...Case: Reckitt Benckiser (RB) 1. Explain the concept of ‘Power Brands’. How did RB use Power Brands for product innovation and revenue / profitability growth (RB Treatment)? MARKET OVERVIEW: Reckitt Benckiser (RB): * Their alliance is their power. The two businesses were a good match, with a combined history of innovation spanning over 150 years. Complimenting each other geographically, they now covered extensive markets across Europe, the UK, Australia, the United States and many smaller markets worldwide. Similarly, their product portfolios worked well together, with Benckiser a market leader in automatic dishwashing and fabric care products, while Reckitt & Colman had achieved success in disinfectants, home care, pest control and health and personal care. The merger was a successful one, with RB the fastest growing business in its sector. Achievement – RB don’t just aim high, we always aim to outperform Entrepreneurship – RB allow daring ideas to thrive Team Spirit – RB work as one united by common principles and attitudes Ownership – RB take initiative to do what’s needed. Power Brands: Power brands are a set of fast moving brands where market innovation is the key of success that will give the company a maximum profit share. RB has identified 19 of their best selling products that, in their category, are globally number one or two on the market. They call these their Power brands – global leaders in high growth categories. Focussing on their Power...
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...INDEX Sr. No. | Chapter | Page No. | 1 | Executive Summary | 7 | 2 | Industry Profile | 8 | 3 | Company Profile | 9 | 4 | Aims & Objective | 11 | 5 | Methodology | 11 | 6 | Findings And Analysis | 12 | 7 | Conclusion & Suggestions | 15 | 8 | Appendix | 17 | 9 | Bibliography | 19 | EXECUTIVE SUMMARY This project has been carried out as a part of the curriculum of the Second Year Bachelor of Business Administration of St. Xaviers College Mapusa, Goa. The project research has been completed in Atul Ltd. At Atul, Gujarat from 14th May 2013 to 27th June 2013. Project was mainly based on Comparison between Dyestuff industries present Scenario and future scope in India and China and in India at Atul ltd forecasting the scope for the growth of the company. I have come up analysis that compares industries in India and China and the way Atul ltd is operating and have also given suggestions for the same. INDUSTRY PROFILE Dyestuff Industry is one of the core industries that is integral part of textiles in India . It is also the second highest export segment in chemical industry. The industry is made up of about 1,000 small scale units and 50 large organized units, who produce around 1,30,000 tonnes of Dyestuff. Maharashtra and Gujarat account for 90% of dyestuff production in India due to the availability of raw materials and dominance of textile in these regions. The major users of dyes in India are textiles, paper, plastics, printing ink and...
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...Note: Solve any 4 Cases Study’s CASE: I ARROW AND THE APPAREL INDUSTRY Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody & Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not just another premium dress shirt brand but a new manufacturing philosophy to its garment industry which combined high productivity, stringent in-line quality control, and a conducive factory ambience. Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was established at Bangalore in 1993 with an investment of Rs 18 crore. The conditions inside—with good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterising the usual Indian apparel factory in those days. It employed a computer system for translating the designed shirt’s dimensions to automatically mark the master pattern for initial cutting of the fabric layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth. The over two-dozen quality checkpoints during the conversion of fabric to finished shirt was unique to the industry. It is among the very few plants in the world that makes shirts with 2 ply 140s and 3 ply 100s cotton...
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...MAJOR PARTS OF THE EYE AND THEIR FUNCTIONS Iris * The colored part of the eye that surrounds the pupil. * It contracts and expands opening and closing the pupil, in response to the brightness of surrounding light. * This helps in dilating and making the pupil smaller. Pupil * The dark center of the eye, where light rays enter * The pupil either dilates or contracts with the help of the iris * This controls the amount of light entering the eye so that the retina and lens doesn't get damaged Sclera * Tough fibrous tissue, serves as a protective shield * Provides structure and safety for the inner workings of the eye, but is also flexible so that the eye can move to seek out objects as necessary. * Keeps the eyes shape and protects its delicate internal parts. Retina * Composed of nerve endings responsible for reception and transmission of light impulses. Lens * Transparent body located behind the iris and in front of the vitreous humor, refracts light rays to bring them into focus on the retina * The lens is a converging lens so that it can create a real image on the back wall of the eye. * This allows us to focus on something close to us and far away. Cornea * The cornea is the outer covering of the eye. * This dome-shaped layer protects your eye from elements that could cause damage to the inner parts of the eye. * The cornea also allows the eye to properly focus on light more effectively. ...
