...eruption of bird flu, Asian tsunami, etc. (International Air Transport Association, 2007). Vietnam Airlines (or VNA) which was originally established in 1956 under the name Vietnam Civil Aviation is the largest full-cost airline in Vietnam (CAPA – centre for Aviation). With a 40.6% market share, Vietnam Airlines has a tremendous opportunity in expanding their business for both domestic and international network in tourism industry. According to CAPA, with the investment in new aircraft and flight network, Vietnam Airlines desires to become the second largest full-cost airline in Southeast Asia by the year 2020. To implement this expectation, Vietnam Airlines should have overall information of the company to set up the suitable marketing strategy in the next period. Internal Analysis As the first corporation in civil aviation industry in Vietnam with the government assistance, Vietnam Airlines has its own strengths. However, weaknesses are inevitable in any organization including Vietnam Airlines. Strengths Obviously, many state-own companies have advantages in operations due to the support from the government, so as Vietnam Airlines. With a long time in this industry, Vietnam Airlines is considered as a traditional airline and a strong brand in domestic market. In people’s mind, it is an experienced and reliable local airline in service quality, safety and technology. Besides, Vietnam Airlines offers a diversified service system for different segments from high class to economy...
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...5. Marketing Strategy: * Concept: Leisure Travel and Adventure Travel. * Segmentation: “The Blue Travel Company” is a services section, which accomplishes the best sustainable tourism in Vietnam. Our company head office is in Hanoi and we are planning to extend the headquarters all over Vietnam for the convenience of customers. * Target: The company wants to attract big and small Corporation all over Vietnam who support environment and relax after the stressful days. This tour is perfect for the age group of 18 -35 years old people. For an older public there will be more relaxing activities than for the younger ones, such as wellness or an ecological trip with a sailing boat. * Marketing objectives: The objective of the company is to make it sustainable by itself. In the first year our expectations need to cover all expenses to satisfying customer needs. During the first year there’s going to be172 trips. Every year the number of clients rises with approximately 15% because of the effective marketing and the clients like our services so they come back to us again. * Marketing mix: * Price: The price will be between 7-8 million VND/tours, which includes fullboard hotel, with activities. (Not contain derived expenses). * Place: The distribution of the “Blue Travel Company “ is going to be done through the Internet, sending mailings to present and future clients in the whole world. The company’s employees are going to communicate straightly...
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...The tourism industry in Vietnam ------------------------------------------------- Group 1 Nguyễn Trọng Nhật Nguyễn Đức Huy Lê Ngọc Dũng Vũ Phương Thảo Phạm Việt Anh Lê Đắc Linh ------------------------------------------------- Contents I. Introduction II. Using PESTEL to analyze opportunities and threats of Vietnam tourism industry 1. PESTEL: a. Political b. Economical c. Social d. Technological e. Environmental f. Legal 2. Opportunities and threats of Vietnamese tourism industry: a. Opportunities b. Threats III. Competitors: IV. Tourism is a high competitive industry: a. Some information about Hanoitourist Company b. The Competition V. Keys findings from the questionnaire: VI. Recommendation: 1. Product (Design a Tour) 2. Price 3. Place 4. Promotion 5. People (Human resources) VII. Conclusion: I. Introduction The tourism industry is a highly competitive industry. It requires the ability to constantly adapt to the needs and expectations of customers change, such as satisfaction, safety and comfort of customers. II. Use PESTEL to analyze opportunities and threats of industry tourism in 1. PESTEL analyzing a. Political _Tax policy: Reducing costs, anti-tax...
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...a. Competition: The objectives, strategies, strengths, and weaknesses of your primary competitors (David, 2005). Table 1: Competitor Analysis Variables | Your Company | China Highlights | Haivenu | Competitor 3 | Location | America | China | Vietnam | | Hours | 5 days a week 8hrs a day from 9am-5pm | 5 days a week from 8:00 to 18:00 with 2 hours break from 12:00 to 14:00 | 24 hours a day via email and phone. | | Average Ticket | Not avaiblable | Depend on each tour, arround $1000 to $6000 | Depend on each tour | | Tour | Customers signatures | Through out china | Throug out Vietnam | | Sale | Small | Very large | Not available | | Reputation | New company No reputation | Great reputaion | Well earned reputation | | Group size tour | 6-20 passengers | Private tour and no limited group size for group travelers. | Privete tour and no limited group size for group travelers. | | Website: China Highlights: http://www.chinahighlights.com/ Haivenu: http://www.haivenu-vietnam.com/haivenu-about-us.htm China Highlights Another competitor that share the same chinese market with us is China Highlights. The company was established in 1998 as a devision of CITS Guilin (a travel agent was founded in 1959). China Highlights is given the big service experiences from CITS Guilin in order to provide the highest quality for international visistors to travel...
