...The Entrepreneurial Leadership Abstract Entrepreneurship is defined as “the willingness to take risks”. (Kurtz, 2010 p.182). The people who make entrepreneurship happen are those who “seek a profitable opportunity and take the necessary risks to set up and operate a business” who are known as entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has become increasing encouraged because of the chance of job security and financially stability; enhance their quality of life, Entrepreneurship starts with a vision to change society, a culture, the world, or just a single person’s life, with a product or service and Anita Roddick had a vision to make a profitable business. Entrepreneurism is a curious thing. When one man has a dream, he goes out and converts that dream into a reality. For centuries, this has been the American way. There are several questions an entrepreneur has to ask himself, though; first, will I be making profit? No one wants to go into business to waste his time or money. Second, an entrepreneur must ask himself if he is being socially responsible...
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...Cranston Nissan, slowly sifted through his usual Monday morning stack of mail. The following letter was one he would not soon forget. Dear Mr. Jackson: I am writing this letter so that you will be aware of a nightmare I experienced recently regarding the repair of my 300 ZX in your body shop and subsequently in your service department. I will detail the events in chronological orders AUGUST 28 I dropped the car off for repair of rust damage in the following areas: Roof – along the top of the windshield area Left rocker panel – under driver’s door Left quarter panel – near end of bumper Rear body panel – under license plate I was told it would take three or four days SEPTEMBER 1 I call to inquire about the status of the car, since this was the fifth day the care was in the shop. I was told that I could pick up the car anytime after 2.P.M my wife and I arrived at 5. P.M. The car was still not ready. In the meantime I paid the bill of $ 443.17 and waited. At 6 P.M. the car was driven up dripping wet (presumably from a wash to make it look good). I got into the car and noticed the courtesy light in the driver’s door would not turn off when the door was closed. I asked for help, and Jim Boyd, body shop manager, could not figure what was wrong. His solution was to remove the bulb and have me return after the Labor Day holiday to have the mechanic looks at it. I agreed and began to drive off. However, the voice warning, “ Left door is open “ repeatedly sounded. Without leaving the...
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...questions like “Is this the place I would want to work if I were graduating from a doctor of philosophy degree program now?” (Deutschman) The major business principle of their profit-oriented entrepreneurial approach is choosing how to use human and natural resources; investing in equipment, machinery, and buildings; and forming partnerships with other firms. These are economic decisions all businesses organizations make. Anita Roddick, founder of The Body Shop, develops and markets natural cosmetic products. In addition to developing and selling natural cosmetics, she advocates community trade, human rights, and animal protection. Anita’s leadership style focuses on ethical behavior. “The Body Shop remains as famous for its ethics as its success.” (Hughes) The major business principles of her social-responsibility oriented entrepreneurial approach are fair trade, environmental awareness, animal protection, respect for human rights, social campaigning. Anita’s visionary beliefs have remained intact throughout. (Hughes) “The Body Shop Foundation supports social activism and environmental activism. We don't tend to support big agencies. We work within the communities because money spent directly assisting community organizing or a grass roots group is money well spent.” (Hughes) I most identify with the social-responsibility oriented entrepreneurial approach. I would try the hardest to excel at the ethical component of social responsibility. I believe it’s most important to act fairly...
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...Founded in 1976 by activist Dame Anita Roddick, “The company combines activism with marketing, encouraging women to focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products are not tested on animals, and that they contain sustainably sourced oils and other vegetarian ingredients” (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally andindividually. Vision and Mission: 5.3 The Body Shop Vision: “I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out. That is my vision.” Founder of The Body Shop. 5.4 The Body Shop Mission: To dedicate our business to the pursuit of social and environmental changeTo creatively balance the financial and human needs of our stakeholders: employees, franchisees, customers...
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...CORPORATE STRATEGY EXECUTIVE ANALYSIS THE BODY SHOP The following analysis investigates how the organization assesses its own business whilst taking into account its different key stakeholders and their various interests and expectations by looking deep into a case study of The Body Shop. On the final note, it will determine what learning benefit the case of The Body Shop provides as well as whether its principles can apply to other situations. Introduction: The Body Shop In 1976, The Body Shop was established in Brighton by Dame Anita Roddick. The Body Shop International now has over 2,900 stores across 63 markets with a range of over 1200 products. The Body Shop story is not only of an eminently successful market-oriented manufacturer and retailer of toiletries and cosmetics. Like its founder, the whole organization is committed to issues such as respect for human rights, animal and environmental protection. The organization has arranged and supported national and international campaigns on animal testing in the cosmetic industry and women’s rights. All business organizations need to make a profit to survive but the emphasis at The Body Shop is on profit with a wider social responsibility. The Body Shop Mission Statement * “Dedicate our business to the pursuit of social and environmental change. * Creatively balance the financial and human needs of our stakeholders employees, franchisees, customers, suppliers and shareholders. * Courageously ensure that...
