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Auto in Canada

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Submitted By marktamu
Words 895
Pages 4
Industry landscape and Outlook

Canada is more famous for its auto assembling and manufacturing instead of having its own auto brands. It produces cars along with hundreds of parts mostly for automakers headquartered in United States and Japan. According to Industry Canada, Ford, GM, Chrysler and Toyota are a few of the top brands currently made in Canada. A more comprehensive list is shown below. Vehicles made in Canada 2014

2014 was a wonderful year for auto companies that have a presence in Canada. According to Statistics Canada and RBC, domestic new vehicle sales were projected to have a record of 1.86 million units in 2014 (1.78 million units in 2013). This is a huge improvement compared to 1.48 million in 2009 as a result of the financial recession. Looking ahead to 2015, consensus is that Canadian sales are still likely to grow at a moderated rate. This positive outlook comes from: * Interest rates are still historically low after central bank surprisingly cut the rate at the beginning of this year. And there is possibility that the central bank will do the same thing again at any point of this year if economics condition is not promising.

* Moreover, even though people are spending more on autos, auto purchases over total household incomes are still below pre-recession levels. We expect to see conversion in the future.

* Labor markets have shown signs of strengthening recently suggesting that an underlying improving trend into 2015. As a result, on the demand side, we are opportunistic.

Canada New Motor Vehicle Sales

Source: RBC Economics Research

Canada Auto Sales per-Capita

Source: RBC Economics Research

Canada Employment Growth

Source: RBC Economics Research

Markets competitors
Tata’s main competition comes from the big three, including GM, Ford and Chrysler, which in total has approximately 23% share and

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