iEPhone
Amanda Garner
Grantham University

iEPhone Apple is launching a new product called the iEPhone. It is a phone that is put into your ear and it will automatically answer your calls. The iEPhone can be connected to the iPod and the iPad, through Bluetooth, which then translates voice to typed text on these devices. The purpose of the new earpiece phone is the ease of access and the fact that it can be connected with existing Apple products. This new device will not be like other earpiece devices; it will be much more advanced. It will act as a handheld device by allowing the end-user to communicate and let the device know what he/she wants. By the push of a button in the ear, the user can call, text, use GPS, add notes and reminders, play music, etc. With the device being in sync with the iPod, iPad and other Apple computers, all information stored in these devices can be stored in the earpiece as well. The earpiece will come with a charging dock that will charge the earpiece and will keep it charged for up to 4 days, depending on how often the device it used.
The targeted groups of customers that Apple will be promoting its new product to is the Baby Boomers, X and Y generations, and the youngest generation, Z. The Baby Boomers will use this product for its ease of use and not having to keep up with it or charge the phone as often. Since this group of people are more reluctant to purchase a cellphone, this new device will alleviate the stress that the older generation have with an actual cellphone; such as finding which buttons to press, and navigating through the phone. Baby boomers want to be able to hear on the phone and ease of use. Baby boomers are a spoiled generation that want everything in a moment’s notice. The phone must be easy to use for the end-user. The phone company wants it to be easy to use and easy to find. The X and Y generation will