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...Technology affects our everyday life. Technology also affects the criminal justice field, especially in communication. The criminal justice system has different databases thanks to technology. These databases do things that humans wouldn’t be able to do or wouldn’t have the time to do. Two specific types of databases are AFIS and Iris scan. AFIS (also known as IAFIS) stands for Automated Fingerprint Identification System. AFIS is just that, a database created to keep track of fingerprints. Iris scan is the scanning of the iris as a method to identify people based on unique patterns within the ring-shaped region surrounding the pupil of the eye. Even though we use technology every day it can also have its drawbacks. Technological advancements will always come with positives and negatives. A positive is that technology makes life easier for everyone who works in the criminal justice field. A negative would be if a form of technology breaks down or there isn’t any electricity to keep it up and running. AFIS is one of the most important and commonly used databases available to officers. This special database searches the fingerprints of over 74 million subjects in the National Criminal History Record File. AFIS is a system that compares fingerprints. It isn't precise enough to make a final determination on a case but what it does do is cut out all of the people whose fingerprints don't compare very closely to the initial fingerprint at hand. This is a huge asset to the criminal...
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...The eye is a complex optical and a very interesting sense organ. They are at work from the moment you wake up to the moment you close them to go to sleep! Eyes take in tons of information about the world around you; shapes, colors, movements, and more! Throughout reading chapter three, I have learned so much about the eye and how it works! There are three aspects to the perception of light. One of these aspects is brightness, which is determined on how high or low the wave actually is. When the wave is higher, the brighter the light becomes or appears to be. The length of the wave determines the color. The long wavelengths are originated at the red end of the visible spectrum. The shorter ones appear at the blue side. The last aspect to perception is saturation. This refers to the clarity of the color people observe. A less-saturated red may contain a mixture of wavelengths, but a highly saturated red will only include red wavelengths. The eye is like a camera. The external object is seen like the camera takes the picture of any object. Light enters through a small hole called the pupil. It changes size depending on the amount of light there is. Light waves are bent by the cornea and focus the image on the retina, which is like a camera film that consists of photoreceptor cells. Fovea is the central area of the retina, which is the greatest density of photoreceptors. The image formed on the retina is transmitted to the brain by the optic nerve. When the optic...
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...Liceo de Cagayn university – graduate studies | Visual Perception Deficits | Cataract & Glaucoma | Submitted by: | Nadine Angelica C. Gadia – Casiño, RN | March 18, 2012Submitted to:Ms. Delia V. Realista, RN, MANProfessor | | I. Intoduction Cataract Cataracts are common and significant cause of visual defects all over the world. A cataract is an opacification or clouding of the lens of the eye. Cataracts develop because of the alteration of transport of nutrients and metabolism in the lens. This interferes with light transmission to the retina therefore affecting the ability to perceive images clearly. All cells of the lens formed in the lifetime is retained therefore prevalence of cataracts increase rapidly with aging. WHO estimates that cataracts account for 48% of reversible blindness worldwide, which translates to about 18 million people. Cataracts affect slightly more women than men. The Beaver Dam Eye Study in the US found that 23.5% of women and 14.3% of men had a visually significant cataract by the age of 65 years. Although cataracts can be surgically removed, in many countries surgical services are inadequate, and cataract remains the leading cause of blindness. Age is the greatest risk factor in the occurrence of cataracts. Cataract, though with unclear links, may be acquired through heredity and genetics (e.g., Wilson's disease, galactosaemia, myotonic dystrophy). Early formation of cataracts is associated with the following risk factors: ...
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...the room with no number on the door. He walked down the hall to the door and tried the handle. Sure enough it was locked. He bent down and looked through the wide keyhole. Cold air passed through it, chilling his eye. What he saw was a hotel bedroom, like his, and in the corner was a woman whose skin was completely white. She was leaning her head against the wall, facing away from the door. He stared in confusion for a while. He almost knocked on the door, out of curiosity, but decided not to. This disinclination saved his life. He crept away from the door and walked back to his room. The next day, he returned to the door and looked through the wide keyhole. This time, all he saw was redness. He couldn’t make anything out besides a distinct red color, unmoving. Perhaps the inhabitants of the room knew he was spying the night before, and had blocked the keyhole with something red. At this point he decided to consult the woman at the front desk for more information. She sighed and said, “Did you look through the keyhole?” The man told her that he had and she said, “Well, I might as well tell you the story. A long time ago, a man murdered his wife in that room, and her ghost haunts it. But these people were not ordinary. They were white all over, except for their eyes, which were...