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...P1 Describe different types of teams and the benefits of teams for an organization What is meant by the term teams? There are multiple ways to describe the term team, which involve a group of people with different skills and tasks, work together on common project, services or goals fusing skills together for mutual support. Teams operate with a high degree of independence, sharing authority and responsibility of self-management working towards a common goal and shared rewards. A team becomes more than just a collection of people when a strong sense of mutual commitment creates synergy which generates a performance greater than the sum of the performance of its individual members. • Formal Formal teams or groups are created deliberately by managers and charged with carrying out specific tasks to help the organization achieve its goals. The most prevalent type of formal group is the command team, which includes a manager and all employees who report to that manager. In some organizations that want to de-emphasize hierarchy, the titles may change. For instance, at MBA (basketball), the managers of command teams are called “coaches” and the team members are called associates. The benefit of a formal team is that the organizational structure clearly to the superior subordinate relationship such as team players report and get told what’s what by the coach. • Informal An informal team work group is a group formed by employees of an organization that is created under no directive...
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...CSR- Corporate Social Responsibility Economic, legal, ethical, and philanthropic expectation placed on organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects into the community, ethical trade and the environment. Davis Model of CSR indicates social responsibility arises from social power and therefore the influence a business has impacts the responsibility the business has to external factors such as environment. For example, the five core values of The Body Shop: Support community, defend human rights, against animal testing, self-esteem and protect our plant. Further referenced by the fact Body shop work with organisations such as Greenpeace. Argument: “Expensive” The social costs and benefits of activity product or service raise. Increased reputation and standing for trade. Social aspects of customer clientele can improve sales as customers like to be seen to be helping. Trust factor increases. Highlights possible cost benefits for company. Argument for Time consuming. Good CSR attracts customers and attains talented and professional staff. Assuring the reputation...
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...Entrepreneurial Leadership In business, one should be goal oriented. Entrepreneurs take risks in business, trying to achieve their goal without knowing what the outcome may be. There are many ways to become an excellent entrepreneurial leader and there are resources out there to make businesses successful. While achieving profit, it is also important to help the greater cause, such as the community. Blake Mycoskie is a true definition of an entrepreneur. He has succeeded in all the business ventures he pursued and has become more successful with every business. Blake is not afraid to take risks and has tried to make sure that he puts his best foot forth to make sure his businesses become successful. His first project was opening a laundry service in college for all the college students and it very well which led to it expanding to other colleges. Blake then sold the laundry company and then started a music company that aimed at country music stars, with the success of that he sold that company also. Blake has a great business mind and he has great ideas to generate profit that’s why his businesses were successful. Mycoskie raised 2 million dollars with a reality show which they got the money from celebrities but it was later bought by Rupert Murdoch that too was a success. After those business ventures, another one came about and this time he partnered with a traffic school to help promote Driver’s Education Direct and he also created a marketing company to promote Driver’s...
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...Environmental Performance Report The Body Shop Prepared by: Sue McSkimming Background 4 4 5 Environmental Policy 6 7 Reference List 11 Background The Body Shop is a well-established multinational company with over 2,500 stores in 60 markets worldwide (The Body Shop, 2011). Dame Anita Roddick opened the very first the Body Shop store in 1976 in Brighton, on the south coast of England. The Body Shop specialise in the production and retailing of skin care ranges, with an emphasis placed on developing natural and sustainable products. They carry a wide range of over 1,200 products for the body, face, hair and home, including body butters, make up, full skin care ranges as well as specialised men and baby ranges. As well as selling their products at brick and mortar retail stores they also have a direct-selling channel called the 'Body Shop at Home' which involves consultants selling products at organised parties in people's homes. This operates in two countries, the UK and Australia. Customers can also buy online in the UK, the USA, Canada, Australia, Korea and Japan. The Body Shop's mission statement includes the following: -Dedicate our business to the pursuit of social and environmental change. -Creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders. -Courageously ensure that our business is ecologically sustainable, meeting the needs of the present without compromising...
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...Introduction Anita Roddick of The Body Shop, said that ‘market research is like looking in the rear view mirror of a speeding car’. Market research is one of the most important business strategy’s to any fashion brand or retailor. It is the initial task that a fashion brand would take out ensuring it is a successful process which will allow their brand to be marketed effectively. Market research is collective information that has been gathered concerning customers and the current market. Market research is a crucial element to gain an advantage over competitors allowing the brand to become the most successful, positive and fast changing within the fashion industry. Market Research is put in place to recognize, identify and analyze the market size, the market need and the current completion. DEFINITON OF MARKET RESEARCH. Aims This essay you will read a brief introduction of the fashion brand Topshop. The Author will then describe Topshops attitudes and principals towards Market Research. The Author will discuss how Topshop take out and handle their research and how this then makes the market of the brand successful. You will learn what Topshop look for while researching and their aims. The Author will also express what type of customer or market they look for while researching. Moreover the value of the researcher and how important to the brand will also be discussed allowing you to learn how this can make a fashion brand successful. Main Body Topshop specializes in designing...
