...The Three Largest Minority Target Markets: Hispanic, African and Asian Americans I. Hispanic Americans Population A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S. B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population C. Rate of growth: The growth rate of Hispanic Americans is 2.2%. D. Average household size: The average household size of Hispanics consists of 3.53. E. Average Age: 36.8 (Marketing Chart Staff) F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees. G. Average/Median income level: $38,624 H. Geographic location: California, Florida, and Texas I. Most popular brands that are purchased: “Android, Apple and Blackberry” (Top 10 Hispanics & Mobile Facts – Infographic & Study) J. Specific products that are purchased the most: Mobile devices and tablets 1.) “56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone” (Glenn Llopis) 2.) “43% Hispanics vs. 25% Non-Hispanics – shop with a tablet” (Glenn Llopis) K. Best media method to use: Advertising through radio, billboards and infomercials that are translated and related to the Hispanic population. II. African Americans Population A. Total amount in the U.S.: The second largest minority group is African Americans; there are nearly 43.9 million individuals. B. Percentage of total U.S. population: African Americans compose 18.4% of the entire...
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...Efficient Market Hypothesis: Examining the Case of South Asian Stock Markets Sharon Prakash Abstract This study examines the relevance of the Efficient Market Hypothesis among emerging stock markets belonging to the South Asian Association for Regional Cooperation (India, Pakistan, Sri Lanka and Bangladesh) and the Global economy. The study employs daily closing prices of eminent market indices from a time period 2004-2013.The stock returns have been subjected to unit root tests such as the Augmented Dickey Fuller test and a panel unit root test. Additionally the existence of random walk for these stock markets has also been examined through the Jarque-Bera statistic. The results indicate information inefficiency in the time period under study for all indices. Investors can therefore predict future prices on the basis of historical information, and receive excessive returns. The results have implications for developing economies wherein the government has to ensure that all asset related information be made public, to curb state interference. Introduction The concept of Efficient Market Hypothesis (EMH) holds special importance in the field of Finance, especially Capital markets. This hypothesis postulates that markets are informationally efficient. This asserts that the price of any security will fully reflect all the information that is available to the investors. That being said, one cannot consistently achieve returns that are excess of the average market returns on...
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...Module 1 Case Assignment International Business E-bay in Asian Markets The international American company eBay has suffered significant financial loses in the Asian markets due to the industrial powerful country of China which has an unmatched presence on the website Asian markets. The solution for eBay’s company is come up with strategic selling plan to overcome and beat down China’s on line selling leading industry, in addition, it would be extremely beneficial for eBay’s company to lower down the purchase fees and create unique shopping features on line to make it more attractive to Asian shoppers. Currently some statistics suggest that Chinese consumers are willing to pay for internet services that they deem worthwhile. For example, Chinese consumers purchased several hundred million dollars worth of virtual currency last year from companies such as Tencent to upgrade online personal games and buy custom ring tones for their for their mobile phones. Chinese youth have shown their willingness to make online purchases and pay for Internet services. According to the China Internet Development Research Center under the Chinese Academy of Social Sciences, e-commerce sales grew 58%, to almost $70 billion, over the last two years, with almost $3 billion of that in consumer-to-consumer sales. E-commerce growth has remained steady, as the number of Internet users in China has grown from 90 million to 130 million since 2004. When eBay entered China, their Paypal payment method...
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...Foreign Direct Assessment: Analyzing the Mobility of FDI Models in Emerging Markets Kyle Himmelwright & Damian Zaccaria, Villanova Business School In this article, the authors will explore foreign direct investment in emerging markets. Applying a two prong investment model, they’ll assess three emerging Southeast Asian marketplaces; Indonesia, Thailand, and Malaysia. Additionally, they’ll explore the impact a variety of explicit and implicit factors have on the outcome. The research will indicate which of the three markets has the most potential for investment. Keywords: Foreign Direct Investment (FDI), emerging markets, investment, economic factors, growth, defense Foreign direct investment (FDI) plays a prominent and growing role in the global marketplace. FDI is defined as an investment made by a company or entity based in another country. The investment provides the firm with an opportunity to access new markets and marketing channels, cheaper production facilities, access to new technology, products, skills and financing (Goingglobal.com 2015). Accurately assessing marketplace factors is essential when evaluating whether to invest in a foreign market, especially when it comes to making decisions requiring foresight and conviction. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch’s quote concisely illustrates the current state of the global marketplace; it simply isn't as big as...
