...variety of Asian Cuisines 2. Flexibility in layout and operations enables Kopitiam to adapt to consumers’ ever-changing needs. i.e. adding a stall for a new variety of food if it is in demand 3. Strong marketing team ▪ Kopitiam has successfully penetrated into Shanghai, China market in December 2003, with a second outlet set up within a month’s time 4. Competent in managing diverse portfolios ▪ With their existing portfolio that ranges from cafes, food courts, food shops to a food mall, it shows Kopitiam’s capability in marketing to different market segments 5. High investor/partnership confidence due to successful track records WEAKNESSES 1. Lack of resources to penetrate the US market ▪ Kopitiam may experience difficulties in attracting skilled vendors from the Queens’ community 2. Potentially slow product diffusion in New York City (NYC) due to the locals’ unfamiliarity with this dining concept. OPPORTUNITIES 1. The Asian population in Queens, NYC makes up to approximately 511,787, representing 22.9% of the entire borough’s population; and 49.3% of the entire NYC’s Asian population (U.S. Census Bureau, 2010) ▪ This figure signifies a potential market need for Asian food. ▪ The large population of Asians can contribute to the role of innovators and early adopters in the product diffusion process. Therefore hastening the rate of adoption amongst the non-Asian locals with...
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...Flushing, in north-central Queens, is often referred to as New York’s second Chinatown or Mandarin Town. Taiwanese immigrants established the first Asian immigrant foothold here in the 1970s. In this period many Taiwanese immigrants bypassed Manhattan’s Chinatown for Flushing because they did not identify with it’s working-class Cantonese culture. Other Chinese immigrants followed, along with Korean and Indian populations. Since this time Flushing has seen rapid economic and demographic growth. According to the 2010 census 72,008 people call Flushing home. The Asian population accounts for 69.2% of this total. The majority of Flushing’s Asian residents are first generation immigrants. The heart of Flushing’s Chinatown is the intersection of...
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...Asian American only make up 5% of the U.S population. However, they are the fastest growing racial minority group, with a projected twofold growth by 2050 (Goyal, pg 92). Among that, Asian Indian is the second largest subgroup (Goyal, pg 92). The Asian Indian culture is rich in tradition, especially during the prenatal period. In order to deliver a comprehensive and patient-centered health care, nurses ought to have a generalized cultural awareness and sensitivity to make appropriate and effective nursing interventions. Indian culture is traditional. Some birthing practices are upheld and passed on from ancestor’s experience and shared belief. Moreover, Indian culture is collectivism, which emphasize cohesion and priority of family goals (Goyal,...
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...increasing in size. Although there are only two species of elephants today, the Asian elephant or Elephas maximus and African elephant or Loxodonta africana, it is believed that a single ancestor, the Paleomastodon, evolved into an estimated 352 different elephant species2. Charles Darwin coined the term “natural selection”, which is “the preservation of a functional advantage that enables a species to compete better in the wild3”. For elephants, this functional advantage was the development of the trunk,...
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...For over a hundred years, stereotypes of Asian Americans have dramatically changed from being viewed as uneducated poor laborers to being characterized as successful educated minority. It has changed from negativity to positivity. According to the article “Outwhiting the whites”: An examination of the persistence of Asian Americans model minority discourse, Asian Americans were stereotyped as the “Yellow Peril” before. It was a fear that Asian Americans were going to take power in America. Japanese Americans had lost a lot during World War II. They were imprisoned in internment camps, lost their homes, land, and property. After the World War II, people started to change their views on Asian Americans. The Japanese Americans were able to recover quickly. The media noticed how quickly they were able to recover and began publishing positive stories of how Asian Americans culture were able to succeed. From there on, the media continued to publish positive stories on how Asian Americans were succeeding which created the model minority stereotype. There were two articles that I analyzed, Asian-Americans: Are they making the grade by U.S. News & World Report, and The new whiz kids by Brand, D. I believed the two articles ended up combating the model minority model. Asian Americans have been stereotyped as the model minority. They are the smart, wealthy, hard-working, successful, and obedient minority. Some people believe in that, others don’t. It is not that simple...