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...Dr. Roberts The Role of Eye Movements in E.M.D.R There are eight phases of treatment to E.M.D.R. throughout phases 4 through 6 of EMDR clients concentrate on their disturbing or desired occurrences at the same time as they attend to a dual attention stimulus. Eye movements dual attention stimulus are the most commonly used, but tapping, tactile stimulation, and auditory tones are used as well. These are generally offered in an alternating bilateral fashion – e.g., first to one ear, then the other, then the first ear, etc. It is believed that the dual attention component of EMDR aids information processing but, as with all methods of psychotherapy, the basic neurobiological motive for these results are unidentified even though some neurobiologists have suggested mechanisms of action. Presently there is research support for working memory philosophies and the direct response. A number of studies have suggested that the eye movement decreases emotional distress and memory intensity or enhance recall. Although eye movements are frequently thought of as its best distinct component, EMDR is not an easy procedure controlled by the practice of eye movements. It is a difficult psychotherapy, including many components that are reflected to add to treatment effects. Eye movements are used to hold the client’s attention to an external stimulus, while the client is concurrently concentrating on internal distressing material. Shapiro defines eye movements as “dual attention...
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...Baron-Cohen et al 1. The participants were tested in 3 ways. 1 of these was the eye test. This was when 25 different pictures of were shown of an array of different emotions. The participants were given forced questions. Then they had to choice between two mental states. They had to guess which emotion they eyes were portraying. Another test was a strange story test. These were a happe story task in order to demonstrate the validity of the eye task as a test of ToM. If it was a valid test then the performance of the eye task should correlate with performance on the strange story task. 2. The dependent variable on the eye test is whether the participants can recognize the emotion of the eyes. The independent variable is the groups they tested. 3. It’s a quasi-experiment because the experimenter did not control the IV. 4. The two control groups were Tourette’s and ‘normal’ participants. This is because they wanted to see if it was a mental disorder, which meant they couldn’t understand the theory of mind and the ‘normal’ group, was a control group because it’s meant to compare to the general population. 5. Answered in question 4. 6. The investigation found Autism participants by putting an advertisement in a popular Autism magazine. The Tourette participants were selected because of the similarities between the Autism and Tourette. For example, they are all developmental disorders experienced from childhood. These disorders disrupted normal schooling...
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...Gamel’s “The Elegant Eyeball” we see how the eye is structured, we see the complexity of it and we see how diseases can completely ruin this miraculous organ. In Gamel’s essay it is brought to our attention how the human being cherishes their eye sight; one would choose to tolerate pain in the hope that one may regain their eye sight; however, we are never shown why the human being cherishes sight so much. “(En) trance” by Chris Arthur shows the reader how this organ allows the mind to explore all different options. In this essay we see how the eyeball allows the human being to see things in a different perspective than their own and how others may perceive an image or a building based off of their own experiences and sight. We see the importance of the eyeball in regards to memory and we see its importance in the way that sight impacts people’s lives. Although “The Elegant Eyeball” by John Gamel explains the importance of the eyeball it is through “(En) trance” by Chris Arthur that we see the emotional and physical impact it has in one’s life. Throughout his essay Gamel explains how the eye works. He explains what a normal eye would possess opposed to an eye that acquired a disease, which would eventually obtain scaring. He explains the importance of the eye stating that, “Forty percent of the brain is devoted to vision, which provides us with more information than our other four senses combined” (Gamel, 39). The importance of the eye in regards to our other sense is great. In...