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...ASIA e UNIVERSITY - ASIAN COLLEGE OF MANAGEMENT MASTER OF BUSINESS ADMINISTRATION/EMBA GROUP ASSIGNMENT No: 01 |Names and Student ID Numbers: | |Nuwan Gunathilaka : AeU/14/13/195 | |Title of the Assignment: | |Research and analize of Debug Computer peripherals Network products supply chain. | |Subject: SUPPLY CHAIN MANAGEMENT | |Code: MMS707 | |Non-paper attachments: | |Submission date: 29th November 2014 |Time 8.00 A.M | |Student’s declaration: I certify that I have not plagiarized the work of others or participated in unauthorized collusion when | |preparing this assignment. | |Signature:……………………………………………. Date:……………………… ...
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...Djurovic, president at Labbrand, suggests the name might not work well in China. “We have already found in previous research projects on car brand names, that names with this term were not a favourite choice in China because they are a little too spiritual”. • Given both Labbrand’s expertise and MG’s experience, the acquisition might be the perfect opportunity for repositioning the Saab brand, especially if the product line were to change. However this move is not risk-free. • Saab’s name “萨博” is widely recognized by the Chinese audience, so renaming might mean losing loyal customers. To solve this Vladimir Djurovic, president of Labbrand, believes that “instead of renaming, Saab could consider developing a better tagline to fit the Chinese market and make the brand more vivid in the imagination of Chinese consumers”. Chivas Regal Trademark Case • Chivas Brothers failed to establish that the spirits brand was “well-known” in China before the registration of Chivas Regal clothing in 2003, which would have been grounds to deny the application.Before the 2003 registration by the Wenzhou squatter, Chivas Brothers (the brand owner) had registered the marks in a number of Classes, including 33, which includes alcoholic beverages. However, just because a brand owner registers the mark in one Class this does not automatically protect against other registrants for different goods/services or for products in other Classes. The board has said the Zhejiang man didn’t violate Chinese trademark...
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...|Profit & Loss account of Jenson and Nicholson |------------------- in Rs. Cr. ------------------- | | |Mar '14 |Mar '13 |Mar '12 |Mar '11 |Mar '10 | |[pic] | | | |Income | | | Operating Profit |-4.63 |-2.76 |-1.85 |-4.41 |-2.80 | | | | | | |PBDIT |39.00 |-0.56 |5.48 |0.28 |0.57 | | | | | | |Interest |1.45 |3.10 |2.61 |2.20 |1.72 | | | | | | |PBDT |37.55 |-3.66 |2.87 |-1.92 |-1.15 | | | | | | |Depreciation |2.24 |2.19 |2.17 |2.10 |2.12 | | | | | | |Other Written Off |0.00 |0.00 |0.00 |0.00 |0.00 | | | | | | |Profit Before Tax |35.31 |-5.85 |0.70 |-4.02 |-3.27 | | | | | | |Extra-ordinary items |0.00 |0.00 |0.00 |0.00 |-0.62 | | | | | | |PBT (Post Extra-ord...
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...Summary: Mary Kay Cosmetics: Asian Market Entry The article outlines the decision making process of Vice President of Mary Kay Cosmetics Curran Dandurand whether to enter two major Asian markets: Chinese and Japanese. The author shows how circumstances on the local markets, consumers’ needs, even the type of skin and associations about cosmetics of specific nation force the product adaptation to those markets. Dandurand provides evaluation of two markets entry opportunities: Chinese and Japanese. These two countries have different economy, policies, and demographic situation, own history and culture. The article demonstrates how specific conditions of each country are essential for further planning and successful launching the product in international markets. We can see the core differences first of all in the economic ground. The population of China exceeds the population of Japan more than in 9 times. But at the same time per capita GNP in Japan in 44 times higher than Chinese. Consequently, these differences in economies are reflected in the purchase power of population and in start-up cost. The buyer power of potential consumers is one of the most important factors that is taken to the consideration while facing the decision about Asian market entry. It was estimated that start-up investment cost for China is $2.00 million, when for Japan- $10.0 million. Another important factor is that compare to China, Japan was the largest direct selling market in the world. The effect...