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...Teenage Pregnancy and the Asian population in the U.S. Currently in the United States, our multicultural society is made up of people from many regions of the world. The Asian population originated from people from the Far East, Southeast Asia, or the Indian subcontinent. One of the fastest growing immigrant groups in the United States is from the Indian subcontinent of South Asia (Ahmed & Lemkau, 2000). They speak a variety of languages, have their own customs, prepare their food differently, have specialized music and overall a different way of life when compared with Americans. For those reasons, acculturating to a new nation, United States, and new beginnings can be stressful for adolescents and teenagers. Along these lines, teenage pregnancy is labeled as the pregnancy of females under the age of twenty, whether married or not. This has evolved as one of the major public health problem in the United States. Factors such as culture and poverty-level, lead to teenage pregnancy among the Asian population in the United States. Culture and traditions have played an important role in the lives of Asian society in the United States. It is customary for early or teenage marriages in this population. South Asian countries (India, Pakistan, Sri Lanka, Nepal, Maldives, Bhutan and Bangladesh) have high proportions of teenage pregnancies, since early marriage is common and there is a social expectation to have a child soon after marriage (Acharya, Bhattaria, Poobalan, van Teijlingen...
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...I went to a middle class mall. First, Latinos often bring their children to the malls while they shop. The Asian people often talk in their own language while they are around other Asians. Many Asians own stores that attract Black people. In the Black stores, the managers and owners are more lenient to the workers singing and dancing n the stores. The guys always know what they want and they go in the stores and buy it. The girls go into stores and they take all day, they try on clothes and most of the time they don’t even buy what they have tried on. In the mall that I went to, there are only a couple of stores for the upper class and many of these stores are being shut down because of the lack of business. The Black people buy most of the shoes and hats in the malls. White and Asian men like to buy male purses (hand bags). Black men seem to prefer the watches with the big faces, and the white men like the smaller faced watches. At the downtown upper class mall, the food courts have more options than the middle class malls, such as sushi. This upper class mall (Lenox) does not have Sears or JC Penney’s, the middle class mall (Gwinnett) does have those department stores. Lenox has Bloomingdales, Sax Fifth Avenue and Belk’s. Lenox mall is meant for upper class people. But many middle and lower class people get dressed up to walk around the mall which is now making more upper class people not want to shop at this mall. There are nicer restaurants around the mall. The white...
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...While preparing for this book report I found an interview posted online with Bich Minh Nguyen. She said that her reasoning behind writing Stealing Buddha’s Dinner was because her childhood was defined by a feeling of isolation. She also said “It does seem easier now for Asian immigrants to be themselves; a good deal of progress has been made since the early 1980s. At the same time I think the negative idea of the “foreigner” still persists—not just for Asian immigrants, but for many nonwhite immigrants and their descendants, people who continue to be asked: “Where are you from? I mean, where are you really from?”” My generalization of this book is that Bich struggled during her childhood simply to “fit in.” Stealing Buddha’s Dinner reminds me so much of The Mixed-Up Chameleon by Eric Carle. (I used this example in a previous assignment but I feel like it fits so well into the main theme of this course.) Bich is fixated with the idea of trying to assimilate herself into the American culture. In The Mixed-Up Chameleon, the chameleon (Bich) sees all of the animals at the zoo and (her peers) wants to “be like them” in some way. She goes to great lengths to eat American food and take an American name and dress the way other Americans do. I see many similarities between the feelings of lonely segregation that Bich felt and those of the students discussed in the case studies throughout our textbook. Works Cited Nguyen, B. M. (2008). Stealing buddha's dinner: A memoir. Penguin...
