Society and culture factors have created new marketing behaviors in today’s society (Kotler & Keller, 2012, p. 12). The responsibility of social and culture factors has an effect on the productivity of a company’s product and services. Some factors affecting social and culture forces are network information technology, globalization, deregulation, retail transformation, consumer buying power and consumer information.

Network information technology
Networking technology has created opportunities for exchange of information, production, communication and interaction. Networking for Tyto Care can develop connections that will exchange information about the product and services offered. It is important to communicate and share information effective along the supply chain.
Globalization
Globalization requires the understanding of international markets, microeconomics and macroeconomic models (Satterlee, 2014, p. 5). Its main purpose is to create growth and opportunities for products and services. Culture has a big role in globalization as international markets differs within organizations. The social responsibility in global business is to maintain the ethical standards when practicing business internationally.
Deregulation
Productivity grows when organizations ameliorate their performances due to competition which hence relies on deregulation of removing or reducing state regulations. It is almost impossible to be successful without the ability to market your product and services globally. Building international relations with other countries will help Tyto Care with its supply chain, enjoy better trade benefits and be able to depend on other countries in times of need.
Retail transformation
The key factor in achieving high performances in the retail industry is to transform its store-base retailers face competition. Retailers need to give customers as much selection as possible to keep them engaged and to gain their trust. Store-base selections can be in-store Wi-Fi, virtual inventory, coffee bars and other available services like home delivery. Setting up a testing area for Tyto Care is a great benefit for customers to test the products prior to purchasing. The culture that’s set within an organization usually influences ones behavior so it is important to create a culture of diversity.
Consumer buying power
Purchasing power measures the value of your product bough with a specific amount of currency (Ingram, 2015). Your products and services should be available for purchase at demanding retail areas and other purchasing options like, amazon, ebates, Walmart, target and other purchasing areas. Consumers are always looking for ways to save a dollar, so having groupon or coupons are another ways to promote the consumer buying power. Priding yourself in your product gives an extra value to consumers of your services and a sense of belonging.
Consumer information
Constructive feedback is important to knowing how the public view or thinks about your product and service. Cultural influences the beliefs connected to a consumer acceptance and desirable of your product. Consumers are interested in information about that product you have to offer and how it would benefit their needs and wants. Thirty day trial (money back guaranteed) has been a great promotional sales factor for many organizations. Companies what to know how their products is different from other products and what needs to be changed to make their product even better.

References

Ingram, D. (2015, July 14). Factors Influencing Purchasing Power in an Economy | Chron.com. Retrieved from http://smallbusiness.chron.com/factors-influencing-purchasing-power-economy-1575.html
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
Satterlee, B. C. (2014). Cross Border Commerce: With biblical worldview application (2nd ed.). Raleigh, NC: Synergistics International Inc.