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...1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. One factor that has made eBay to struggle in Asian countries was its failure to recognize the differences that existed between the Asian markets and market users and the American markets and markets users. This lack of understanding made eBay to use the strategies it had used in the US to enter the Japanese and the American markets. At the initial launch in Japan eBay set out to use collectibles this strategy was successful in the US market. This seemed to have failed as the Japanese user seemed to have preferred new products. The second mistake was eBay strategy to charge commission on each transaction as it did in the US. The Japanese market did not favor this as they were not used to pay commission or monthly charges. The second factor that made eBay to struggle in the Asian markets is its strategy of attempting to dominate the market by crashing all competition including the local. This proved to be a wrong kind of strategy as local competitors had a competitive edge over eBay. This was demonstrated by eBay earlier battle with Alibaba for the control of the Chinese market which eBay ended up losing badly to the local players. Due to the differences in market and business environments in Asia local companies that are used to these environments usually find an edge over foreign entrants and strategies such as that used...
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...Cosmetics: Asian Market Entry Case Study International Marketing 466 Curran Dandurand, the senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group is considering how to expand the company’s international operation. She is debating which elements of MKC’s culture, philosophy, product line, and marketing programs might be transferable both in general and in particular in respect the China and Japan, two major Asian markets in which MKC does not have a presence. Dandurand must decide whether to enter either or both of these markets (or neither) and, if so, what marketing entry strategy to pursue. This case gives your global marketing team the opportunity to: 1) explore why two companies (Avon and MKC) in the same business (the direct selling of cosmetics) differ so greatly in the percentages of their sales that are international 2) examine the transferability of a corporate value system developed in the United States to foreign subsidiaries 3) identify the criteria that should determine which country markets a multinational should enter and to assess two countries against these criteria 4) contrast the implications for marketing strategy and tactics of being a late entrant in a mature market versus a relatively early entrant in an emerging market The objective of the case is to focus on the following issues and dilemmas: 1. Why has MKC not been as successful as Avon in penetrating international markets? Answer...
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...Zhuo Wang MAR6158.901 27/May/14 Case Summary: Mary Kay Cosmetics (Asian Market Entry) In February 1993, Curran Dandurand who was senior vice president of Mary Kay Cosmetics Inc. found out that though MKC has sold its products outside the USA for 15 years by 1992, the international sales only take 11% of the $ 1 billion total. The data showed that one of its main competitors, Avon, its Products Inc. take over 55% of its $3.6 billion sales from international market at that time. Mary Kay Cosmetics Inc., which is also called MKC. Mary Kay is a cosmetics incorporated in Texas (United States) in1963 by Mary Kay Ash. Since that time, Mary Kay Ash’s charisma, philosophy, and motivation were likely appeal to women all over the world, actually this company offers unlimited opportunities of women in business. Mary Kay Cosmetics Inc. is a direct selling cosmetics company, sold a range of skin care, personal care, and cosmetic products through approximately 275,000 independent sales people worldwide. Actually all the company products were manufactured in a single plant near Dallas. And there were four basic levels of independent contractors in MKC sales force: beauty consultants, sales directors, senior sales director, and national sales directors. Promotions were made on the basis of performance, and Mary Kay Cosmetics Inc. involved its sales force in product policy decisions by sending samples to them for evaluation. MKC also developed training ads programs and manuals for its sales...
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...Alima Shamuratova Mary Kay Cosmetics: Asian Market Entry Q1. First, choosing between China and Japan Mary Kay Cosmetics (MKC) management need to focus on profit and financial performance. This is the main objective for every company. Japan market is saturated and if MKC go to this country, it will start bringing profit in 4-5 years. Thus, it will take more expenses. Chinese market is not saturated, there a few foreign competitors and it allows to think that Chinese entry brings profit earlier and be cost advantage comparing to Japan ( if calculate, it can take about 2-3 years to become profitable). Moreover, labor cost in China are cheaper. Secondly, market size of China is almost 10 times bigger than in Japan. Even though that Japan has 77% of women living in cities and China has only 27%, Chinese urban population is three times more than Japanese. Third criteria that is very important is legal and political situation. Japan is politically more stable than China. It is also more difficult to enter to China due to legal regulations and high tariffs, process of entry takes about 2 years. However, foreign companies used joint venture for entry that allows building strong relations with country and sharing risk. Despite the complicated regulation process for entry, Chinese government is more opened to foreign investments than Japan. Fourth criteria is demand and consumer behavior. China and Japan have significant culture difference in perception and sales approach. Japanese...