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...Name: Phương Nhi International tourism has become an extremely popular, global activity and become a thriving global industry with the power to shape developing countries in positive ways. While tourism is important economically, it is also benefit socially, politically, culturally and educationally. Therefore, tourism agencies, organizations and people interested in the tourism should find many ways to make the industry better. The first way to develop the industry is to find and make the connection between travelers and local people. There is a new platform called Withlocals.com connects travelers with the local population directly in order to show tourists the real Vietnam. Local people can become guides who give tourists the authentic travel experiences, activities and anything such as food, beautiful sightseeing, etc. They even invite them to eat dinner with their family and this is the best experiences while you can eat local food and listen to their story about their country. For instance, we can take them to the local market to show them how the traditional Vietnamese buy food and buy the ingredients for a real home-made Pho or Banh Xeo, then take them to Cho Ben Thanh to shopping or show them the most beautiful view of Vietnam in Ha Long Bay. This is the most interesting things when you experiences real things and live their dalily life. According to Ronald Crooy, CTO of Withlocals said “The idea is to let poeple use their own skills and strengths. No one knows more...
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...Table of Contents 1. Introduction to the study 2 2. Literature review 2 2.1 Main concepts 2 2.1.1 Foreign direct investment 2 2.1.2 Economic development 3 2.2 Related literature: The role of FDI in economic development 3 2.2.1 The radical view of FDI 3 2.2.2 The positive view of FDI impact 4 2.3 The impact of economic development 5 3. Case of study: the impact of FDI in garment industry and automobile industry in Viet Nam 7 3.1 Overview of FDI in Vietnam 7 3.2 Garment industry 8 3.3 Tourism Industry 9 3.4 Assess the impact of FDI in Vietnamese economic development 10 4. Conclusion 11 References 14 Appendices 17 1. Introduction to the study Foreign direct investment (FDI) is a concept that has emerged in recent decades. It was born with the trend of globalization and become an interesting topic for economic researchers. The evidence is that there are a large number of studies on this field, including case studies in specific country and cross-country analyses, single-dimensional and multi-dimensional studies, examinations in single-sector and multi-sector. However, until now there are still some debates about the issues related to this concept. One of the noticeable discussions is the relationship between foreign direct investment and economic development. This paper, to some extent, will review these studies about the relationship between...
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...Faculty of Management and Tourism ROOM 201 - BUILDING CTEL: 35535728 | HANOI UNIVERSITYKm 9 Nguyen Trai Road, Thanh Xuan Bac, Thanh Xuan District, Hanoi - VietnamTelephone:(84 4) 8544338, Facsimile:(84 4) 8544550, E-mail:hufs@netnam.vn, Website: www.hufs.edu.vn-------------------------------------------POM ASSIGNMENT | Statement of authorship Student name: Nguyen Quang Huy, Ta Tuong Phuoc, Trinh Duc Son, Nguyen Thanh Vien. Class: ____3K-12_________________________________________________ Subject___Principles of Marketing______________________________ Lecturer: ___Mr. Tran Tuan Anh______________________________ Name of assignment paper: Marketing Plan of PepsiCo in Vietnam | | Declaration I declare that the work attached is entirely my own, and that I have given due acknowledgement as required by the Foundation Studies Department. I understand that the work submitted may be reproduced and/ or communicated for the purposes of detecting plagiarism. Signed__________________ Date ___17/05/2013__________ | ]]]]] Plagiarism By signing the declaration, you are stating that you have not plagiarized. Use the following as a checklist. This work is entirely my own. * I have not copied another student’s work. * I have not copied or used in any way material from a text, journal, website or other published source without acknowledgement (including non – English sources)...
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...Marketing Plan for 0° Natural Green Tea of Tan Hiep Phat Corporation Marketing Management Submitted to The College of Business Administration Central Philippine University Iloilo City,Philippines Pro.Orlie Gallos Student: Uyen,Nguyen Thi To Student code : CPU BA039 Marketing Plan for Natural Green Tea - 0° Tea of Tan Hiep Phat Corporation 1. EXECUTIVE SUMMARY After the great successes from Number 1, Laser and Ben Thanh beer, Tan Hiep Phat (THP) – a powerful group launched Natural Green Tea 0 (0° Tea) in 2006, which continued marking its important advance in the beverage market. The competitive advantage of being the first ready-to-drink tea product with high quality has helped 0° Tea, quickly penetrate and develop in Vietnam. At the end of 2007, it gains 56% market share and outdistances the other competitors (C2: 25%, 100: 12%, Pokka: 6%) Green tea is a traditional and healthy drink; therefore, the bottled one like 0° Tea really satisfies the customers’ needs in the modern life. 0° Tea targets the customers from 15-29 and whose income ranges in the middle ($200-500). By maintaining the quality of product, introducing new flavours each summer and developing a proper marketing plan, THP strongly believes in the long future of 0° Tea. Not only aim to increase the market share to 65%, revenues by 40% in 2008, THP also plans to expand its market to other Asian nations in 2009. After the...
