...Midterm Case Analysis — Document Transcript 1. Paige Rudolph MKT 463 Midterm April 30, 2003 Augustine Medical, Inc. Case Analysis Company Background In July 1987, Dr. Scott Augustine, an anesthesiologist, founded Augustine Medical, Inc. (AM) in Minnesota. Their goal was to develop and market products for hospital operating rooms and postoperative recovery rooms. Through experience, he discovered that hospitals needed an innovative approach to warming post-surgery patients. Dr. Augustine developed the Bair Hugger® Patient Warming System. Company executives were occupied with finalizing the Bair Hugger® Patient Warming System in early 1988. Original two products: (1) produce and sell patented warming system used to treat hypothermia and postoperative patents, (2) tracheal intubation guide for crisis situations and in the surgical room. Core Competencies Providing the most innovative and safe way to warm postoperative patients and those with hypothermia. Augustine Medical, Inc.’s products are also more effective, less likely to leak water onto expensive equipment, and easier to operate than other competitors methods of hearing patients. The Hospital Market Approximately 21 million surgical operations are performed annually in the US. That’s 84,000 operations per average 8-hour workday. Approximately 5,500 hospitals have operating rooms and postoperative recovery rooms. Research commissioned by AM indicated that there are 31,365 postoperative recovery beds and...
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...Medicine-Medicine as practiced by holders of M.D (medical doctor).Other terms includes: allopathic medicine; western medicine; mainstream medicine; orthodox medicine; regular medicine and biomedicine. Acupuncture- a medical treatment from China that involves putting sharp thin needles into the body at very specific points. Naturopathy- a system of medical treatment that treats illness by natural methods such as exercising and controlling the food you eat. Reflexology- a form of alternative medicine in which the soles of the feet are massaged. Complementary or Alternative Medicine (CAM) -any range of medical therapies that fall beyond the scope of conventional medicine but may be used alongside it in the treatment of disease. Reiki- a Japanese healing technique based on the principle that the therapist can channel energy into the patient by means of touch to activate the natural healing process. Integrative medicine-relationship-based care that combines mainstream and complementary therapies to promote health for the whole person in the context of his or her family and community (The American Academy of Pediatrics, 2008). RESEARCH QUESTIONS 1. What are the motivational factors responsible for the use of Traditional Medicine in the district of St. Augustine? 2. Is Traditional Medicine a first choice of health care for St. Augustine residents? 3. What are the uses of the main...
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...Augustine Medical, Inc. The Bair Hugger® Patient Warming System Problem: August Medical, Inc. was incorporated as a Minnesota corporation to develop and market products for hospital operating rooms and postoperative recovery rooms. And the main problem of Bair Hugger patient Warming System is how to price this system and how to compete to other competitors. SWOT Analysis: Strength | weakness | 1. The system has a good structure design.2. Warm air makes patients feel warm and stop shivering.3. The system cannot cause burns and water leaks around electrical equipment are not a problem, as they are with water-circulating blankets.4. The disposable blankets eliminate the potential for cross-contamination among patients.5. The system does not require that the patient be lifted or rolled.6. A large initial capitalization for the system to research and development.7. The product is easy access for nurses and doctors | 1. There is no patent protection for the heater blower unit.2. The disposable cover will result in more inventories and cost.3. The warming time per patient is about two hours, this is a long time.4. It has high margin paid. | opportunities | threats | 1. About 21 million surgical operation are performed annually in the United States, or 84000 operations per average eight-hour work day. So this market potential is big.2. The responses for the physicians and nurses are very good. | 1. The respondents express the system is price-sensitive to alternative methods...
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...The following analysis attempts to develop and expand on purported ideas and views of the philosophical perspective of the Middle Ages. The case involves a five year old boy named Hans who has a phobia of horses. Since the family lived opposite a busy coaching inn, that meant that Hans was unhappy about leaving the house because he saw many horses as soon as he went out of the door. When he was first asked about his fear Hans said that he was frightened that the horses would fall down and make a noise with their feet. He was most frightened of horses which were drawing heavily laden carts, and, in fact, had seen a horse collapse and die in the street one time when he was out with his nurse. It was pulling a horse-drawn bus carrying many passengers...