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...March 9, 2012 Asian Americans have been living among us for many decades. We see them throughout our everyday lives, we see their colorful culture. When was the last time we have asked ourselves what their experiences are today and throughout American history? Or, What have been the political, social, and cultural issues and concerns of Asian Americans throughout American history? Or how about what legislation meant to constrain race within prejudicial boundaries was enacted? How did the Asian American fight this legislation? And what legislation meant to alleviate prejudicial boundaries has been enacted? How did the they promote this legislation? During the beginning of the Gold Rush in California in the 1800s, the Asian American immigrant was welcomed, but had to live under restricted laws. One could assume that the Asian American did not have it easy in the beginning. From violence to being denied citizenship, the typical Asian person in America did not seem welcomed anymore. This is why there was no arrival from any Asian countries from the late 1800s and the end of WW2. However Asians were still not the most welcomed people in America, since they were thought to be spies and were ordered to live in camps much like the Jews in Eastern Europe during the war. Today in the 21st century, an Asian American is as much as an American as an child born on American soil. Though the experience throughout American history that includes Asian immigrants, Asian individuals are tougher...
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...also the national flower of India, and is very often associated with yoga. It’s an aquatic plant with broad, waxy leaves and a red, pink, or white fragrant and symmetrically-petaled flower that grow in ponds or other types of shallow bodies of water. Lotuses have a number of symbolic or metaphorical meanings, the most common being enlightenment. Other meanings include divinity, fertility, wealth, and knowledge. The seeds of lotus plants are often used in Indian medicines that relieve kidney, spleen or heart ailments. The Indian lotus flower is the national flower of India, and has many associations with the Hindu gods, religion and literature. Its seeds, leaves, flowers and roots are all edible, and are frequently used in a variety of Asian foods and medicines. Commonly mistaken for a water lily, the lotus flower is a separate species. The roots of the lotus grow in the soil of ponds and river bottoms, while the leaves and flowers float on top of the water's surface. The leaves of the lotus are large, green and paddle-shaped and can grow over 20 inches high. The flowers, always pink, have multiple layers of long, blade-shaped petals and can grow up to 8 inches across. The plant itself can grow up to 60 inches high and can spread up to 9 feet horizontally. Jasmine: Jasmine is a...
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...It was sometimes said that America’s streets were paved with gold. One quarter million immigrants “lived” one might say in the United States and they were mostly made up of people from an Asian decent. Most immigrants came to America because it offered the chance to to improve their lives through hard work and determination. Chinese immigrants differed from Italian and Russian based immigrants greatly therefore they were targets of suspicion and even hostility. Asian immigrants often found that the path to acceptance was especially difficult. Some immigrants did get rich, but most spent their lives carving out a decent life for themselves and their families. Life for an immigrant was ghettos, physical exams, and never being truly accepted. Crop failures, famine, rising taxes, shortage of land and jobs, and religious and political persecution were all pushes for immigrants to level their home land.. Life for an immigrant was hard but being a Chinese immigrant was harder. In the mid 1800’s American railroad companies recruited a quarter of a million Chinese workers. Many Chinese immigrants had to work to pay of the debt of their passage and upkeep. The main Chinese occupations during this time included mining, farming, fishing, factory work, food preparation, and laundering. American labor unions fought really hard to exclude Chinese immigrants. Chinese accepted low wages so they affected the rates of all the workers, so most were getting aggravated. The...
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...Running Head: Impact of Language on Asian American Health Impact of English Language Proficiency (ELP) on Health and Health Care Among Elderly Asian Americans Amoldeep Kaur Written Assignment #2 Epidemiology/Public Health 240 Winter 2013 The elderly population is the fastest growing population in the United States, and the number of immigrants that fall within this group has nearly doubled (Ninez, Hsys, & Cunnigham (2005). Foreign-born elderly account for 11% of the elderly population and this is expected to quadruple in size and reach 16 million by 2050 (Terrazas & Batalova, 2009). Currently most foreign born elders belong to Europe, but this is predicted to change in the upcoming years. Asians are among one of the fastest growing elderly population in the United States (Belozersky, 2005). Majority of Asian Americans are foreign born and report speaking a language other than English (Searight, 2009). Multiple languages and dialects spoken by the subgroups within the Asian American population bring more linguistic diversity and disparities to the United States. Furthermore, fastest growing minority in the United States has been stereotyped and inherited the label “model minority”. This label neglects the problems faced by the poorer and less successful member of this group, including the elderly, “they are hobbled by less blatant but more pervasive barrier of language and culture” (Dugger, 1992). Elderly immigrants find it more difficult to thrive...