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...variety of Asian Cuisines 2. Flexibility in layout and operations enables Kopitiam to adapt to consumers’ ever-changing needs. i.e. adding a stall for a new variety of food if it is in demand 3. Strong marketing team ▪ Kopitiam has successfully penetrated into Shanghai, China market in December 2003, with a second outlet set up within a month’s time 4. Competent in managing diverse portfolios ▪ With their existing portfolio that ranges from cafes, food courts, food shops to a food mall, it shows Kopitiam’s capability in marketing to different market segments 5. High investor/partnership confidence due to successful track records WEAKNESSES 1. Lack of resources to penetrate the US market ▪ Kopitiam may experience difficulties in attracting skilled vendors from the Queens’ community 2. Potentially slow product diffusion in New York City (NYC) due to the locals’ unfamiliarity with this dining concept. OPPORTUNITIES 1. The Asian population in Queens, NYC makes up to approximately 511,787, representing 22.9% of the entire borough’s population; and 49.3% of the entire NYC’s Asian population (U.S. Census Bureau, 2010) ▪ This figure signifies a potential market need for Asian food. ▪ The large population of Asians can contribute to the role of innovators and early adopters in the product diffusion process. Therefore hastening the rate of adoption amongst the non-Asian locals with...
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...internationalize. Since its foundation in 1942, Asian Paints Limited, an Indian chemical company headquartered in Mumbai- India, has come a long way to become India’s largest paint company with a turnover of 10 billion pounds. The company operates in 17 countries and has 25 paint manufacturing facilities around the globe servicing consumers in over 65 countries. Asian paints has always been a leader in the paint industry, pushing new concepts in India like color worlds, home solutions, color next and kid’s world. The company has progressed notably since its small beginnings in 1942. It was set up as a partnership firm by four friends who were willing to take on the world’s biggest, most famous paint companies operating in India at that time. Over the course of 25 years, Asian Paints became a corporate force and India’s leading paints company. Driven by its strong consumer-focused and innovative spirit, the company has been the market leader in paints since 1967. Today it is double the size of any other paint company in India, manufacturing a wide variety of paints for decorative and industrial use. Asian paints aims to become one of the top five decorative companies worldwide by leveraging its expertise in the higher growth emerging markets. Simultaneously the company intends to build long-term value in the industrial coating business through alliances with established global partners. In order to achieve those goals, Asian Paints has employed the following strategies to help...
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...According to (Niche n.d.) 5% of undergraduate students are Asian, and 23% of graduate students are Chinese. According to USA.com, Newark has ranked the 3rd place of Chinese population in Delaware, which is 3.5% of 31,454 individuals(U.S.A.com, n.d.). According to the research, it shows the demand of Chinese food is considerable, and there are approximately 8 Chinese restaurants in University of Delaware area (yelp n.d.), but none of them are truly authentic Chinese flavor. The “Wheaten Food” will be a fast casual dining restaurant targeting University of Delaware students, faculty and staff members, as well as local families. I believe it is a great opportunity to acquire a new Chinese restaurant in the area of UD. The sign that Asian flavors, especially Chinese flavors are trending in the United States of America have been noticeable for decades. It is not hard to predict that the pace of Asian flavors growing in U.S market is going to keep its rapid pace. According to Technomic, Asian food has been dynamite the U.S market especially in East and West coast, and the world’s fastest-moving continent always delivers something new to explore the exist market as well as the potential market. The concept of “Wheaten Food” inspired by a restaurant chain in NYC, “Xi’an Famous Food”, which offers Chinese signature hand-ripped noodles, secret spice mixes, and Xi’an “burgers” with house made buns. Also known as “Chinese Street Flavors”. Street food shows great variation in terms...
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