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...UNDERGRADUATE REGULATIONS & SYLLABUSES 2014 - 2015 THE FACULTY OF SOCIAL SCIENCES TABLE OF CONTENTS MESSAGE FROM THE DEAN ............................................................. 3 UNDERGRADUATE PROGRAMMES ................................................ 4 ACADEMIC CALENDAR 2014-2015 ................................................ 5 DEFINITIONS ...................................................................................... 13 GENERAL INFORMATION & REGULATIONS .............................. 14 General Regulations for Bachelor of Science Degrees 14 Special Regulations for Degrees in Hospitality and Tourism Management........................................................... 27 Franchise Agreements .......................................................... 27 EVENING UNIVERSITY -GENERAL INFORMATION & REGULATIONS ................................................................................... 28 General Regulations for Bachelor of Science Degrees 28 General Regulations for Diploma Programmes ............ 36 General Regulations for Certificate Programmes ......... 37 STUDENT PRIZES .............................................................................. 38 CODE OF CONDUCT ........................................................................ 39 UNIVERSITY REGULATIONS ON PLAGIARISM .......................... 40 THE ACADEMIC SUPPORT/ DISABILITIES LIAISON UNIT (ASDLU) ..............................................................................................
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... Abstract The modern interpretation of the Just War Theory list seven conditions which must met in order for a war to be considered “Just” (jus ad bellum). This paper demonstrates that, while it has been suggested that all wars, even the current war on terrorism, are unjust, the facts remain that any war that meets each of the seven criteria is a just war, regardless of opinion. Throughout the ages man has always looked to bring about the end of war, or when war has been waged to minimize the destruction caused when nations war. According to the text;”these rules were worked out in the late Middle Ages by the so-called Schoolmen or Scholars, building on the Roman law and early Christian thinkers such as Augustine and Ambrose. (The Moral of the Story, 2006) These rules were developed to first, deter wars, but when determined necessary, to limit the scope and suffering from the war. While not completely universal in scope, most advanced western societies have embraced the theory of just war as a bases for determining when, and if, a war is justified. As set forth by the Schoolmen, there are seven criteria that must be considered and met before nations can engage in war. They are; the Last Resort, a Just Cause, a Legitimate, Competent Authority, Comparative Justice, Right Intention, Probability of Success, and Proportionality of Ends. We will examine each of these in the following paragraphs. The first of these criteria that needs to be met...
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...The Death Penalty and its Ethical Permissibility Palestine Fox Kaplan University Abstract The death penalty has been used for centuries to punish criminals for heinous crimes, in spite of the fact that arguments concerning the death penalty, its concepts of retribution, deterrence and just punishments have been disagreed upon. The question at hand is whether or not the death penalty is permissible and if so under what circumstances, which has long been a heated debate for centuries. The ethical issues surrounding the death penalty include the morality of this form of punishment and whether or not it is morally right to deprive a human being of life. This paper will discuss the background of the death penalty, its permissibility under the law and how the death penalty would be viewed by the ethical philosophies and various religions. The Death Penalty and its Permissibility Introduction of the Death Penalty The death penalty or capital punishment is the practice of executing someone as a form of punishment for a heinous or specific crime following a proper legal trial. The death penalty is usually a punishment sentenced for serious types of murders, in some countries treason, types of fraud, adultery and rape, which are capital crimes (Capital Punishment, 2013). The death penalty was introduced as early as the Eighteenth Century B.C. in the Code of King Hammaurabi of Babylon, who codified the death penalty for 25 different crimes. In the Seventh Century B.C. Athens...
