...Markets Ministry of Tourism, Govt. of India Report on Evaluation Study in Selected Overseas Markets For Market Research Division Ministry of Tourism Government of India March 2007 Evaluation Study in Selected Overseas Markets Ministry of Tourism, Govt. of India Table of Contents Chapter No. 1. 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 2. 2.1 2.2 3. 3.1 3.2 3.2.1 3.2.2 3.2.3 3.3 3.4 3.4.1 3.4.2 4. 4.1 4.2 4.2.1 4.3 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 5. 5.1 5.2 5.3 5.3.1 5.3.2 5.3.3 5.3.4 5.3.5 5.4 5.4.1 5.4.2 1 2 2 4 6 7 11 STUDY OBJECTIVES Primary Objective Secondary Objectives 1.1 Contents BACKGROUND Tourism Outlook Tourism Outlook – Global Tourism Outlook – Asia Tourism Outlook – Forecast Indian Economy Tourism Outlook – India 14 15 16 RESEARCH DESIGN Segments identified Segment definition Travelers Segment Trade Partners Directors of Tourism Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required on part of the India tourism office Tourism Office Interaction ...
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...INTRODUCTION Tourism is the second largest contributor to the Indonesian economy after oil and gas (Osman, 2009). Income from tourism totaled USD6.3 billion in 2009 with 6.5 million international arrivals and is expected to increase to USD15 billion in 2010, providing direct employment to nearly 2 million people and 6.8 million people overall (World Travel and Tourism Council, 2010). Realizing that tourism has larger impact on employment and promotes trade opportunities and development of the country, the Government of Indonesia has increased the annual budget for tourism, allocating USD229.3 million for 2011 (Citrinot, 2010) for both development and promotion of the industry. With a total promotion budget of USD50 million, the government has targeted to increase the number of arrivals to 7-7.5 million (Bali News & Views, 2010). Indonesia is promoted by The Indonesian Tourism Promotion Board (the “Board”) through the 12 Visit Indonesia Tourism Offices (“VITO) located in 11 countries (2 VITO in China, Beijing and Guanzhou), and the 33 provincial tourism boards of the 33 provinces in Indonesia. Indonesia’s 58 embassies and representative offices overseas also conduct tourism promotion via its economic office. The Board does not have control over the activities of the embassies or the provincial tourism boards. Objectives, Terms of Reference and Approach We were instructed to conduct an assessment and evaluation of the marketing communication strategy of the Board to promote Indonesia...
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...European Journal of Social Sciences – Volume 13, Number 4 (2010) Central Thailand Wat Tourism: Strategy for Tourism Promotion of Bangkok Mass Transit Authority (BMTA) Sakon Phu-ngamdee The Thesis under the supervision of Assistant Professor Dr. Songkoon Chantachon and Dr. Ying Keerathiburana, Research Institute of Northeast Thailand Arts and Culture Mahasarakham University, Tarad Subdistrict, Muang District Mahasarakham Province, Thailand, 44000 E-mail: sakon60@yahoo.com Tel: (66) 43-72-1686; Fax: (66) 43-72-1686 Abstract This study was conducted under the supervision of Assistant Professor Dr. Songkoon Chantachon and Dr. Ying Keerathiburana. The study was proceeded with three aims: to provide a complete history of the project of Wai Pra Kao Wat (nine temples) Tour performed by Bangkok Mass Transit Authority (BMTA); to identify the problems and their causes which arose during the project’s implementation; and to develop a strategy for promoting Wai Pra Kao Wat (nine temples) Tour as a tourist destination. Data were collected from official document, participatory observation, and key informant interview with eighty four persons under purposive sampling method, as well as two workshops with BMTA officials. The results were analyzed with SWOT analysis to identify the project’s strengths, weaknesses, opportunities and threats. The strength of the project were ticket price, tourism activities, service quality, attractive entities and tourist’s belief responsiveness. The weakness...
