly use secondary data and the qualitative data. Qualitative data in the form of interview questions through e-mailing. But we also use quantitative method based on documental research from books and internet. Conclusion: Red Bull does not follow the standard pattern of establishment chain presented in the Uppsala model. Its establishment chain is composed of three stages: licensing ,wholly owned sales subsidiaries and jointed venture. Red Bull has developed strong market within the beverage industry network and strong bonds with its external suppliers. The expansion decisions of Red Bull have been influenced by the factors. Red Bull developed in the European market, we found that it careful consideration about both internal and external factors, Red Bull usually prefers to conquer a new market with a relevant low risk...
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...1 of 19 http://go.galegroup.com.ezp01.library.qut.edu.au/ps/i.do?id=GALE|A... Title: Information technology in human resource management: an empirical assessment Author(s): Ibrahim Akman and Alok Mishra Source: Public Personnel Management. 39.3 (Fall 2010): p271. Document Type: Article Copyright: COPYRIGHT 2010 Sage Publications, Inc. http://www.sagepub.com.ezp01.library.qut.edu.au Abstract: The present paper begins by introducing a number of observations off the applications of information technology (IT) in the field of human resource management (HRM) in general. This is due to the fact that IT and its wide range of applications have already made their presence felt in this area. This will be followed by a report on the findings of a survey on the present trends in organizations with in the different sectors in Turkey. Although the impact of IT on HRM has long been attracting the interest of academics, no empirical research has ever been realized in this field in Turkey, and few studies have been reported elsewhere. The survey was conducted among the 106 IT managers and professionals from various sectors, based on whose results, the data shows that IT is used extensively in the organizations to perform HRM functions in Turkey's dynamic economy. The results also indicated that, while IT has an impact on all sectors in terms of HRM to certain extent, the types of IT used vary significantly between recruitment, maintenance, and development tasks. However...
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...CHAPTER ONE: INTRODUCTION 1.1 INTRODUCTION Governments of all political leanings show an interest in their housing sectors, since housing touches people's lives directly. In socialist countries, governments take care of everything including housing. However, capitalist governments are also keen to improve their housing sectors. For instance, both Conservative and Labour governments in the United Kingdom have concentrated on housing at times of closely fought elections demonstrating how important politics has been to public housing investment. In the UK both Conservative and Labour parties attempt to draw as many voters as possible towards them at election time through highlighting this priority. However, despite this political attention to providing housing particularly in third world countries, several problems still face many countries such as providing infrastructures, education, and health care services and Jordan is one of these countries. One of the most important difficulties in Jordan is housing, which manifests itself in a shortage of housing as a result of insufficient finance where the expenditure ratio on housing in development plans decreased from 25.7% in 1970 to 9.1% in 1992 (General Committee of Planning, 1997). In addition, the General Council of Planning report highlights that there are also finance difficulties faced by the housing sector (General Council of Planning, 2002). This research deals with the housing problem in Jordan in general, and discusses...
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