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...In Conjunction with History of Ethics Instructor: Robert Cavalier Teaching Professor Robert Cavalier received his BA from New York University and a Ph.D. in Philosophy from Duquesne University. In 1987 he joined the staff at Carnegie Mellon's Center for Design of Educational Computing (CDEC), where he became Executive Director in 1991. While at CDEC, he was also co-principal in the 1989 EDUCOM award winner for Best Humanities Software (published in 1996 by Routledge as A Right to Die? The Dax Cowart Case). He also coauthored the CD-ROM The Issue of Abortion in America (Rountledge, 1998) Dr. Cavalier was Director of CMU's Center for the Advancement of Applied Ethics and Political Philosophy from 2005-2007. He currently directs the Center's Digital Media Lab which houses Project PICOLA (Public Informed Citizen Online Assembly), and is also co-Director of Southwestern Pennsylvania Program for Deliberative Democracy. Co-Editor of Ethics in the History of Western Philosophy (St. Martin's/Macmillan, England, 1990), Editor of The Impact of the Internet on Our Moral Lives (SUNY, 2003) and other works in ethics as well as articles in educational computing, Dr. Cavalier is internationally recognized for his work in education and interactive multimedia. He was President of the "International Association for Computing and Philosophy" (2001 - 2004) and Chair of the APA Committee on Philosophy and Computers (2000-2003). Dr. Cavalier has given numerous addresses and...
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...In 2001, a large survey sponsored by the American National Institute of Mental Health found that 46% of adults met the criteria for having at least one mental illness, as established by the American Psychiatric Association (ASA). Each publication of the Diagnostic and Statistical Manuel of Mental Disorders (DSM), now in its fifth edition created, brings into being more and more diagnostic categories of mental illnesses. Increasingly the human experience is medicalized, and then mitigated with a cocktail of psychoactive drugs. Today, 10% of Americans over the age of six take antidepressants. Human emotions are increasingly seen, by both the public and medical professionals, as something that should be fixed rather than understood. In short, it is becoming harder and harder to be classified as mentally “normal.” So, how did we get here? In order to understand this troubling phenomenon, we must look to the 18th century experiment in individualism, which constitutes the root of psychoanalytical practice, a practice that today’s psychoanalysts are rapidly distancing themselves from. Here, I will focus on two highly influential texts, Princess de Cleves by Madame de Lafayette and The Confessions by Jean Jacques...
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...Chapter I INTRODUCTION Background of the Study Our character is a collection of our habits, and habits have a powerful role in our lives. Habits consist of knowledge, skill, and desire. Knowledge allows us to know what to do, skill gives us the ability to know how to do it, and desire is the motivation to do a certaintask (Covey, 1990). Habits are routines of behaviour that are repeated regularly and tend to occur subconsciously. Habitual behaviour often goes unnoticed in persons exhibiting it, because a person does not need to engage in self-analysis when undertaking routine tasks. Study skills include how a person studies, as well as the particular resources a person uses. They are intentional use of one or more cognitive processes to accomplish a particular task. Good study skills include note-taking, reading, summarizing, organizing, identifying important information, and meaningful learning and elaboration (Ormrod, 2008).They are generally critical to success in school, are considered essential for acquiring good grades, and are useful for learning throughout one's life. Study skills are the methods of researching and learning that are used to absorb educational information. It has been widely accepted in modern times that college is a time to learn, experiment, and grow. Academic performance is the commonly used gauge with which to determine whether or not a student has indeed learned what he has been taught. It is the ability of the student to apply academic...
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...Hospital Corporation of America vs. Tenet Healthcare Heather Darling 22-BA-5080-002 Summer Semester, 2014 SUMMARY Hospital Corporation of America as of now is the biggest player in the hospital care sector. Headquarter in Nashville, TN HCA has been very aggressive in acquisitions and developing all around the United States and in England. They are very quick to turn down a deal with another hospital if they believe that it will not be a profitable deal. One of the things that HCA has done to improve profits that not many other companies have done is to send customers that are not profitable to neighboring public health hospitals. This has increased their profits as well as their wait times in emergency rooms. On the other hand, Tenet Healthcare Corporation is a competitor to HCA, but has been slower to develop in the profitable ways of HCA. Tenet has taken a diversification approach recently in the urgent care business. They have recently opened 23 urgent care facilities, the first company in the hospital sector to do so. Many competitors, including HCA, are waiting to see how TCA does before also going this route. As of now Tenet owns the market in urgent care facilities but as profits increase, other hospital companies may go this route as well. The deal Tenet made with Vanguard is the biggest transaction Tenet has made and signals a shift from the company's problems over the past 10 years. Several Tenet-owned facilities underwent investigations in the early 2000s...