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...operating in a global world investigating how the various macro-environmental (uncontrollable) factors impact the marketing mix (controllable) factors. Qantas was founded in 1920 and initially known as the Queensland and Northern Territory Aerial Services Limited (Qantas). It is regarded as one of Australia’s strongest brands and worlds’ leading long distance airline nationally and internationally. Qantas’ business is mainly constructed by the transportation of customers using both their airline brands Qantas and Jetstar as well as operating in other subsidiaries such as Q catering, frequent flyer, freight enterprises as well as other airlines (Qantas, 2013). It employs 33,000 people with 93 per cent of these employees being based in Australia (Qantas, 2013). Recently, Qantas has undergone changes that have threatened and seen Australians question if Qantas will remain an Australian brand. Reports have demonstrated 1000 jobs being cut due to restructuring of international arms as well as the decision to move Australian jobs offshore. Qantas has implemented plans to strengthen international ties particularly in Asia by funding start up airlines internationally. The global market is continuously evolving and as Bernard et al. stated ‘firms that are engaged in international trade are larger and more productive than the ones that serve only domestic markets’ (2007). However, the Federal transport Minister Anthony Albanese has stressed that “it is very important that Qantas reassure...
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...THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS A CASE STUDY TO UNDERSTAND THE FACTORS THAT PROMOTE AND FACILITATE MEDICAL TOURISM IN THAILAND WITH REGARD TO SERVICES PROVIDED BY HOSPITALS Tejasvi Vasudevan An Independent Study Presented to The Graduate School of Bangkok University In Partial Fulfillment of the Requirements for the Degree Master of Business Administration 2014 2014 Tejasvi Vasudevan All Rights Reserved This Independent Study has been approved by The Graduate School Bangkok University Title: A case study to understand the factors that promote and facilitate medical tourism in Thailand with regards to services provided by hospitals Author: Ms. Tejasvi Vasudevan Independent Study Committees: Advisor Dr. Sriwan Thapanya ………………………………………………………………………… Field Specialist …………………………………………………………………………… (Asst. Prof. Dr. Sivaporn Wangpipatwong) Dean of the Graduate School Tejasvi Vasudevan. Master of Business Administration, May 2014, Graduates School, Bangkok University Title: A case study to understand the factors that promote and facilitate medical tourism in Thailand with regards to services provided by hospitals (72 pages) Advisor of Independent Study: Dr. Sriwan Thapanya ABSTRACT The aim of this study is to understand reasons behind the growing medical tourism industry in Thailand. By studying the attributes that...
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...Slogan of the Department of Tourism (DOT) in 2012 which replaced the long-running slogan, “WOW Philippines”. Observers notes, however whether Filipinos, who posted their own efforts or ideas for the slogan in their Faceboook and twitter, communicated the right audience as the DOT attempted to make a viral people’s campaign that aimed to bring travellers from other countries to the Philippines. With market potential off 1 billion tourists spending US$1 trillion worldwide, a small increase in tourist numbers would greatly benefit the Philippines as it has not attracted as many foreign tourists, with market shares of less than half of the one percent. This is when even with the consideration of the many natural wonders that the Philippines has versus the manmade structures in the other countries. The additional source of revenues could complement other major sources of foreign receipts like exports with reported values of over US$51 billion and of OFW remittances nearly US$20 billion in 2010. The top ten tourism destinations of the world as of 2011 included two Asian countries: France, USA, China, Spain, Italy, UK, Turkey, Germany, Malaysia and Mexico. Some 204 million tourists visited the Asia-Pacific region in 2010, and the top ten places were: China (56 million) , Malaysia(25 million), Hongkong (20 million), Thailand (16 million), Macau (12 million), Singapore (9 million), South Korea (8.8 million), Japan(8.6 million), Indonesia (7 million) and Australia (6 million). The Philippines...
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...VIETNAM TOURISM MARKETING STRATEGY TO 2020 & ACTION PLAN: 2013-2015 (PROPOSED) Executive Summary Developed by: European Union funded Environmentally & Socially Responsible Tourism (ESRT) Capacity Development Programme Vietnam Tourism Marketing Strategy To 2020 & Action Plan: 2013-2015 (Proposed) Executive Summary Page 1 © 2013 Environmentally and Socially Responsible Tourism Capacity Development Programme This publication has been produced with the assistance of the European Union funded Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT). The content of this publication is the sole responsibility of the ESRT programme and can in no way be taken to reflect the views of the European Union. The European Union and ESRT do not guarantee the accuracy of the data included in this publication and accept no responsibility for any consequence of their use. By making any designation of our reference to a particular territory or geographic area, or by using the term “country” in this document, ESRT and the EU do not intend to make any judgements as to the legal or other status of any territory or area. ESRT and the EU encourage printing or copying exclusively for personal and non-commercial use with proper acknowledgement of ESRT and the EU. Users are restricted from reselling, redistributing, or creating derivative works for commercial purposes without the express, written consent of ESRT and the EU. Environmentally...