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...Vu Hoang Travel Tourist Marketing Plan MBA 652 Professor Julia Cronin-Gilmore Bellevue University Winter 2011 Sunlight Travel Tourist Marketing Plan 1. Executive Summary This document contains the marketing plan for an international travel of Sunlight Travel Tourist, a company located in California that offers a travel packages with upscale accommodations, gourmet foods to middle class and wealthy customers who seek to travel internationally. The tours will educate customers about the new environment, give them knowledge in that country and introduce them to new social environment. Initially, the tours will focus on promising markets in Viet Nam. Starting in the second year of business, Sunlight will start to enlarge its destinations to include primary business centers in Southeast Asia. This opportunity exist for two reasons: tourism is a growing industry and within industry international travel to Asia is growing much better, and there are very few providers of international travel to upscale customers. Sunlight’s target customers are high income (min. $70,000 for single person), health-conscious folks interested in popular adventure sports. They can be lawyers, bankers, executives, doctors, etc. The key buyers are located in urban areas within San Jose city of United States. Sunlight’s customers are more expected to be married. 55% are men and 47% are women. There is fast growth in the market and raising demand. In addition, more niche markets are...
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...FOR SUSTAINABLE TOURISM DEVELOPMENT: A CASE STUDY IN THE CAT BA BIOSPHERE RESERVE OF VIETNAM Thanh Van Mai Bosch O.J.H School of Integrative Systems, The University of Queensland, QLD 4343, Australia Corresponding author (thanh.mai@uqconnect.edu.au) ABSTRACT Tourism is not simply an industry, but is an open, dynamic and complex system. The system consists of many interacting components and involves many different stakeholders. The development of tourism in a sustainable way impinges on and is subject to many factors. The limitation of traditional approaches to tourism research has become evidently in many cases. These approaches have usually looked at a particular issue or issues of the whole tourism picture. As a result, it has become difficult to manage tourism toward sustainability. This paper provides an overview of the systems thinking approach and its application in the study of the tourism system in the Cat Ba Biosphere Reserve of Vietnam. This study shows that systems thinking has proved to be an effective and powerful tool to explain the complexities of the tourism system. It has helped to simplify, clarify and integrate isolated problems associated with the industry, and provided a mechanism for group learning and decision making to achieve desirable outcomes. The paper proposes systems thinking be used as an appropriate tool for sustainable tourism development. Key words: complexity, dynamics, sustainability, systems thinking, sustainable tourism development 1. INTRODUCTION...
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...There has been a lot of word-of-mouth and mentions in social networking site about “It’s more FUN in the Philippines”, the new Slogan of the Department of Tourism (DOT) in 2012 which replaced the long-running slogan, “WOW Philippines”. Observers notes, however whether Filipinos, who posted their own efforts or ideas for the slogan in their Faceboook and twitter, communicated the right audience as the DOT attempted to make a viral people’s campaign that aimed to bring travellers from other countries to the Philippines. With market potential off 1 billion tourists spending US$1 trillion worldwide, a small increase in tourist numbers would greatly benefit the Philippines as it has not attracted as many foreign tourists, with market shares of less than half of the one percent. This is when even with the consideration of the many natural wonders that the Philippines has versus the manmade structures in the other countries. The additional source of revenues could complement other major sources of foreign receipts like exports with reported values of over US$51 billion and of OFW remittances nearly US$20 billion in 2010. The top ten tourism destinations of the world as of 2011 included two Asian countries: France, USA, China, Spain, Italy, UK, Turkey, Germany, Malaysia and Mexico. Some 204 million tourists visited the Asia-Pacific region in 2010, and the top ten places were: China (56 million) , Malaysia(25 million), Hongkong (20 million), Thailand (16 million), Macau (12 million)...