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...Why Asian Americans are facing unfair treatment from U.S society? Xuchen Cheng The Ohio State University Why Asian Americans are facing unfair treatment from U.S society? The term, hyphenated American, is initially used to disparage people who came from a foreign region but were born in America. Asian Americans, which occupy about 4.8% of US population (Wikipedia), are often defined as those Americans who emigrated from Far East, such as China, India. In recent years, it has become common to see Asian American typically as technicians in U.S advertisements and this trend leads to a controversy of Asian American’s stereotype and portray among U.S society. It is not fair to Asian American of being portrayed as a limited and singular cliché for such highly diverse group. In this case, Asian Americans face an unfair judgment from their “hyphen” that should certainly be removed. The more appearance of Asian Americans in visual culture can be a double-edged sword, indicating the consumption and repercussions among U.S society. On the one hand, it’s encouraging to see Asian American faces in the mainstream media being associated with positive traits — intellectual, well-educated, knowledgeable, etc. (P.Farhi, 2011, p14). For example, in Verizon’s 2011 commercial, Belt of Technology, a kid walked in a Verizon store and showed off his amazing hardware, such as PSP, E-reader, and his smirk vanished after the salesman pulled out a smartphone with more than 200,000 apps available...
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...Buddhism is a religion practiced by around 350 million people in the world. The practice of Buddhism is a journey that involves spiritual development, insight, and self-awareness. In fact, the word ‘Buddha’ means ‘one who is awake’. A Buddha is free from greed, hatred, and ignorance. The Buddhist religion teaches people to be fully responsible for their lives. Buddhists believe every action has a consequence, and change can be made. Buddhism differs from other religious groups in many ways. First, there is no almighty God in Buddhism. Buddhists do not believe in heaven and hell, or judgment day. The idea of sin does not exist in Buddhism. In addition, the relationship between a Buddha and his disciples is that of a teacher/student, not a God and his followers. Another difference between Buddhism and other religions is there is no savior concept. A Buddha does not have the ability to wash away impurities. They believe in cause and effect. There is an action, and a reaction. Also, the concept of “Hell” is different in the Buddhist religion. Buddhist does not believe that “Hell” is a consequence, or eternal damnation. Instead, it is one of the six realms of Samsara (the worst of three undesirable realms). Samsara is a fundamental concept of Buddhism. It is the ‘perpetual cycles of existence; or endless rounds of rebirth among the six realms of existence. Because Buddhists practice self-awareness, enlightenment, and responsibility they do not judge other religions...
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...Cultural Assessment Purnell Model: Cultural Assessment Ashley Bell Western New Mexico University August 29, 2010 Cultural Assessment Purnell Model Overview and Heritage S. R. is a 31-year old soft spoken Filipino female. Her primary language is English. Her family dialect of Tagalog is understood, but not spoken fluently. Tagalog is the national language in the Philippine society, and English is the second official language. (McBride, 2001) Presently she resides in Pearland Texas with her husband and 20 month old daughter. Born and raised in Webster Texas she is of Filipino ancestry, and considers herself “Asian American” (personal communication, August 20, 2010). Her father and mother were born in the Philippines. They came to the United States two years prior to her birth seeking educa-tion and career opportunities (personal communication, August 20, 2010). S. R. is of middle class income, allowing her to afford the essentials of life without difficulties; providing her family with full health benefits through her employer. She is a Registered Nurse, with a bachelors in nursing and early education. S. R. worked as a first grade teacher for two years prior to going obtaining her BSN. Current working conditions expose her to anesthetic agents, communicable diseases, radiation and germicidal chemicals (personal communication, August 20, 2010). Biocultural Ecology S. R. identifies herself with the Filipino race. She has light brown skin, a round...
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