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...Medical Tourism-A Ray of Hope By R.V.Naveenan,Asst.Prof, T.John Institute of Management and Science Ph:9486129730,Email:naveenan.08mba@gmail.com Abstract Medical tourism is broadly defined as the act of traveling to obtain medical care in another country or region of the same country where specialized or economical medical care is available complemented with wellbeing and recuperation of acceptable quality with the help of support system. The World Health Organization (WHO) defines medical tourism as tourism associated with travel to health spas or resort destinations where the primary purpose is to improve traveler’s physical wellbeing through a process comprising physical exercises and therapy, dietary control, and medical services relevant to health maintenance. India has become a destination of choice for patients from all hemispheres as the destination of choice for a wide range of medical services and surgical procedures. In addition to the tangible expertise of medical and nursing staff, allied health services staff, the intangible compassionate care of support services staff draws patients to tertiary care hospitals in India. Equally important is the lower cost of world class treatment at a fraction of what it costs in the Western or so-called developed countries. In addition, there is no waiting period for any of the major surgical interventional procedures in the corporate hospitals in India. There are several dynamic internal and external factors which hinder medical...
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...ASIAN JOURNAL OF MANAGEMENT CASES, 3(1), 2006 SAGE PUBLICATIONS NEW DELHI/THOUSAND OAKS/LONDON DOI: 10.1177/097282010500300104 AIRASIA: THE SKYS THE LIMIT Rizal Ahmad Mark Neal This case details the rise and expansion of AirAsia in South-east Asia. The company employed a business model for low-cost airlines that was originally developed by Southwest Airlines in the United States and subsequently employed with great success by European companies such as Ryanair and EasyJet. The case thus documents the successful application of a western business model in a previously unexploited Asian environment, and raises issues about knowledge transfer, and the sustainability of such a model in the face of increasing competition and market turbulence. In this way, this case raises issues of innovation, adaptation, strategy and sustainability within the Asian context. Keywords: Low-cost airlines, Budget airlines, Business model, Knowledge transfer, Innovation, Asian entrepreneurship ‘Now everyone can fly’—AirAsia had been drumming South-east Asians to take to the skies by making air travel affordable to the masses. In October 2004, AirAsia successfully attracted over USD 200 million in fresh capital through an Initial Public Offer (IPO) of its shares.1 In December 2004, it announced its decision to purchase up to eighty Airbus A320s (Defence-aerospace 2005). Arguably, AirAsia not only enabled many ordinary people to travel by air, but also stirred up competition and encouraged the formation...
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...SECRETARIAT Global Analysis Report Market Overview Thailand July 2014 MARKET SNAPSHOT • Thailand had a gross domestic product (GDP) of US$390.2 billion in 2013, which is expected to grow by 4.5% in 2014. The World Bank upgraded Thailand to an upper-middle income economy in 2011 due to significant social and economic growth. CONTENTS Market Snapshot ............................ 1 Production ...................................... 2 Trade .............................................. 3 • Thailand is the nineteenth-most populous country in the world with 68.2 million people. The population is expected to reach 69.3 million by 2017. Consumer Foodservice .................. 4 • Annual consumer expenditure was US$3,243 per capita in 2013, with food and non-alcoholic beverages representing US$908 or 28% of that total. Market Characteristics.................... 7 • The consumer foodservice industry is expanding alongside a rising middle-class population, and is forecast to reach total value sales of US$23.8 billion by 2014. • With growing disposable incomes, Thai consumers are seeking products that offer convenience. Packaged food sales continue to grow steadily, and are expected to reach a value of US$11.9 billion by 2014. • The top packaged food company in the market is currently Nestlé SA with a 7.1% value share, followed by Unilever Group (3.7%) and Ajinomoto Co Inc (3.6%). • Thailand is the world’s largest exporter of canned tuna, and the ...
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...you in? Does it capture you and make you want to visit the Fraser coast? Our question today… is it possible to have one brand slogan that is suitable for all of the different segments that Fraser coast tourism is targeting? NEXT SLIDE To really be able to answer this question we need to look at some important contributing factors. What is a slogan and why is it important to a destination brand? What is the current situation for Fraser Coast’s Tourism industry? What does the Fraser Coast have to offer? And Who are the market segments? NEXT SLIDE What is a brand slogan? “A Slogan is a short phrase that communicates descriptive or persuasive information about a brand” NEXT SLIDE Slogans are particularly important when it comes to differentiating a destination from its competitors. A destination slogan should be memorable and it should tie in with the overall positioning of the brand. Slogans can be an incredibly effective tool and when used correctly consumers will be able to identify a destination and its brand from the slogan. NEXT SLIDE This image is a really great way to illustrate the importance of a Slogan. Slogans are a shadow for the brand, they should be memorable, they should make the consumer want to take action, they should build relationships with the consumer, they should be elaborative and they need to be predictable, something simple that consumers will automatically relate to the brand More often than not brand slogans fall short, they...