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...The Body Shop International PLC, known as The Body Shop, has 1,200 products in 2,500 stores in 61[2] countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. History In 1970, Anita Roddick (then Anita Perilli) visited "The Body Shop" housed in a car repair garage in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the same business name, color scheme, and cosmetic lines. In 1987, Roddick offered Short and Saunders 3.5 Mio USD to change their shops name to Body Time. Until 1992 the rename was completed. [3][4][5]From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Body Shop stock was floated on London's Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname "The shares that defy gravity," as its price increased by more than 500%. But the opening of Roddick's first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name "The Body...
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...The Body Shop The Body Shop, one of the 21st Century's most iconic brands, started its first store in 1976. Today, it welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide. Since its inception the essence of The Body Shop has been selling products made from natural ingredients. The customers found these products unique and were attracted towards the concept. But a major push for the brand came when the company got actively involved in social activism. In 1986 the company launched a campaign together with Greenpeace to save the whale. Similarly, it launched many other promotional campaigns with a social cause at the core. These campaigns gathered a lot of media and public interest. The company also protests firmly against the use of animals for testing cosmetics. Its web site explains that it does not sell or use either finished products or ingredients that were tested on animals after 31 December 1990. Today, The Body Shop is known for its commitment to values: Against Animal Testing, Community Fair Trade, Protect the Planet, Defend Human Rights and Activate Self Esteem. But the organization wants to be just as well known for its beauty credentials and product innovation. That is why it has started a new beauty movement called ‘Beauty with Heart’. The campaign talks about not just looking good, but feeling good and doing good, too. The best way to...
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...Responsible Corporation Corporation as a legal entity by law is granted the ability to obtain rights and obligations. While existing only on paper with the hands of their employees of various levels and shareholders a firm is created, operated, developed. The downside of being an ephemeral entity is that all the responsibilities of a corporation are assigned by law and directly linked to the main purpose of its mere existence. To generate profits in order to generate more profits in the future. Merriam-Webster Dictionary defines responsible as “able to answer for one’s conduct and obligations and able to choose for oneself between right and wrong” (Merriam-Wbester Inc.). In this essay we are going to identify in what ways a corporation may realize its responsibility and how in practice some of these responsibilities are fulfilled. In his work on corporate social responsibility John Campbell discusses several dimensions of how it is possible to measure (social) responsibility of a corporation. Among them are mentioned the following levels: “how the corporation treats its employees with respect to wages, benefits, and levels of workplace safety; how it treats customers with respect to product quality, truth in advertising, and pricing; how ihow the corporation treats its employees, how it treats customers, how it treats its suppliers, how it treats the government, how it treats the community (p. 5). It possible to distribute these levels into two groups. Responsibilities towards...
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...Introduction The Body Shop was established in 1976, selling scented soaps and lotions, made only from natural ingredients. Within 14 years, the company expanded into 39 countries, with over 1200 lines of products today. The founder, Anita Roddick, was known as an avid social activist and she largely promotes and supports causes such as ending animal testing In 2006, The Body Shop was bought by L’Oréal SA for £652m. The Body Shop- Managing Public Relations Anita Roddick was quick to recognise that there was a market for natural-based skin products that were free from chemicals and were not tested on animals. After gaining awareness on public’s position, The Body Shop took steps in building an effective public relations programme. This programme includes marketing its brand as one that is socially responsible, their core values being: against animal testing, support community trade, activate self-esteem, defend human rights, protect our planet. With clearly defined core values, the business was able to influence consumer’s imaginations, and perceive The Body Shop as an ethical business presence. In 1990, upon conducting environmental analysis, Anita Roddick took a different approach in promoting her products, claiming that she was uninterested in seducing consumers with expensive images. Instead, she established the environmental projects and community care department to portray the company as one that is socially responsible. This was part of its business plan of adopting...
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...Body Shop Case Study The Body Shop #1 1. In this case, how does The Body Shop address the four components of social responsibility? In the Body Shop, what tensions among these components were at work? Economic- The Body Shop used inexpensive ingredients in the products offered. There was also a recycle program where the customers could return used bottles and receive a discount which would save the company money by not having to buy more supplies. The Body Shop also created a company with strong values that customers stood by which was the reason their success. Legal- the Body Shop avoided animal testing and used all natural ingredients to avoid any lawsuits. They knew the products were safe since people have been using them for years. Ethical- Anita Roddick, owner of The Body Shop, reflected her personal ethical beliefs into her work. She was against animal testing and made a great effort to make sure her company and the suppliers also felt the same way. She also wanted her employees to fit a certain image and hired accordingly, some could argue this can cause some ethical problems. Philanthropic- The mission statement of The Body Shop is “To dedicate our business to the pursuit of social and environmental change” and the entire company was based around this. They contributed a part of their earnings to environmental change. Roddick shared her information about certain products with other companies in hopes of reducing animal testing. She preached to her customers about...
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