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...Strength 1. Trung Nguyen has great raw material to produce coffee because Trung Nguyen has production plant located in the coffee capital of the Buon Ma Thuoc where soil and and weather are supportive of coffee growing. Besides, Viet Nam, which is the home of Trung Nguyen brand, is the largest coffee exporter in the world. This advantage helps Trung Nguyen not to depend very much on suppliers. This location is also convenient for transportation. 2. Trung Nguyen is an old brand in Viet Nam, they have got the fame spread out the nation. This is considered “home advantage” when Trung Nguyen understands culture and life style of Vietnamese people. The product quality meets customers’ need because Trung Nguyen provide unique Vietnamese coffee taste which matches the interest of Vietnamese people. Therefore they get advantage in gaining the trust and support of Vietnamese customers. 3. Trung Nguyen is a pioneer enterprise in the form of control and franchising in Viet Nam. Trung Nguyen has eight shop in foreign countries such as US, Japan, Singapore, Thailand, China, Cambodia, Poland and Ukraine. 4. Trung Nguyen has solid infrastructure. They has three factories producing coffee with modern technology in the world. Their headquarters and distribution activities are located in Ho Chi Minh city which is the big commercial center of Viet Nam and many stores is placed throughout the country. 5. Young and professional management team contributes greatly in Trung Nguyen’s advantages...
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...term objectives of Vietnam Airlines 1. Introduction to Vietnam Airlines: Vietnam Airlines is the national airline of Vietnam, accounting for the largest share (51.8%) in the number of airline operators in Vietnam. In 2013, Vietnam Airlines has transported 15 million passengers and 184 606 tons of cargo over 39 domestic routes and 52 international routes. Vietnam Airlines is the airline also has a large scale in Southeast Asia with dual brands: (1) Traditional airlines (Full-service carrier) with the goal of building the image into a 4-star airline years 2015-2016 , (2) Subsidiaries are Jetstar Pacific meeting the increasing demand in in the cheap aviation segment (Low-cost carrier). Vietnam Airlines is a member of Organization International Civil Aviation (ICAO), the Air Transport Association International Aviation (IATA) and the Alliance Aviation Skyteam (one of the 3 largest airline alliance in the world great). Vietnam Airlines’ History: Vietnam Airlines’ history is deeply rooted in the the earliest days of the Vietnam civil aviation industry, since January 1956 when Civil Aviation Administration was established by the Government of Vietnam. 1956 . . . . . . . . . . . . . The Civil Aviation Administration was established by the Government of Vietnam, commencing the beginning of the country’s civil aviation industry. 1993 . . . . . . . . . . . . . Establishment of Vietnam Airlines. 1995 . . . . . . . . . . . . . Establishment of Vietnam Airlines Corporation...
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...The future of tourism in ASEAN Introduction With the fall of Communism in Eastern Europe and the end of the Cold War, there was no longer a pressing need for ASEAN countries to fear their Communist neighbours such as Vietnam, Cambodia and Laos. These countries had started to abandon central planning and implement market-oriented economic reforms from the early 80s, changes which had significant implications for trade and investment opportunities and indicated the need for enlargement of the ASEAN regional grouping in order to maintain its relevance (Wong, Mistilis & Dwyer, 2011a). The momentum to expand ASEAN was further accelerated by the need to strengthen the region’s voice in international trading bodies such as the Asia-Pacific Economic Cooperation (APEC) forum, the World Trade Organization, and in negotiations with the European Union (Tan, 2003). Between 1995 and 1997, Cambodia, Laos, Myanmar and Vietnam (CLMV) joined ASEAN. They are sometimes referred to as newer members with less-developed economies. With the ASEAN Concord II in late 2003, Southeast Asia charted an ambitious path toward creating a community (AC) founded on economic, security and socio-cultural pillars. In contrast to the EU on which the agreement is loosely based, have rested on open dialogue and concensus processes that have allowed politically and economic diverse nations to cooperate at the regional level. The progress of on ASEAN Concord II will rest on strong regional diplomacy and management...
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...The team has devoted themselves to the tourism industry for 5 years. The company has designed tours for both the older tourists and young student tourists. The primary goal is to provide excellent service to our/your client. The company ensures that the client will have the experience of lifetime. The environment in which it operates can be summarized as following: • Tourism year 2011 in Nepal. • Increasing popularity of concepts like ecotourism, community tourism, sustainable tourism, corporate social responsibility and e-ticketing in the western parts of our world. • Sustained instability in Nepalese politics having detrimental effects on Nepalese tourism industry. • Economic recession and global financial crisis curtailing the consumption of people all over the world having its spillover effects in Nepalese tourism industry as well. • Innovative business model of Blaze Mountain that is based on attracting GITs (Group Individual Tourists) through strategic tie-ups with foreign travel agencies. • A network of value chain partners who share their business with each other and strive towards creating and maintaining similar standards of performance – another innovation of Blaze Mountain that is quite unprecedented in the market. The product and price strategy of Blaze Mountain will basically involve designing products as per the requirements of different market segments. For instance, ecotourism, community tourism and sustainable tourism will be designed and highlighted to...
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