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...development... * The 2013/2014 season was the busiest ever for visitors to Myanmar and now is the best time to invest in the travel industry: the hospitality industry is presently in its infancy and with so much to offer the tourist Myanmar stands ready to become the prominent player in the region. The weather varies considerably from North to South and it's possible to develop skiing in the North and Scuba Diving in the South !! The seasons are generally consistent, with the winter being cool and sunny; in the mountainous areas, which comprise much of Myanmar, the temperatures can be very cool indeed in the winter. Presently scope exists for the development of accommodation in many areas including Yangon, Bagan, Mandalay and Ngapali Beach: as tourism expands, as it assuredly will, additional hotels will be required throughout the country. * Investment Opportunities in the wood industry: Myanmar has an ECO forestry policy resulting in sustainable supplies of many hardwoods including Teakwood, Yamane and Padauk. Bamboo and Cane are also very plentiful. * Investment Opportunities in Farming: much of the countryside is farmed producing rice, pulses, most vegetables and fruits (ranging from Grapefruit and Tangerines to Avocados and Mangoes... and Durians!). * Investment Opportunities in the Fishing Industry: fishing is prominent with many Prawn and Fish Farms in operation: the Andaman Sea is abundant with marine life and Pearls and Mother-of-Pearl are plentiful. Myanmar offers such diverse...
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...Shaping the future of travel in India The big FOUR travel effects January 2013 Shaping the future of travel in Asia Pacific 2 Contents Foreword The potential of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific...
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...ECONOMIC BACKGROUND OF MALAYSIA Malaysia is a small and open state-oriented and newly industrialized market economy. The code for the Malaysia currency is MYR. The currency of Malaysia is Ringgit Malaysia (RM) and is unofficially identified as the Malaysian dollar. Ringgit comes into notes and coins. A Ringgit can be divided into 100 cents. The currency is denominated into RM1, RM2, RM5, RM10, RM50 and RM100 while the Ringgit is denominate into 5 cents, 10 cents, 20 cents and 50 cents. The currency of Malaysia is currently pegged at RM3.80 to US$1.00. Malaysia centre bank is Bank Negara Malaysia. Malaysia main trading partner is U.S, Japan and Singapore. Through the background economic of Malaysia, the largest deposits of tin in the 1840s led to Malaysia is being responsible for nearly half of the world’s tin output. Started in the early 20th century, the booming of the country’s agricultural sector is being seen that the rubber is replacing tin as Malaysia main export product. Today, Malaysia is one of the largest exporters of semiconductors and electronic goods. The factories devote about 30% Malaysia’s total manufacturing sector output and there are 40 semiconductor companies operating in Malaysia. By the time, the International multi-national companies have set up assembly and testing units in Malaysia. The important reserves of oil and gas are founded. The oil production occurs near Peninsular Malaysia as well as the regions of Sabah in east Malaysia ad Sarawak....
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...Master of Business Administration Assignment in Marketing Management Singapore Tourism Marketing Strategy Evaluation Dimitri Blättler Malcolm Ferguson Sascha Gartenbach Shama Rahman 8th August 2011 2/30 Document information Title: Singapore Tourism Marketing Strategy Evaluation Topic: Marketing Management deadline: 8th of August saved: 8. August 2011 Page count: 30 excluding Layout Version Version date changes responsible V1.0 8.08.2011 Turn- it in Version Authors (see front) © by the authors This report is confidential and intended only for members of the University of Strathclyde. The University of Strathclyde is entitled to use the information provided herein by the authors for the agreed purpose only. Use of this information for purposes not stipulated in the original order is strictly prohibited. Swiss centre of University of Strathclyde Zurich Tel. +41 44 305 95 11 · Fax +41 44 305 95 19 · www.awk.ch 3/30 Table of Contents 1. Executive Summary ................................................................................................................. 6 2. Situational Analysis.................................................................................................................. 7 2.1. 2.2. SWOT......................................................................................................................... 13 2.2.1. Strengths................
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