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...It was the 31st of August 2003. I set my alarm to go off at seven o'clock to get myself ready for what was going to be the most important day of my life. I spent a good hour in front of the mirror but the more I looked at myself the more flaws I noticed. My frizzy hair stuck out in all directions and red blotches emerged out of my pasty white skin. Ceramic hair straighteners had not yet been invented and at the age of thirteen I considered myself too young for make up. On the brightside I had no real need to worry about my freckles as my nose managed to cast a shadow over the majority of my long face. No matter how long I spent in front of the mirror there was no disguising my horse-like looks. I hoped that the others would take my sense of humour and intelligence into account when judging me, who was I kidding? Looking back now I can understand Rebecca. There was no doubt about it, I was an easy target. If I'm going to put the blame on anyone I'll put it on my parents. First of all, they should have known that my mothers predominant nose and my fathers wide jaw would combine to make a very unattractive baby. They should have considered this before having children. Secondly, they should have prepared me for the bullies, the torment, and the suffering I would be endured to during my teenage years. And thirdly, surely my parents could predict that my appearance alone would cause me enough problems, so why oh why did they make me join the homework club? Along with all of the other...
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...DOCTOR’S CLJNIC A clinic (or outpatient clinic or ambulatory care clinic) is a health care facility that is primarily devoted to the care of outpatients. Clinics can be privately operated or publicly managed and funded, and typically cover the primary health care needs of populations in local communities, in contrast to larger hospitals which offer specialised treatments and admit inpatients for overnight stays. Some clinics grow to be institutions as large as major hospitals, or become associated with a hospital or medical school, while retaining the name “clinic." MACHINERIES examination table (or exam table) is used to support patients during medical examinations. During these exams, doctors in offices (UK: surgeries), clinics and hospitals use an adjusting mechanism to manipulate and position the table to allow patient support, closer examination of a portion or the entire patient, and the ability to move the patient on and off the table safely. medical monitor or physiological monitor is a medical device used for monitoring. It can consist of one or more sensors, processing components, display devices (which are sometimes in themselves called "monitors"), as well as communication links for displaying or recording the results elsewhere through a monitoring network. ------------------------------------------------- Electrocautery used to stop bleeding from small vessels (larger vessels being ligated) or for cutting through soft tissue. High frequency alternating current...
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...Overview The Oculus Rift is a virtual reality headset that will work with your computer. The Oculus Rift was invented by a VR enthusiast named Palmer Luckey. After showing a prototype at the E3 gaming convention in 2012 that garnered interest from gaming media, he founded the company with Brendan Iribe, who became CEO. They launched a Kickstarter project in August 2012 to sell prototype developer versions of the Oculus Rift so game studios could start making games, raising $2.4 million. In the months since, Oculus VR has raised additional money and shipped tens of thousands of developer versions of the Rift, while continuing to perfect a consumer model. But what is a virtual reality headset anyway? Two things. Firstly, 3D visuals – just as your eyes perceive the real world. This is more than simple cross-eyed viewing though, and involves a complex series of transformations to wrap the view around and produce large field of vision – 110 degrees in the Rift, in fact. Secondly – and this is where the Oculus really becomes something amazing –head tracking - so that when you move your head to look up, your view of the virtual world adjusts accordingly. You can look around with a full 360 degree of freedom, including right behind you. It is designed specifically for video games that will change the way you think about gaming forever. With an incredibly wide field of view, high resolution display, and ultra-low latency head tracking, the Rift provides a truly immersive experience that allows...
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...exceedingly. For example, it is time for children to learn the lesson, but the exciting film is so appealed them that they are not able to cease watching to give attention to learning. Scientists also show that children’s brain does not work when watching TV but passively receive information and images from it. Consequently, they are lazy in thinking and unlikely to generate creativeness. Another impact of watching TV is healthy problems like increasing obesity and ruining their eyes. A case in point is sitting for long hours in front of the TV screen will make the body do not move and decrease the metabolism, leading to obesity. In addition, sitting nearly TV screen is a consequence of eye diseases such as short-sighted, long-sighted, astigmatism, to name but a few. Researchers indicate that television emits blue light that also produced by the sun. The wavelength of light produced is 400-500 nm, potentially triggering the formation of free radical and injuring the photochemistry in the retina of children eyes. Finally, TV is the reason for having difficulty distinguishing between what is real and what is not. It is a common observation that children have imitation of acting as characters on TV show. Take “ chuyen la Vietnam” as an instance, a man strike himself a brick on his head, then, on account of curiosity, kids emulate the actor after watching that show ; because of this an...
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