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...Corruption and Development Making the link between corruption and development: An Appraisal of Selected SIDS Genève Phillip (Ms) University of the West Indies Author Note Ms. Genève Phillip, University of the West Indies, St. Augustine Campus, Trinidad and Tobago c/o Head, Department of Behavioural Sciences, Faculty of Social Sciences E-mail: geneve.phillip@sta.uwi.edu/genphillip18@yahoo.com Abstract: The development strategies of small island developing states have promoted extensive, ongoing and intense debate in academia. In assessing the political economy of SIDS it is useful to note not only the factors that give way to development but also the ones that impede it. While a variety of models have been used to describe the development strategies of SIDS, the extent to which some of these models have been able to adequately capture the major constraints to development in Caribbean SIDS is questionable. Having said this, the overarching argument in the discourse which follows is that corruption can be a major hindrance to the development efforts of Caribbean SIDS. In addition to this, an investigation will be launched into the impact that corruption has had on the development of Jamaica and Trinidad and Tobago. For all intents and purposes, the selected duo consists of one largely homogenous state and one heterogeneous state which will be juxtaposed to determine whether any similarity exists in the degrees of corruption in both countries. The...
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...through relating words with concepts like the word ‘silence’ which is a sign of communication that is indicative of meaning and it is ideological, it is also power to talk. Sign theory is an eccentric war of communication. It focuses on the discourse analysis where it focuses on language, power and ideology. Intelligence services are a key component of every state and their mandate is to ensure the security of states and they make use of the sign theory to supply the policy makers with information or intelligence which is fundamental in the policy making process. Evaluation and analysis’ role is to cast information into its proper intelligence framework and in the process minimising being biased. If evaluation and analysis is quality the intelligence given to policy makers will help policy makers to come up with quality policies and if the evaluation and analysis is poor obviously the policy makers will come up with ineffective policies. There are repercussions if intelligence services fail to analyse. Sign theory help in deductive, inductive and abductive types of reasoning. In this discourse I will define the sign theory, evaluation, analysis, four tools of analysis and the implications of sign theory to evaluation and analysis as a process which is scientific, logical, methodological and verifiable. Theory is a term that is misused and used in academics cycles. Du Ploy (2008) defines a theory as an abstract generalization that seeks to explain a phenomena. A theory provides...
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...grave distraction of life it can ruin not just our sole life but also those people who are concern and love us unconditionally, it will never be a solution to a problem but rather you are making a mortal sin and it makes the situation more complicated. Abortion is also called the termination of pregnancy it is the expulsion of human fetus or innocent person. It is one of the most common problems in this world. Some woman are trying to decide if abortion is really the right choice for them and they probably think many things about it and some woman really do it without thinking if how it will affect their future lives. There are two type of abortion the Induced and spontaneous. When you are going to do the abortion there are two methods the medical abortion which is taking pills or medicines to cause...
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...in various ways to the vast domain of human sexuality. That is, they are related, on the one hand, to the human desires and activities that involve the search for and attainment of sexual pleasure or satisfaction and, on the other hand, to the human desires and activities that involve the creation of new human beings. For it is a natural feature of human beings that certain sorts of behaviors and certain bodily organs are and can be employed either for pleasure or for reproduction, or for both. The philosophy of sexuality explores these topics both conceptually and normatively. Conceptual analysis is carried out in the philosophy of sexuality in order to clarify the fundamental notions of sexual desire and sexual activity. Conceptual analysis is also carried out in attempting to arrive at satisfactory definitions of adultery, prostitution, rape, pornography, and so forth. Conceptual analysis (for example: what are the distinctive features of a desire that make it sexual desire instead of something else? In what ways does seduction differ from nonviolent rape?) is often difficult and seemingly picky, but proves rewarding in unanticipated and surprising ways. Normative philosophy of sexuality inquires about the value of sexual activity and sexual pleasure and of the various forms they take. Thus the philosophy of sexuality is concerned with the perennial questions of sexual morality and constitutes a large branch of applied ethics. Normative...
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